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By 2000, the share had risen to 25%.  ",[975],{"type":129,"attrs":976},{"color":12},{"type":18,"content":978},[979,984,993],{"text":980,"type":22,"marks":981},"Major global economic shifts also tend to disproportionately affect women, such as the COVID-19 pandemic, which resulted in a ",[982],{"type":129,"attrs":983},{"color":12},{"text":985,"type":22,"marks":986},"4.2% drop in their employment",[987,990,992],{"type":31,"attrs":988},{"href":989,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.state.gov/reports/united-states-strategy-on-global-womens-economic-security/",{"type":129,"attrs":991},{"color":12},{"type":848},{"text":994,"type":22,"marks":995}," between 2019 and 2020 versus a 3% drop in employment for men.  ",[996],{"type":129,"attrs":997},{"color":12},{"type":764,"attrs":999,"content":1000},{"level":766},[1001,1006],{"text":1002,"type":22,"marks":1003},"How are women in the business industry growing and investing?",[1004],{"type":129,"attrs":1005},{"color":12},{"text":774,"type":22,"marks":1007},[1008],{"type":129,"attrs":1009},{"color":778},{"type":18,"content":1011},[1012],{"text":1013,"type":22,"marks":1014},"Despite the rocky historical dynamic between women and money, women in the business industry are gaining financial and corporate momentum yearly.  ",[1015],{"type":129,"attrs":1016},{"color":12},{"type":18,"content":1018},[1019,1024,1033,1038,1047,1052,1061,1066,1075],{"text":1020,"type":22,"marks":1021},"In 2024, ",[1022],{"type":129,"attrs":1023},{"color":12},{"text":1025,"type":22,"marks":1026},"42% of all U.S. businesses",[1027,1030,1032],{"type":31,"attrs":1028},{"href":1029,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.luisazhou.com/blog/women-in-business-statistics/",{"type":129,"attrs":1031},{"color":12},{"type":848},{"text":1034,"type":22,"marks":1035}," are women-owned, with women’s labor contributing ",[1036],{"type":129,"attrs":1037},{"color":12},{"text":1039,"type":22,"marks":1040},"$7.6 trillion",[1041,1044,1046],{"type":31,"attrs":1042},{"href":1043,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.americanprogress.org/article/a-day-in-the-u-s-economy-without-women/",{"type":129,"attrs":1045},{"color":12},{"type":848},{"text":1048,"type":22,"marks":1049}," to the nation’s GDP each year. Additionally, around ",[1050],{"type":129,"attrs":1051},{"color":12},{"text":1053,"type":22,"marks":1054},"60% of women",[1055,1058,1060],{"type":31,"attrs":1056},{"href":1057,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.fool.com/research/women-in-investing-research/",{"type":129,"attrs":1059},{"color":12},{"type":848},{"text":1062,"type":22,"marks":1063}," invest in the stock market and 68% ",[1064],{"type":129,"attrs":1065},{"color":12},{"text":1067,"type":22,"marks":1068},"save for retirement",[1069,1072,1074],{"type":31,"attrs":1070},{"href":1071,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.unbiased.com/discover/retirement/",{"type":129,"attrs":1073},{"color":12},{"type":848},{"text":871,"type":22,"marks":1076},[1077],{"type":129,"attrs":1078},{"color":12},{"type":18,"content":1080},[1081,1086,1094,1099,1107],{"text":1082,"type":22,"marks":1083},"In 2020, almost ",[1084],{"type":129,"attrs":1085},{"color":12},{"text":1053,"type":22,"marks":1087},[1088,1091,1093],{"type":31,"attrs":1089},{"href":1090,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.bankrate.com/investing/women-and-investing/",{"type":129,"attrs":1092},{"color":12},{"type":848},{"text":1095,"type":22,"marks":1096}," in the United States were solely responsible for making investment decisions. Crucially, according to investment management company ",[1097],{"type":129,"attrs":1098},{"color":12},{"text":1100,"type":22,"marks":1101},"State Street Global Advisors",[1102,1104,1106],{"type":31,"attrs":1103},{"href":1090,"uuid":34,"anchor":34,"target":844,"linktype":36},{"type":129,"attrs":1105},{"color":12},{"type":848},{"text":1108,"type":22,"marks":1109},", around 40% of women who invest also out-earn their husbands.  ",[1110],{"type":129,"attrs":1111},{"color":12},{"type":18,"content":1113},[1114,1119,1128],{"text":1115,"type":22,"marks":1116},"In addition, in 2022, women held ",[1117],{"type":129,"attrs":1118},{"color":12},{"text":1120,"type":22,"marks":1121},"32%",[1122,1125,1127],{"type":31,"attrs":1123},{"href":1124,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.spencerstuart.com/-/media/2022/july/newdirector/2022-sp500-new-director-snapshot_final.pdf",{"type":129,"attrs":1126},{"color":12},{"type":848},{"text":1129,"type":22,"marks":1130}," of S&P Fortune 500 company board seats. This signifies massive growth and positive change for women in and outside of the business industry.  ",[1131],{"type":129,"attrs":1132},{"color":12},{"type":764,"attrs":1134,"content":1135},{"level":766},[1136,1141],{"text":1137,"type":22,"marks":1138},"Where do women stand with purchase power in the modern economy?",[1139],{"type":129,"attrs":1140},{"color":12},{"text":774,"type":22,"marks":1142},[1143],{"type":129,"attrs":1144},{"color":778},{"type":18,"content":1146},[1147],{"text":1148,"type":22,"marks":1149},"Purchase power is defined as the financial capacity to spend money on goods and services.  ",[1150],{"type":129,"attrs":1151},{"color":12},{"type":18,"content":1153},[1154],{"text":1155,"type":22,"marks":1156},"In the past, women’s purchasing power was low. But today’s purchasing power statistics show that they control the market.  ",[1157],{"type":129,"attrs":1158},{"color":12},{"type":18,"content":1160},[1161,1166,1175],{"text":1162,"type":22,"marks":1163},"Forbes has revealed that women comprise more than half of the US population and ",[1164],{"type":129,"attrs":1165},{"color":12},{"text":1167,"type":22,"marks":1168},"influence 85% of consumer spending",[1169,1172,1174],{"type":31,"attrs":1170},{"href":1171,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.forbes.com/sites/forbescontentmarketing/2019/05/13/20-facts-and-figures-to-know-when-marketing-to-women/",{"type":129,"attrs":1173},{"color":12},{"type":848},{"text":871,"type":22,"marks":1176},[1177],{"type":129,"attrs":1178},{"color":12},{"type":18,"content":1180},[1181,1186,1195],{"text":1182,"type":22,"marks":1183},"This is likely due to the fact that American women tend to shop more than men (and advertisements are often targeted at women), with ",[1184],{"type":129,"attrs":1185},{"color":12},{"text":1187,"type":22,"marks":1188},"39.4% of women",[1189,1192,1194],{"type":31,"attrs":1190},{"href":1191,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://capitaloneshopping.com/research/male-vs-female-shopping-statistics/",{"type":129,"attrs":1193},{"color":12},{"type":848},{"text":1196,"type":22,"marks":1197}," shopping on any given day compared to 33.7% of men.  ",[1198],{"type":129,"attrs":1199},{"color":12},{"type":18,"content":1201},[1202,1207,1215,1220,1229],{"text":1203,"type":22,"marks":1204},"For instance, women purchase ",[1205],{"type":129,"attrs":1206},{"color":12},{"text":1208,"type":22,"marks":1209},"over 50%",[1210,1212,1214],{"type":31,"attrs":1211},{"href":887,"uuid":34,"anchor":34,"target":844,"linktype":36},{"type":129,"attrs":1213},{"color":12},{"type":848},{"text":1216,"type":22,"marks":1217}," of traditional male products, including automobiles, home improvement products, and consumer electronics, and ",[1218],{"type":129,"attrs":1219},{"color":12},{"text":1221,"type":22,"marks":1222},"78% of women",[1223,1226,1228],{"type":31,"attrs":1224},{"href":1225,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://wise.com/gb/blog/purchasing-power-women",{"type":129,"attrs":1227},{"color":12},{"type":848},{"text":1230,"type":22,"marks":1231}," say they make the purchasing decisions for their household.  ",[1232],{"type":129,"attrs":1233},{"color":12},{"type":18,"content":1235},[1236,1244],{"text":1237,"type":22,"marks":1238},"91% of women",[1239,1241,1243],{"type":31,"attrs":1240},{"href":1225,"uuid":34,"anchor":34,"target":844,"linktype":36},{"type":129,"attrs":1242},{"color":12},{"type":848},{"text":1245,"type":22,"marks":1246}," are responsible for buying new homes, and 70% of travel decisions and payments fall under their wallet choices, making their purchase power wholly dominant in the US. ",[1247],{"type":129,"attrs":1248},{"color":12},{"type":764,"attrs":1250,"content":1251},{"level":766},[1252,1257],{"text":1253,"type":22,"marks":1254},"What is the future for women in the financial world?",[1255],{"type":129,"attrs":1256},{"color":12},{"text":774,"type":22,"marks":1258},[1259],{"type":129,"attrs":1260},{"color":778},{"type":18,"content":1262},[1263,1268,1277],{"text":1264,"type":22,"marks":1265},"By 2030, American women are expected to control much of the ",[1266],{"type":129,"attrs":1267},{"color":12},{"text":1269,"type":22,"marks":1270},"$30 trillion in financial assets",[1271,1274,1276],{"type":31,"attrs":1272},{"href":1273,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.mckinsey.com/~/media/McKinsey/Industries/Financial%20Services/Our%20Insights/Women%20as%20the%20next%20wave%20of%20growth%20in%20US%20wealth%20management/Women-as-the-next-wave-of-growth-in-US-wealth-management.pdf",{"type":129,"attrs":1275},{"color":12},{"type":848},{"text":1278,"type":22,"marks":1279}," that baby boomers will possess - a potential wealth transfer of such magnitude that it will approach the US annual GDP.  ",[1280],{"type":129,"attrs":1281},{"color":12},{"type":18,"content":1283},[1284,1289,1298,1303,1312,1317,1326,1331,1340],{"text":1285,"type":22,"marks":1286},"In general, a ",[1287],{"type":129,"attrs":1288},{"color":12},{"text":1290,"type":22,"marks":1291},"higher percentage of women",[1292,1295,1297],{"type":31,"attrs":1293},{"href":1294,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.cnbc.com/2022/03/28/green-investing-is-underperforming-but-dont-count-it-out-just-yet.html",{"type":129,"attrs":1296},{"color":12},{"type":848},{"text":1299,"type":22,"marks":1300}," are interested in ESG investing than men, says ",[1301],{"type":129,"attrs":1302},{"color":12},{"text":1304,"type":22,"marks":1305},"CFP Cathy Curtis",[1306,1309,1311],{"type":31,"attrs":1307},{"href":1308,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.cnbc.com/2022/06/24/women-prefer-values-based-investing-heres-how-that-impacts-their-wealth.html",{"type":129,"attrs":1310},{"color":12},{"type":848},{"text":1313,"type":22,"marks":1314},", CEO of Curtis Financial Planning. A Calvert/Investment News study showed that usage of ESG funds is up 25% year over year, and ",[1315],{"type":129,"attrs":1316},{"color":12},{"text":1318,"type":22,"marks":1319},"the trend of ESG",[1320,1323,1325],{"type":31,"attrs":1321},{"href":1322,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.unbiased.com/discover/banking/esg-statistics",{"type":129,"attrs":1324},{"color":12},{"type":848},{"text":1327,"type":22,"marks":1328}," investing is more pronounced in women, with ",[1329],{"type":129,"attrs":1330},{"color":12},{"text":1332,"type":22,"marks":1333},"53% doing so currently",[1334,1337,1339],{"type":31,"attrs":1335},{"href":1336,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.cnbc.com/2022/05/03/money-decisions-by-women-will-shape-the-future-for-the-united-states.html",{"type":129,"attrs":1338},{"color":12},{"type":848},{"text":871,"type":22,"marks":1341},[1342],{"type":129,"attrs":1343},{"color":12},{"type":18,"content":1345},[1346],{"text":1347,"type":22,"marks":1348},"Financial analysts predict that women’s financial power and presence within the investment industry and greater economic system will only grow larger over time.  ",[1349],{"type":129,"attrs":1350},{"color":12},{"type":764,"attrs":1352,"content":1353},{"level":766},[1354,1359],{"text":1355,"type":22,"marks":1356},"Get expert financial advice",[1357],{"type":129,"attrs":1358},{"color":12},{"text":774,"type":22,"marks":1360},[1361],{"type":129,"attrs":1362},{"color":778},{"type":18,"content":1364},[1365,1370,1379],{"text":1366,"type":22,"marks":1367},"Women and money have not always shared a healthy dynamic, but times are changing, and progress is being made. With women gaining more purchase power every year and showing significantly more interest in future-oriented ",[1368],{"type":129,"attrs":1369},{"color":12},{"text":1371,"type":22,"marks":1372},"investment strategies",[1373,1376,1378],{"type":31,"attrs":1374},{"href":1375,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://www.unbiased.com/discover/investing/investment-strategy",{"type":129,"attrs":1377},{"color":12},{"type":848},{"text":1380,"type":22,"marks":1381}," than men, the financial discrepancies between the sexes appear to be shrinking.  ",[1382],{"type":129,"attrs":1383},{"color":12},{"type":18,"content":1385},[1386],{"text":1387,"type":22,"marks":1388},"To learn more about investing, financial planning and key financial trends for women, it's best to seek the expert advice of a financial advisor.  ",[1389],{"type":129,"attrs":1390},{"color":12},{"type":18,"content":1392},[1393],{"text":1394,"type":22,"marks":1395},"Unbiased can match you with the best financial advisor for your needs. ",[1396],{"type":129,"attrs":1397},{"color":12},{"type":18,"content":1399},[1400,1409],{"text":1401,"type":22,"marks":1402},"Find a financial advisor today",[1403,1406,1408],{"type":31,"attrs":1404},{"href":1405,"uuid":34,"anchor":34,"target":844,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor/advice-areas/?_gl=1%2a177ev69%2a_ga%2aMjEwOTg3MTczOC4xNjk3NDQ0NjE5%2a_ga_2L93GWDPD4%2aMTcwNjI3MzQ3NC41MC4xLjE3MDYyNzM5MjQuNTYuMC4w",{"type":129,"attrs":1407},{"color":12},{"type":848},{"text":871,"type":22,"marks":1410},[1411],{"type":129,"attrs":1412},{"color":12},"article-rich-text",[1415],{"_uid":1416,"image":1417,"title":1420,"component":1431,"breadcrumbs":558},"31f2f943-8110-4a23-a4b9-41b80a694596",{"alt":12,"name":12,"title":12,"filename":1418,"copyright":12,"fieldtype":1419},"https://a.storyblok.com/f/185166/3125x2086/88f5cea475/women-and-money-statistics.webp","asset",{"type":15,"content":1421},[1422],{"type":18,"content":1423},[1424,1429],{"text":750,"type":22,"marks":1425},[1426],{"type":25,"attrs":1427},{"class":1428},"primary-gradient",{"text":1430,"type":22},": what is the relationship between money and women in the modern world?","app-hero",{"name":1433,"created_at":1434,"published_at":1435,"updated_at":1436,"id":1437,"uuid":1438,"content":1439,"slug":1448,"full_slug":1449,"sort_by_date":34,"position":1450,"tag_list":1451,"is_startpage":543,"parent_id":1452,"meta_data":34,"group_id":1453,"first_published_at":1454,"release_id":34,"lang":730,"path":34,"alternates":1455,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Unbiased team","2024-01-18T11:49:29.332Z","2024-01-24T16:17:31.264Z","2024-01-24T16:17:31.285Z",429182198,"a38620a4-ad81-47d5-b2fe-9fe933abd010",{"job":1440,"_uid":1441,"name":1433,"image":1442,"component":1446,"description":1447},"Writers","a6e3129c-eeee-4438-8204-797883981521",{"id":1443,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1444,"copyright":12,"fieldtype":1419,"meta_data":1445,"is_private":12,"is_external_url":543},13850198,"https://a.storyblok.com/f/185166/400x400/232c6cb764/unbiased-team.jpg",{},"article-author","Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.","unbiased-team","authors/unbiased-team",-10,[],224651374,"170282a1-0fe6-4cf3-ab19-04639ed3474c","2023-04-03T07:50:42.397Z",[],[1457],{"_uid":1458,"body":1459,"title":1479,"component":1480},"87b0b3b0-4b5d-48e1-b894-587b7bb15107",[1460,1464,1468,1472,1476],{"_uid":1461,"href":1462,"text":1463,"component":542,"openInNewWindow":558},"7570158c-3a97-408c-85b0-55febebbf240","https://www.unbiased.com/pro/discover/trends-insight/gender-matters-advising-women-on-their-finances","Advising women on finances",{"_uid":1465,"href":1466,"text":1467,"component":542,"openInNewWindow":558},"a5a9f6d8-7b8d-4d62-8481-19be32fc2013","https://www.unbiased.com/discover/financial-advice/financial-advisors-for-women","Financial advisors for women",{"_uid":1469,"href":1470,"text":1471,"component":542,"openInNewWindow":558},"7302c6d5-7a3f-421b-a752-1595993cd836","https://www.unbiased.com/discover/retirement-investing/retirement-watchouts-for-women","Retirement watchouts for women",{"_uid":1473,"href":1474,"text":1475,"component":542,"openInNewWindow":558},"d297e93e-9e39-4949-a028-76adaf22636b","https://www.unbiased.com/discover/financial-advice/financial-planning-for-women","Financial planning for women",{"_uid":1477,"href":1470,"text":1478,"component":542,"openInNewWindow":558},"761aa448-859d-40fe-8009-697f4c9cc801","Women & Investing","Related articles","app-links-list",{"title":1482,"plugin":1483,"og_image":12,"og_title":12,"description":1484,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"Women and Money Statistics","seo_metatags","Explore the relationship between women and money with insightful statistics. 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",[],"women-and-money-statistics","discover/banking/women-and-money-statistics",-3630,[],365515562,"ea4934ec-4087-495e-8f45-c191ef4fc62a","2024-03-28T15:17:03.531Z",[],{"left":727,"top":727,"width":1499,"height":1499,"rotate":727,"vFlip":543,"hFlip":543,"body":1500},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",[1502,1505,1506],{"title":1503,"exact":558,"href":1504},"Home","https://www.unbiased.com",{"title":381,"exact":558,"to":394,"disabled":543},{"title":750,"exact":558,"to":1507,"disabled":558},"/discover/banking/women-and-money-statistics",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1509},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1777540129355]