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As of May 14, 2026. ",[2497],{"type":129,"attrs":2498},{"color":773},{"type":764,"attrs":2500,"content":2501},{"level":766,"textAlign":34},[2502],{"text":2503,"type":22,"marks":2504},"The pros and cons of investing in AI ",[2505],{"type":129,"attrs":2506},{"color":773},{"type":18,"attrs":2508,"content":2509},{"textAlign":34},[2510],{"text":2511,"type":22,"marks":2512},"AI investing has some clear pros and cons, which we’ll outline below. ",[2513],{"type":129,"attrs":2514},{"color":773},{"type":18,"attrs":2516,"content":2517},{"textAlign":34},[2518],{"text":2519,"type":22,"marks":2520},"Pros",[2521,2523],{"type":129,"attrs":2522},{"color":773},{"type":38},{"type":775,"content":2525},[2526,2542,2558,2574,2590],{"type":778,"content":2527},[2528],{"type":18,"attrs":2529,"content":2530},{"textAlign":34},[2531,2537],{"text":2532,"type":22,"marks":2533},"High growth potential: ",[2534,2536],{"type":129,"attrs":2535},{"color":773},{"type":38},{"text":2538,"type":22,"marks":2539},"Adoption of artificial intelligence is still in the early stages, and you may see growth in the companies you invest in. ",[2540],{"type":129,"attrs":2541},{"color":773},{"type":778,"content":2543},[2544],{"type":18,"attrs":2545,"content":2546},{"textAlign":34},[2547,2553],{"text":2548,"type":22,"marks":2549},"Innovative leaders: ",[2550,2552],{"type":129,"attrs":2551},{"color":773},{"type":38},{"text":2554,"type":22,"marks":2555},"Many companies with significant exposure to AI are leaders in their field. ",[2556],{"type":129,"attrs":2557},{"color":773},{"type":778,"content":2559},[2560],{"type":18,"attrs":2561,"content":2562},{"textAlign":34},[2563,2569],{"text":2564,"type":22,"marks":2565},"Accessible:",[2566,2568],{"type":129,"attrs":2567},{"color":773},{"type":38},{"text":2570,"type":22,"marks":2571}," Some of the largest companies in the world have significant development or exposure to AI. This creates opportunities for investing in AI in companies that are well-established with a clear track record.  ",[2572],{"type":129,"attrs":2573},{"color":773},{"type":778,"content":2575},[2576],{"type":18,"attrs":2577,"content":2578},{"textAlign":34},[2579,2585],{"text":2580,"type":22,"marks":2581},"Widespread adoption across industries:",[2582,2584],{"type":129,"attrs":2583},{"color":773},{"type":38},{"text":2586,"type":22,"marks":2587}," AI isn’t just about the tech industry. It has far-reaching applications and adoption. It’s relevant to healthcare, IT, manufacturing, the public sector, and more. Even more, this adoption is happening worldwide. ",[2588],{"type":129,"attrs":2589},{"color":773},{"type":778,"content":2591},[2592],{"type":18,"attrs":2593,"content":2594},{"textAlign":34},[2595,2601],{"text":2596,"type":22,"marks":2597},"Multiple revenue streams: ",[2598,2600],{"type":129,"attrs":2599},{"color":773},{"type":38},{"text":2602,"type":22,"marks":2603},"The sheer volume of data collected and analyzed by AI companies creates opportunities to monetize data and create more value from the data.",[2604],{"type":129,"attrs":2605},{"color":773},{"type":18,"attrs":2607,"content":2608},{"textAlign":34},[2609],{"text":2610,"type":22,"marks":2611},"Cons",[2612,2614],{"type":129,"attrs":2613},{"color":773},{"type":38},{"type":775,"content":2616},[2617,2633,2649,2665,2681],{"type":778,"content":2618},[2619],{"type":18,"attrs":2620,"content":2621},{"textAlign":34},[2622,2628],{"text":2623,"type":22,"marks":2624},"Regulatory considerations: ",[2625,2627],{"type":129,"attrs":2626},{"color":773},{"type":38},{"text":2629,"type":22,"marks":2630},"New regulatory measures could affect the performance and profitability of AI, and as a result, your investment. ",[2631],{"type":129,"attrs":2632},{"color":773},{"type":778,"content":2634},[2635],{"type":18,"attrs":2636,"content":2637},{"textAlign":34},[2638,2644],{"text":2639,"type":22,"marks":2640},"Ethical considerations:",[2641,2643],{"type":129,"attrs":2642},{"color":773},{"type":38},{"text":2645,"type":22,"marks":2646}," Ethical issues with AI include bias, privacy, transparency, security, accountability, environmental impact, job replacement, misuse, and many more. Regulatory measures and public perception regarding ethical considerations can affect how your AI investment performs. ",[2647],{"type":129,"attrs":2648},{"color":773},{"type":778,"content":2650},[2651],{"type":18,"attrs":2652,"content":2653},{"textAlign":34},[2654,2660],{"text":2655,"type":22,"marks":2656},"Speculation: ",[2657,2659],{"type":129,"attrs":2658},{"color":773},{"type":38},{"text":2661,"type":22,"marks":2662},"AI is not a secret anymore, and many investors are looking to sink their money into the companies behind it. This can lead to overvalued companies and hype that sends stock prices sky high. ",[2663],{"type":129,"attrs":2664},{"color":773},{"type":778,"content":2666},[2667],{"type":18,"attrs":2668,"content":2669},{"textAlign":34},[2670,2676],{"text":2671,"type":22,"marks":2672},"Concentration exposure risk:",[2673,2675],{"type":129,"attrs":2674},{"color":773},{"type":38},{"text":2677,"type":22,"marks":2678}," If you concentrate on investing in AI stocks, you may create a diversification issue. The market won’t always favor the same sectors, such as AI. ",[2679],{"type":129,"attrs":2680},{"color":773},{"type":778,"content":2682},[2683],{"type":18,"attrs":2684,"content":2685},{"textAlign":34},[2686,2692],{"text":2687,"type":22,"marks":2688},"Cost:",[2689,2691],{"type":129,"attrs":2690},{"color":773},{"type":38},{"text":2693,"type":22,"marks":2694}," AI is expensive to operate. It needs a significant amount of innovation, development, computing power, and a highly skilled team to operate.",[2695],{"type":129,"attrs":2696},{"color":773},{"type":764,"attrs":2698,"content":2699},{"level":766,"textAlign":34},[2700],{"text":2701,"type":22,"marks":2702},"What are the risks of investing in AI?",[2703],{"type":129,"attrs":2704},{"color":773},{"type":18,"attrs":2706,"content":2707},{"textAlign":34},[2708],{"text":2709,"type":22,"marks":2710},"Many of the major risks of investing in AI overlap with the cons mentioned previously. More precisely, they can be summed up as follows:",[2711],{"type":129,"attrs":2712},{"color":773},{"type":764,"attrs":2714,"content":2715},{"level":895,"textAlign":34},[2716],{"text":2717,"type":22,"marks":2718},"Overvaluation",[2719],{"type":129,"attrs":2720},{"color":902},{"type":18,"attrs":2722,"content":2723},{"textAlign":34},[2724],{"text":2725,"type":22,"marks":2726},"Media attention and hype surrounding AI can create overvalued investments, which may eventually correct or fail to deliver the expected results. ",[2727],{"type":129,"attrs":2728},{"color":773},{"type":764,"attrs":2730,"content":2731},{"level":895,"textAlign":34},[2732],{"text":2733,"type":22,"marks":2734},"Concentration risk",[2735],{"type":129,"attrs":2736},{"color":902},{"type":18,"attrs":2738,"content":2739},{"textAlign":34},[2740],{"text":2741,"type":22,"marks":2742},"Investing too heavily in one area of AI can increase volatility and leave your portfolio exposed if one of your investments doesn’t perform as expected. ",[2743],{"type":129,"attrs":2744},{"color":773},{"type":764,"attrs":2746,"content":2747},{"level":895,"textAlign":34},[2748],{"text":2749,"type":22,"marks":2750},"Regulatory risk",[2751],{"type":129,"attrs":2752},{"color":902},{"type":18,"attrs":2754,"content":2755},{"textAlign":34},[2756],{"text":2757,"type":22,"marks":2758},"Increased government oversight and regulation could cause losses for investors. Copyright, privacy, safety, transparency, and ethical issues could all face legal guardrails, which could affect your investment.",[2759],{"type":129,"attrs":2760},{"color":773},{"type":764,"attrs":2762,"content":2763},{"level":895,"textAlign":34},[2764],{"text":2765,"type":22,"marks":2766},"Overestimation of adoption pace",[2767],{"type":129,"attrs":2768},{"color":902},{"type":18,"attrs":2770,"content":2771},{"textAlign":34},[2772],{"text":2773,"type":22,"marks":2774},"Investors may overestimate how quickly consumers and enterprises will adopt AI technology. This creates a profit expectation that may not be fulfilled. ",[2775],{"type":129,"attrs":2776},{"color":773},{"type":764,"attrs":2778,"content":2779},{"level":895,"textAlign":34},[2780],{"text":2781,"type":22,"marks":2782},"Technological and cybersecurity risks",[2783],{"type":129,"attrs":2784},{"color":902},{"type":18,"attrs":2786,"content":2787},{"textAlign":34},[2788],{"text":2789,"type":22,"marks":2790},"Technology changes rapidly, and companies face challenges from cybersecurity to losing their competitive advantage to a competitor. These issues are expensive and may affect profitability. ",[2791],{"type":129,"attrs":2792},{"color":773},{"type":764,"attrs":2794,"content":2795},{"level":766,"textAlign":34},[2796],{"text":2797,"type":22,"marks":2798},"Is it worth investing in AI?",[2799],{"type":129,"attrs":2800},{"color":773},{"type":18,"attrs":2802,"content":2803},{"textAlign":34},[2804],{"text":2805,"type":22,"marks":2806},"If you’re an investor, you may already be invested in AI, whether you realize it or not. ",[2807],{"type":129,"attrs":2808},{"color":773},{"type":18,"attrs":2810,"content":2811},{"textAlign":34},[2812],{"text":2813,"type":22,"marks":2814},"The major tech companies in the world, such as Apple, Amazon, Tesla, Meta, Google, and NVIDIA, are already invested heavily in AI.",[2815],{"type":129,"attrs":2816},{"color":773},{"type":18,"attrs":2818,"content":2819},{"textAlign":34},[2820,2825,2834],{"text":2821,"type":22,"marks":2822},"Adding more AI stocks and ETFs to your ",[2823],{"type":129,"attrs":2824},{"color":773},{"text":2826,"type":22,"marks":2827},"portfolio",[2828,2831,2833],{"type":31,"attrs":2829},{"href":2830,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.unbiased.com/discover/investing/what-is-an-investment-portfolio",{"type":129,"attrs":2832},{"color":821},{"type":823},{"text":2835,"type":22,"marks":2836}," comes with many benefits, as well as drawbacks and risks. Whether it’s worth investing in may come down to your individual goals, risk tolerance, and time horizon. ",[2837],{"type":129,"attrs":2838},{"color":773},{"type":764,"attrs":2840,"content":2841},{"level":766,"textAlign":34},[2842],{"text":2843,"type":22,"marks":2844},"The bottom line",[2845],{"type":129,"attrs":2846},{"color":773},{"type":18,"attrs":2848,"content":2849},{"textAlign":34},[2850],{"text":2851,"type":22,"marks":2852},"You don’t need to make investing decisions alone. ",[2853],{"type":129,"attrs":2854},{"color":773},{"type":18,"attrs":2856,"content":2857},{"textAlign":34},[2858],{"text":2859,"type":22,"marks":2860},"Enlisting the help of a financial advisor who can help you create a strong, diversified portfolio that meets your needs. ",[2861],{"type":129,"attrs":2862},{"color":773},{"type":18,"attrs":2864,"content":2865},{"textAlign":34},[2866,2873],{"text":814,"type":22,"marks":2867},[2868,2870,2872],{"type":31,"attrs":2869},{"href":818,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":2871},{"color":821},{"type":823},{"text":2874,"type":22,"marks":2875}," can connect you to a financial advisor who can advise on all the ways to invest, including investing in AI. ",[2876],{"type":129,"attrs":2877},{"color":773},"article-rich-text",[2880],{"_uid":2881,"image":2882,"title":2887,"subtitle":12,"component":2905,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":2883,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":2884,"copyright":12,"fieldtype":2885,"meta_data":2886,"is_external_url":543},180981615105800,"https://a.storyblok.com/f/185166/6177x4118/e8ee62499e/how-to-invest-in-ai.jpg","asset",{},{"type":15,"content":2888},[2889],{"type":18,"attrs":2890,"content":2891},{"textAlign":34},[2892,2900],{"text":2893,"type":22,"marks":2894},"How to invest ",[2895,2897],{"type":129,"attrs":2896},{"color":773},{"type":25,"attrs":2898},{"class":2899},"primary-gradient",{"text":2901,"type":22,"marks":2902},"in 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Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":2917,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":2918,"copyright":12,"fieldtype":2885,"meta_data":2919,"is_external_url":543},19801386,"https://a.storyblok.com/f/185166/1986x1986/48279a1e44/alene-laney.jpg",{},"article-author","University of Utah, BA in English Literature & History ","Laney has more than 10 years of experience in media, including newsprint, public relations, marketing, and SEO content writing. \nHer work has been featured in national publications such as The Wall Street Journal, Fox Business, SoFi, Credible, and others.","Alene Laney is an award-winning journalist for Unbiased, where she breaks down financial topics related to retirement, investing, and banking. \n\nShe specializes in helping readers make the best decisions for their money with long-form content for brands and consumer publications.","alene-laney","authors/alene-laney",-20,[],224651374,"e2751bd8-55e4-46e9-94e4-ccce2929794c","2025-01-10T11:21:18.666Z",[],[2933],{"_uid":2934,"body":2935,"title":2948,"component":2949},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[2936,2940,2944],{"_uid":2937,"href":2938,"text":2939,"component":542,"openInNewWindow":558},"5a04e368-9b93-483e-9802-52e30ee7a204","unbiased.com/pro/discover/business-growth/lead-generation-for-financial-advisors-how-ai-is-reshaping-the-future","Lead generation AI",{"_uid":2941,"href":2942,"text":2943,"component":542,"openInNewWindow":558},"fa0175c3-60b2-4cc2-817e-ddabe7915dbb","unbiased.com/discover/financial-advice/what-are-robo-advisors","Robo-advisors",{"_uid":2945,"href":2946,"text":2947,"component":542,"openInNewWindow":558},"5a2a7d52-cd5a-4473-9a4d-ac64c590aa9f","https://www.unbiased.com/discover/investing/how-to-invest-in-gold?_storyblok=180986933416015&_storyblok_c=app-article&_storyblok_version=&_storyblok_lang=default&_storyblok_release=0&_storyblok_rl=1779876173466&_storyblok_tk[space_id]=185166&_storyblok_tk[timestamp]=1779876174&_storyblok_tk[token]=d59ba8857a1cb621eed3846d5b0ead18e9e15d0f","How to invest in gold","Related articles ","app-links-list",{"_uid":2951,"title":750,"plugin":2952,"og_image":12,"og_title":12,"description":2953,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"13d86c03-b6a3-4412-865b-80a9bb980169","seo_metatags","Artificial intelligence (AI) investments have the potential for growth and profit, but where do you begin? Here’s what you should know about investing in AI. ",{"name":2955,"created_at":2956,"published_at":2957,"updated_at":2958,"id":2959,"uuid":2960,"content":2961,"slug":2969,"full_slug":2970,"sort_by_date":34,"position":2971,"tag_list":2972,"is_startpage":543,"parent_id":2928,"meta_data":34,"group_id":2973,"first_published_at":2974,"release_id":34,"lang":730,"path":34,"alternates":2975,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":2962,"_uid":2915,"name":2955,"image":2963,"component":2920,"education":2966,"expertise":2967,"description":2968},"Senior Content Writer",{"id":2964,"alt":12,"name":12,"focus":12,"title":12,"filename":2965,"copyright":12,"fieldtype":2885,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",-10,[],"024abff2-15a6-4099-8ba2-25c01abe42e8","2023-04-03T07:50:42.397Z",[],"app-article",[],[],"Artificial intelligence (AI) is a disruptive technology still in the early stages and has significant growth potential. If you’re interested in investing in AI, here’s how to get started. \n",[],"how-to-invest-in-ai","discover/investing/how-to-invest-in-ai",-1210,[],365491304,"eb814805-e33a-4842-9a58-8806163aaa18","2026-05-27T09:55:59.635Z",[],{"left":727,"top":727,"width":2990,"height":2990,"rotate":727,"vFlip":543,"hFlip":543,"body":2991},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",{"left":727,"top":727,"width":2990,"height":2990,"rotate":727,"vFlip":543,"hFlip":543,"body":2993},"\u003Cpath fill=\"currentColor\" d=\"M13.3 12.22A4.92 4.92 0 0 0 15 8.5a5 5 0 0 0-10 0a4.92 4.92 0 0 0 1.7 3.72A8 8 0 0 0 2 19.5a1 1 0 0 0 2 0a6 6 0 0 1 12 0a1 1 0 0 0 2 0a8 8 0 0 0-4.7-7.28M10 11.5a3 3 0 1 1 3-3a3 3 0 0 1-3 3m11.71-2.37a1 1 0 0 0-1.42 0l-2 2l-.62-.63a1 1 0 0 0-1.42 0a1 1 0 0 0 0 1.41l1.34 1.34a1 1 0 0 0 1.41 0l2.67-2.67a1 1 0 0 0 .04-1.45\"/>",[2995,2998,2999],{"title":2996,"exact":558,"href":2997},"Home","https://www.unbiased.com",{"title":282,"exact":558,"to":295,"disabled":543},{"title":750,"exact":558,"to":3000,"disabled":558},"/discover/investing/how-to-invest-in-ai",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":3002},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1782206920583]