Herring Ria Sub, LLC

Herring RIA Sub, LLC, operating as "Playbook Adviser," is a registered investment adviser established in 2021 and a subsidiary of Herring Labs, Inc. The firm offers an automated investment advisory service through a mobile-accessible online platform, providing portfolio management services and goals-based planning tools. Clients can choose between two membership tiers, Playbook Essential and Playbook Plus, with different features such as tax loss harvesting, asset location strategies, and smart withdrawals. The firm manages client assets on a discretionary basis, with a minimum $50 balance required in Advisory Accounts. Playbook Adviser charges fixed monthly or annual membership fees based on the chosen tier. The firm does not charge asset-based management fees or fees related to trading services. Clients have the option to upgrade or downgrade their membership level at any time. The firm does not charge performance-based fees and provides services primarily to individuals and high net worth individuals. Clients have access to account information online and receive custodial statements quarterly. Playbook Adviser does not have authority to vote proxies on behalf of clients and does not have custody of client funds or securities. The firm does not engage in soft dollar practices and does not direct order flow in exchange for payment. Clients may customize their portfolio allocations using the risk allocation tool, and the firm's investment strategies are based on ETF Models with a focus on minimizing risks and maximizing returns.