Average salary in Wisconsin

1 min readLast updated October 5, 2023by Charlie Barton

Learn about the average salaries and highest paying counties in Wisconsin

The Badger State, Wisconsin, has a diverse economy that includes agriculture, manufacturing, healthcare, and tourism industries. According to the Missouri Economic Research and Information Center, Wisconsin ranks as the 23rd most expensive state to live in. It's important to note that salaries also vary depending on industry and occupation. 

Overall, Wisconsin offers a relatively lower cost of living than many other states, making it an attractive place to live and work. However, it's important to do research on salaries in specific industries and locations to get a better understanding of what you can expect to earn. So which cities and counties offer the highest average salaries? 

Average salary in Wisconsin by city 

City living is often more expensive than living in more rural areas, but it’s also where the money is. Wisconsin may have fewer large population cities than other states but average household incomes tend to be around $55,000.  

Average earnings by city—or any other geographical metric—is just one way of calculating wealth, and certainly shouldn’t be the only way you look at your own earning potential in a given place. It doesn’t take into account the type of jobs that people do to earn above or below this average bracket, and omits any consideration for the number of people living in a household. However, it’s certainly one way of establishing which place offers good earning opportunities.  

The US Census Bureau’s latest American Community Survey has calculated the average earnings for the largest cities in Wisconsin, which you can find ranked below.

CityAverage household income
Milwaukee $47,599
Madison $75,059
Green Bay $55,213
Kenosha $60,324
Racine $47,895

Average salary in Wisconsin by county 

Reviewing average salaries in Wisconsin by city is not necessarily an adequate metric for average salaries across the state, since it’s entirely urban focused. A good idea is to weigh these figures up against the average salary in Wisconsin by county, as this will take areas outside the main cities into account and offer a broader idea of salary ranges.  

The same survey from the US Census Bureau gives further insight this way, with the average household income calculated for each county. 

CountyAverage Household Income
Adams $43,280
Ashland $43,861
Barron $50,903
Bayfield $52,910
Brown $59,963
Buffalo $57,134
Burnett $49,982
Calumet $72,530
Chippewa $57,288
Clark $51,872
Columbia $65,348
Crawford $48,853
Dane $70,541
Dodge $58,870
Door $58,287
Douglas $52,480
Dunn $56,268
Eau Claire $55,711
Florence $49,128
Fond du Lac $59,373
Forest $44,313
Grant $52,958
Green $62,699
Green Lake $53,260
Iowa $62,785
Iron $40,801
Jackson $52,984
Jefferson $63,676
Juneau $51,056
Kenosha $60,929
Kewaunee $63,118
La Crosse $55,479
Lafayette $59,629
Langlade $46,557
Lincoln $56,086
Manitowoc $53,489
Marathon $59,543
Marinette $47,497
Marquette $49,586
Menominee $43,872
Milwaukee $48,742
Monroe $58,178
Oconto $57,105
Oneida $54,198
Outagamie $63,536
Ozaukee $82,807
Pepin $53,140
Pierce $72,111
Polk $56,932
Portage $57,368
Price $46,742
Racine $59,749
Richland $51,335
Rock $55,832
Rusk $44,302
Sauk $56,732
Sawyer $44,555
Shawano $54,143
Sheboygan $58,943
St. Croix $81,124
Taylor $51,698
Trempealeau $55,865
Vernon $50,905
Vilas $44,285
Walworth $61,106
Washburn $48,422
Washington $74,062
Waukesha $84,331
Waupaca $57,680
Waushara $51,195
Winnebago $57,124
Wood $53,473

Highest paying jobs in Wisconsin

There’s another weighty factor that will influence how much you earn if you live in Wisconsin: your job type. Average salaries for various sectors and job roles can vary massively across the state, so it’s absolutely something to consider when looking at salaries by location.

Zippia has calculated a comprehensive list of annual salaries by occupation area, which you can also find below.

Occupation AreaAnnual Salary
Staff Physician $199,359
Vice President, Field Operations $196,094
Primary Care Physician $194,322
Acute Care Physician $185,718
Director, Product Engineering $184,080
Executive Vice President Marketing $181,860
Executive Vice President Of Operations $178,670
Chief Operating Officer, Chief Technology Officer $177,376
Vice President-Project Management $171,544
Pain Management Physician $170,973
Public Health Physician $168,676
Executive Director, Information Technology $168,666
Certified Registered Nurse Anesthetist $167,485
Vice President Of Sales & Operations $162,937
Vice President, Product Management $160,449
President & Chief Technology Officer $160,317
Vice President & General Manager $158,658
Vice President Product Development $156,715
Engineering Production Operations Director $154,971
Senior Product Engineering Manager $151,285

Frequently asked questions about salaries in Wisconsin

What is the average salary in Wisconsin by age?
Alongside location and occupation, salaries in Wisconsin are also dependent on age, since more senior workers will be paid more. Then, when they retire, their income will dip again as they will rely on pensions and other forms of set income.

The Census Bureau data finds that householders under 25 have a median household income of $42,069, those aged 25 to 44 years old have a median income of $69,968, householders aged 45 to 64 years old have a median income of $78,129, and those 65 and older have a median income of $49,697.

What is a ‘good’ salary in Wisconsin?
The median income in Wisconsin is $65,029. Defining a 'good' salary is subjective and depends on various factors like location, job market, and personal expenses. For example, an income of $100,000 may be considered a good salary in some areas of Wisconsin but may not be sufficient in areas with a higher cost of living.

What is the average salary in Wisconsin by hour?
If Americans work an average of 1,801 hours per year—at 37.5 hours a week—then the average hourly salary in Wisconsin is $36.09.

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Charlie Barton

Charlie Barton is a writer at Unbiased. He has been writing about personal finance and investing since 2017, with extensive knowledge of platforms and products. Charlie has a first-class degree from the London School of Economics.