Where do billionaires keep their money?

1 min read by Unbiased team Last updated June 28, 2024

Discover what the ultra-wealthy do with their money to keep it safe and help it grow through advanced investment and banking strategies.


  • When managing their finances, billionaires prioritize portfolio diversification, security, and strategic growth.  

  • Understanding the financial strategies of billionaires can provide insights into advanced investment and saving techniques. 

  • Billionaires tend to invest their money rather than simply keeping it all in a bank.  

  • A financial advisor can help you develop the right strategies to maximize your money.  

What does billionaire wealth management look like? 

Many people want to know where rich people keep their money. The answer lies in several places. Billionaire wealth management is a complex matter that requires strategy, foresight, and a broad-reaching understanding of different investment and banking methods.  

Most people with access to vast wealth utilize a diverse range of assets, such as bonds, real estate, and stocks, to hold or grow their money over time. 

Billionaire wealth management almost always relies on the guidance of a professional wealth manager or personal financial advisor. 

What types of assets are commonly held by billionaires? 

When it comes to billionaire wealth management, a commonly asked question is, “Do billionaires keep their money in banks?” 

While banks do play a large role in how billionaires keep some of their money, it is very rarely the main place they hold their immense funds.  

Most billionaires keep their money working for them by investing it in lucrative assets that can offer big returns over time, thus growing their wealth even further.  

The following assets are the most common for billionaires to invest in for wealth security and expansion: 

  • Equities 

Equities are the value of shares issued by a company. By investing in equities for publicly and privately traded companies, billionaires can help start-ups establish themselves and then receive a percentage of the profits as they grow over time.  

Generally speaking, investors prefer blue-chip stocks and significant stakes in leading global companies that offer long-term value and stability. 

  • Bonds 

Government and corporate bonds are safer, fixed-income investment options than stocks, which can be economically volatile.  

Bonds' predictable nature allows billionaires to receive interest plus returns on the principal they invested when it eventually matures. Bonds are particularly appealing for wealth preservation during volatile market periods.  

  • Real estate 

The strategic acquisition of real estate, including commercial properties, luxury residential estates, and investment in real estate investment trusts (REITs), are some of the most popular ways for billionaires to secure and grow their wealth.  

As an asset, real estate serves as both a hedge against inflation and a source of rental income because its value increases over time, and the demand is very consistent.  

  • Private equity and venture capital 

Investing in venture capital means investing in new private companies and startups. This is often done through direct funding or specialized funds.  

Investing in venture capital carries a higher risk due to the unpredictability of its growth. Still, there is also a potentially higher return on these investments, making it a key driver of innovation and business expansion. 

  • Hedge funds 

Hedge funds are offshore investment funds that hold liquid assets and utilize complex trading and risk management techniques in order to promote financial growth and insulate returns.  

Hedge funds in billionaire portfolios can be used to achieve diverse investment strategies, including long-short equity positions, global macro strategies, and arbitrage opportunities. 

  • Luxury assets and collectibles 

Where do rich people keep their money when they have an appreciation for arts and culture or want to diversify their investments even further? Luxury assets and collectibles.  

Due to their exclusive value, investments in art, antiques, luxury vehicles, and rare collectibles are effective wealth investment strategies for the ultra-wealthy.  

These assets appreciate in value and serve as aesthetic and cultural symbols while also acting as alternative investments. 

  • Precious metals 

Investing in gold, silver, and other precious metals is a traditional store of value that the ultra-wealthy have always used to stabilize their economic status. Precious metal investment is especially useful in times of economic uncertainty or inflation. 

What is the role of financial institutions in wealth management? 

Outside of investments and stocks, premier financial institutions are the primary place for billionaires to keep their money safe. So, what banks do billionaires use?  

Some of the most popular banks for billionaires and millionaires include Goldman Sachs, Bank of America Private Bank, JPMorgan, Citi Private Bank, and Chase Private Client.  

In addition to high-interest, high-security savings accounts, these financial institutions offer bespoke services, such as personalized financial planning, estate planning, tax advisory, and tailored investment solutions. This helps keep their wealth organized and secure.  

These exclusive services are offered to ultra-high-net-worth individuals by private banks and elite wealth management firms. 

What are offshore accounts and international diversification? 

Offshore accounts are bank accounts based outside of the country you live in. They are a good place for billionaires to manage international investments as well as set up and manage their finances in multiple currencies.  

There are a few reasons why the rich keep their money internationally, including tax benefits and privacy protections. These types of accounts offer more banking secrecy, allowing the ultra-wealthy to privatize their electronic trail and manage their financial affairs in private.  

However, international wealth diversification has legal and financial implications, increasing the need for compliance with global tax laws and regulations. 

What are the benefits of philanthropy and charitable foundations for a billionaire? 

Many billionaires allocate portions of their wealth to philanthropic efforts through foundations and direct charity donations. This not only benefits society but also enhances their public image and can offer tax advantages

How do billionaires use innovative investments and startups? 

Investments in emerging technologies, renewable energy, biotechnology, and fintech startups can help billionaires grow their wealth and gain status in technological and scientific spheres.  

Many emerging forms of technology require huge investments, and billionaires can provide them in exchange for stock or board positions that further their financial and professional influence.  

Get expert financial advice 

There are several answers to the question, “Where do billionaires keep their money?” A diverse range of investments, assets, and exclusive financial institutions help the ultra-wealthy manage their money.  

Learning about where the rich keep their money and how they grow their wealth over time can educate people from all income brackets on how to manage their finances effectively.  

Match with a financial advisor through Unbiased for expert financial advice on how to grow your wealth. 


Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.