About us

Discover the freedom, empowerment, and peace of mind that comes with taking control of your finances. No matter your financial needs or goals—whether you're planning for retirement or making those big life decisions—our platform connects you with trusted experts who can help you make the right choices for your unique situation. 

As a leading financial information resource in the UK for over a decade, we empower individuals to make capable and assured financial decisions. Now, with the launch of Unbiased.com in the United States, our mission remains the same: to help people confidently navigate life's biggest financial decisions, regardless of their wealth or circumstances. We support you every step of the way. 

Take control of your financial future

With so many options and questions, it can be too easy to feel overwhelmed:

Using Unbiased's dynamic matching services, you can effectively take control of your financial future and confidently pursue the best options tailored to your unique needs. 

How does it work? 

Unbiased's dynamic search feature will uniquely pair you with finance professionals, connecting you with regulated, independent financial advisors who can provide expert guidance tailored to your unique circumstances. Our quick and easy matching service saves you time and stress, allowing you to focus on achieving your financial goals. 

Our knowledge hub is an invaluable resource, offering an array of tools, calculators, and resources to support your financial journey. From navigating federal income tax brackets to starting an investment portfolio, you'll find timely, relevant information and insight and gain the confidence and expertise needed to make informed decisions and move forward on your path to financial freedom.

With Unbiased as your guide, you'll be in the company of more than 10 million individuals who have already benefited from our platform. In just the past year, we've helped consumers connect with trusted advisors, resulting in over $20 billion in new assets under management. 

Are you ready to begin your journey towards financial well-being? Get matched with a trusted, regulated financial advisor and let Unbiased guide you on your path towards a brighter financial future.