[{"data":1,"prerenderedAt":1173},["ShallowReactive",2],{"config-published":3,"i-ph:caret-down-bold":732,"i-ph:magnifying-glass":735,"i-ph:list":737,"i-ph:instagram-logo":739,"i-ph:youtube-logo":741,"i-ph:x-logo":743,"i-ph:facebook-logo":745,"i-ph:linkedin-logo":747,"discover/investing/understanding-the-price-to-earnings-ratio-published":749,"breadcrumbs-/discover/investing/understanding-the-price-to-earnings-ratio":1166},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":724,"full_slug":724,"sort_by_date":34,"position":725,"tag_list":726,"is_startpage":543,"parent_id":727,"meta_data":34,"group_id":728,"first_published_at":729,"release_id":34,"lang":730,"path":34,"alternates":731,"default_full_slug":34,"translated_slugs":34},"App configuration","2022-11-24T11:24:28.448Z","2026-01-07T10:07:40.657Z","2026-01-07T10:07:40.684Z",224651377,"a6261810-1b4d-4071-a43d-805ea558bf15",{"_uid":11,"href":12,"text":12,"component":13,"advisorCTA":14,"headerMenu":41,"footerLinks":538,"loginLinkUrl":559,"advisorCTAUrl":560,"loginLinkText":12,"proHeaderMenu":561,"FooterRichText":643,"advisorCTALink":28,"advisorCTAText":644,"openInNewWindow":543,"footerLegalLinks":645,"geoWarningCTAUrl":666,"footerDisclaimer1":12,"footerDisclaimer2":667,"footerDisclaimer3":12,"footerSocialLinks":668,"geoWarningCTALink":689,"geoWarningCTAText":690,"FooterStickyBanner":691,"geoWarningCTAClose":692,"geoWarningCTATitle":693,"SpeakToAdvisorWidget":694,"newsletterSignupWidget":704},"cb57aa4d-0af2-49b3-8b8f-16521700f0a8","","app-configuration",{"type":15,"content":16},"doc",[17],{"type":18,"content":19},"paragraph",[20,27],{"text":21,"type":22,"marks":23},"Are you an adviser? ","text",[24],{"type":25,"attrs":26},"styled",{"class":12},{"text":28,"type":22,"marks":29},"Go to Unbiased Pro",[30,37,39],{"type":31,"attrs":32},"link",{"href":33,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/pro",null,"_self","url",{"type":38},"bold",{"type":25,"attrs":40},{"class":12},[42,148,269,368,440],{"CTA":43,"_uid":57,"title":58,"component":59,"overview_link":60,"main_section_links":75,"main_section_title":132,"additional_section_links":133,"additional_section_title":147},[44],{"_uid":45,"link":46,"component":56},"2298396f-4a40-4282-b5ef-f30a3b9619b8",{"type":15,"content":47},[48],{"type":18,"content":49},[50],{"text":51,"type":22,"marks":52},"Find an advisor",[53],{"type":31,"attrs":54},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor","app-link-rich","6ee9fa7a-ee9d-4a0d-b913-99f9ee1b6e05","Financial Advice","app-header-menu-item-dropdown",[61],{"_uid":62,"link":63,"component":56},"91b4e023-f3d0-49ba-9748-f63e5fac2b1f",{"type":15,"content":64},[65],{"type":18,"content":66},[67],{"text":68,"type":22,"marks":69},"All financial advice guides",[70],{"type":31,"attrs":71},{"href":72,"uuid":73,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/","34bbfdfd-544e-42d2-aebd-78a15ad88cba","story",[76,89,102,115],{"_uid":77,"link":78,"component":56},"9f8d25a8-d93c-4d4a-a4c0-a63e37483485",{"type":15,"content":79},[80],{"type":18,"content":81},[82],{"text":83,"type":22,"marks":84},"Top investment companies",[85],{"type":31,"attrs":86},{"href":87,"uuid":88,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-investment-companies","3b175b31-cbbf-48ec-8faa-9cfd540973df",{"_uid":90,"link":91,"component":56},"85fbb733-400d-421b-afaf-5d85ae69bb31",{"type":15,"content":92},[93],{"type":18,"content":94},[95],{"text":96,"type":22,"marks":97},"Top Robo-Advisors",[98],{"type":31,"attrs":99},{"href":100,"uuid":101,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-robo-advisors","f73492c0-bcc0-4243-a4de-cc85fca28178",{"_uid":103,"link":104,"component":56},"9bfc68dd-ea47-48cf-a9ae-58589bbba599",{"type":15,"content":105},[106],{"type":18,"content":107},[108],{"text":109,"type":22,"marks":110},"Top financial advisor firms",[111],{"type":31,"attrs":112},{"href":113,"uuid":114,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-financial-advisor","cd1dd08f-886e-453d-babc-4a707c50b530",{"_uid":116,"link":117,"component":56},"dea791c8-aa54-4a1b-8ac8-a7de2006036b",{"type":15,"content":118},[119],{"type":18,"content":120},[121],{"text":122,"type":22,"marks":123},"Top wealth management firms",[124,128],{"type":31,"attrs":125},{"href":126,"uuid":127,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-wealth-management-firms","b1e6000d-ed2b-4fc8-bbb2-7e803f4b512f",{"type":129,"attrs":130},"textStyle",{"color":131},"rgb(0, 0, 0)","Get help with",[134],{"_uid":135,"link":136,"component":56},"f234c95d-2ad5-4cb6-9484-4c4b31413c2f",{"type":15,"content":137},[138],{"type":18,"content":139},[140],{"text":141,"type":22,"marks":142},"Financial advisors near me",[143],{"type":31,"attrs":144},{"href":145,"uuid":146,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/find-a-financial-advisor-near-me","ecbad03f-43f9-48db-af9c-1e63b145b2d9","More resources",{"CTA":149,"_uid":160,"title":161,"component":59,"overview_link":162,"main_section_links":176,"main_section_title":132,"additional_section_links":229,"additional_section_title":147},[150],{"_uid":151,"link":152,"component":56},"8e607e09-445b-4f4c-9615-e8d266f35612",{"type":15,"content":153},[154],{"type":18,"content":155},[156],{"text":51,"type":22,"marks":157},[158],{"type":31,"attrs":159},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"85c0c112-23fe-46b2-ae32-196f05710318","Retirement",[163],{"_uid":164,"link":165,"component":56},"bbf6b9e2-609e-4a82-ab5d-5ad9d07bd1a1",{"type":15,"content":166},[167],{"type":18,"content":168},[169],{"text":170,"type":22,"marks":171},"All retirement guides",[172],{"type":31,"attrs":173},{"href":174,"uuid":175,"anchor":34,"target":35,"linktype":74},"/discover/retirement/","0580c990-ee0a-4287-ac8d-d2e4689a1051",[177,190,203,216],{"_uid":178,"link":179,"component":56},"28f1d44a-d98d-4b93-9a4f-3893950dbcc0",{"type":15,"content":180},[181],{"type":18,"content":182},[183],{"text":184,"type":22,"marks":185},"Retiring on $300K",[186],{"type":31,"attrs":187},{"href":188,"uuid":189,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-300k","73defa57-75a4-4cf8-8cf7-15ba93619e2c",{"_uid":191,"link":192,"component":56},"9872bd56-d9cb-4b13-88e5-a336f0246043",{"type":15,"content":193},[194],{"type":18,"content":195},[196],{"text":197,"type":22,"marks":198},"Retiring on $500K",[199],{"type":31,"attrs":200},{"href":201,"uuid":202,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-500k","33db366d-aae1-49e7-afdd-62751a0fbd10",{"_uid":204,"link":205,"component":56},"48b2cd52-8bf8-4fe3-9a91-835a353cacbb",{"type":15,"content":206},[207],{"type":18,"content":208},[209],{"text":210,"type":22,"marks":211},"Retiring on $800K",[212],{"type":31,"attrs":213},{"href":214,"uuid":215,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retiring-with-800k","42a16b7d-6141-4422-8909-87718b57d06d",{"_uid":217,"link":218,"component":56},"68aa3dbb-59d2-4dec-ab2c-8a74355de45d",{"type":15,"content":219},[220],{"type":18,"content":221},[222],{"text":223,"type":22,"marks":224},"Retiring on $1 million",[225],{"type":31,"attrs":226},{"href":227,"uuid":228,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-1-million","4a022cdb-ad83-4b88-ab6a-87b8e39f482e",[230,243,256],{"_uid":231,"link":232,"component":56},"544b38e5-ba7a-4b9d-b8e0-86a11eae4381",{"type":15,"content":233},[234],{"type":18,"content":235},[236],{"text":237,"type":22,"marks":238},"Retirement calculator",[239],{"type":31,"attrs":240},{"href":241,"uuid":242,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retirement-calculator","e750018f-e90c-4df6-b63a-97268dfdf93c",{"_uid":244,"link":245,"component":56},"20fc13a0-0418-4af1-a0c2-2c647dbbc39e",{"type":15,"content":246},[247],{"type":18,"content":248},[249],{"text":250,"type":22,"marks":251},"Roth IRA calculator",[252],{"type":31,"attrs":253},{"href":254,"uuid":255,"anchor":34,"target":35,"linktype":74},"/discover/retirement/roth-ira-calculator","58116e58-282b-41cd-8932-b47bebec7568",{"_uid":257,"link":258,"component":56},"5c17edab-55c5-4b48-bddd-7779f22984ec",{"type":15,"content":259},[260],{"type":18,"content":261},[262],{"text":263,"type":22,"marks":264},"What is a 401k",[265],{"type":31,"attrs":266},{"href":267,"uuid":268,"anchor":34,"target":35,"linktype":74},"/discover/investing/what-is-a-401k-and-how-does-it-work","342bd874-c9e1-426c-bba7-116d1f9665dc",{"CTA":270,"_uid":281,"title":282,"component":59,"overview_link":283,"main_section_links":297,"main_section_title":132,"additional_section_links":354,"additional_section_title":147},[271],{"_uid":272,"link":273,"component":56},"aada5723-1aa7-40fc-a2e8-a555f6d924cc",{"type":15,"content":274},[275],{"type":18,"content":276},[277],{"text":51,"type":22,"marks":278},[279],{"type":31,"attrs":280},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"495763d1-ee75-4112-9ef6-5765d8c6a6be","Investing",[284],{"_uid":285,"link":286,"component":56},"66d9a1fe-709f-46f9-9731-2f59ebccb2cc",{"type":15,"content":287},[288],{"type":18,"content":289},[290],{"text":291,"type":22,"marks":292},"All investing guides",[293],{"type":31,"attrs":294},{"href":295,"uuid":296,"anchor":34,"target":35,"linktype":74},"/discover/investing/","740d32ec-309a-43d6-902e-cb1e62bd0fe8",[298,312,326,340],{"_uid":299,"link":300,"component":56},"f2050b75-554a-4add-a9e6-8bfa544307d6",{"type":15,"content":301},[302],{"type":18,"attrs":303,"content":304},{"textAlign":34},[305],{"text":306,"type":22,"marks":307},"The best way to invest $20k",[308],{"type":31,"attrs":309},{"href":310,"uuid":311,"anchor":34,"target":35,"linktype":74},"/discover/investing/best-way-to-invest-20k","d39e5bf4-d7b4-426a-a6f2-b871031e724e",{"_uid":313,"link":314,"component":56},"2fc43030-f262-4a71-99c2-39167ce30cce",{"type":15,"content":315},[316],{"type":18,"attrs":317,"content":318},{"textAlign":34},[319],{"text":320,"type":22,"marks":321},"The best way to invest $50k",[322],{"type":31,"attrs":323},{"href":324,"uuid":325,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-50k","abac014e-4ec8-42ae-94a0-64cfdff686d5",{"_uid":327,"link":328,"component":56},"8df420ce-d8dd-4a7a-8947-50fa74ecf8e6",{"type":15,"content":329},[330],{"type":18,"attrs":331,"content":332},{"textAlign":34},[333],{"text":334,"type":22,"marks":335},"The best way to invest $100k",[336],{"type":31,"attrs":337},{"href":338,"uuid":339,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-100k","2c6b4fe9-770f-409a-93cd-791df4eb9318",{"_uid":341,"link":342,"component":56},"fed4141f-0a48-4752-9e11-7253956a4418",{"type":15,"content":343},[344],{"type":18,"attrs":345,"content":346},{"textAlign":34},[347],{"text":348,"type":22,"marks":349},"Investments that pay a monthly income",[350],{"type":31,"attrs":351},{"href":352,"uuid":353,"anchor":34,"target":35,"linktype":74},"/discover/investing/12-investments-that-pay-monthly-income","0898e500-1457-4990-be41-57a3c68d3e9f",[355],{"_uid":356,"link":357,"component":56},"ace14b44-4a28-432f-bf49-e7bd63d0bf4d",{"type":15,"content":358},[359],{"type":18,"content":360},[361],{"text":362,"type":22,"marks":363},"Compound interest calculator",[364],{"type":31,"attrs":365},{"href":366,"uuid":367,"anchor":34,"target":35,"linktype":74},"/discover/investing/compound-interest-calculator","18ece990-d9e2-4dad-8816-fdd320af3dc0",{"CTA":369,"_uid":380,"title":381,"component":59,"overview_link":382,"main_section_links":396,"main_section_title":132,"additional_section_links":439,"additional_section_title":147},[370],{"_uid":371,"link":372,"component":56},"be29d26a-051b-4ce8-984b-36035ef7a503",{"type":15,"content":373},[374],{"type":18,"content":375},[376],{"text":51,"type":22,"marks":377},[378],{"type":31,"attrs":379},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"b04c8a90-f17c-40ea-a4d5-554e8c69aa14","Banking",[383],{"_uid":384,"link":385,"component":56},"482cacd4-2995-4939-8c56-c9a74ea0236b",{"type":15,"content":386},[387],{"type":18,"content":388},[389],{"text":390,"type":22,"marks":391},"All banking guides",[392],{"type":31,"attrs":393},{"href":394,"uuid":395,"anchor":34,"target":35,"linktype":74},"/discover/banking/","d8de9283-4031-440b-be2f-01ac9349324e",[397,411,425],{"_uid":398,"link":399,"component":56},"0b07ede1-5220-4d9e-9f85-c474d743a260",{"type":15,"content":400},[401],{"type":18,"attrs":402,"content":403},{"textAlign":34},[404],{"text":405,"type":22,"marks":406},"What is private banking",[407],{"type":31,"attrs":408},{"href":409,"uuid":410,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-private-banking","b1c04c35-0a8a-4af5-ace1-672aa41f133d",{"_uid":412,"link":413,"component":56},"caa1ee0a-c417-4cfb-b3d3-025466ab1b98",{"type":15,"content":414},[415],{"type":18,"attrs":416,"content":417},{"textAlign":34},[418],{"text":419,"type":22,"marks":420},"US income breakdown",[421],{"type":31,"attrs":422},{"href":423,"uuid":424,"anchor":34,"target":35,"linktype":74},"/discover/banking/how-much-income-puts-you-in-the-top-1-5-or-10","ddda3782-1859-49a4-82ed-935303e2bec6",{"_uid":426,"link":427,"component":56},"6a0937f3-2014-431f-a77c-95e748072003",{"type":15,"content":428},[429],{"type":18,"attrs":430,"content":431},{"textAlign":34},[432],{"text":433,"type":22,"marks":434},"Cost of living in Florida",[435],{"type":31,"attrs":436},{"href":437,"uuid":438,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-the-cost-of-living-in-florida","9c970b27-4644-43af-834f-eba5f1ae136a",[],{"CTA":441,"_uid":452,"title":453,"component":59,"overview_link":454,"main_section_links":468,"main_section_title":132,"additional_section_links":525,"additional_section_title":147},[442],{"_uid":443,"link":444,"component":56},"f2cea9b3-b01d-4bbf-b18b-52a0737eaf3c",{"type":15,"content":445},[446],{"type":18,"content":447},[448],{"text":51,"type":22,"marks":449},[450],{"type":31,"attrs":451},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"a5e4b27e-1713-42d5-9597-6882a94968c0","Taxes",[455],{"_uid":456,"link":457,"component":56},"40d47d8f-3a14-4596-9d64-337daeb3fbf5",{"type":15,"content":458},[459],{"type":18,"content":460},[461],{"text":462,"type":22,"marks":463},"All tax guides",[464],{"type":31,"attrs":465},{"href":466,"uuid":467,"anchor":34,"target":35,"linktype":74},"/discover/taxes/","cff941f3-03a9-464a-b168-0d9b1eef9ce4",[469,483,497,511],{"_uid":470,"link":471,"component":56},"e366294b-be7d-47bb-b127-25b39aab3467",{"type":15,"content":472},[473],{"type":18,"attrs":474,"content":475},{"textAlign":34},[476],{"text":477,"type":22,"marks":478},"Capital gains tax for seniors",[479],{"type":31,"attrs":480},{"href":481,"uuid":482,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-exemption-for-seniors-what-does-it-mean-for-you","62ae1223-58e7-4fe8-9081-2a9d047cfb84",{"_uid":484,"link":485,"component":56},"336d1192-6b9d-4a98-8922-1877072f3003",{"type":15,"content":486},[487],{"type":18,"attrs":488,"content":489},{"textAlign":34},[490],{"text":491,"type":22,"marks":492},"Capital gains tax by state",[493],{"type":31,"attrs":494},{"href":495,"uuid":496,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-by-state","94d6ce4a-1ba6-444f-a41d-4ae541b99b79",{"_uid":498,"link":499,"component":56},"7450de66-1ff3-447c-b191-1f75166a6046",{"type":15,"content":500},[501],{"type":18,"attrs":502,"content":503},{"textAlign":34},[504],{"text":505,"type":22,"marks":506},"Understanding capital gains tax",[507],{"type":31,"attrs":508},{"href":509,"uuid":510,"anchor":34,"target":35,"linktype":74},"/discover/retirement/how-much-is-capital-gains-tax","8442c69d-4c88-4d2e-8fa4-08275191bab0",{"_uid":512,"link":513,"component":56},"8050ded3-889f-43b0-92b3-30adad9ac076",{"type":15,"content":514},[515],{"type":18,"attrs":516,"content":517},{"textAlign":34},[518],{"text":519,"type":22,"marks":520},"Tax in Washington",[521],{"type":31,"attrs":522},{"href":523,"uuid":524,"anchor":34,"target":35,"linktype":74},"/discover/taxes/washington-tax-guide","2462451b-7f16-4364-8471-f78939478e7e",[526],{"_uid":527,"link":528,"component":56},"b11dcfe9-a823-4859-8965-d32bab7873e9",{"type":15,"content":529},[530],{"type":18,"content":531},[532],{"text":533,"type":22,"marks":534},"Capital Gains Tax Calculator",[535],{"type":31,"attrs":536},{"href":537,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/discover/taxes/capital-gains-tax-calculator",[539,544,546,548,550,554],{"_uid":540,"href":174,"text":541,"component":542,"openInNewWindow":543},"4654e725-33d3-4fa3-8917-b2a73f05752c"," Retirement","app-link",false,{"_uid":545,"href":295,"text":282,"component":542,"openInNewWindow":543},"3e1f2e86-310c-4ee1-be2b-c9100443d53f",{"_uid":547,"href":394,"text":381,"component":542,"openInNewWindow":543},"fa006314-3e85-43c3-9267-bb87f84a1ebc",{"_uid":549,"href":466,"text":453,"component":542,"openInNewWindow":543},"9d69eda3-6dcc-49fb-a519-f61cb97a40ff",{"_uid":551,"href":552,"text":553,"component":542,"openInNewWindow":543},"ecf272f5-571f-41aa-a069-75c81ec617e8","/discover/insurance/","Insurance",{"_uid":555,"href":556,"text":557,"component":542,"openInNewWindow":558},"0acdc588-18e3-4e41-872b-1d528d985164","/about-us","About us",true,"https://v2.unbiased.com/consumer/login","/pro",[562,575,589,603,617,630],{"_uid":563,"link":564,"component":56},"72cfe613-7b21-4cc0-acbf-66a38dab3eee",{"type":15,"content":565},[566],{"type":18,"content":567},[568],{"text":569,"type":22,"marks":570},"Pricing",[571],{"type":31,"attrs":572},{"href":573,"uuid":34,"anchor":34,"custom":574,"target":35,"linktype":36},"https://www.unbiased.com/pages/pricing",{},{"_uid":576,"link":577,"component":56},"cb14e1ca-f377-41ec-b053-b97ef2aeb42f",{"type":15,"content":578},[579],{"type":18,"content":580},[581],{"text":582,"type":22,"marks":583},"Business Growth",[584],{"type":31,"attrs":585},{"href":586,"uuid":587,"anchor":34,"custom":588,"target":35,"linktype":74},"/pro/discover/business-growth/","022b5ef6-975b-4f56-8d38-66f137e7901f",{},{"_uid":590,"link":591,"component":56},"6cdc93ad-5d74-4c39-9342-0ed49e309979",{"type":15,"content":592},[593],{"type":18,"content":594},[595],{"text":596,"type":22,"marks":597},"Trends & Insight",[598],{"type":31,"attrs":599},{"href":600,"uuid":601,"anchor":34,"custom":602,"target":35,"linktype":74},"/pro/discover/trends-insight/","4b364e23-68e6-4009-a852-83d5e327c796",{},{"_uid":604,"link":605,"component":56},"0404c041-e645-42fe-8932-be896a82902e",{"type":15,"content":606},[607],{"type":18,"content":608},[609],{"text":610,"type":22,"marks":611},"News",[612],{"type":31,"attrs":613},{"href":614,"uuid":615,"anchor":34,"custom":616,"target":35,"linktype":74},"/pro/discover/news/","829a2a75-d3fb-454c-a50c-c7f8212ea16b",{},{"_uid":618,"link":619,"component":56},"7f208f7d-d0f3-417c-8cc8-c135e72a8a74",{"type":15,"content":620},[621],{"type":18,"content":622},[623],{"text":624,"type":22,"marks":625},"Help",[626],{"type":31,"attrs":627},{"href":628,"uuid":34,"anchor":34,"custom":629,"target":35,"linktype":36},"https://www.unbiased.com/pages/pro/faqs",{},{"_uid":631,"link":632,"component":56},"f4ec7388-9b0f-42ef-96b0-38feb0f276e1",{"type":15,"content":633},[634],{"type":18,"content":635},[636],{"text":637,"type":22,"marks":638},"Login",[639],{"type":31,"attrs":640},{"href":641,"uuid":34,"anchor":34,"custom":642,"target":35,"linktype":36},"https://v2.unbiased.com/pro/login",{},[],"Are you an advisor?",[646,650,654,658,662],{"_uid":647,"href":648,"text":649,"component":542,"openInNewWindow":543},"5a4588d0-87e3-4ae5-963f-bd3ca35a1bf7","https://www.unbiased.com/faq","FAQ",{"_uid":651,"href":652,"text":653,"component":542,"openInNewWindow":543},"85a086a2-d420-43a6-a1e6-d8cfcc52a584","/terms-of-use","Terms of Use",{"_uid":655,"href":656,"text":657,"component":542,"openInNewWindow":543},"bd58e670-f5ff-4936-adbe-5aa73c990cdf","/privacy-policy","Privacy Policy",{"_uid":659,"href":660,"text":661,"component":542,"openInNewWindow":558},"eafa26a7-3b78-4f00-954e-f1ebc3115542","https://reports.adviserinfo.sec.gov/reports/ADV/323880/PDF/323880.pdf","Unbiased ADV",{"_uid":663,"href":664,"text":665,"component":542,"openInNewWindow":558},"2cbcf581-9d60-443b-9e63-9e95be09afad","https://reports.adviserinfo.sec.gov/crs/crs_323880.pdf","Unbiased CRS","https://www.unbiased.co.uk","Unbiased Inc. is a registered investment advisor with the US Securities and Exchange Commission (“SEC”). Registration as an investment advisor does not imply a certain level of skill or training.",[669,673,677,681,685],{"_uid":670,"href":671,"text":672,"component":542,"openInNewWindow":543},"2ca50944-e323-4559-9c46-b77eb4bce616","//www.instagram.com/unbiased.us/","Instagram",{"_uid":674,"href":675,"text":676,"component":542,"openInNewWindow":543},"278b2358-e4c6-491b-b011-425b4bd0b709","//www.youtube.com/@Unbiased","YouTube",{"_uid":678,"href":679,"text":680,"component":542,"openInNewWindow":543},"dccca61f-0426-4778-a54b-1944ab1ae71f","//twitter.com/Unbiased_us","Twitter",{"_uid":682,"href":683,"text":684,"component":542,"openInNewWindow":543},"6e6372d5-1f37-43fb-a849-8868877530c8","//www.facebook.com/unbiasedus","Facebook",{"_uid":686,"href":687,"text":688,"component":542,"openInNewWindow":558},"c3a97f2f-ee67-4516-9529-6aff38733af2","https://www.linkedin.com/showcase/unbiased.com/","LinkedIn","Go to UK site","It looks like you’re visiting from the UK. Would you like to visit our UK site?",[],"Stay on US site","You’re currently on our US site",[695],{"_uid":696,"heading":697,"cta_link":55,"cta_text":698,"component":699,"description":700,"pro_heading":701,"pro_cta_link":33,"pro_cta_text":702,"pro_description":703},"7404adca-dc5b-443e-a1b4-4c8bed2673b3","Financial advice","Match with an advisor","sidebar_cta","We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.","Access high-quality leads in minutes with UnbiasedPro","Get perfect clients now.","If you're looking for the perfect clients we'll deliver them straight to your inbox and give you the tools to manage them throughout the sales process.",[705],{"_uid":706,"title":707,"CTAText":708,"subtitle":709,"component":710,"errorTitle":711,"description":712,"successTitle":713,"errorSubtitle":714,"successSubtitle":715,"consentCheckboxLabelText":716,"errorMesageFirstNameError":717,"consentCheckboxLabelLinkURL":656,"consentCheckboxLabelLinkText":718,"errorMessageRequiredFieldEmail":719,"errorMessageIncorrectEmailFormat":720,"errorMessageRequiredFieldConsent":721,"errorMessageRequiredFieldInterest":722,"errorMessageRequiredFieldFirstName":723},"8ca4fd8f-da99-489f-aa1b-fcfabdd8b7e3","Get the latest news and tips","Sign up for email updates","Sign up for news that may impact your finances","sidebar-email-signup","Sorry, there was a technical problem","Receive the latest news, tips and guides to help you manage your finances","Thanks for signing up!","Please try again later, or email contact@unbiased.com","You should receive an email confirmation shortly.","I consent to Unbiased storing my data in accordance with their","Too many characters","privacy policy","Your email address is required","Your email address contains errors","Your consent is required","Your interest is required","Your first name is required","config",-60,[],0,"c7c18fda-2d94-4a2f-9d60-e1fee25d980a","2022-11-21T10:48:58.546Z","default",[],{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":734},256,"\u003Cpath fill=\"currentColor\" d=\"m216.49 104.49l-80 80a12 12 0 0 1-17 0l-80-80a12 12 0 0 1 17-17L128 159l71.51-71.52a12 12 0 0 1 17 17Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":736},"\u003Cpath fill=\"currentColor\" d=\"m229.66 218.34l-50.07-50.06a88.11 88.11 0 1 0-11.31 11.31l50.06 50.07a8 8 0 0 0 11.32-11.32M40 112a72 72 0 1 1 72 72a72.08 72.08 0 0 1-72-72\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":738},"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8H40a8 8 0 0 1 0-16h176a8 8 0 0 1 8 8M40 72h176a8 8 0 0 0 0-16H40a8 8 0 0 0 0 16m176 112H40a8 8 0 0 0 0 16h176a8 8 0 0 0 0-16\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":740},"\u003Cpath fill=\"currentColor\" d=\"M128 80a48 48 0 1 0 48 48a48.05 48.05 0 0 0-48-48m0 80a32 32 0 1 1 32-32a32 32 0 0 1-32 32m48-136H80a56.06 56.06 0 0 0-56 56v96a56.06 56.06 0 0 0 56 56h96a56.06 56.06 0 0 0 56-56V80a56.06 56.06 0 0 0-56-56m40 152a40 40 0 0 1-40 40H80a40 40 0 0 1-40-40V80a40 40 0 0 1 40-40h96a40 40 0 0 1 40 40ZM192 76a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":742},"\u003Cpath fill=\"currentColor\" d=\"m164.44 121.34l-48-32A8 8 0 0 0 104 96v64a8 8 0 0 0 12.44 6.66l48-32a8 8 0 0 0 0-13.32M120 145.05V111l25.58 17Zm114.33-75.53a24 24 0 0 0-14.49-16.4C185.56 39.88 131 40 128 40s-57.56-.12-91.84 13.12a24 24 0 0 0-14.49 16.4C19.08 79.5 16 97.74 16 128s3.08 48.5 5.67 58.48a24 24 0 0 0 14.49 16.41C69 215.56 120.4 216 127.34 216h1.32c6.94 0 58.37-.44 91.18-13.11a24 24 0 0 0 14.49-16.41c2.59-10 5.67-28.22 5.67-58.48s-3.08-48.5-5.67-58.48m-15.49 113a8 8 0 0 1-4.77 5.49c-31.65 12.22-85.48 12-86 12H128c-.54 0-54.33.2-86-12a8 8 0 0 1-4.77-5.49C34.8 173.39 32 156.57 32 128s2.8-45.39 5.16-54.47A8 8 0 0 1 41.93 68c30.52-11.79 81.66-12 85.85-12h.27c.54 0 54.38-.18 86 12a8 8 0 0 1 4.77 5.49C221.2 82.61 224 99.43 224 128s-2.8 45.39-5.16 54.47Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":744},"\u003Cpath fill=\"currentColor\" d=\"m214.75 211.71l-62.6-98.38l61.77-67.95a8 8 0 0 0-11.84-10.76l-58.84 64.72l-40.49-63.63A8 8 0 0 0 96 32H48a8 8 0 0 0-6.75 12.3l62.6 98.37l-61.77 68a8 8 0 1 0 11.84 10.76l58.84-64.72l40.49 63.63A8 8 0 0 0 160 224h48a8 8 0 0 0 6.75-12.29M164.39 208L62.57 48h29l101.86 160Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":746},"\u003Cpath fill=\"currentColor\" d=\"M128 24a104 104 0 1 0 104 104A104.11 104.11 0 0 0 128 24m8 191.63V152h24a8 8 0 0 0 0-16h-24v-24a16 16 0 0 1 16-16h16a8 8 0 0 0 0-16h-16a32 32 0 0 0-32 32v24H96a8 8 0 0 0 0 16h24v63.63a88 88 0 1 1 16 0\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":748},"\u003Cpath fill=\"currentColor\" d=\"M216 24H40a16 16 0 0 0-16 16v176a16 16 0 0 0 16 16h176a16 16 0 0 0 16-16V40a16 16 0 0 0-16-16m0 192H40V40h176zM96 112v64a8 8 0 0 1-16 0v-64a8 8 0 0 1 16 0m88 28v36a8 8 0 0 1-16 0v-36a20 20 0 0 0-40 0v36a8 8 0 0 1-16 0v-64a8 8 0 0 1 15.79-1.78A36 36 0 0 1 184 140m-84-56a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"name":750,"created_at":751,"published_at":752,"updated_at":753,"id":754,"uuid":755,"content":756,"slug":1158,"full_slug":1159,"sort_by_date":34,"position":1160,"tag_list":1161,"is_startpage":543,"parent_id":1162,"meta_data":34,"group_id":1163,"first_published_at":1164,"release_id":34,"lang":730,"path":34,"alternates":1165,"default_full_slug":34,"translated_slugs":34},"Understanding the price-to-earnings (P/E) ratio","2023-10-03T14:13:54.845Z","2024-11-27T11:03:41.839Z","2024-11-27T11:03:41.873Z",381789642,"72293d72-35bb-4f5e-a9a0-66021520e3d6",{"_uid":757,"body":758,"hero":1112,"author":1124,"sidebar":1149,"hide_cta":543,"metatags":1150,"component":1153,"subcategories":1154,"intro_paragraph":1156,"intro_subheading":12,"table_of_contents":543,"outgrow_calculator":1157},"2dab77bf-c710-4c29-8a44-5a6d41634234",[759],{"_uid":760,"data":761,"component":1111},"72fb06c5-cc37-4676-9178-d08f12edc263",{"type":15,"content":762},[763,779,786,806,840,847,860,867,896,911,924,931,950,957,970,977,990,997,1010,1017,1037,1044,1051,1071,1080,1087,1094,1101],{"type":764,"attrs":765,"content":767},"heading",{"level":766},2,[768,774],{"text":769,"type":22,"marks":770},"What is the P/E ratio?",[771,772],{"type":38},{"type":129,"attrs":773},{"color":131},{"text":775,"type":22,"marks":776}," ",[777],{"type":129,"attrs":778},{"color":131},{"type":18,"content":780},[781],{"text":782,"type":22,"marks":783},"A price-to-earnings (P/E) ratio is a metric regularly used by investors who want to determine the relative value of a company’s shares. They’ll usually do this by looking to other companies in the same industry, limiting the number of variables in play.  ",[784],{"type":129,"attrs":785},{"color":131},{"type":18,"content":787},[788,793,801],{"text":789,"type":22,"marks":790},"Also referred to as a “price multiple” or “earnings multiple,” a P/E ratio compares a company’s share price to its earnings per share (EPS), weighing said company against its past performance. A P/E ratio can take ",[791],{"type":129,"attrs":792},{"color":131},{"text":794,"type":22,"marks":795},"the form of either of the following",[796,799],{"type":31,"attrs":797},{"href":798,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.accountingtools.com/articles/the-difference-between-forward-pe-and-trailing-pe.html",{"type":129,"attrs":800},{"color":34},{"text":802,"type":22,"marks":803},": ",[804],{"type":129,"attrs":805},{"color":34},{"type":807,"content":808},"bullet_list",[809,825],{"type":810,"content":811},"list_item",[812],{"type":18,"content":813},[814,820],{"text":815,"type":22,"marks":816},"A Trailing P/E – ",[817,818],{"type":38},{"type":129,"attrs":819},{"color":131},{"text":821,"type":22,"marks":822},"calculated using recent past earnings. This is more common, especially for external use by investors, because these figures are more readily available. ",[823],{"type":129,"attrs":824},{"color":131},{"type":810,"content":826},[827],{"type":18,"content":828},[829,835],{"text":830,"type":22,"marks":831},"A Forward P/E – ",[832,833],{"type":38},{"type":129,"attrs":834},{"color":131},{"text":836,"type":22,"marks":837},"calculated using projected future earnings.  ",[838],{"type":129,"attrs":839},{"color":131},{"type":18,"content":841},[842],{"text":843,"type":22,"marks":844},"Companies with no earnings or losing money cannot calculate P/E ratios. For all other companies, though, they can function as a helpful barometer. For example, a “high” P/E ratio indicates a company’s stock is overvalued.  ",[845],{"type":129,"attrs":846},{"color":131},{"type":764,"attrs":848,"content":849},{"level":766},[850,856],{"text":851,"type":22,"marks":852},"Why is the ratio of price to earnings so important?",[853,854],{"type":38},{"type":129,"attrs":855},{"color":131},{"text":775,"type":22,"marks":857},[858],{"type":129,"attrs":859},{"color":131},{"type":18,"content":861},[862],{"text":863,"type":22,"marks":864},"P/E ratio is a widely used metric in the stock markets, and it has been for quite a while. It’s utilized by investors new and old, big and small, and it’s one of the most essential tools in your arsenal because:  ",[865],{"type":129,"attrs":866},{"color":131},{"type":807,"content":868},[869,878,887],{"type":810,"content":870},[871],{"type":18,"content":872},[873],{"text":874,"type":22,"marks":875},"It indicates if prices are higher than the business’s current earnings. ",[876],{"type":129,"attrs":877},{"color":131},{"type":810,"content":879},[880],{"type":18,"content":881},[882],{"text":883,"type":22,"marks":884},"It can highlight insufficient fund management. ",[885],{"type":129,"attrs":886},{"color":131},{"type":810,"content":888},[889],{"type":18,"content":890},[891],{"text":892,"type":22,"marks":893},"It can tell you if stock prices are undermined. ",[894],{"type":129,"attrs":895},{"color":131},{"type":18,"content":897},[898,903],{"text":899,"type":22,"marks":900},"Observing what the market is willing to pay for a stock today based on past or future earnings is a must-have. It’s a measuring stick that identifies overvalued or undervalued stocks and allows you to adjust your portfolio accordingly. The sooner you can get your head around P/E calculations, the quicker you can benefit from these insights. Don’t be afraid to ",[901],{"type":129,"attrs":902},{"color":131},{"text":904,"type":22,"marks":905},"enlist the help of a financial advisor if necessary! ",[906,909],{"type":31,"attrs":907},{"href":908,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/discover/budgeting-savings/how-to-choose-the-right-financial-advisor",{"type":129,"attrs":910},{"color":34},{"type":764,"attrs":912,"content":913},{"level":766},[914,920],{"text":915,"type":22,"marks":916},"How to calculate a P/E ratio",[917,918],{"type":38},{"type":129,"attrs":919},{"color":131},{"text":775,"type":22,"marks":921},[922],{"type":129,"attrs":923},{"color":131},{"type":18,"content":925},[926],{"text":927,"type":22,"marks":928},"Now that you’ve developed your comprehension of P/E and gathered how valuable it can be to your overall investment strategy, it’s time to dive into how a P/E ratio is calculated. It’s simpler than you think, and it starts with determining a company’s earnings per share (EPS): ",[929],{"type":129,"attrs":930},{"color":131},{"type":18,"content":932},[933,944],{"text":934,"type":22,"marks":935},"Net income ¸ Total number of diluted shares outstanding = EPS",[936,939,940,942],{"type":31,"attrs":937},{"href":938,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.wallstreetprep.com/knowledge/pe-ratio-price-to-earnings/",{"type":38},{"type":941},"italic",{"type":129,"attrs":943},{"color":131},{"text":775,"type":22,"marks":945},[946,948],{"type":31,"attrs":947},{"href":34,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":949},{"color":131},{"type":18,"content":951},[952],{"text":953,"type":22,"marks":954},"At this stage, you’ll divide either the latest share price or the predicted future share price (this will dictate whether the calculation is “Trailing” or “Forward,” with “Forward” generally reserved for internal analyses and not utilized by investors) by the company’s EPS: ",[955],{"type":129,"attrs":956},{"color":131},{"type":18,"content":958},[959,966],{"text":960,"type":22,"marks":961},"Market share price (past or future) ÷ EPS = P/E ratio",[962,963,964],{"type":38},{"type":941},{"type":129,"attrs":965},{"color":131},{"text":775,"type":22,"marks":967},[968],{"type":129,"attrs":969},{"color":131},{"type":18,"content":971},[972],{"text":973,"type":22,"marks":974},"You could also calculate a P/E ratio by dividing a company’s equity value by its net income: ",[975],{"type":129,"attrs":976},{"color":131},{"type":18,"content":978},[979,986],{"text":980,"type":22,"marks":981},"Equity value ÷ Net income = P/E ratio",[982,983,984],{"type":38},{"type":941},{"type":129,"attrs":985},{"color":131},{"text":775,"type":22,"marks":987},[988],{"type":129,"attrs":989},{"color":131},{"type":18,"content":991},[992],{"text":993,"type":22,"marks":994}," Both formulas will yield similar results, with any differences arising from the fact that EPS is calculated using the weighted average number of shares. At the same time, net income measures the profitability of a company’s operating performance in a specific timeframe.  ",[995],{"type":129,"attrs":996},{"color":131},{"type":764,"attrs":998,"content":999},{"level":766},[1000,1006],{"text":1001,"type":22,"marks":1002},"What is a good P/E ratio?",[1003,1004],{"type":38},{"type":129,"attrs":1005},{"color":131},{"text":775,"type":22,"marks":1007},[1008],{"type":129,"attrs":1009},{"color":131},{"type":18,"content":1011},[1012],{"text":1013,"type":22,"marks":1014},"A P/E ratio is displayed in a “#X” format that tells you how many times higher the stock price is compared to the EPS. For example, #22 would indicate that the stock price was 22 times the EPS, while #12 would mean the stock price was 12 times the EPS. ",[1015],{"type":129,"attrs":1016},{"color":131},{"type":18,"content":1018},[1019,1024,1032],{"text":1020,"type":22,"marks":1021},"Understanding what makes a good P/E ratio is imperative when making a successful investment. ",[1022],{"type":129,"attrs":1023},{"color":131},{"text":1025,"type":22,"marks":1026},"Generally, the average P/E ratio stands somewhere between 20 and 25",[1027,1030],{"type":31,"attrs":1028},{"href":1029,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.stash.com/learn/what-is-a-good-pe-ratio/",{"type":129,"attrs":1031},{"color":34},{"text":1033,"type":22,"marks":1034},". Anything below this is considered a good/“low” P/E ratio. Investors believe that the stock’s earnings will decrease and may be undervalued, presenting an opportunity. ",[1035],{"type":129,"attrs":1036},{"color":34},{"type":18,"content":1038},[1039],{"text":1040,"type":22,"marks":1041},"On the other hand, anything above 25 is considered worse than average or “high.” Investors believe that the stock’s earnings will increase, and the stock may be overvalued, presenting a problem. ",[1042],{"type":129,"attrs":1043},{"color":131},{"type":18,"content":1045},[1046],{"text":1047,"type":22,"marks":1048},"It’s important to note that the P/E ratio can vary depending on the industry, with different sectors possessing different average P/E ratios. This is why, as briefly mentioned at the start of this article, investors usually choose to compare P/Es between companies in the same industry rather than pitting general, cross-industry P/Es against each other. ",[1049],{"type":129,"attrs":1050},{"color":131},{"type":18,"content":1052},[1053,1058,1066],{"text":1054,"type":22,"marks":1055}," If you have questions about P/E ratio calculations or the meaning of a “high” or “low” ratio in the context of a particular company, ",[1056],{"type":129,"attrs":1057},{"color":131},{"text":1059,"type":22,"marks":1060},"a financial advisor",[1061,1064],{"type":31,"attrs":1062},{"href":1063,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/discover/budgeting-savings/11-questions-to-ask-your-financial-advisor",{"type":129,"attrs":1065},{"color":34},{"text":1067,"type":22,"marks":1068}," can help.  ",[1069],{"type":129,"attrs":1070},{"color":34},{"type":764,"attrs":1072,"content":1073},{"level":766},[1074],{"text":1075,"type":22,"marks":1076},"How can I use P/E ratios in my investment strategy?",[1077,1078],{"type":38},{"type":129,"attrs":1079},{"color":131},{"type":18,"content":1081},[1082],{"text":1083,"type":22,"marks":1084},"P/E ratios (primarily Trailing P/E ratios) are commonly relied upon among investors. By calculating this ratio for a company, an investor can get a comprehensive look at its financial health and potential for growth. Though a P/E ratio shouldn’t be the only factor you consider when deciding whether or not to invest, it’s an excellent way of guiding your hand, and it will reliably inform you regarding matters of profitability. ",[1085],{"type":129,"attrs":1086},{"color":131},{"type":18,"content":1088},[1089],{"text":1090,"type":22,"marks":1091}," For instance, you plan to invest in a specific industry area, like organic farming. P/E calculations will be beneficial as you analyze comparative organic farming companies to find the best fit and value.  ",[1092],{"type":129,"attrs":1093},{"color":131},{"type":18,"content":1095},[1096],{"text":1097,"type":22,"marks":1098}," At this stage, you should have a stronger sense of what P/E means and its role for investors across the US and the rest of the globe. Whether you’re confident calculating P/E yourself or want to leave it to your financial advisor/asset manager, being informed and aware of industry metrics such as P/E can’t be overstated. ",[1099],{"type":129,"attrs":1100},{"color":131},{"type":18,"content":1102},[1103],{"text":1104,"type":22,"marks":1105},"For support in managing your investments and developing your financial strategy, consider connecting with a qualified, Unbiased advisor today.",[1106,1108,1109],{"type":31,"attrs":1107},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},{"type":38},{"type":129,"attrs":1110},{"color":131},"article-rich-text",[1113],{"_uid":1114,"image":1115,"title":1118,"component":1123,"breadcrumbs":543},"56aabeed-ea3f-411c-8a17-71d44f827722",{"alt":12,"name":12,"title":12,"filename":1116,"copyright":12,"fieldtype":1117},"https://a.storyblok.com/f/185166/900x450/b588b74c62/understanding-the-price-to-earnings-ratio.jpg","asset",{"type":15,"content":1119},[1120],{"type":18,"content":1121},[1122],{"text":750,"type":22},"app-hero",{"name":1125,"created_at":1126,"published_at":1127,"updated_at":1128,"id":1129,"uuid":1130,"content":1131,"slug":1141,"full_slug":1142,"sort_by_date":34,"position":1143,"tag_list":1144,"is_startpage":543,"parent_id":1145,"meta_data":34,"group_id":1146,"first_published_at":1147,"release_id":34,"lang":730,"path":34,"alternates":1148,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1132,"_uid":1133,"name":1125,"image":1134,"component":1137,"education":1138,"expertise":1139,"description":1140},"Senior Content Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":1135,"alt":12,"name":12,"focus":12,"title":12,"filename":1136,"copyright":12,"fieldtype":1117,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","article-author","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",-10,[],224651374,"024abff2-15a6-4099-8ba2-25c01abe42e8","2023-04-03T07:50:42.397Z",[],[],{"title":750,"plugin":1151,"og_image":12,"og_title":12,"description":1152,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"seo_metatags","A price-to-earnings (P/E) ratio is a metric regularly used by investors who want to determine the relative value of a company’s shares. Read on to discover what the P/E ratio is and why it matters so much.","app-article",[1155],"27ee2f62-ddb7-41a3-a026-8f5fe2a8d441","Read on to discover what the P/E ratio is and why it matters so much. ",[],"understanding-the-price-to-earnings-ratio","discover/investing/understanding-the-price-to-earnings-ratio",680,[],365491304,"ba6cda3a-2f7a-45e6-8857-89afc7d89d76","2023-06-16T14:52:01.166Z",[],[1167,1170,1171],{"title":1168,"exact":558,"href":1169},"Home","https://www.unbiased.com",{"title":282,"exact":558,"to":295,"disabled":543},{"title":750,"exact":558,"to":1172,"disabled":558},"/discover/investing/understanding-the-price-to-earnings-ratio",1777626819399]