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Betterment offers a standalone digital platform with tax tools and optional advisor support, while Fidelity Go emphasizes low-cost entry and includes coaching once balances reach higher levels.",[781],{"type":129,"attrs":782},{"color":773},"article-rich-text",{"_uid":785,"caption":12,"content":786,"component":804,"show_search":543,"paste_content":805,"number_of_rows":837,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"ddd265e2-88be-4b31-9c27-a5cf7092ad8d",{"tbody":787,"thead":797,"fieldtype":803},[788],{"_uid":789,"body":790,"component":796},"767d60f5-8207-45e1-be20-0ee300c2fd5a",[791,794],{"_uid":792,"value":12,"component":793},"6596150f-c3c5-4e14-961d-4c3115082b16","_table_col",{"_uid":795,"value":12,"component":793},"1422bb92-8c90-41b1-b98d-6ee878ed5a00","_table_row",[798,801],{"_uid":799,"value":12,"component":800},"dbd3b197-1751-4eb9-8be8-ecea9beae53b","_table_head",{"_uid":802,"value":12,"component":800},"ae88d3f5-7cbf-44bf-ac5d-f24a33972906","table","article-table",{"type":15,"content":806},[807,812,817,822,827,832],{"type":18,"attrs":808,"content":809},{"textAlign":34},[810],{"text":811,"type":22},"Feature\tBetterment\tFidelity Go",{"type":18,"attrs":813,"content":814},{"textAlign":34},[815],{"text":816,"type":22},"Service model\tAutomated robo-advisor with optional advisor plans\tRobo-advisor integrated into Fidelity",{"type":18,"attrs":818,"content":819},{"textAlign":34},[820],{"text":821,"type":22},"Advisory fees\t$4/month under $20k (no recurring deposits) or 0.25% annually; Premium 0.65%\t$0 under $25k; 0.35% annually at $25k+",{"type":18,"attrs":823,"content":824},{"textAlign":34},[825],{"text":826,"type":22},"Advisor access\tAvailable on Premium plan ($100k minimum)\tIncluded at $25k+ (coaching calls)",{"type":18,"attrs":828,"content":829},{"textAlign":34},[830],{"text":831,"type":22},"Minimum to start\tNo minimum\t$0 to open; $10 to invest",{"type":18,"attrs":833,"content":834},{"textAlign":34},[835],{"text":836,"type":22},"Best suited for\tInvestors who want tax tools and advisor upgrade options\tInvestors starting small who want $0 fees initially","10",{"_uid":839,"data":840,"component":783},"6fd98118-33dc-4cc6-a227-0bd092f1a244",{"type":15,"content":841},[842,851,859,867,875,883,892,1019,1028,1092,1101],{"type":764,"attrs":843,"content":844},{"level":766,"textAlign":34},[845],{"text":846,"type":22,"marks":847},"Betterment vs. Fidelity Go: Key services",[848,850],{"type":129,"attrs":849},{"color":773},{"type":38},{"type":18,"attrs":852,"content":853},{"textAlign":34},[854],{"text":855,"type":22,"marks":856},"Understanding the key services offered by each company can help you determine which one is best for you. ",[857],{"type":129,"attrs":858},{"color":773},{"type":18,"attrs":860,"content":861},{"textAlign":34},[862],{"text":863,"type":22,"marks":864},"Betterment emphasizes goal-driven portfolios, tax-efficient tools, and optional SRI strategies, with an upgrade path to Premium for expert advice. ",[865],{"type":129,"attrs":866},{"color":773},{"type":18,"attrs":868,"content":869},{"textAlign":34},[870],{"text":871,"type":22,"marks":872},"Fidelity Go focuses on simplicity, offering managed portfolios of zero-expense-ratio funds with automatic rebalancing and human coaching at higher balances.",[873],{"type":129,"attrs":874},{"color":773},{"type":18,"attrs":876,"content":877},{"textAlign":34},[878],{"text":879,"type":22,"marks":880},"Here is a more detailed breakdown of the key services: ",[881],{"type":129,"attrs":882},{"color":773},{"type":18,"attrs":884,"content":885},{"textAlign":34},[886],{"text":887,"type":22,"marks":888},"Betterment ",[889,891],{"type":129,"attrs":890},{"color":773},{"type":38},{"type":893,"content":894},"bullet_list",[895,912,928,944,960],{"type":896,"content":897},"list_item",[898],{"type":18,"attrs":899,"content":900},{"textAlign":34},[901,907],{"text":902,"type":22,"marks":903},"Automated portfolio management:",[904,906],{"type":129,"attrs":905},{"color":773},{"type":38},{"text":908,"type":22,"marks":909}," Betterment continuously monitors your portfolio, rebalances when it drifts, and reinvests dividends to keep allocations aligned with your goals. ",[910],{"type":129,"attrs":911},{"color":773},{"type":896,"content":913},[914],{"type":18,"attrs":915,"content":916},{"textAlign":34},[917,923],{"text":918,"type":22,"marks":919},"Tax-efficient investing: ",[920,922],{"type":129,"attrs":921},{"color":773},{"type":38},{"text":924,"type":22,"marks":925},"The platform applies strategies such as tax-loss harvesting to help reduce tax drag; Betterment notes that many clients offset a large portion of advisory fees with these tax benefits",[926],{"type":129,"attrs":927},{"color":773},{"type":896,"content":929},[930],{"type":18,"attrs":931,"content":932},{"textAlign":34},[933,939],{"text":934,"type":22,"marks":935},"Goal-based setup and ETF portfolios:",[936,938],{"type":129,"attrs":937},{"color":773},{"type":38},{"text":940,"type":22,"marks":941}," The platform builds portfolios around your goals and time horizon using low-cost ETFs with adjustable risk profiles. ",[942],{"type":129,"attrs":943},{"color":773},{"type":896,"content":945},[946],{"type":18,"attrs":947,"content":948},{"textAlign":34},[949,955],{"text":950,"type":22,"marks":951},"Socially Responsible Investing (SRI): ",[952,954],{"type":129,"attrs":953},{"color":773},{"type":38},{"text":956,"type":22,"marks":957},"You can choose among Betterment’s SRI strategies (Broad Impact, Climate Impact, Social Impact) for values-aligned investing. ",[958],{"type":129,"attrs":959},{"color":773},{"type":896,"content":961},[962],{"type":18,"attrs":963,"content":964},{"textAlign":34},[965,971,976,987,992,1001,1006,1014],{"text":966,"type":22,"marks":967},"Cash and advisor services:",[968,970],{"type":129,"attrs":969},{"color":773},{"type":38},{"text":972,"type":22,"marks":973}," Betterment offers a Cash Reserve",[974],{"type":129,"attrs":975},{"color":773},{"text":977,"type":22,"marks":978}," high-yield savings",[979,982,985],{"type":31,"attrs":980},{"href":981,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.betterment.com/",{"type":129,"attrs":983},{"color":984},"#0000FF",{"type":986},"underline",{"text":988,"type":22,"marks":989}," account integrated with investing, while the Premium plan (",[990],{"type":129,"attrs":991},{"color":773},{"text":993,"type":22,"marks":994},"0.40%",[995,998,1000],{"type":31,"attrs":996},{"href":997,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.betterment.com/pricing",{"type":129,"attrs":999},{"color":984},{"type":986},{"text":1002,"type":22,"marks":1003}," AUM, ",[1004],{"type":129,"attrs":1005},{"color":773},{"text":1007,"type":22,"marks":1008},"$100,000 ",[1009,1011,1013],{"type":31,"attrs":1010},{"href":997,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1012},{"color":984},{"type":986},{"text":1015,"type":22,"marks":1016},"minimum) adds unlimited access to financial advisors beyond the Digital plan’s automated tools.",[1017],{"type":129,"attrs":1018},{"color":773},{"type":18,"attrs":1020,"content":1021},{"textAlign":34},[1022],{"text":1023,"type":22,"marks":1024},"Fidelity Go ",[1025,1027],{"type":129,"attrs":1026},{"color":773},{"type":38},{"type":893,"content":1029},[1030,1046,1062],{"type":896,"content":1031},[1032],{"type":18,"attrs":1033,"content":1034},{"textAlign":34},[1035,1041],{"text":1036,"type":22,"marks":1037},"Professionally managed portfolios",[1038,1040],{"type":129,"attrs":1039},{"color":773},{"type":38},{"text":1042,"type":22,"marks":1043},": Fidelity Go builds and manages portfolios that use Fidelity Flex® mutual funds, which carry zero fund expense ratios. ",[1044],{"type":129,"attrs":1045},{"color":773},{"type":896,"content":1047},[1048],{"type":18,"attrs":1049,"content":1050},{"textAlign":34},[1051,1057],{"text":1052,"type":22,"marks":1053},"Ongoing oversight and auto-rebalancing: ",[1054,1056],{"type":129,"attrs":1055},{"color":773},{"type":38},{"text":1058,"type":22,"marks":1059},"Fidelity monitors the markets and automatically rebalances the portfolio to maintain your strategy. ",[1060],{"type":129,"attrs":1061},{"color":773},{"type":896,"content":1063},[1064],{"type":18,"attrs":1065,"content":1066},{"textAlign":34},[1067,1073,1078,1087],{"text":1068,"type":22,"marks":1069},"Coaching when eligible:",[1070,1072],{"type":129,"attrs":1071},{"color":773},{"type":38},{"text":1074,"type":22,"marks":1075}," Once your balance meets the program’s coaching threshold, you can schedule unlimited ",[1076],{"type":129,"attrs":1077},{"color":773},{"text":1079,"type":22,"marks":1080},"30-minute",[1081,1084,1086],{"type":31,"attrs":1082},{"href":1083,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.fidelity.com/managed-accounts/fidelity-go/overview",{"type":129,"attrs":1085},{"color":984},{"type":986},{"text":1088,"type":22,"marks":1089}," 1-on-1 sessions with Fidelity financial professionals. ",[1090],{"type":129,"attrs":1091},{"color":773},{"type":764,"attrs":1093,"content":1094},{"level":766,"textAlign":34},[1095],{"text":1096,"type":22,"marks":1097},"Betterment vs. Fidelity Go: Fees",[1098,1100],{"type":129,"attrs":1099},{"color":773},{"type":38},{"type":18,"attrs":1102,"content":1103},{"textAlign":34},[1104],{"text":1105,"type":22,"marks":1106},"Fee differences matter over time, especially as account balances grow. Fidelity Go uses a simple balance-based model with no advisory fee for smaller accounts, while Betterment applies tiered pricing and offers an optional Premium advisory service.",[1107],{"type":129,"attrs":1108},{"color":773},{"_uid":1110,"caption":12,"content":1111,"component":804,"show_search":543,"paste_content":1125,"number_of_rows":837,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"5d6a3548-dbec-44a4-a405-c9f479755729",{"tbody":1112,"thead":1120,"fieldtype":803},[1113],{"_uid":1114,"body":1115,"component":796},"2184fff3-1a35-4f01-a455-1ec15cc07d08",[1116,1118],{"_uid":1117,"value":12,"component":793},"68d8cb3c-5eed-4402-9633-72a6993eaee9",{"_uid":1119,"value":12,"component":793},"a8474473-abbe-4d31-bb19-f553a9925c27",[1121,1123],{"_uid":1122,"value":12,"component":800},"c0e02aaa-0963-4165-8f98-4030800ee712",{"_uid":1124,"value":12,"component":800},"792aae1a-60cf-44c6-a545-9a3ff337d52c",{"type":15,"content":1126},[1127,1132,1137,1142,1147],{"type":18,"attrs":1128,"content":1129},{"textAlign":34},[1130],{"text":1131,"type":22},"Fee type\tBetterment\tFidelity Go",{"type":18,"attrs":1133,"content":1134},{"textAlign":34},[1135],{"text":1136,"type":22},"Advisory fee\t$4/month under $20k (waived with $250+/month deposits) or 0.25% annually; Premium 0.65%\t$0 under $25k; 0.35% annually at $25k+",{"type":18,"attrs":1138,"content":1139},{"textAlign":34},[1140],{"text":1141,"type":22},"High-balance pricing\t0.15% at $1M–$2M; 0.10% at $2M+\tNo reduced tiers",{"type":18,"attrs":1143,"content":1144},{"textAlign":34},[1145],{"text":1146,"type":22},"Fund expenses\tETF expense ratios apply\tFidelity Flex® funds with 0% expense ratios",{"type":18,"attrs":1148,"content":1149},{"textAlign":34},[1150],{"text":1151,"type":22},"Other fees\t$75 full account transfer fee\tNo trading or rebalancing fees",{"_uid":1153,"data":1154,"component":783},"fa13c566-b753-426c-bc42-19994e2d7f96",{"type":15,"content":1155},[1156,1164,1173,1181,1189],{"type":18,"attrs":1157,"content":1158},{"textAlign":34},[1159],{"text":1160,"type":22,"marks":1161},"In practice, Fidelity Go is more cost-efficient for smaller balances due to its $0 advisory fee under $25,000. Betterment becomes more competitive at higher balances thanks to its declining fee tiers and may appeal to investors who want the option of Premium advisor access rather than coaching-only support.",[1162],{"type":129,"attrs":1163},{"color":773},{"type":764,"attrs":1165,"content":1166},{"level":766,"textAlign":34},[1167],{"text":1168,"type":22,"marks":1169},"Betterment vs. Fidelity Go: Minimum account sizes",[1170,1172],{"type":129,"attrs":1171},{"color":773},{"type":38},{"type":18,"attrs":1174,"content":1175},{"textAlign":34},[1176],{"text":1177,"type":22,"marks":1178},"Both Betterment and Fidelity Go have low barriers to entry, but the minimums differ depending on whether you want to start investing or access human guidance. ",[1179],{"type":129,"attrs":1180},{"color":773},{"type":18,"attrs":1182,"content":1183},{"textAlign":34},[1184],{"text":1185,"type":22,"marks":1186},"Betterment allows accounts to be opened with no minimum but requires higher balances for advisor access, while Fidelity Go lets users start investing with a smaller amount and unlocks coaching at a lower threshold. ",[1187],{"type":129,"attrs":1188},{"color":773},{"type":18,"attrs":1190,"content":1191},{"textAlign":34},[1192],{"text":1193,"type":22,"marks":1194},"The table below summarizes the key minimum account requirements for each platform.",[1195],{"type":129,"attrs":1196},{"color":773},{"_uid":1198,"caption":12,"content":1199,"component":804,"show_search":543,"paste_content":1213,"number_of_rows":837,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"74e54b94-332b-4021-be08-a18eb0c0c319",{"tbody":1200,"thead":1208,"fieldtype":803},[1201],{"_uid":1202,"body":1203,"component":796},"5ba78668-cf67-47c9-912f-5ff078bde539",[1204,1206],{"_uid":1205,"value":12,"component":793},"3bf386f2-208c-4913-9c7f-7bea4bb179ff",{"_uid":1207,"value":12,"component":793},"97acb67a-7424-410f-b9a8-85af135dfe58",[1209,1211],{"_uid":1210,"value":12,"component":800},"6323415f-202f-4a5e-886d-e0956418e671",{"_uid":1212,"value":12,"component":800},"4882f2eb-b201-419c-8358-bdbb92b1c6b4",{"type":15,"content":1214},[1215,1220,1225,1230],{"type":18,"attrs":1216,"content":1217},{"textAlign":34},[1218],{"text":1219,"type":22},"Minimum type\tBetterment\tFidelity Go",{"type":18,"attrs":1221,"content":1222},{"textAlign":34},[1223],{"text":1224,"type":22},"To open\t$0\t$0",{"type":18,"attrs":1226,"content":1227},{"textAlign":34},[1228],{"text":1229,"type":22},"To start investing\t$50\t$10",{"type":18,"attrs":1231,"content":1232},{"textAlign":34},[1233],{"text":1234,"type":22},"To access an advisor/coach\t$100,000 (Premium plan)\t$25,000+ (coaching access)",{"_uid":1236,"data":1237,"component":783},"8d467891-f058-4862-a9ad-12c41917f5c5",{"type":15,"content":1238},[1239,1248,1256,1264,1273,1339,1347,1436,1444,1510,1518,1577,1586,1594,1602,1610,1619,1627,1635,1643,1651,1674],{"type":764,"attrs":1240,"content":1241},{"level":766,"textAlign":34},[1242],{"text":1243,"type":22,"marks":1244},"Betterment vs. Fidelity Go: Pros and cons",[1245,1247],{"type":129,"attrs":1246},{"color":773},{"type":38},{"type":18,"attrs":1249,"content":1250},{"textAlign":34},[1251],{"text":1252,"type":22,"marks":1253},"Betterment stands out for its flexibility, tax-efficient tools, and customizable portfolios, but smaller accounts may be impacted by its flat monthly fee and the high minimum required for Premium access. Fidelity Go is more accessible for beginners, with no advisory fee under $25,000 and zero-expense-ratio funds, though its higher fees at larger balances and limited portfolio options may be less appealing for investors seeking greater choice.",[1254],{"type":129,"attrs":1255},{"color":773},{"type":18,"attrs":1257,"content":1258},{"textAlign":34},[1259],{"text":1260,"type":22,"marks":1261},"Here is a breakdown of the key advantages and disadvantages of each platform:",[1262],{"type":129,"attrs":1263},{"color":773},{"type":764,"attrs":1265,"content":1267},{"level":1266,"textAlign":34},3,[1268],{"text":1269,"type":22,"marks":1270},"Pros of Betterment",[1271],{"type":129,"attrs":1272},{"color":773},{"type":893,"content":1274},[1275,1291,1307,1323],{"type":896,"content":1276},[1277],{"type":18,"attrs":1278,"content":1279},{"textAlign":34},[1280,1286],{"text":1281,"type":22,"marks":1282},"No minimum balance required to start investing:",[1283,1285],{"type":129,"attrs":1284},{"color":773},{"type":38},{"text":1287,"type":22,"marks":1288}," Betterment allows investors to open an account and begin investing with any amount, making the platform highly accessible for beginners and those who want to start with a small investment.",[1289],{"type":129,"attrs":1290},{"color":773},{"type":896,"content":1292},[1293],{"type":18,"attrs":1294,"content":1295},{"textAlign":34},[1296,1302],{"text":1297,"type":22,"marks":1298},"Tax-efficient investing strategies: ",[1299,1301],{"type":129,"attrs":1300},{"color":773},{"type":38},{"text":1303,"type":22,"marks":1304},"The platform utilizes automated tools, such as tax-loss harvesting, to help mitigate the impact of taxes on returns, thereby enhancing long-term outcomes for taxable accounts.",[1305],{"type":129,"attrs":1306},{"color":773},{"type":896,"content":1308},[1309],{"type":18,"attrs":1310,"content":1311},{"textAlign":34},[1312,1318],{"text":1313,"type":22,"marks":1314},"Retirement account flexibility:",[1315,1317],{"type":129,"attrs":1316},{"color":773},{"type":38},{"text":1319,"type":22,"marks":1320}," Betterment supports tax-advantaged retirement accounts, including traditional IRAs, Roth IRAs, and SEP IRAs, allowing investors to grow their retirement savings more efficiently.",[1321],{"type":129,"attrs":1322},{"color":773},{"type":896,"content":1324},[1325],{"type":18,"attrs":1326,"content":1327},{"textAlign":34},[1328,1334],{"text":1329,"type":22,"marks":1330},"Choice of portfolios:",[1331,1333],{"type":129,"attrs":1332},{"color":773},{"type":38},{"text":1335,"type":22,"marks":1336}," Investors can either select from Betterment’s curated portfolios or build their own custom strategy using low-cost ETFs, offering a balance between simplicity and control",[1337],{"type":129,"attrs":1338},{"color":773},{"type":764,"attrs":1340,"content":1341},{"level":1266,"textAlign":34},[1342],{"text":1343,"type":22,"marks":1344},"Cons of Betterment",[1345],{"type":129,"attrs":1346},{"color":773},{"type":893,"content":1348},[1349,1391,1420],{"type":896,"content":1350},[1351],{"type":18,"attrs":1352,"content":1353},{"textAlign":34},[1354,1360,1365,1373,1378,1386],{"text":1355,"type":22,"marks":1356},"Flat fees on small accounts:",[1357,1359],{"type":129,"attrs":1358},{"color":773},{"type":38},{"text":1361,"type":22,"marks":1362}," ",[1363],{"type":129,"attrs":1364},{"color":773},{"text":1366,"type":22,"marks":1367},"$4/month ",[1368,1370,1372],{"type":31,"attrs":1369},{"href":997,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1371},{"color":984},{"type":986},{"text":1374,"type":22,"marks":1375},"fee on smaller accounts, which can be relatively expensive for balances under ",[1376],{"type":129,"attrs":1377},{"color":773},{"text":1379,"type":22,"marks":1380},"$20,000",[1381,1383,1385],{"type":31,"attrs":1382},{"href":997,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1384},{"color":984},{"type":986},{"text":1387,"type":22,"marks":1388}," if recurring deposits are not set up.",[1389],{"type":129,"attrs":1390},{"color":773},{"type":896,"content":1392},[1393],{"type":18,"attrs":1394,"content":1395},{"textAlign":34},[1396,1402,1407,1415],{"text":1397,"type":22,"marks":1398},"High cost for premium:",[1399,1401],{"type":129,"attrs":1400},{"color":773},{"type":38},{"text":1403,"type":22,"marks":1404}," Premium requires a high balance, limiting access to experts for investors with at least ",[1405],{"type":129,"attrs":1406},{"color":773},{"text":1408,"type":22,"marks":1409},"$100,000",[1410,1412,1414],{"type":31,"attrs":1411},{"href":997,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1413},{"color":984},{"type":986},{"text":1416,"type":22,"marks":1417},".",[1418],{"type":129,"attrs":1419},{"color":773},{"type":896,"content":1421},[1422],{"type":18,"attrs":1423,"content":1424},{"textAlign":34},[1425,1431],{"text":1426,"type":22,"marks":1427},"ETF expense ratios add to overall costs:",[1428,1430],{"type":129,"attrs":1429},{"color":773},{"type":38},{"text":1432,"type":22,"marks":1433}," ETF expense ratios are part of the underlying funds and are charged in addition to Betterment’s advisory fees, which means overall costs can be higher than the advisory fee alone.",[1434],{"type":129,"attrs":1435},{"color":773},{"type":764,"attrs":1437,"content":1438},{"level":1266,"textAlign":34},[1439],{"text":1440,"type":22,"marks":1441},"Pros of Fidelity Go",[1442],{"type":129,"attrs":1443},{"color":773},{"type":893,"content":1445},[1446,1462,1478,1494],{"type":896,"content":1447},[1448],{"type":18,"attrs":1449,"content":1450},{"textAlign":34},[1451,1457],{"text":1452,"type":22,"marks":1453},"$0 advisory fee under $25,000:",[1454,1456],{"type":129,"attrs":1455},{"color":773},{"type":38},{"text":1458,"type":22,"marks":1459}," This makes Fidelity Go highly cost-effective for beginners and smaller investors.",[1460],{"type":129,"attrs":1461},{"color":773},{"type":896,"content":1463},[1464],{"type":18,"attrs":1465,"content":1466},{"textAlign":34},[1467,1473],{"text":1468,"type":22,"marks":1469},"Low $10 investing minimum:",[1470,1472],{"type":129,"attrs":1471},{"color":773},{"type":38},{"text":1474,"type":22,"marks":1475}," Portfolios begin investing once the balance reaches just $10.",[1476],{"type":129,"attrs":1477},{"color":773},{"type":896,"content":1479},[1480],{"type":18,"attrs":1481,"content":1482},{"textAlign":34},[1483,1489],{"text":1484,"type":22,"marks":1485},"Zero-expense-ratio funds:",[1486,1488],{"type":129,"attrs":1487},{"color":773},{"type":38},{"text":1490,"type":22,"marks":1491}," Portfolios are built with Fidelity Flex® mutual funds, which carry no fund fees.",[1492],{"type":129,"attrs":1493},{"color":773},{"type":896,"content":1495},[1496],{"type":18,"attrs":1497,"content":1498},{"textAlign":34},[1499,1505],{"text":1500,"type":22,"marks":1501},"Coaching access at $25,000:",[1502,1504],{"type":129,"attrs":1503},{"color":773},{"type":38},{"text":1506,"type":22,"marks":1507}," Investors can schedule unlimited 1-on-1 sessions with Fidelity financial professionals once their account reaches this level",[1508],{"type":129,"attrs":1509},{"color":773},{"type":764,"attrs":1511,"content":1512},{"level":1266,"textAlign":34},[1513],{"text":1514,"type":22,"marks":1515},"Cons of Fidelity Go",[1516],{"type":129,"attrs":1517},{"color":773},{"type":893,"content":1519},[1520,1545,1561],{"type":896,"content":1521},[1522],{"type":18,"attrs":1523,"content":1524},{"textAlign":34},[1525,1534,1540],{"text":1526,"type":22,"marks":1527},"0.35% ",[1528,1530,1532,1533],{"type":31,"attrs":1529},{"href":1083,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1531},{"color":984},{"type":38},{"type":986},{"text":1535,"type":22,"marks":1536},"annual fee at $25,000+:",[1537,1539],{"type":129,"attrs":1538},{"color":773},{"type":38},{"text":1541,"type":22,"marks":1542}," This is higher than Betterment Digital’s 0.25% for similar balances.",[1543],{"type":129,"attrs":1544},{"color":773},{"type":896,"content":1546},[1547],{"type":18,"attrs":1548,"content":1549},{"textAlign":34},[1550,1556],{"text":1551,"type":22,"marks":1552},"Limited portfolio options:",[1553,1555],{"type":129,"attrs":1554},{"color":773},{"type":38},{"text":1557,"type":22,"marks":1558}," Investments are restricted to Fidelity Flex® mutual funds, with no SRI or custom ETF strategies available.",[1559],{"type":129,"attrs":1560},{"color":773},{"type":896,"content":1562},[1563],{"type":18,"attrs":1564,"content":1565},{"textAlign":34},[1566,1572],{"text":1567,"type":22,"marks":1568},"Coaching is not available for accounts below $25,000: ",[1569,1571],{"type":129,"attrs":1570},{"color":773},{"type":38},{"text":1573,"type":22,"marks":1574},"Smaller accounts receive digital portfolio management only, without access to human support.",[1575],{"type":129,"attrs":1576},{"color":773},{"type":764,"attrs":1578,"content":1579},{"level":766,"textAlign":34},[1580],{"text":1581,"type":22,"marks":1582},"Betterment vs. Fidelity Go: Technology and security",[1583,1585],{"type":129,"attrs":1584},{"color":773},{"type":38},{"type":18,"attrs":1587,"content":1588},{"textAlign":34},[1589],{"text":1590,"type":22,"marks":1591},"Betterment and Fidelity Go both offer secure web and mobile platforms, but they differ in scope and user experience. ",[1592],{"type":129,"attrs":1593},{"color":773},{"type":18,"attrs":1595,"content":1596},{"textAlign":34},[1597],{"text":1598,"type":22,"marks":1599},"Betterment is a mobile-first robo-advisor with a streamlined interface focused on goal tracking, automated portfolio management, and simplicity. It uses bank-level encryption and provides SIPC coverage up to $500,000, with FDIC insurance on cash through partner banks. ",[1600],{"type":129,"attrs":1601},{"color":773},{"type":18,"attrs":1603,"content":1604},{"textAlign":34},[1605],{"text":1606,"type":22,"marks":1607},"Fidelity Go is integrated into Fidelity’s broader brokerage platform, allowing users to view robo-advisor accounts alongside other investments and banking services. It offers SIPC protection, excess insurance coverage, and a Customer Protection Guarantee, making it well suited for users who want robo-advice within a full-service financial ecosystem.",[1608],{"type":129,"attrs":1609},{"color":773},{"type":764,"attrs":1611,"content":1612},{"level":766,"textAlign":34},[1613],{"text":1614,"type":22,"marks":1615},"Final verdict: Betterment vs. Fidelity Go",[1616,1618],{"type":129,"attrs":1617},{"color":773},{"type":38},{"type":18,"attrs":1620,"content":1621},{"textAlign":34},[1622],{"text":1623,"type":22,"marks":1624},"Betterment and Fidelity Go are both low-cost robo-advisors, but they are designed for different priorities. ",[1625],{"type":129,"attrs":1626},{"color":773},{"type":18,"attrs":1628,"content":1629},{"textAlign":34},[1630],{"text":1631,"type":22,"marks":1632},"Betterment emphasizes tax efficiency, portfolio customization, and flexible account options, with higher balances required for access to expert advice. ",[1633],{"type":129,"attrs":1634},{"color":773},{"type":18,"attrs":1636,"content":1637},{"textAlign":34},[1638],{"text":1639,"type":22,"marks":1640},"Fidelity Go focuses on simplicity and accessibility, offering no advisory fees for smaller balances and portfolios built with zero-expense-ratio funds within Fidelity’s broader platform. The better fit depends on whether flexibility and tax tools or low-cost simplicity for smaller accounts matter more.",[1641],{"type":129,"attrs":1642},{"color":773},{"type":764,"attrs":1644,"content":1645},{"level":1266,"textAlign":34},[1646],{"text":1647,"type":22,"marks":1648},"Get expert financial advice",[1649],{"type":129,"attrs":1650},{"color":773},{"type":18,"attrs":1652,"content":1653},{"textAlign":34},[1654,1659,1669],{"text":1655,"type":22,"marks":1656},"If you need expert financial advice beyond a robo-advisor, Unbiased can ",[1657],{"type":129,"attrs":1658},{"color":773},{"text":1660,"type":22,"marks":1661},"match you with a financial advisor",[1662,1665,1668],{"type":31,"attrs":1663},{"href":1664,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor/primary-areas",{"type":129,"attrs":1666},{"color":1667},"#1155CC",{"type":986},{"text":1670,"type":22,"marks":1671}," who will help you manage your money and maximize your investments.",[1672],{"type":129,"attrs":1673},{"color":773},{"type":18,"attrs":1675,"content":1677},{"textAlign":1676},"justify",[1678],{"text":1679,"type":22,"marks":1680},"Get connected to an advisor through Unbiased today.",[1681],{"type":129,"attrs":1682},{"color":773},[1684],{"_uid":1685,"image":1686,"title":1691,"CTALink":12,"CTAText":51,"subtitle":12,"component":1709,"breadcrumbs":558,"showHeroImage":543},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1687,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1688,"copyright":12,"fieldtype":1689,"meta_data":1690,"is_external_url":543},127369092880930,"https://a.storyblok.com/f/185166/1536x1024/06852fd818/betterment-vs-fidelity-go-which-is-right-for-you.png","asset",{},{"type":15,"content":1692},[1693],{"type":18,"attrs":1694,"content":1695},{"textAlign":34},[1696,1704],{"text":1697,"type":22,"marks":1698},"Betterment vs. Fidelity Go",[1699,1701],{"type":129,"attrs":1700},{"color":773},{"type":25,"attrs":1702},{"class":1703},"primary-gradient",{"text":1705,"type":22,"marks":1706}," review ",[1707],{"type":129,"attrs":1708},{"color":773},"app-hero",{"name":1711,"created_at":1712,"published_at":1713,"updated_at":1714,"id":1715,"uuid":1716,"content":1717,"slug":1726,"full_slug":1727,"sort_by_date":34,"position":1728,"tag_list":1729,"is_startpage":543,"parent_id":1730,"meta_data":34,"group_id":1731,"first_published_at":1732,"release_id":34,"lang":730,"path":34,"alternates":1733,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Unbiased team","2024-01-18T11:49:29.332Z","2024-01-24T16:17:31.264Z","2024-01-24T16:17:31.285Z",429182198,"a38620a4-ad81-47d5-b2fe-9fe933abd010",{"job":1718,"_uid":1719,"name":1711,"image":1720,"component":1724,"description":1725},"Writers","a6e3129c-eeee-4438-8204-797883981521",{"id":1721,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1722,"copyright":12,"fieldtype":1689,"meta_data":1723,"is_private":12,"is_external_url":543},13850198,"https://a.storyblok.com/f/185166/400x400/232c6cb764/unbiased-team.jpg",{},"article-author","Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.","unbiased-team","authors/unbiased-team",-10,[],224651374,"170282a1-0fe6-4cf3-ab19-04639ed3474c","2023-04-03T07:50:42.397Z",[],[1735],{"_uid":1736,"body":1737,"title":12,"component":1738},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[],"app-links-list",{"_uid":1740,"title":750,"plugin":1741,"og_image":12,"og_title":12,"description":1742,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"2598c2d4-652c-4a1e-94e4-6a64075cc38f","seo_metatags","Our Betterment vs Fidelity Go review compares their fees, features, and account minimums, highlighting Betterment’s tax-efficient tools and portfolio options versus Fidelity Go’s low-cost, beginner-friendly robo-advisor.",{"name":1744,"created_at":1745,"published_at":1746,"updated_at":1747,"id":1748,"uuid":1749,"content":1750,"slug":1758,"full_slug":1759,"sort_by_date":34,"position":1728,"tag_list":1760,"is_startpage":543,"parent_id":1730,"meta_data":34,"group_id":1761,"first_published_at":1732,"release_id":34,"lang":730,"path":34,"alternates":1762,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1751,"_uid":1719,"name":1744,"image":1752,"component":1724,"education":1755,"expertise":1756,"description":1757},"Senior Content Writer",{"id":1753,"alt":12,"name":12,"focus":12,"title":12,"filename":1754,"copyright":12,"fieldtype":1689,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",[],"024abff2-15a6-4099-8ba2-25c01abe42e8",[],"app-article",[],[],"\nThis article dives into the key differences between Betterment and Fidelity Go, so you can decide which company is the right fit for you and your financial goals.",[],"betterment-vs-fidelity-go","discover/financial-advice/betterment-vs-fidelity-go",-5240,[],365590167,"b8d1a0e3-94ad-49f8-bd96-38874e86dca9","2026-01-08T15:54:42.066Z",[],{"left":727,"top":727,"width":1777,"height":1777,"rotate":727,"vFlip":543,"hFlip":543,"body":1778},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",[1780,1783,1784],{"title":1781,"exact":558,"href":1782},"Home","https://www.unbiased.com",{"title":58,"exact":558,"to":72,"disabled":543},{"title":750,"exact":558,"to":1785,"disabled":558},"/discover/financial-advice/betterment-vs-fidelity-go",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1787},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1777192915916]