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However, when you ",{"text":845,"type":22,"marks":846},"compare Merrill Lynch",[847],{"type":31,"attrs":848},{"href":849,"uuid":850,"anchor":34,"target":35,"linktype":74,"story":851},"/discover/financial-advice/alternatives-to-merill-lynch","2e4c9308-0a6b-4def-bcc8-26371b2c1427",{"name":852,"id":853,"uuid":850,"slug":854,"url":855,"full_slug":855,"_stopResolving":558},"Alternatives to Merill Lynch",541724933,"alternatives-to-merill-lynch","discover/financial-advice/alternatives-to-merill-lynch",{"text":857,"type":22}," financial services with Fidelity, there are several differences.  ",{"type":18,"content":859},[860],{"text":861,"type":22},"Merrill Lynch focuses on high-net-worth clients and offers personalized wealth management and a suite of premium financial services, albeit at a higher cost.  ","article-rich-text",{"_uid":864,"body":865,"image":991,"title":821,"cta_link":996,"cta_text":997,"component":998,"background":999,"description":1000,"cta_description":1001},"2a1c75f8-27d6-498e-8097-67914e4abfc7",[866,902,987],{"_uid":867,"data":868,"component":901},"dedee2af-8d96-49ea-9af3-a7826ad2a215",{"type":15,"content":869},[870,876,880,886,890,896,900],{"type":18,"content":871},[872],{"text":873,"type":22,"marks":874},"Assets Under Management (AUM):",[875],{"type":38},{"type":18,"content":877},[878],{"text":879,"type":22},"$2.75 million",{"type":18,"content":881},[882],{"text":883,"type":22,"marks":884},"Fee:",[885],{"type":38},{"type":18,"content":887},[888],{"text":889,"type":22},"Up to 1.75%",{"type":18,"content":891},[892],{"text":893,"type":22,"marks":894},"Fee Structure:",[895],{"type":38},{"type":18,"content":897},[898],{"text":899,"type":22},"Fee-based",{"type":18},"company-summary-rich-text",{"_uid":903,"component":904,"accordions":905},"2606d4a5-25f8-4b91-a84e-3a762ff19ca6","company-summary-accordion-group",[906,916,925,962],{"_uid":907,"text":908,"title":914,"component":915},"ca0e5d38-37ae-4f49-b883-5d735bb44c4b",{"type":15,"content":909},[910],{"type":18,"content":911},[912],{"text":913,"type":22},"Brokerage, financial planning, investment advisory services, managed portfolios, self-directed investing, and robo-advisory.","Financial Services","company-summary-accordion",{"_uid":917,"text":918,"title":924,"component":915},"a7555631-7f73-46e5-9696-538424fa1e6d",{"type":15,"content":919},[920],{"type":18,"content":921},[922],{"text":923,"type":22},"Hybrid of human advisory expertise and robo-advisory, with automated and professionally managed portfolios.","Investing Strategy",{"_uid":926,"text":927,"title":961,"component":915},"04e750b0-15f0-498f-9f4f-4a1b62287cb7",{"type":15,"content":928},[929],{"type":777,"content":930},[931,937,943,949,955],{"type":780,"content":932},[933],{"type":18,"content":934},[935],{"text":936,"type":22},"Trusted services as a subsidiary of Bank of America.",{"type":780,"content":938},[939],{"type":18,"content":940},[941],{"text":942,"type":22},"Commission-free ETF trades, options, and stocks through Merrill Edge.",{"type":780,"content":944},[945],{"type":18,"content":946},[947],{"text":948,"type":22},"Low-cost securities and high-quality order execution.",{"type":780,"content":950},[951],{"type":18,"content":952},[953],{"text":954,"type":22},"Extensive third-party research for accurate financial advice.",{"type":780,"content":956},[957],{"type":18,"content":958},[959],{"text":960,"type":22},"Highly rated customer service available 24/7.","Pros",{"_uid":963,"text":964,"title":986,"component":915},"54e7956e-2106-40e8-ab9e-dc41f5d3210a",{"type":15,"content":965},[966],{"type":777,"content":967},[968,974,980],{"type":780,"content":969},[970],{"type":18,"content":971},[972],{"text":973,"type":22},"Does not offer fractional shares.",{"type":780,"content":975},[976],{"type":18,"content":977},[978],{"text":979,"type":22},"Low interest rates on uninvested funds.",{"type":780,"content":981},[982],{"type":18,"content":983},[984],{"text":985,"type":22},"High annual management fees compared to competitors.","Cons",{"_uid":988,"link":825,"title":989,"component":990},"5d831207-76a2-4077-a328-8605fc29f384","Read more about Merrill Lynch","company-summary-link",{"id":992,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":993,"copyright":12,"fieldtype":994,"meta_data":995,"is_external_url":543},18616532,"https://a.storyblok.com/f/185166/225x225/7f670a9b33/merrill-private-wealth-management.png","asset",{},"https://v2.unbiased.com/inquiry/financial-advisor/primary-areas","Speak to an advisor","company-summary-box","white","Merrill Lynch Financial Advisors provide personalized investment strategies and professional wealth management services","Not sure if Merrill Lynch suits your needs? Let Unbiased find a financial advisor that does",{"_uid":1003,"data":1004,"component":862},"8189e172-745d-48e4-afb9-6d23217d24d2",{"type":15,"content":1005},[1006],{"type":18,"content":1007},[1008],{"text":1009,"type":22},"On the other hand, Fidelity is a more accessible platform for a broader range of investors. It offers cost-effective trading, extensive research resources, and a user-friendly interface ideal for independent investing. ",{"_uid":1011,"body":1012,"image":1194,"title":1198,"cta_link":996,"cta_text":1199,"component":998,"background":999,"description":1200,"cta_description":1201},"4902b78c-74dd-4b79-b963-3ec8794c34a8",[1013,1078,1190],{"_uid":1014,"data":1015,"component":901},"ca3d1a83-269b-4d5a-bd77-1edf66543f6c",{"type":15,"content":1016},[1017,1026,1034,1042,1049,1056,1063,1071],{"type":18,"content":1018},[1019],{"text":1020,"type":22,"marks":1021},"Assets under management:",[1022,1023],{"type":38},{"type":129,"attrs":1024},{"color":1025},"rgb(77, 81, 88)",{"type":18,"content":1027},[1028],{"text":1029,"type":22,"marks":1030},"$14.1 trillion",[1031],{"type":129,"attrs":1032},{"color":1033},"#4D5158",{"type":18,"content":1035},[1036],{"text":1037,"type":22,"marks":1038},"Fee structure:",[1039,1040],{"type":38},{"type":129,"attrs":1041},{"color":1025},{"type":18,"content":1043},[1044],{"text":1045,"type":22,"marks":1046},"Fee-only & fee-based",[1047],{"type":129,"attrs":1048},{"color":1025},{"type":18,"content":1050},[1051],{"text":883,"type":22,"marks":1052},[1053,1054],{"type":38},{"type":129,"attrs":1055},{"color":1025},{"type":18,"content":1057},[1058],{"text":1059,"type":22,"marks":1060},"0.2%-1.5%",[1061],{"type":129,"attrs":1062},{"color":131},{"type":18,"content":1064},[1065],{"text":1066,"type":22,"marks":1067},"Minimum account sizes:",[1068,1069],{"type":38},{"type":129,"attrs":1070},{"color":1025},{"type":18,"content":1072},[1073],{"text":1074,"type":22,"marks":1075},"$50,000",[1076],{"type":129,"attrs":1077},{"color":1025},{"_uid":1079,"component":904,"accordions":1080},"fd797a06-1c8e-42a2-baf4-8af803548a70",[1081,1130,1142,1178],{"_uid":1082,"text":1083,"title":1129,"component":915},"5e05c639-da8b-4c11-84c1-8572cb2c63ea",{"type":15,"content":1084},[1085],{"type":777,"content":1086},[1087,1093,1099,1105,1111,1117,1123],{"type":780,"content":1088},[1089],{"type":18,"content":1090},[1091],{"text":1092,"type":22},"Retirement planning ",{"type":780,"content":1094},[1095],{"type":18,"content":1096},[1097],{"text":1098,"type":22},"Brokerage",{"type":780,"content":1100},[1101],{"type":18,"content":1102},[1103],{"text":1104,"type":22},"Wealth management",{"type":780,"content":1106},[1107],{"type":18,"content":1108},[1109],{"text":1110,"type":22},"Cryptocurrency trading ",{"type":780,"content":1112},[1113],{"type":18,"content":1114},[1115],{"text":1116,"type":22},"Investment strategy ",{"type":780,"content":1118},[1119],{"type":18,"content":1120},[1121],{"text":1122,"type":22},"Financial planning",{"type":780,"content":1124},[1125],{"type":18,"content":1126},[1127],{"text":1128,"type":22},"Online trading","Financial service",{"_uid":1131,"text":1132,"title":1141,"component":915},"34af4fa0-3272-4849-b9cd-810407c67a81",{"type":15,"content":1133},[1134],{"type":18,"content":1135},[1136],{"text":1137,"type":22,"marks":1138},"Fidelity creates a personalized strategy for each user, which consists of asset allocation and tax efficiency.   ",[1139],{"type":129,"attrs":1140},{"color":1025},"Investing strategy",{"_uid":1143,"text":1144,"title":961,"component":915},"e31617a7-e0ae-422a-aa2e-94ba15eaef35",{"type":15,"content":1145},[1146],{"type":777,"content":1147},[1148,1154,1160,1166,1172],{"type":780,"content":1149},[1150],{"type":18,"content":1151},[1152],{"text":1153,"type":22},"No account minimum ",{"type":780,"content":1155},[1156],{"type":18,"content":1157},[1158],{"text":1159,"type":22},"Wide range of services",{"type":780,"content":1161},[1162],{"type":18,"content":1163},[1164],{"text":1165,"type":22},"Beginner-friendly ",{"type":780,"content":1167},[1168],{"type":18,"content":1169},[1170],{"text":1171,"type":22},"Excellent mobile app ",{"type":780,"content":1173},[1174],{"type":18,"content":1175},[1176],{"text":1177,"type":22},"A wide selection of research is provided  ",{"_uid":1179,"text":1180,"title":986,"component":915},"7f846b24-95ce-42a8-aa48-03b914678617",{"type":15,"content":1181},[1182],{"type":777,"content":1183},[1184],{"type":780,"content":1185},[1186],{"type":18,"content":1187},[1188],{"text":1189,"type":22},"Limited investment options ",{"_uid":1191,"link":1192,"title":1193,"component":990},"bd5ba5eb-0df6-4c53-8190-c94b42094580","https://www.unbiased.com/discover/financial-advice/fidelity-financial-advisor","Learn more about Fidelity Investments",{"id":1195,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1196,"copyright":12,"fieldtype":994,"meta_data":1197,"is_external_url":543},17295336,"https://a.storyblok.com/f/185166/225x225/12fb3338da/fidelity.jfif",{},"Fidelity Investments","Find a financial advisor ","Top choice for clients who need help navigating different financial circumstances, goals, and challenges. ","Not sure if Fidelity Investments suits your needs? Let Unbiased find a financial advisor that does.",{"_uid":1203,"data":1204,"component":862},"5ecde89b-e57e-4f28-89f3-2281685e849a",{"type":15,"content":1205},[1206,1215,1219,1223,1231,1235,1248,1252,1259,1272,1276,1285,1289],{"type":764,"attrs":1207,"content":1208},{"level":766},[1209,1211],{"text":1210,"type":22},"What fees can I expect from Fidelity and Merrill Lynch?",{"text":771,"type":22,"marks":1212},[1213],{"type":129,"attrs":1214},{"color":775},{"type":18,"content":1216},[1217],{"text":1218,"type":22},"Fidelity and Merrill Lynch have fees associated with their financial services and advice, but their structures differ.  ",{"type":18,"content":1220},[1221],{"text":1222,"type":22},"Merrill Lynch financial services lean towards a fee-based model, charging a percentage of your assets under management (AUM). At the same time, Fidelity offers a mix of fee-based financial planning and commission-free trading, making it attractive for DIY investors. ",{"type":18,"content":1224},[1225,1229],{"text":1226,"type":22,"marks":1227},"Fidelity fees",[1228],{"type":38},{"text":1230,"type":22}," ",{"type":18,"content":1232},[1233],{"text":1234,"type":22},"Fidelity provides a range of services, each with associated fees.  ",{"type":18,"content":1236},[1237,1239,1246],{"text":1238,"type":22},"While trading fees are generally low, with commission-free ",{"text":1240,"type":22,"marks":1241},"options for stocks",[1242,1245],{"type":31,"attrs":1243},{"href":1244,"uuid":34,"anchor":34,"target":804,"linktype":36},"https://www.unbiased.com/discover/retirement-investing/how-do-stock-options-work",{"type":806},{"text":1247,"type":22},", ETFs, and options, their Fidelity financial advisor services come with specific costs.  ",{"type":18,"content":1249},[1250],{"text":1251,"type":22},"Fidelity Wealth Services, for instance, charges an annual advisory fee based on your AUM. Similarly, their robo-advisor, Fidelity Go, has a 0.35% yearly fee. ",{"type":18,"content":1253},[1254,1258],{"text":1255,"type":22,"marks":1256},"Merrill Lynch fees",[1257],{"type":38},{"text":1230,"type":22},{"type":18,"content":1260},[1261,1263,1270],{"text":1262,"type":22},"Merrill Lynch's ",{"text":1264,"type":22,"marks":1265},"fee structure",[1266,1269],{"type":31,"attrs":1267},{"href":1268,"uuid":34,"anchor":34,"target":804,"linktype":36},"https://www.pbig.ml.com/articles/understanding-our-services-and-fees-when-you-work-with-an-advisor.html",{"type":806},{"text":1271,"type":22}," revolves primarily around its advisory services. Clients generally pay an annual fee based on a percentage of their AUM, which can vary from 0.50% to over 1%.  ",{"type":18,"content":1273},[1274],{"text":1275,"type":22},"Though commission-based accounts are offered, Merrill Lynch encourages clients to opt for their advisory services, where the expertise of a Merrill Lynch advisor and associated trading costs are often bundled into the overall fee. ",{"type":764,"attrs":1277,"content":1278},{"level":766},[1279,1281],{"text":1280,"type":22},"Is Fidelity or Merrill Lynch better?",{"text":771,"type":22,"marks":1282},[1283],{"type":129,"attrs":1284},{"color":775},{"type":18,"content":1286},[1287],{"text":1288,"type":22},"When comparing Fidelity and Merrill Lynch, both are reputable firms offering a wide range of services. However, their suitability depends on your individual needs and preferences, and the following pros and cons can help you make an informed decision.",{"type":18,"content":1290},[1291,1295],{"text":1292,"type":22,"marks":1293},"Pros and cons of Fidelity",[1294],{"type":38},{"text":1230,"type":22},{"_uid":1297,"caption":12,"content":1298,"component":1316,"show_search":543,"paste_content":1317,"number_of_rows":1323,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"8fc5b5c4-ceaa-4ec4-90ef-7fdcbedc5a2e",{"tbody":1299,"thead":1309,"fieldtype":1315},[1300],{"_uid":1301,"body":1302,"component":1308},"be969299-60e7-434c-9d64-95bb69b20a29",[1303,1306],{"_uid":1304,"value":12,"component":1305},"dbcc6499-3fb7-46cb-8130-650bb00dcb57","_table_col",{"_uid":1307,"value":12,"component":1305},"716d0458-c731-4071-9c8b-01333416b610","_table_row",[1310,1313],{"_uid":1311,"value":12,"component":1312},"3032a09d-2f14-424c-81cf-7676480d4613","_table_head",{"_uid":1314,"value":12,"component":1312},"e8e492aa-b706-44e7-9dc6-b705541be5a4","table","article-table",{"type":15,"content":1318},[1319],{"type":18,"content":1320},[1321],{"text":1322,"type":22},"Pros\tCons\nCommission-free trading for stocks, ETFs, and options, making it cost-effective.\tLimited financial planning options due to focus on self-managed investing.\nExtensive research and educational resources for investors of all levels.\tPotential conflicts of interest from offering its own investment products.\nDiverse range of investment products, including low-cost index funds.\tPrimarily focused on the US market, limiting international exposure.","10",{"_uid":1325,"data":1326,"component":862},"2cdee16d-c992-43dd-98a1-2af49b0339ff",{"type":15,"content":1327},[1328],{"type":18,"content":1329},[1330],{"text":1331,"type":22,"marks":1332},"Pros and cons of Merrill Lynch",[1333],{"type":38},{"_uid":1335,"caption":12,"content":1336,"component":1316,"show_search":543,"paste_content":1350,"number_of_rows":1323,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"2ab215cb-f00b-4fd0-992f-403572236fac",{"tbody":1337,"thead":1345,"fieldtype":1315},[1338],{"_uid":1339,"body":1340,"component":1308},"481c757c-d32d-4ca7-adb1-5487bd39c014",[1341,1343],{"_uid":1342,"value":12,"component":1305},"c7132c22-dfce-4396-9075-93a99d22b98a",{"_uid":1344,"value":12,"component":1305},"a0e5bfd0-a1f1-436c-9a23-6d1dc2ce2bf2",[1346,1348],{"_uid":1347,"value":12,"component":1312},"ddab24d0-f7e0-4b20-91e7-67abd433af7f",{"_uid":1349,"value":12,"component":1312},"995c4231-d6ac-4c08-9686-a213a746faac",{"type":15,"content":1351},[1352],{"type":18,"content":1353},[1354],{"text":1355,"type":22},"Pros\tCons\nFinancial advisors excel in comprehensive wealth management and personalized advice for high-net-worth individuals.\tHigh fees and account minimums can be a barrier for smaller investors.\nWide array of investment products, including access to exclusive opportunities.\tFocus on managed accounts may not suit those preferring a DIY approach.\nExtensive network of financial advisors provides tailored guidance and support.\tPotential conflicts of interest from offering proprietary investment products.",{"_uid":1357,"data":1358,"component":862},"b9f4fc68-e80b-45bf-9be3-cd0d95be40ed",{"type":15,"content":1359},[1360,1373,1380,1387,1394,1406,1413,1420,1432,1439,1446,1453,1465,1472,1479,1500,1512,1519,1531,1538,1550,1557,1569,1576],{"type":764,"attrs":1361,"content":1362},{"level":766},[1363,1368],{"text":1364,"type":22,"marks":1365},"Merrill Lynch or Fidelity: which should I choose?",[1366],{"type":129,"attrs":1367},{"color":12},{"text":771,"type":22,"marks":1369},[1370],{"type":129,"attrs":1371},{"color":1372},"rgb(33, 35, 35)",{"type":18,"content":1374},[1375],{"text":1376,"type":22,"marks":1377},"The ideal choice between Merrill Lynch and Fidelity hinges on your specific circumstances and investment goals.  ",[1378],{"type":129,"attrs":1379},{"color":12},{"type":18,"content":1381},[1382],{"text":1383,"type":22,"marks":1384},"Each firm caters to a different type of investor, and what works best for one person may not be the best fit for another.  ",[1385],{"type":129,"attrs":1386},{"color":12},{"type":18,"content":1388},[1389],{"text":1390,"type":22,"marks":1391},"As well as differences in Merrill Lynch and Fidelity fees, investment strategies, and various pros and cons, below are some other questions you should ask yourself when choosing between these two firms. ",[1392],{"type":129,"attrs":1393},{"color":12},{"type":764,"attrs":1395,"content":1396},{"level":766},[1397,1402],{"text":1398,"type":22,"marks":1399},"How do Fidelity and Merrill Lynch remain competitive and adapt to changing market conditions?",[1400],{"type":129,"attrs":1401},{"color":12},{"text":771,"type":22,"marks":1403},[1404],{"type":129,"attrs":1405},{"color":1372},{"type":18,"content":1407},[1408],{"text":1409,"type":22,"marks":1410},"Fidelity and Merrill Lynch remain competitive through technology investments, expanding product offerings, prioritizing client needs, maintaining cost efficiency, and adapting to market trends.  ",[1411],{"type":129,"attrs":1412},{"color":12},{"type":18,"content":1414},[1415],{"text":1416,"type":22,"marks":1417},"They leverage technology to enhance platforms and offer innovative tools. ",[1418],{"type":129,"attrs":1419},{"color":12},{"type":764,"attrs":1421,"content":1422},{"level":766},[1423,1428],{"text":1424,"type":22,"marks":1425},"Which platform provides better customer service and support?",[1426],{"type":129,"attrs":1427},{"color":12},{"text":771,"type":22,"marks":1429},[1430],{"type":129,"attrs":1431},{"color":1372},{"type":18,"content":1433},[1434],{"text":1435,"type":22,"marks":1436},"Both firms prioritize customer service, but their approaches differ.  ",[1437],{"type":129,"attrs":1438},{"color":12},{"type":18,"content":1440},[1441],{"text":1442,"type":22,"marks":1443},"Fidelity customer service emphasizes accessibility with 24/7 phone support and extensive online resources.  ",[1444],{"type":129,"attrs":1445},{"color":12},{"type":18,"content":1447},[1448],{"text":1449,"type":22,"marks":1450},"Merrill Lynch's focus on personalized service through dedicated financial advisors makes it ideal for high-net-worth clients seeking direct guidance via phone, online, or face-to-face.  ",[1451],{"type":129,"attrs":1452},{"color":12},{"type":764,"attrs":1454,"content":1455},{"level":766},[1456,1461],{"text":1457,"type":22,"marks":1458},"Can I access my Fidelity or Merrill Lynch accounts through their websites and mobile apps?",[1459],{"type":129,"attrs":1460},{"color":12},{"text":771,"type":22,"marks":1462},[1463],{"type":129,"attrs":1464},{"color":1372},{"type":18,"content":1466},[1467],{"text":1468,"type":22,"marks":1469},"Fidelity and Merrill Lynch provide convenient access to accounts through their user-friendly websites and mobile apps.  ",[1470],{"type":129,"attrs":1471},{"color":12},{"type":18,"content":1473},[1474],{"text":1475,"type":22,"marks":1476},"Fidelity's website and app provide comprehensive account management tools, allowing you to track investments, trade, and research on the go.  ",[1477],{"type":129,"attrs":1478},{"color":12},{"type":18,"content":1480},[1481,1486,1495],{"text":1482,"type":22,"marks":1483},"Similarly, Merrill Lynch offers a secure online platform and the ",[1484],{"type":129,"attrs":1485},{"color":12},{"text":1487,"type":22,"marks":1488},"MyMerrill mobile app",[1489,1492,1494],{"type":31,"attrs":1490},{"href":1491,"uuid":34,"anchor":34,"target":804,"linktype":36},"https://www.ml.com/my-merrill-online-mobile-app.html",{"type":129,"attrs":1493},{"color":12},{"type":806},{"text":1496,"type":22,"marks":1497}," for seamless account access, investment management, and communication with your advisor. ",[1498],{"type":129,"attrs":1499},{"color":12},{"type":764,"attrs":1501,"content":1502},{"level":766},[1503,1508],{"text":1504,"type":22,"marks":1505},"What are Fidelity and Merrill Lynch’s specific investment strategies?",[1506],{"type":129,"attrs":1507},{"color":12},{"text":771,"type":22,"marks":1509},[1510],{"type":129,"attrs":1511},{"color":1372},{"type":18,"content":1513},[1514],{"text":1515,"type":22,"marks":1516},"Fidelity's investment strategies emphasize self-directed investing with low-cost options, while Merrill Lynch's strategies focus on personalized wealth management and professional guidance for tailored 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