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Ethical",[1105],{"type":129,"attrs":1106},{"color":12},{"text":829,"type":22,"marks":1108},[1109],{"type":129,"attrs":1110},{"color":869},{"type":18,"content":1112},[1113],{"text":1114,"type":22,"marks":1115},"Many financial advisors are ethical, professional, and make decisions based on your needs.  ",[1116],{"type":129,"attrs":1117},{"color":12},{"type":18,"content":1119},[1120],{"text":1121,"type":22,"marks":1122},"Don’t do business with a financial advisor who puts their needs above your own (i.e., encourages you to invest in funds that earn them a higher commission). It’s hard to know if a financial advisor is ethical when you’re meeting them for the first time.  ",[1123],{"type":129,"attrs":1124},{"color":12},{"type":18,"content":1126},[1127,1132,1143],{"text":1128,"type":22,"marks":1129},"According to the CFP Board’s ",[1130],{"type":129,"attrs":1131},{"color":12},{"text":1133,"type":22,"marks":1134},"Code of Ethics and Standards of Conduct",[1135,1138,1140,1142],{"type":31,"attrs":1136},{"href":1137,"uuid":34,"anchor":34,"target":892,"linktype":36},"https://www.cfp.net/ethics/code-of-ethics-and-standards-of-conduct",{"type":1139},"italic",{"type":129,"attrs":1141},{"color":12},{"type":896},{"text":1144,"type":22,"marks":1145},", a CFP® ​professional must: ",[1146],{"type":129,"attrs":1147},{"color":12},{"type":780,"content":1149},[1150,1159,1168,1177,1186,1195],{"type":783,"content":1151},[1152],{"type":18,"content":1153},[1154],{"text":1155,"type":22,"marks":1156},"Act with honesty, integrity, competence, and diligence ",[1157],{"type":129,"attrs":1158},{"color":12},{"type":783,"content":1160},[1161],{"type":18,"content":1162},[1163],{"text":1164,"type":22,"marks":1165},"Act in the client’s best interests ",[1166],{"type":129,"attrs":1167},{"color":12},{"type":783,"content":1169},[1170],{"type":18,"content":1171},[1172],{"text":1173,"type":22,"marks":1174},"Exercise due care ",[1175],{"type":129,"attrs":1176},{"color":12},{"type":783,"content":1178},[1179],{"type":18,"content":1180},[1181],{"text":1182,"type":22,"marks":1183},"Avoid or disclose conflicts of interest ",[1184],{"type":129,"attrs":1185},{"color":12},{"type":783,"content":1187},[1188],{"type":18,"content":1189},[1190],{"text":1191,"type":22,"marks":1192},"Maintain the confidentiality and privacy of the client ",[1193],{"type":129,"attrs":1194},{"color":12},{"type":783,"content":1196},[1197],{"type":18,"content":1198},[1199],{"text":1200,"type":22,"marks":1201},"Act in a manner that reflects positively on the financial planning profession ",[1202],{"type":129,"attrs":1203},{"color":12},{"type":764,"attrs":1205,"content":1206},{"level":858},[1207,1213],{"text":1208,"type":22,"marks":1209},"6. Fair compensation",[1210,1211],{"type":38},{"type":129,"attrs":1212},{"color":12},{"text":829,"type":22,"marks":1214},[1215,1216],{"type":38},{"type":129,"attrs":1217},{"color":834},{"type":18,"content":1219},[1220],{"text":1221,"type":22,"marks":1222},"You need to trust that your financial advisor is worth it.  ",[1223],{"type":129,"attrs":1224},{"color":12},{"type":18,"content":1226},[1227],{"text":1228,"type":22,"marks":1229},"One of the top reasons clients leave their financial advisors is​ cost. Hire a financial advisor with fair compensation from the get-go so you can feel better about the services they’re providing for you.  ",[1230],{"type":129,"attrs":1231},{"color":12},{"type":18,"content":1233},[1234,1239,1248],{"text":1235,"type":22,"marks":1236},"According to ",[1237],{"type":129,"attrs":1238},{"color":12},{"text":1240,"type":22,"marks":1241},"Envest",[1242,1245,1247],{"type":31,"attrs":1243},{"href":1244,"uuid":34,"anchor":34,"target":892,"linktype":36},"https://www.envestnet.com/financial-intel/pros-and-cons-different-advisory-fee-models",{"type":129,"attrs":1246},{"color":12},{"type":896},{"text":1249,"type":22,"marks":1250},", ​fees average 1.05% for the assets under management (AUM) model, $2,554 for the flat fee model, and $268 for hourly fees.    ",[1251],{"type":129,"attrs":1252},{"color":12},{"type":764,"attrs":1254,"content":1255},{"level":858},[1256,1262],{"text":1257,"type":22,"marks":1258},"How do I find the right financial advisor?",[1259,1260],{"type":38},{"type":129,"attrs":1261},{"color":12},{"text":829,"type":22,"marks":1263},[1264,1265],{"type":38},{"type":129,"attrs":1266},{"color":834},{"type":18,"content":1268},[1269,1274,1283],{"text":1270,"type":22,"marks":1271},"Even if you know what attributes to look for in one, it’s still difficult to ",[1272],{"type":129,"attrs":1273},{"color":12},{"text":1275,"type":22,"marks":1276},"choose the right financial advisor",[1277,1280,1282],{"type":31,"attrs":1278},{"href":1279,"uuid":34,"anchor":34,"target":892,"linktype":36},"https://www.unbiased.com/discover/financial-advice/how-to-choose-the-right-financial-advisor",{"type":129,"attrs":1281},{"color":12},{"type":896},{"text":1284,"type":22,"marks":1285},".  ",[1286],{"type":129,"attrs":1287},{"color":12},{"type":18,"content":1289},[1290,1295,1304],{"text":1291,"type":22,"marks":1292},"You can ask trusted family and friends for financial advisor recommendations or look for reviews online. You can also check their registration on the ​",[1293],{"type":129,"attrs":1294},{"color":12},{"text":1296,"type":22,"marks":1297},"FINRA BrokerCheck",[1298,1301,1303],{"type":31,"attrs":1299},{"href":1300,"uuid":34,"anchor":34,"target":892,"linktype":36},"https://brokercheck.finra.org/firm/summary/115284",{"type":129,"attrs":1302},{"color":12},{"type":896},{"text":1305,"type":22,"marks":1306}," website.  ",[1307],{"type":129,"attrs":1308},{"color":12},{"type":18,"content":1310},[1311],{"text":1312,"type":22,"marks":1313},"You can also easily be connected to an advisor through Unbiased. Simple answer a few questions about your needs and situation, and we’ll find an advisor most suited to help.  ",[1314],{"type":129,"attrs":1315},{"color":12},{"type":764,"attrs":1317,"content":1318},{"level":766},[1319,1325],{"text":1320,"type":22,"marks":1321},"Get expert financial advice",[1322,1323],{"type":38},{"type":129,"attrs":1324},{"color":12},{"text":829,"type":22,"marks":1326},[1327,1328],{"type":38},{"type":129,"attrs":1329},{"color":834},{"type":18,"content":1331},[1332],{"text":1333,"type":22,"marks":1334},"A good financial advisor is focused on your needs, communicates effectively with you, is experienced and ethical, and requests fair compensation. There are many ways to find a good financial advisor – just keep in mind that the financial advisor should work for you and your family.  ",[1335],{"type":129,"attrs":1336},{"color":12},{"type":18,"content":1338},[1339],{"text":1340,"type":22,"marks":1341},"Don’t forget, one of the easiest ways you can be connected to a good financial advisor is through Unbiased.. After answering a few questions, you’ll be paired with an advisor suited for your needs.  ",[1342],{"type":129,"attrs":1343},{"color":12},{"type":18,"content":1345},[1346,1356,1362],{"text":1347,"type":22,"marks":1348},"Get started here",[1349,1352,1353,1355],{"type":31,"attrs":1350},{"href":1351,"uuid":34,"anchor":34,"target":892,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor/primary-areas?mf-type=regular",{"type":38},{"type":129,"attrs":1354},{"color":12},{"type":896},{"text":1357,"type":22,"marks":1358},". ",[1359,1360],{"type":38},{"type":129,"attrs":1361},{"color":12},{"text":829,"type":22,"marks":1363},[1364],{"type":129,"attrs":1365},{"color":12},"article-rich-text",[1368],{"_uid":1369,"image":1370,"title":1375,"subtitle":12,"component":1387,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1371,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1372,"copyright":12,"fieldtype":1373,"meta_data":1374,"is_external_url":543},22768810,"https://a.storyblok.com/f/185166/3633x2422/e00073fc1b/what-makes-a-good-financial-advisor.webp","asset",{},{"type":15,"content":1376},[1377],{"type":18,"content":1378},[1379,1381],{"text":1380,"type":22},"What makes a ",{"text":1382,"type":22,"marks":1383},"good financial advisor?",[1384],{"type":25,"attrs":1385},{"class":1386},"primary-gradient","app-hero",{"name":1389,"created_at":1390,"published_at":1391,"updated_at":1392,"id":1393,"uuid":1394,"content":1395,"slug":1406,"full_slug":1407,"sort_by_date":34,"position":1408,"tag_list":1409,"is_startpage":543,"parent_id":1410,"meta_data":34,"group_id":1411,"first_published_at":1412,"release_id":34,"lang":730,"path":34,"alternates":1413,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Alene Laney","2025-01-10T11:20:16.824Z","2025-07-31T11:31:28.400Z","2025-07-31T11:31:28.412Z",607140568,"fa11c784-d733-4cc0-a8ec-90a90154b805",{"job":1396,"_uid":1397,"name":1389,"image":1398,"component":1402,"education":1403,"expertise":1404,"description":1405},"Content Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":1399,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1400,"copyright":12,"fieldtype":1373,"meta_data":1401,"is_external_url":543},19801386,"https://a.storyblok.com/f/185166/1986x1986/48279a1e44/alene-laney.jpg",{},"article-author","University of Utah, BA in English Literature & History ","Laney has more than 10 years of experience in media, including newsprint, public relations, marketing, and SEO content writing. \nHer work has been featured in national publications such as The Wall Street Journal, Fox Business, SoFi, Credible, and others.","Alene Laney is an award-winning journalist for Unbiased, where she breaks down financial topics related to retirement, investing, and banking. \n\nShe specializes in helping readers make the best decisions for their money with long-form content for brands and consumer publications.","alene-laney","authors/alene-laney",-20,[],224651374,"e2751bd8-55e4-46e9-94e4-ccce2929794c","2025-01-10T11:21:18.666Z",[],[1415],{"_uid":1416,"body":1417,"title":1434,"component":1435},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[1418,1422,1426,1430],{"_uid":1419,"href":1420,"text":1421,"component":542,"openInNewWindow":558},"8b309869-127b-4385-96ff-c0cb1d4b5da6","https://www.unbiased.com/discover/financial-advice/best-financial-advisor","Best financial advisors",{"_uid":1423,"href":1424,"text":1425,"component":542,"openInNewWindow":558},"4531e584-a2a2-4e90-b190-910478e409dc","https://www.unbiased.com/discover/banking/financial-advisor-buying-a-house","Can a financial advisor help me buy a house?",{"_uid":1427,"href":1428,"text":1429,"component":542,"openInNewWindow":558},"7c2b7be7-466f-4faa-919c-ac5fdc8312e8","https://www.unbiased.com/discover/financial-advice/how-do-i-know-if-my-financial-advisor-is-doing-a-good-job","How do I know if my financial advisor is doing a good job?",{"_uid":1431,"href":1432,"text":1433,"component":542,"openInNewWindow":558},"c91fa7f8-7af6-451d-8383-2708a52307a0","financial advisor for young people","Financial advisor for young people","Related articles","app-links-list",{"_uid":1437,"title":823,"plugin":1438,"og_image":12,"og_title":12,"description":1439,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"e9cef44d-3342-47c5-ab64-9b73fd5788f9","seo_metatags","When it comes to getting financial advice, you want the best. Finding the right financial advisor can help secure your financial future, so you’ll want to know what to look for. ","app-article",[],[],[],"what-makes-a-good-financial-advisor","discover/financial-advice/what-makes-a-good-financial-advisor",-4380,[],365590167,"21cedc87-352c-4cee-882a-2e7b232ed3a4","2025-05-30T16:04:50.568Z",[],{"left":727,"top":727,"width":1453,"height":1453,"rotate":727,"vFlip":543,"hFlip":543,"body":1454},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",[1456,1459,1460],{"title":1457,"exact":558,"href":1458},"Home","https://www.unbiased.com",{"title":58,"exact":558,"to":72,"disabled":543},{"title":750,"exact":558,"to":1461,"disabled":558},"/discover/financial-advice/what-makes-a-good-financial-advisor",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1463},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1777539969240]