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vs Fidelity: what’s the difference?  ",[771,774],{"type":129,"attrs":772},{"color":773},"#27292E",{"type":38},{"type":18,"attrs":776,"content":777},{"textAlign":34},[778,784,790,795,801],{"text":779,"type":22,"marks":780},"Robo-advisers, ",[781],{"type":129,"attrs":782},{"color":783},"#000000",{"text":785,"type":22,"marks":786},"Wealthfront",[787,789],{"type":129,"attrs":788},{"color":783},{"type":38},{"text":791,"type":22,"marks":792}," and ",[793],{"type":129,"attrs":794},{"color":783},{"text":796,"type":22,"marks":797},"Fidelity Go",[798,800],{"type":129,"attrs":799},{"color":783},{"type":38},{"text":802,"type":22,"marks":803},", are designed to simplify investing by using technology to manage diversified portfolios on clients’ behalf.",[804],{"type":129,"attrs":805},{"color":783},{"type":18,"attrs":807,"content":808},{"textAlign":34},[809],{"text":810,"type":22,"marks":811},"Wealthfront is a standalone robo-advisor offering fully automated portfolio management and digital financial planning, while Fidelity Go embeds its robo-advisory service within Fidelity, pairing automation with optional advisor coaching for those with bigger portfolios.",[812],{"type":129,"attrs":813},{"color":783},{"type":18,"attrs":815,"content":816},{"textAlign":34},[817],{"text":818,"type":22,"marks":819},"Here are the key differences: ",[820],{"type":129,"attrs":821},{"color":783},{"type":823,"content":824},"bullet_list",[825,841],{"type":826,"content":827},"list_item",[828],{"type":18,"attrs":829,"content":830},{"textAlign":34},[831,836],{"text":785,"type":22,"marks":832},[833,835],{"type":129,"attrs":834},{"color":783},{"type":38},{"text":837,"type":22,"marks":838}," is an automated investing service (robo-advisor). It builds and manages client portfolios on a discretionary basis, with accounts held through Wealthfront Brokerage and managed by Wealthfront Advisers. The service is fully digital, emphasizing a software-only planning and investing experience.",[839],{"type":129,"attrs":840},{"color":783},{"type":826,"content":842},[843],{"type":18,"attrs":844,"content":845},{"textAlign":34},[846,851],{"text":796,"type":22,"marks":847},[848,850],{"type":129,"attrs":849},{"color":783},{"type":38},{"text":852,"type":22,"marks":853}," is the company’s robo-advisory program that creates managed portfolios from Fidelity Flex mutual funds. The service charges no advisory fee for portfolios of under $25,000, while accounts with $25,000 or more pay an annual fee of 0.35% and include unlimited one-on-one coaching sessions with a Fidelity advisor.",[854],{"type":129,"attrs":855},{"color":783},{"type":18,"attrs":857,"content":858},{"textAlign":34},[859],{"text":860,"type":22,"marks":861},"The table below outlines the different services and fees for Wealthfront and Fidelity Go.",[862],{"type":129,"attrs":863},{"color":783},"article-rich-text",{"_uid":866,"caption":12,"content":867,"component":885,"show_search":543,"paste_content":886,"number_of_rows":913,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"20254e6d-066f-482f-b24e-8d946141a9fb",{"tbody":868,"thead":878,"fieldtype":884},[869],{"_uid":870,"body":871,"component":877},"931557a1-a790-49fc-add5-261196a98da5",[872,875],{"_uid":873,"value":12,"component":874},"b59cd399-091a-457b-85bd-452230a1a771","_table_col",{"_uid":876,"value":12,"component":874},"d74bbf67-f049-4f15-aef2-94df12d0d205","_table_row",[879,882],{"_uid":880,"value":12,"component":881},"6c6195f1-f603-4844-8eee-365a73c067c2","_table_head",{"_uid":883,"value":12,"component":881},"42df4b7e-0603-4785-9bef-e596a80a8b91","table","article-table",{"type":15,"content":887},[888,893,898,903,908],{"type":18,"attrs":889,"content":890},{"textAlign":34},[891],{"text":892,"type":22},"Feature\tWealthfront\tFidelity Go",{"type":18,"attrs":894,"content":895},{"textAlign":34},[896],{"text":897,"type":22},"Advisory fee\t0.25% annual fee (0.15% for Bond Ladder; 0.09% for S&P 500 Direct).\t$0 under $25,000; 0.35% annually for over $25,000.",{"type":18,"attrs":899,"content":900},{"textAlign":34},[901],{"text":902,"type":22},"Account minimum\t$500\t$0 to open; $10 to invest.",{"type":18,"attrs":904,"content":905},{"textAlign":34},[906],{"text":907,"type":22},"Service type\tRobo-advisor with automated portfolio building, monitoring, and digital planning. No access to human advisors.\tRobo-advisor that uses Flex funds; includes advisor coaching at $25,000+.",{"type":18,"attrs":909,"content":910},{"textAlign":34},[911],{"text":912,"type":22},"Best for\tInvestors seeking a robo-advisor with automation and planning tools.\tThose who want a low-cost minimum and advisor access (if they have a larger portfolio).","10",{"_uid":915,"data":916,"component":864},"dd5dee17-3950-4b74-afc0-07ac5c8ca930",{"type":15,"content":917},[918,932,941,949,957,966,1052,1060,1124,1138,1147,1155,1163,1227,1235,1297],{"type":18,"attrs":919,"content":920},{"textAlign":34},[921,927],{"text":922,"type":22,"marks":923},"Summary: ",[924,926],{"type":129,"attrs":925},{"color":783},{"type":38},{"text":928,"type":22,"marks":929},"Wealthfront is a dedicated, software-driven robo-advisor, while Fidelity Go is Fidelity’s automated investing service with a lower entry point and the option of advisor coaching for those with larger portfolios.",[930],{"type":129,"attrs":931},{"color":783},{"type":764,"attrs":933,"content":934},{"level":766,"textAlign":34},[935],{"text":936,"type":22,"marks":937},"Wealthfront vs Fidelity: Key services",[938,940],{"type":129,"attrs":939},{"color":783},{"type":38},{"type":18,"attrs":942,"content":943},{"textAlign":34},[944],{"text":945,"type":22,"marks":946},"Wealthfront and Fidelity Go both offer robo-advisory services but structure them differently. ",[947],{"type":129,"attrs":948},{"color":783},{"type":18,"attrs":950,"content":951},{"textAlign":34},[952],{"text":953,"type":22,"marks":954},"Wealthfront focuses on automated investment portfolios, planning tools, and advanced tax strategies. Fidelity Go offers low-cost managed portfolios with access to an advisor for clients with larger portfolios.",[955],{"type":129,"attrs":956},{"color":783},{"type":18,"attrs":958,"content":959},{"textAlign":34},[960],{"text":961,"type":22,"marks":962},"Wealthfront’s key services include:",[963,965],{"type":129,"attrs":964},{"color":783},{"type":38},{"type":823,"content":967},[968,984,1000],{"type":826,"content":969},[970],{"type":18,"attrs":971,"content":972},{"textAlign":34},[973,979],{"text":974,"type":22,"marks":975},"Automated portfolios:",[976,978],{"type":129,"attrs":977},{"color":783},{"type":38},{"text":980,"type":22,"marks":981}," It builds and manages diversified portfolios of low-cost exchange-traded funds (ETFs), monitors them daily, automatically rebalances them when allocations change, and reinvests 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For balances of at least $25,000, a 0.35% annual charge applies.",[1265],{"type":129,"attrs":1266},{"color":783},{"type":826,"content":1268},[1269],{"type":18,"attrs":1270,"content":1271},{"textAlign":34},[1272,1277],{"text":1201,"type":22,"marks":1273},[1274,1276],{"type":129,"attrs":1275},{"color":783},{"type":38},{"text":1278,"type":22,"marks":1279},"Portfolios are built from Fidelity Flex mutual funds, which have zero expense ratios and are designed for Fidelity’s advisory programs. ",[1280],{"type":129,"attrs":1281},{"color":783},{"type":826,"content":1283},[1284],{"type":18,"attrs":1285,"content":1286},{"textAlign":34},[1287,1292],{"text":1217,"type":22,"marks":1288},[1289,1291],{"type":129,"attrs":1290},{"color":783},{"type":38},{"text":1293,"type":22,"marks":1294},"There are no trading, transaction, or rebalancing fees.",[1295],{"type":129,"attrs":1296},{"color":783},{"type":18,"attrs":1298,"content":1299},{"textAlign":34},[1300],{"text":1301,"type":22,"marks":1302},"The table below outlines the different fees between Wealthfront and Fidelity Go. ",[1303],{"type":129,"attrs":1304},{"color":783},{"_uid":1306,"caption":12,"content":1307,"component":885,"show_search":543,"paste_content":1321,"number_of_rows":913,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"d98164e6-bee0-4fb9-b08f-6dd7698a9523",{"tbody":1308,"thead":1316,"fieldtype":884},[1309],{"_uid":1310,"body":1311,"component":877},"079fad50-96fd-47b2-ac56-b5eeacefe8d8",[1312,1314],{"_uid":1313,"value":12,"component":874},"e1718047-9461-4838-b941-bc06ad56d06d",{"_uid":1315,"value":12,"component":874},"77db44f9-1187-4734-8401-569780eae5aa",[1317,1319],{"_uid":1318,"value":12,"component":881},"7e3f4b61-a5e0-47e5-b756-6832670110f2",{"_uid":1320,"value":12,"component":881},"5ec357a8-3e52-4c65-bd6a-62be89e70dda",{"type":15,"content":1322},[1323,1328,1333,1338],{"type":18,"attrs":1324,"content":1325},{"textAlign":34},[1326],{"text":1327,"type":22},"Fee 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advisory fee once the account reaches $25,000.",[1665],{"type":129,"attrs":1666},{"color":783},{"type":826,"content":1668},[1669],{"type":18,"attrs":1670,"content":1671},{"textAlign":34},[1672,1678],{"text":1673,"type":22,"marks":1674},"Limited customization:",[1675,1677],{"type":129,"attrs":1676},{"color":783},{"type":38},{"text":1679,"type":22,"marks":1680}," Offers only managed portfolios with no ability to select individual investments.",[1681],{"type":129,"attrs":1682},{"color":783},{"type":826,"content":1684},[1685],{"type":18,"attrs":1686,"content":1687},{"textAlign":34},[1688,1694],{"text":1689,"type":22,"marks":1690},"Advisor access tied to balance size:",[1691,1693],{"type":129,"attrs":1692},{"color":783},{"type":38},{"text":1695,"type":22,"marks":1696}," Personalized coaching is not available for accounts below $25,000.",[1697],{"type":129,"attrs":1698},{"color":783},{"type":764,"attrs":1700,"content":1701},{"level":766,"textAlign":34},[1702],{"text":1703,"type":22,"marks":1704},"Wealthfront vs Fidelity: Technology and security",[1705,1707],{"type":129,"attrs":1706},{"color":783},{"type":38},{"type":18,"attrs":1709,"content":1710},{"textAlign":34},[1711],{"text":1712,"type":22,"marks":1713},"Wealthfront and Fidelity Go both offer strong digital access and investor protections, but they are built for different experiences. Wealthfront is a mobile-first robo-advisor with its own app and high FDIC cash coverage, while Fidelity Go is integrated into Fidelity’s full brokerage platform and combines robo investing with broader account tools and added security layers.",[1714],{"type":129,"attrs":1715},{"color":783},{"type":18,"attrs":1717,"content":1718},{"textAlign":34},[1719],{"text":1720,"type":22,"marks":1721},"The table below highlights how their technology and security features compare.",[1722],{"type":129,"attrs":1723},{"color":783},{"_uid":1725,"caption":12,"content":1726,"component":885,"show_search":543,"paste_content":1740,"number_of_rows":913,"show_pagination":543,"hide_heading_row":543,"search_placeholder":12,"first_col_to_headings":543},"5a343f72-a2f7-4160-8ea4-b0dec54aad27",{"tbody":1727,"thead":1735,"fieldtype":884},[1728],{"_uid":1729,"body":1730,"component":877},"86af1f69-c23c-45c0-b2df-b2a65ca69782",[1731,1733],{"_uid":1732,"value":12,"component":874},"69482385-526b-42e1-bad2-3ac53be3b61d",{"_uid":1734,"value":12,"component":874},"62ab102c-b1df-4689-a78c-8d7390151e08",[1736,1738],{"_uid":1737,"value":12,"component":881},"94921a45-fb77-49b7-836f-916c71b0d1b7",{"_uid":1739,"value":12,"component":881},"8dc8a885-2d70-45a0-a603-02be7c2a5e85",{"type":15,"content":1741},[1742,1746,1751,1756],{"type":18,"attrs":1743,"content":1744},{"textAlign":34},[1745],{"text":892,"type":22},{"type":18,"attrs":1747,"content":1748},{"textAlign":34},[1749],{"text":1750,"type":22},"Platform access\tWeb and mobile app for portfolio tracking, cash, and planning\tIntegrated into Fidelity website and mobile app",{"type":18,"attrs":1752,"content":1753},{"textAlign":34},[1754],{"text":1755,"type":22},"Investor protection\tSIPC up to $500,000; FDIC cash coverage up to $8 million\tSIPC up to $500,000 plus excess SIPC; FDIC cash via sweep",{"type":18,"attrs":1757,"content":1758},{"textAlign":34},[1759],{"text":1760,"type":22},"User experience\tFully automated, app-driven robo-advisor\tRobo portfolios within a full-service brokerage platform",{"_uid":1762,"data":1763,"component":864},"880ab35a-a5c9-4948-befd-d175fb167f64",{"type":15,"content":1764},[1765,1774,1782,1790,1798],{"type":764,"attrs":1766,"content":1767},{"level":766,"textAlign":34},[1768],{"text":1769,"type":22,"marks":1770},"Final verdict: Wealthfront vs Fidelity",[1771,1773],{"type":129,"attrs":1772},{"color":783},{"type":38},{"type":18,"attrs":1775,"content":1776},{"textAlign":34},[1777],{"text":1778,"type":22,"marks":1779},"Wealthfront and Fidelity Go are both robo-advisors, but they serve different needs. Wealthfront offers a fully automated, digital-first experience with a flat 0.25% fee and advanced features for larger portfolios. ",[1780],{"type":129,"attrs":1781},{"color":783},{"type":18,"attrs":1783,"content":1784},{"textAlign":34},[1785],{"text":1786,"type":22,"marks":1787},"Fidelity Go uses tiered pricing, with no advisory fee under $25,000 and advisor coaching included once balances reach that level. Wealthfront suits investors who want consistent automation and flat pricing, while Fidelity Go may appeal to those starting with smaller balances or seeking advisor support as their portfolio grows.",[1788],{"type":129,"attrs":1789},{"color":783},{"type":764,"attrs":1791,"content":1792},{"level":1468,"textAlign":34},[1793],{"text":1794,"type":22,"marks":1795},"Get expert financial advice",[1796],{"type":129,"attrs":1797},{"color":783},{"type":18,"attrs":1799,"content":1800},{"textAlign":34},[1801,1806,1815],{"text":1802,"type":22,"marks":1803},"If you need expert financial advice beyond a robo-advisor, Unbiased can ",[1804],{"type":129,"attrs":1805},{"color":783},{"text":1807,"type":22,"marks":1808},"match you with a financial advisor",[1809,1812,1814],{"type":31,"attrs":1810},{"href":1811,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor/primary-areas",{"type":129,"attrs":1813},{"color":1260},{"type":1026},{"text":1816,"type":22,"marks":1817}," who will help you manage your money and maximize your investments.",[1818],{"type":129,"attrs":1819},{"color":783},[1821],{"_uid":1822,"image":1823,"title":1829,"CTALink":12,"CTAText":51,"subtitle":12,"component":1847,"breadcrumbs":558,"showHeroImage":543},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1824,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1825,"copyright":12,"fieldtype":1826,"meta_data":1827,"is_external_url":543},126337254239281,"https://a.storyblok.com/f/185166/1200x900/83108c2c3a/wealthfront-vs-fidelity.png","asset",{"size":1828},"1536x1024",{"type":15,"content":1830},[1831],{"type":18,"attrs":1832,"content":1833},{"textAlign":34},[1834,1842],{"text":1835,"type":22,"marks":1836},"Wealthfront vs Fidelity review",[1837,1839],{"type":129,"attrs":1838},{"color":783},{"type":25,"attrs":1840},{"class":1841},"primary-gradient",{"text":1843,"type":22,"marks":1844},": which is right for you?",[1845],{"type":129,"attrs":1846},{"color":783},"app-hero",{"name":1849,"created_at":1850,"published_at":1851,"updated_at":1852,"id":1853,"uuid":1854,"content":1855,"slug":1864,"full_slug":1865,"sort_by_date":34,"position":1866,"tag_list":1867,"is_startpage":543,"parent_id":1868,"meta_data":34,"group_id":1869,"first_published_at":1870,"release_id":34,"lang":730,"path":34,"alternates":1871,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Unbiased team","2024-01-18T11:49:29.332Z","2024-01-24T16:17:31.264Z","2024-01-24T16:17:31.285Z",429182198,"a38620a4-ad81-47d5-b2fe-9fe933abd010",{"job":1856,"_uid":1857,"name":1849,"image":1858,"component":1862,"description":1863},"Writers","a6e3129c-eeee-4438-8204-797883981521",{"id":1859,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1860,"copyright":12,"fieldtype":1826,"meta_data":1861,"is_private":12,"is_external_url":543},13850198,"https://a.storyblok.com/f/185166/400x400/232c6cb764/unbiased-team.jpg",{},"article-author","Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.","unbiased-team","authors/unbiased-team",-10,[],224651374,"170282a1-0fe6-4cf3-ab19-04639ed3474c","2023-04-03T07:50:42.397Z",[],[1873],{"_uid":1874,"body":1875,"title":12,"component":1876},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[],"app-links-list",{"_uid":1878,"title":1879,"plugin":1880,"og_image":12,"og_title":12,"description":1881,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"bd4b698b-39fb-46d1-a6c3-750d400109b1","Wealthfront vs Fidelity: which is right for you?","seo_metatags","Compare Wealthfront vs Fidelity Go to see which robo-advisor fits your investing goals. Learn how their fees, features, and account minimums differ — from Wealthfront’s fully automated platform to Fidelity Go’s advisor-supported portfolios.",{"name":1883,"created_at":1884,"published_at":1885,"updated_at":1886,"id":1887,"uuid":1888,"content":1889,"slug":1897,"full_slug":1898,"sort_by_date":34,"position":1866,"tag_list":1899,"is_startpage":543,"parent_id":1868,"meta_data":34,"group_id":1900,"first_published_at":1870,"release_id":34,"lang":730,"path":34,"alternates":1901,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1890,"_uid":1857,"name":1883,"image":1891,"component":1862,"education":1894,"expertise":1895,"description":1896},"Senior Content Writer",{"id":1892,"alt":12,"name":12,"focus":12,"title":12,"filename":1893,"copyright":12,"fieldtype":1826,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",[],"024abff2-15a6-4099-8ba2-25c01abe42e8",[],"app-article",[],[],"We compare Wealthfront and Fidelity Go, including their services, fees and the pros and cons of each.",[],"wealthfront-vs-fidelity","discover/financial-advice/wealthfront-vs-fidelity",-5150,[],365590167,"79173d6c-6f2a-41b4-abf1-91920dd0d661","2026-01-06T12:49:43.286Z",[],{"left":727,"top":727,"width":1916,"height":1916,"rotate":727,"vFlip":543,"hFlip":543,"body":1917},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",[1919,1922,1923],{"title":1920,"exact":558,"href":1921},"Home","https://www.unbiased.com",{"title":58,"exact":558,"to":72,"disabled":543},{"title":750,"exact":558,"to":1924,"disabled":558},"/discover/financial-advice/wealthfront-vs-fidelity",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1926},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1777106198475]