Grenda Group

Grenda Group LLC is a Registered Investment Adviser established in New York, offering investment advice, securities, financial planning, and other services. The firm was founded in January 2014 when Walter Grenda sold his book of business to Gregory Grenda, who now serves as the Owner, President, and Chief Compliance Officer. Grenda Group provides discretionary asset management services, financial planning, and consulting services to individuals and families. Their investment management services include financial planning, family planning, tax consulting, and compliance services. The firm implements a total return investment objective for each client portfolio, focusing on capital appreciation and cash flow from dividends. As of December 31, 2020, Grenda Group manages assets totaling $34,660,653 on a discretionary basis for 254 accounts. Clients have the option to grant Grenda Group discretionary authority over their accounts, allowing the firm to make investment decisions without prior consent. The firm uses fundamental analysis and a proprietary investment strategy called the S.W.A.N. investment system to guide their investment decisions. Grenda Group charges asset management fees not exceeding 1.00% per annum based on the assets under management. The firm does not participate in wrap fee programs. Grenda Group does not have physical custody of client accounts but may be deemed to have custody if they deduct advisory fees from client accounts. The firm does not vote proxies on behalf of clients. Gregory Grenda, the Chief Compliance Officer, reviews client accounts and performs annual reviews to ensure consistency with client objectives and performance benchmarks. Daniel Vater, an Investment Adviser Representative at Grenda Group, is supervised by Gregory Grenda and is also a registered representative at Union Capital Company. Daniel does not have any disciplinary history and does not receive additional compensation for advisory services.