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",[1096,1099,1101],{"type":31,"attrs":1097},{"href":1098,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://research.wealthfront.com/whitepapers/smart-beta/?",{"type":129,"attrs":1100},{"color":1072},{"type":1074},{"text":1103,"type":22,"marks":1104},"minimum deposit",[1105],{"type":129,"attrs":1106},{"color":774},{"text":1108,"type":22,"marks":1109},".",[1110,1112],{"type":129,"attrs":1111},{"color":774},{"type":38},{"type":18,"attrs":1114,"content":1115},{"textAlign":34},[1116],{"text":1117,"type":22,"marks":1118},"Ally:",[1119,1121],{"type":129,"attrs":1120},{"color":774},{"type":38},{"type":1013,"content":1123},[1124,1140,1156,1172,1188],{"type":1016,"content":1125},[1126],{"type":18,"attrs":1127,"content":1128},{"textAlign":34},[1129,1135],{"text":1130,"type":22,"marks":1131},"Automated ETF portfolio management: ",[1132,1134],{"type":129,"attrs":1133},{"color":774},{"type":38},{"text":1136,"type":22,"marks":1137},"Ally Invest Robo Portfolios builds and manages diversified ETF portfolios based on the investor’s goals, time horizon, and risk tolerance. ",[1138],{"type":129,"attrs":1139},{"color":774},{"type":1016,"content":1141},[1142],{"type":18,"attrs":1143,"content":1144},{"textAlign":34},[1145,1151],{"text":1146,"type":22,"marks":1147},"Portfolio type selection: ",[1148,1150],{"type":129,"attrs":1149},{"color":774},{"type":38},{"text":1152,"type":22,"marks":1153},"Investors can choose from core, income, tax-optimized, and socially responsible portfolio options. ",[1154],{"type":129,"attrs":1155},{"color":774},{"type":1016,"content":1157},[1158],{"type":18,"attrs":1159,"content":1160},{"textAlign":34},[1161,1167],{"text":1162,"type":22,"marks":1163},"Cash-enhanced option: ",[1164,1166],{"type":129,"attrs":1165},{"color":774},{"type":38},{"text":1168,"type":22,"marks":1169},"Ally offers a no-advisory-fee portfolio that holds about 30% in cash. ",[1170],{"type":129,"attrs":1171},{"color":774},{"type":1016,"content":1173},[1174],{"type":18,"attrs":1175,"content":1176},{"textAlign":34},[1177,1183],{"text":1178,"type":22,"marks":1179},"Market-focused option: ",[1180,1182],{"type":129,"attrs":1181},{"color":774},{"type":38},{"text":1184,"type":22,"marks":1185},"Ally offers a more fully invested portfolio with about 2% cash and a 0.30% annual advisory fee.",[1186],{"type":129,"attrs":1187},{"color":774},{"type":1016,"content":1189},[1190],{"type":18,"attrs":1191,"content":1192},{"textAlign":34},[1193,1199],{"text":1194,"type":22,"marks":1195},"Ongoing monitoring and rebalancing: ",[1196,1198],{"type":129,"attrs":1197},{"color":774},{"type":38},{"text":1200,"type":22,"marks":1201},"Ally reviews portfolios daily and rebalances when needed.",[1202],{"type":129,"attrs":1203},{"color":774},{"type":764,"attrs":1205,"content":1206},{"level":987,"textAlign":34},[1207],{"text":1208,"type":22,"marks":1209},"Wealthfront vs. Ally: Fees",[1210,1212],{"type":129,"attrs":1211},{"color":774},{"type":38},{"type":18,"attrs":1214,"content":1215},{"textAlign":34},[1216],{"text":1217,"type":22,"marks":1218},"Here is a breakdown of the fees for both Wealthfront and Ally. ",[1219],{"type":129,"attrs":1220},{"color":774},{"type":793,"content":1222},[1223,1255,1283,1311],{"type":796,"content":1224},[1225,1235,1245],{"type":799,"attrs":1226,"content":1227},{"colspan":766,"rowspan":766,"colwidth":34,"backgroundColor":34},[1228],{"type":18,"attrs":1229,"content":1230},{"textAlign":34},[1231],{"text":1232,"type":22,"marks":1233},"Fee 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annually for an automated investing account",{"type":799,"attrs":1275,"content":1277},{"colspan":766,"rowspan":766,"colwidth":1276,"backgroundColor":34},[812],[1278],{"type":18,"attrs":1279,"content":1280},{"textAlign":34},[1281],{"text":1282,"type":22},"0% for Cash-enhanced; 0.30% for Market-focused",{"type":796,"content":1284},[1285,1293,1302],{"type":799,"attrs":1286,"content":1287},{"colspan":766,"rowspan":766,"colwidth":34,"backgroundColor":34},[1288],{"type":18,"attrs":1289,"content":1290},{"textAlign":34},[1291],{"text":1292,"type":22},"Fund expenses",{"type":799,"attrs":1294,"content":1296},{"colspan":766,"rowspan":766,"colwidth":1295,"backgroundColor":34},[812],[1297],{"type":18,"attrs":1298,"content":1299},{"textAlign":34},[1300],{"text":1301,"type":22},"ETF or fund expense ratios may apply",{"type":799,"attrs":1303,"content":1305},{"colspan":766,"rowspan":766,"colwidth":1304,"backgroundColor":34},[812],[1306],{"type":18,"attrs":1307,"content":1308},{"textAlign":34},[1309],{"text":1310,"type":22},"ETF expense ratios and other fund-level costs may apply",{"type":796,"content":1312},[1313,1321,1330],{"type":799,"attrs":1314,"content":1315},{"colspan":766,"rowspan":766,"colwidth":34,"backgroundColor":34},[1316],{"type":18,"attrs":1317,"content":1318},{"textAlign":34},[1319],{"text":1320,"type":22},"Other robo-related fees",{"type":799,"attrs":1322,"content":1324},{"colspan":766,"rowspan":766,"colwidth":1323,"backgroundColor":34},[812],[1325],{"type":18,"attrs":1326,"content":1327},{"textAlign":34},[1328],{"text":1329,"type":22},"0.15% for Automated Bond Ladder, 0.09% for S&P 500 Direct, 0.12% for Nasdaq-100 Direct",{"type":799,"attrs":1331,"content":1333},{"colspan":766,"rowspan":766,"colwidth":1332,"backgroundColor":34},[812],[1334],{"type":18,"attrs":1335,"content":1336},{"textAlign":34},[1337],{"text":1338,"type":22},"Broker/custodian service fees may apply",{"type":764,"attrs":1340,"content":1341},{"level":987,"textAlign":34},[1342],{"text":1343,"type":22,"marks":1344},"Wealthfront vs. Ally: Minimum account sizes",[1345,1347],{"type":129,"attrs":1346},{"color":774},{"type":38},{"type":18,"attrs":1349,"content":1350},{"textAlign":34},[1351],{"text":1352,"type":22,"marks":1353},"Ally has a lower starting deposit. ",[1354],{"type":129,"attrs":1355},{"color":774},{"type":18,"attrs":1357,"content":1358},{"textAlign":34},[1359],{"text":1360,"type":22,"marks":1361},"Ally Robo Portfolios require a $100 initial minimum deposit. Wealthfront’s Automated Investing Account requires $500 to open.",[1362],{"type":129,"attrs":1363},{"color":774},{"type":18,"attrs":1365,"content":1366},{"textAlign":34},[1367],{"text":1368,"type":22,"marks":1369},"While Ally has a lower barrier to entry, Wealthfront’s $500 minimum is higher than Ally's. However, its tax-loss harvesting and higher-balance features may be useful for taxable investors with larger portfolios.",[1370],{"type":129,"attrs":1371},{"color":774},{"type":764,"attrs":1373,"content":1374},{"level":987,"textAlign":34},[1375],{"text":1376,"type":22,"marks":1377},"Wealthfront vs. Ally: Pros and cons",[1378,1380],{"type":129,"attrs":1379},{"color":774},{"type":38},{"type":18,"attrs":1382,"content":1383},{"textAlign":34},[1384],{"text":1385,"type":22,"marks":1386},"Here is a look at some of the key pros and cons of both Wealthfront and Ally. ",[1387],{"type":129,"attrs":1388},{"color":774},{"type":18,"attrs":1390,"content":1391},{"textAlign":34},[1392],{"text":1393,"type":22,"marks":1394},"Pros of Wealthfront:",[1395],{"type":129,"attrs":1396},{"color":774},{"type":1013,"content":1398},[1399,1415,1431],{"type":1016,"content":1400},[1401],{"type":18,"attrs":1402,"content":1403},{"textAlign":34},[1404,1410],{"text":1405,"type":22,"marks":1406},"Strong automated tax features:",[1407,1409],{"type":129,"attrs":1408},{"color":774},{"type":38},{"text":1411,"type":22,"marks":1412}," Tax-loss harvesting is part of eligible taxable Automated Investing Accounts.",[1413],{"type":129,"attrs":1414},{"color":774},{"type":1016,"content":1416},[1417],{"type":18,"attrs":1418,"content":1419},{"textAlign":34},[1420,1426],{"text":1421,"type":22,"marks":1422},"More customization: ",[1423,1425],{"type":129,"attrs":1424},{"color":774},{"type":38},{"text":1427,"type":22,"marks":1428},"Clients can adjust allocations and select from additional ETFs or other investments in supported taxable and IRA accounts.",[1429],{"type":129,"attrs":1430},{"color":774},{"type":1016,"content":1432},[1433],{"type":18,"attrs":1434,"content":1435},{"textAlign":34},[1436,1442],{"text":1437,"type":22,"marks":1438},"Advanced taxable-account features: ",[1439,1441],{"type":129,"attrs":1440},{"color":774},{"type":38},{"text":1443,"type":22,"marks":1444},"Direct indexing and Smart Beta are available at higher balances.",[1445],{"type":129,"attrs":1446},{"color":774},{"type":18,"attrs":1448,"content":1449},{"textAlign":34},[1450],{"text":1451,"type":22,"marks":1452},"Cons of Wealthfront:",[1453],{"type":129,"attrs":1454},{"color":774},{"type":1013,"content":1456},[1457,1473,1489],{"type":1016,"content":1458},[1459],{"type":18,"attrs":1460,"content":1461},{"textAlign":34},[1462,1468],{"text":1463,"type":22,"marks":1464},"Higher minimum:",[1465,1467],{"type":129,"attrs":1466},{"color":774},{"type":38},{"text":1469,"type":22,"marks":1470}," $500 is less accessible than Ally’s $100 minimum.",[1471],{"type":129,"attrs":1472},{"color":774},{"type":1016,"content":1474},[1475],{"type":18,"attrs":1476,"content":1477},{"textAlign":34},[1478,1484],{"text":1479,"type":22,"marks":1480},"Advanced features require higher balances: ",[1481,1483],{"type":129,"attrs":1482},{"color":774},{"type":38},{"text":1485,"type":22,"marks":1486},"Direct Indexing starts at $100,000, and Smart Beta starts at $500,000.",[1487],{"type":129,"attrs":1488},{"color":774},{"type":1016,"content":1490},[1491],{"type":18,"attrs":1492,"content":1493},{"textAlign":34},[1494,1500],{"text":1495,"type":22,"marks":1496},"Tax features have limits: ",[1497,1499],{"type":129,"attrs":1498},{"color":774},{"type":38},{"text":1501,"type":22,"marks":1502},"Tax-loss harvesting is not tax advice and depends on the client’s wider tax situation.",[1503],{"type":129,"attrs":1504},{"color":774},{"type":18,"attrs":1506,"content":1507},{"textAlign":34},[1508],{"text":1509,"type":22,"marks":1510},"Pros of Ally:",[1511],{"type":129,"attrs":1512},{"color":774},{"type":1013,"content":1514},[1515,1531,1547],{"type":1016,"content":1516},[1517],{"type":18,"attrs":1518,"content":1519},{"textAlign":34},[1520,1526],{"text":1521,"type":22,"marks":1522},"Lower entry point: ",[1523,1525],{"type":129,"attrs":1524},{"color":774},{"type":38},{"text":1527,"type":22,"marks":1528},"The $100 minimum is easier for beginners.",[1529],{"type":129,"attrs":1530},{"color":774},{"type":1016,"content":1532},[1533],{"type":18,"attrs":1534,"content":1535},{"textAlign":34},[1536,1542],{"text":1537,"type":22,"marks":1538},"No-advisory-fee option: ",[1539,1541],{"type":129,"attrs":1540},{"color":774},{"type":38},{"text":1543,"type":22,"marks":1544},"Cash-Enhanced portfolios do not charge an advisory fee.",[1545],{"type":129,"attrs":1546},{"color":774},{"type":1016,"content":1548},[1549],{"type":18,"attrs":1550,"content":1551},{"textAlign":34},[1552,1558],{"text":1553,"type":22,"marks":1554},"Simple portfolio menu:",[1555,1557],{"type":129,"attrs":1556},{"color":774},{"type":38},{"text":1559,"type":22,"marks":1560}," Core, Income, Tax Optimized, and Socially Responsible choices are easy to understand.",[1561],{"type":129,"attrs":1562},{"color":774},{"type":18,"attrs":1564,"content":1565},{"textAlign":34},[1566],{"text":1567,"type":22,"marks":1568},"Cons of Ally:",[1569],{"type":129,"attrs":1570},{"color":774},{"type":1013,"content":1572},[1573,1589,1605,1621],{"type":1016,"content":1574},[1575],{"type":18,"attrs":1576,"content":1577},{"textAlign":34},[1578,1584],{"text":1579,"type":22,"marks":1580},"Higher market-focused fee: ",[1581,1583],{"type":129,"attrs":1582},{"color":774},{"type":38},{"text":1585,"type":22,"marks":1586},"Ally charges 0.30% for the higher-market-exposure option.",[1587],{"type":129,"attrs":1588},{"color":774},{"type":1016,"content":1590},[1591],{"type":18,"attrs":1592,"content":1593},{"textAlign":34},[1594,1600],{"text":1595,"type":22,"marks":1596},"Reduced market exposure:",[1597,1599],{"type":129,"attrs":1598},{"color":774},{"type":38},{"text":1601,"type":22,"marks":1602}," The cash-enhanced portfolio holds 30% in cash, which reduces overall market exposure.",[1603],{"type":129,"attrs":1604},{"color":774},{"type":1016,"content":1606},[1607],{"type":18,"attrs":1608,"content":1609},{"textAlign":34},[1610,1616],{"text":1611,"type":22,"marks":1612},"Variable interest rates:",[1613,1615],{"type":129,"attrs":1614},{"color":774},{"type":38},{"text":1617,"type":22,"marks":1618}," Interest rates on cash balances are variable and subject to change.",[1619],{"type":129,"attrs":1620},{"color":774},{"type":1016,"content":1622},[1623],{"type":18,"attrs":1624,"content":1625},{"textAlign":34},[1626,1632],{"text":1627,"type":22,"marks":1628},"Additional fees: ",[1629,1631],{"type":129,"attrs":1630},{"color":774},{"type":38},{"text":1633,"type":22,"marks":1634},"ETF fund expenses and certain service fees are not included in the advisory fee. ",[1635],{"type":129,"attrs":1636},{"color":774},{"type":764,"attrs":1638,"content":1639},{"level":987,"textAlign":34},[1640],{"text":1641,"type":22,"marks":1642},"Wealthfront vs. Ally: Technology and security",[1643,1645],{"type":129,"attrs":1644},{"color":774},{"type":38},{"type":18,"attrs":1647,"content":1648},{"textAlign":34},[1649],{"text":1650,"type":22,"marks":1651},"Both services are digital-first. Wealthfront allows investors to use its app for the robo-advisor experience, including tracking returns and managing the automated investment account. ",[1652],{"type":129,"attrs":1653},{"color":774},{"type":18,"attrs":1655,"content":1656},{"textAlign":34},[1657],{"text":1658,"type":22,"marks":1659},"Ally also supports web and mobile access, but its robo materials focus more on 24/7 performance tracking, goal updates, and support by phone, chat, email, or a portfolio specialist.",[1660],{"type":129,"attrs":1661},{"color":774},{"type":18,"attrs":1663,"content":1664},{"textAlign":34},[1665],{"text":1666,"type":22,"marks":1667},"On security and account protection, Wealthfront states that investments are not protected from market movements. Eligible assets may be insured by SIPC up to $500,000, including $250,000 for cash, if Wealthfront were to fail. The firm also supports vulnerability reporting and account-security issue reporting.",[1668],{"type":129,"attrs":1669},{"color":774},{"type":18,"attrs":1671,"content":1672},{"textAlign":34},[1673],{"text":1674,"type":22,"marks":1675},"Ally provides more detailed protection disclosure, including SIPC coverage, additional insurance through Apex Clearing if SIPC limits are exhausted, and security measures such as multi-factor authentication and other account-protection strategies.",[1676],{"type":129,"attrs":1677},{"color":774},{"type":764,"attrs":1679,"content":1680},{"level":987,"textAlign":34},[1681],{"text":1682,"type":22,"marks":1683},"Final verdict: Wealthfront vs. Ally",[1684,1686],{"type":129,"attrs":1685},{"color":774},{"type":38},{"type":18,"attrs":1688,"content":1689},{"textAlign":34},[1690],{"text":1691,"type":22,"marks":1692},"Wealthfront and Ally are both built for hands-off investors, but they are structured around different needs. ",[1693],{"type":129,"attrs":1694},{"color":774},{"type":18,"attrs":1696,"content":1697},{"textAlign":34},[1698],{"text":1699,"type":22,"marks":1700},"Wealthfront emphasizes portfolio customization and clearly disclosed tax-loss harvesting for taxable accounts. ",[1701],{"type":129,"attrs":1702},{"color":774},{"type":18,"attrs":1704,"content":1705},{"textAlign":34},[1706],{"text":1707,"type":22,"marks":1708},"Ally emphasizes a lower starting point, simple ETF portfolio choices, and the flexibility to choose between a Cash-Enhanced structure and a Market-Focused structure.",[1709],{"type":129,"attrs":1710},{"color":774},{"type":764,"attrs":1712,"content":1713},{"level":987,"textAlign":34},[1714],{"text":1715,"type":22,"marks":1716},"Get expert financial advice",[1717,1719],{"type":129,"attrs":1718},{"color":774},{"type":38},{"type":18,"attrs":1721,"content":1722},{"textAlign":34},[1723,1728,1737],{"text":1724,"type":22,"marks":1725},"If you're seeking professional financial 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investments.",[1740],{"type":129,"attrs":1741},{"color":774},"article-rich-text",[1744],{"_uid":1745,"image":1746,"title":1751,"subtitle":12,"component":1769,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1747,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1748,"copyright":12,"fieldtype":1749,"meta_data":1750,"is_external_url":543},178959805643669,"https://a.storyblok.com/f/185166/1448x1086/202928db41/wealthfront-vs-ally.png","asset",{},{"type":15,"content":1752},[1753],{"type":18,"attrs":1754,"content":1755},{"textAlign":34},[1756,1764],{"text":1757,"type":22,"marks":1758},"Wealthfront vs Ally 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needs.",{"name":1810,"created_at":1811,"published_at":1812,"updated_at":1813,"id":1814,"uuid":1815,"content":1816,"slug":1824,"full_slug":1825,"sort_by_date":34,"position":1788,"tag_list":1826,"is_startpage":543,"parent_id":1790,"meta_data":34,"group_id":1827,"first_published_at":1792,"release_id":34,"lang":730,"path":34,"alternates":1828,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1817,"_uid":1779,"name":1810,"image":1818,"component":1784,"education":1821,"expertise":1822,"description":1823},"Senior Content Writer",{"id":1819,"alt":12,"name":12,"focus":12,"title":12,"filename":1820,"copyright":12,"fieldtype":1749,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",[],"024abff2-15a6-4099-8ba2-25c01abe42e8",[],"app-article",[],[],"This Wealthfront vs. Ally review explains how the two robo-advisors differ and which type of investor each may suit.",[],"wealthfront-vs-ally","discover/financial-advice/wealthfront-vs-ally",-6370,[],365590167,"ed6a3d0c-ea92-4bcb-b098-62b0c615aaec","2026-05-21T16:34:18.463Z",[],{"left":727,"top":727,"width":1843,"height":1843,"rotate":727,"vFlip":543,"hFlip":543,"body":1844},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",{"left":727,"top":727,"width":1843,"height":1843,"rotate":727,"vFlip":543,"hFlip":543,"body":1846},"\u003Cpath fill=\"currentColor\" d=\"M13.3 12.22A4.92 4.92 0 0 0 15 8.5a5 5 0 0 0-10 0a4.92 4.92 0 0 0 1.7 3.72A8 8 0 0 0 2 19.5a1 1 0 0 0 2 0a6 6 0 0 1 12 0a1 1 0 0 0 2 0a8 8 0 0 0-4.7-7.28M10 11.5a3 3 0 1 1 3-3a3 3 0 0 1-3 3m11.71-2.37a1 1 0 0 0-1.42 0l-2 2l-.62-.63a1 1 0 0 0-1.42 0a1 1 0 0 0 0 1.41l1.34 1.34a1 1 0 0 0 1.41 0l2.67-2.67a1 1 0 0 0 .04-1.45\"/>",[1848,1851,1852],{"title":1849,"exact":558,"href":1850},"Home","https://www.unbiased.com",{"title":58,"exact":558,"to":72,"disabled":543},{"title":750,"exact":558,"to":1853,"disabled":558},"/discover/financial-advice/wealthfront-vs-ally",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1855},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1782206706957]