Edward Jones vs. Charles Schwab: what’s the difference?

1 min readLast updated June 18, 2024by Unbiased team

Explore Edward Jones and Charles Schwab’s distinctive approaches to financial advising and investment management to make an informed financial decision.

Looking for a financial advisor?

We can connect you with an SEC-regulated financial advisor suited to meet your needs.


  • Edward Jones financial planning emphasizes a conservative approach to personalized financial advising and tailored investment plans. 

  • Charles Schwab financial advisors offer a more diverse range of investment options, catering to varying risk appetites. 

  • Edward Jones fees typically include variable commissions for buying and selling investments. 

  • Charles Schwab applies transparent fee structures, including trading fees and expense ratios for mutual funds and ETFs. 

Edward Jones vs. Charles Schwab: what’s the difference? 

Edward JonesCharles Schwab
Pros Personalized advising Comprehensive services
Local network Low fees
Cons Higher fees Complex fees
Conservative Small account fees
Strategy Conservative growth Diverse options
Fees Variable commissions Transparent fees
Service Local advisors 24/7 support
Technology Account tools Online apps
Adaptability Wealth management Tech-driven

Edward Jones is renowned for its personalized, local financial advising. It boasts a vast network of advisors across communities nationwide. Edward Jones financial advisors prioritize building strong client-advisor relationships and offering tailored investment plans to meet individual financial goals.  

Charles Schwab provides a broad spectrum of financial services, including banking and advisory services, appealing to investors with diverse needs and preferences. Schwab caters to a wide range of investors, from beginners to seasoned professionals, offering self-directed and advisor-guided investment options.  

What are Charles Schwab and Edward Jones’ specific investment strategies? 

Edward Jones financial services emphasize personalized financial advising, focusing on building enduring client-advisor relationships and offering customized investment plans. Their strategy typically involves a conservative approach, prioritizing long-term growth and income generation through a diversified portfolio of stocks, bonds, mutual funds, and ETFs.  

Charles Schwab advisors offer a more diverse range of investment options, catering to investors with varying risk appetites and investment preferences. They provide self-directed and advisor-guided investment services, including index fund investing, target-date funds, and personalized advisory services.  

What fees can I expect from Edward Jones and Charles Schwab? 

Edward Jones fees typically include variable commissions for buying and selling investments, averaging around 2% for most securities, excluding mutual funds. Additionally, they may levy processing fees and charge advising fees for programs like Advisory Solutions, which incurs an annual program fee of 1.35% plus additional commissions on certain transactions.  

Charles Schwab fees are more transparent and diverse. They apply trading fees for self-directed accounts, advisory fees for managed accounts, and expense ratios for mutual funds and ETFs.  

Both firms also have additional fees to consider, such as inactivity fees and other non-trading charges, which investors should be aware of when working with investment firms. 

Is Edward Jones or Charles Schwab better? 

When comparing Edward Jones and Charles Schwab, it's essential to recognize that both firms have distinct strengths and weaknesses, catering to different investor preferences and financial goals. 

Pros of Edward Jones 

Edward Jones distinguishes itself with its personalized financial advising, fostering strong client-advisor relationships and tailoring investment plans to individual needs. With a wide network of local Edward Jones financial advisors, the firm offers convenience and face-to-face interactions.  

Cons of Edward Jones 

The firm’s higher fees and substantial minimum investments may deter some investors, and its conservative investment approach may not suit those seeking higher-risk strategies. 

Pros of Charles Schwab 

Charles Schwab stands out for its comprehensive range of financial services, including banking, advisory, and self-directed options. Its transparent fee structure, with commission-free trading for many securities and low expense ratios, appeals to cost-conscious investors.  

Cons of Charles Schwab 

While Schwab's extensive research and educational resources are beneficial, its complex fee structure and potentially higher trading commissions for smaller accounts may pose challenges.  

Edward Jones or Charles Schwab: which should I choose? 

When choosing between an Edward Jones or a Charles Schwab advisor, you must consider your individual circumstances and financial objectives.  

In addition to fees, investment strategy, and various pros and cons, here are some other questions you should ask yourself when choosing between Edward Jones and Charles Schwab. 

How do Charles Schwab and Edward Jones remain competitive and adapt to changing market conditions? 

With its extensive research offerings and wide range of financial services, Charles Schwab stays ahead by leveraging technology for efficient trading and account management.  

Edward Jones adapts to market changes by providing tailored investment plans and comprehensive wealth management services to address individual client needs.  

Both firms actively monitor market shifts, adjusting investment strategies and product offerings to meet evolving client expectations while maintaining competitiveness in the financial landscape. 

Which platform provides better customer service and support? 

Both Charles Schwab and Edward Jones are known for their strong commitment to customer service.  

Edward Jones customer service emphasizes personalized, one-on-one financial advising through its extensive network of local advisors. These advisors build strong relationships with clients and offer tailored guidance and support to meet their individual financial needs.  

Charles Schwab customer service provides comprehensive customer support through multiple channels, including phone, email, and online chat, and it is available 24/7. Additionally, Schwab boasts an extensive network of more than 90 branches nationwide, providing clients with in-person support if preferred.  

Can I access my Edward Jones or Charles Schwab accounts through their websites and mobile apps? 

Edward Jones' website and mobile app provide comprehensive account management tools, investment resources, and access to personalized financial advising services.  

Charles Schwab's online platform and mobile apps offer a wide range of features, including portfolio tracking, trading capabilities, research tools, and educational resources. 

Both firms' clients can execute trades, view account balances, monitor portfolio performance, and access market news and analysis through their respective websites and mobile apps.  

Get expert financial advice 

Choosing between Edward Jones and Charles Schwab hinges on individual circumstances and financial objectives. While Edward Jones excels in personalized financial advising and strong client-advisor relationships, Charles Schwab stands out for its comprehensive range of financial services and transparent fee structures. Ultimately, investors should weigh the pros and cons of each firm and consider their unique needs when making a decision. 

Let Unbiased match you with an SEC-regulated financial advisor who will offer expert advice tailored to your financial goals. 


Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.

Looking for a financial advisor?

We can connect you with an SEC-regulated financial advisor suited to meet your needs.