[{"data":1,"prerenderedAt":1386},["ShallowReactive",2],{"config-published":3,"i-ph:caret-down-bold":732,"i-ph:magnifying-glass":735,"i-ph:list":737,"i-ph:instagram-logo":739,"i-ph:youtube-logo":741,"i-ph:x-logo":743,"i-ph:facebook-logo":745,"i-ph:linkedin-logo":747,"discover/investing/why-prioritize-return-on-investment-published":749,"breadcrumbs-/discover/investing/why-prioritize-return-on-investment":1379},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":724,"full_slug":724,"sort_by_date":34,"position":725,"tag_list":726,"is_startpage":543,"parent_id":727,"meta_data":34,"group_id":728,"first_published_at":729,"release_id":34,"lang":730,"path":34,"alternates":731,"default_full_slug":34,"translated_slugs":34},"App configuration","2022-11-24T11:24:28.448Z","2026-01-07T10:07:40.657Z","2026-01-07T10:07:40.684Z",224651377,"a6261810-1b4d-4071-a43d-805ea558bf15",{"_uid":11,"href":12,"text":12,"component":13,"advisorCTA":14,"headerMenu":41,"footerLinks":538,"loginLinkUrl":559,"advisorCTAUrl":560,"loginLinkText":12,"proHeaderMenu":561,"FooterRichText":643,"advisorCTALink":28,"advisorCTAText":644,"openInNewWindow":543,"footerLegalLinks":645,"geoWarningCTAUrl":666,"footerDisclaimer1":12,"footerDisclaimer2":667,"footerDisclaimer3":12,"footerSocialLinks":668,"geoWarningCTALink":689,"geoWarningCTAText":690,"FooterStickyBanner":691,"geoWarningCTAClose":692,"geoWarningCTATitle":693,"SpeakToAdvisorWidget":694,"newsletterSignupWidget":704},"cb57aa4d-0af2-49b3-8b8f-16521700f0a8","","app-configuration",{"type":15,"content":16},"doc",[17],{"type":18,"content":19},"paragraph",[20,27],{"text":21,"type":22,"marks":23},"Are you an adviser? ","text",[24],{"type":25,"attrs":26},"styled",{"class":12},{"text":28,"type":22,"marks":29},"Go to Unbiased Pro",[30,37,39],{"type":31,"attrs":32},"link",{"href":33,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/pro",null,"_self","url",{"type":38},"bold",{"type":25,"attrs":40},{"class":12},[42,148,269,368,440],{"CTA":43,"_uid":57,"title":58,"component":59,"overview_link":60,"main_section_links":75,"main_section_title":132,"additional_section_links":133,"additional_section_title":147},[44],{"_uid":45,"link":46,"component":56},"2298396f-4a40-4282-b5ef-f30a3b9619b8",{"type":15,"content":47},[48],{"type":18,"content":49},[50],{"text":51,"type":22,"marks":52},"Find an advisor",[53],{"type":31,"attrs":54},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor","app-link-rich","6ee9fa7a-ee9d-4a0d-b913-99f9ee1b6e05","Financial Advice","app-header-menu-item-dropdown",[61],{"_uid":62,"link":63,"component":56},"91b4e023-f3d0-49ba-9748-f63e5fac2b1f",{"type":15,"content":64},[65],{"type":18,"content":66},[67],{"text":68,"type":22,"marks":69},"All financial advice guides",[70],{"type":31,"attrs":71},{"href":72,"uuid":73,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/","34bbfdfd-544e-42d2-aebd-78a15ad88cba","story",[76,89,102,115],{"_uid":77,"link":78,"component":56},"9f8d25a8-d93c-4d4a-a4c0-a63e37483485",{"type":15,"content":79},[80],{"type":18,"content":81},[82],{"text":83,"type":22,"marks":84},"Top investment companies",[85],{"type":31,"attrs":86},{"href":87,"uuid":88,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-investment-companies","3b175b31-cbbf-48ec-8faa-9cfd540973df",{"_uid":90,"link":91,"component":56},"85fbb733-400d-421b-afaf-5d85ae69bb31",{"type":15,"content":92},[93],{"type":18,"content":94},[95],{"text":96,"type":22,"marks":97},"Top Robo-Advisors",[98],{"type":31,"attrs":99},{"href":100,"uuid":101,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-robo-advisors","f73492c0-bcc0-4243-a4de-cc85fca28178",{"_uid":103,"link":104,"component":56},"9bfc68dd-ea47-48cf-a9ae-58589bbba599",{"type":15,"content":105},[106],{"type":18,"content":107},[108],{"text":109,"type":22,"marks":110},"Top financial advisor firms",[111],{"type":31,"attrs":112},{"href":113,"uuid":114,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-financial-advisor","cd1dd08f-886e-453d-babc-4a707c50b530",{"_uid":116,"link":117,"component":56},"dea791c8-aa54-4a1b-8ac8-a7de2006036b",{"type":15,"content":118},[119],{"type":18,"content":120},[121],{"text":122,"type":22,"marks":123},"Top wealth management firms",[124,128],{"type":31,"attrs":125},{"href":126,"uuid":127,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-wealth-management-firms","b1e6000d-ed2b-4fc8-bbb2-7e803f4b512f",{"type":129,"attrs":130},"textStyle",{"color":131},"rgb(0, 0, 0)","Get help with",[134],{"_uid":135,"link":136,"component":56},"f234c95d-2ad5-4cb6-9484-4c4b31413c2f",{"type":15,"content":137},[138],{"type":18,"content":139},[140],{"text":141,"type":22,"marks":142},"Financial advisors near me",[143],{"type":31,"attrs":144},{"href":145,"uuid":146,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/find-a-financial-advisor-near-me","ecbad03f-43f9-48db-af9c-1e63b145b2d9","More resources",{"CTA":149,"_uid":160,"title":161,"component":59,"overview_link":162,"main_section_links":176,"main_section_title":132,"additional_section_links":229,"additional_section_title":147},[150],{"_uid":151,"link":152,"component":56},"8e607e09-445b-4f4c-9615-e8d266f35612",{"type":15,"content":153},[154],{"type":18,"content":155},[156],{"text":51,"type":22,"marks":157},[158],{"type":31,"attrs":159},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"85c0c112-23fe-46b2-ae32-196f05710318","Retirement",[163],{"_uid":164,"link":165,"component":56},"bbf6b9e2-609e-4a82-ab5d-5ad9d07bd1a1",{"type":15,"content":166},[167],{"type":18,"content":168},[169],{"text":170,"type":22,"marks":171},"All retirement guides",[172],{"type":31,"attrs":173},{"href":174,"uuid":175,"anchor":34,"target":35,"linktype":74},"/discover/retirement/","0580c990-ee0a-4287-ac8d-d2e4689a1051",[177,190,203,216],{"_uid":178,"link":179,"component":56},"28f1d44a-d98d-4b93-9a4f-3893950dbcc0",{"type":15,"content":180},[181],{"type":18,"content":182},[183],{"text":184,"type":22,"marks":185},"Retiring on $300K",[186],{"type":31,"attrs":187},{"href":188,"uuid":189,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-300k","73defa57-75a4-4cf8-8cf7-15ba93619e2c",{"_uid":191,"link":192,"component":56},"9872bd56-d9cb-4b13-88e5-a336f0246043",{"type":15,"content":193},[194],{"type":18,"content":195},[196],{"text":197,"type":22,"marks":198},"Retiring on $500K",[199],{"type":31,"attrs":200},{"href":201,"uuid":202,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-500k","33db366d-aae1-49e7-afdd-62751a0fbd10",{"_uid":204,"link":205,"component":56},"48b2cd52-8bf8-4fe3-9a91-835a353cacbb",{"type":15,"content":206},[207],{"type":18,"content":208},[209],{"text":210,"type":22,"marks":211},"Retiring on $800K",[212],{"type":31,"attrs":213},{"href":214,"uuid":215,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retiring-with-800k","42a16b7d-6141-4422-8909-87718b57d06d",{"_uid":217,"link":218,"component":56},"68aa3dbb-59d2-4dec-ab2c-8a74355de45d",{"type":15,"content":219},[220],{"type":18,"content":221},[222],{"text":223,"type":22,"marks":224},"Retiring on $1 million",[225],{"type":31,"attrs":226},{"href":227,"uuid":228,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-1-million","4a022cdb-ad83-4b88-ab6a-87b8e39f482e",[230,243,256],{"_uid":231,"link":232,"component":56},"544b38e5-ba7a-4b9d-b8e0-86a11eae4381",{"type":15,"content":233},[234],{"type":18,"content":235},[236],{"text":237,"type":22,"marks":238},"Retirement calculator",[239],{"type":31,"attrs":240},{"href":241,"uuid":242,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retirement-calculator","e750018f-e90c-4df6-b63a-97268dfdf93c",{"_uid":244,"link":245,"component":56},"20fc13a0-0418-4af1-a0c2-2c647dbbc39e",{"type":15,"content":246},[247],{"type":18,"content":248},[249],{"text":250,"type":22,"marks":251},"Roth IRA calculator",[252],{"type":31,"attrs":253},{"href":254,"uuid":255,"anchor":34,"target":35,"linktype":74},"/discover/retirement/roth-ira-calculator","58116e58-282b-41cd-8932-b47bebec7568",{"_uid":257,"link":258,"component":56},"5c17edab-55c5-4b48-bddd-7779f22984ec",{"type":15,"content":259},[260],{"type":18,"content":261},[262],{"text":263,"type":22,"marks":264},"What is a 401k",[265],{"type":31,"attrs":266},{"href":267,"uuid":268,"anchor":34,"target":35,"linktype":74},"/discover/investing/what-is-a-401k-and-how-does-it-work","342bd874-c9e1-426c-bba7-116d1f9665dc",{"CTA":270,"_uid":281,"title":282,"component":59,"overview_link":283,"main_section_links":297,"main_section_title":132,"additional_section_links":354,"additional_section_title":147},[271],{"_uid":272,"link":273,"component":56},"aada5723-1aa7-40fc-a2e8-a555f6d924cc",{"type":15,"content":274},[275],{"type":18,"content":276},[277],{"text":51,"type":22,"marks":278},[279],{"type":31,"attrs":280},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"495763d1-ee75-4112-9ef6-5765d8c6a6be","Investing",[284],{"_uid":285,"link":286,"component":56},"66d9a1fe-709f-46f9-9731-2f59ebccb2cc",{"type":15,"content":287},[288],{"type":18,"content":289},[290],{"text":291,"type":22,"marks":292},"All investing guides",[293],{"type":31,"attrs":294},{"href":295,"uuid":296,"anchor":34,"target":35,"linktype":74},"/discover/investing/","740d32ec-309a-43d6-902e-cb1e62bd0fe8",[298,312,326,340],{"_uid":299,"link":300,"component":56},"f2050b75-554a-4add-a9e6-8bfa544307d6",{"type":15,"content":301},[302],{"type":18,"attrs":303,"content":304},{"textAlign":34},[305],{"text":306,"type":22,"marks":307},"The best way to invest $20k",[308],{"type":31,"attrs":309},{"href":310,"uuid":311,"anchor":34,"target":35,"linktype":74},"/discover/investing/best-way-to-invest-20k","d39e5bf4-d7b4-426a-a6f2-b871031e724e",{"_uid":313,"link":314,"component":56},"2fc43030-f262-4a71-99c2-39167ce30cce",{"type":15,"content":315},[316],{"type":18,"attrs":317,"content":318},{"textAlign":34},[319],{"text":320,"type":22,"marks":321},"The best way to invest $50k",[322],{"type":31,"attrs":323},{"href":324,"uuid":325,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-50k","abac014e-4ec8-42ae-94a0-64cfdff686d5",{"_uid":327,"link":328,"component":56},"8df420ce-d8dd-4a7a-8947-50fa74ecf8e6",{"type":15,"content":329},[330],{"type":18,"attrs":331,"content":332},{"textAlign":34},[333],{"text":334,"type":22,"marks":335},"The best way to invest $100k",[336],{"type":31,"attrs":337},{"href":338,"uuid":339,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-100k","2c6b4fe9-770f-409a-93cd-791df4eb9318",{"_uid":341,"link":342,"component":56},"fed4141f-0a48-4752-9e11-7253956a4418",{"type":15,"content":343},[344],{"type":18,"attrs":345,"content":346},{"textAlign":34},[347],{"text":348,"type":22,"marks":349},"Investments that pay a monthly income",[350],{"type":31,"attrs":351},{"href":352,"uuid":353,"anchor":34,"target":35,"linktype":74},"/discover/investing/12-investments-that-pay-monthly-income","0898e500-1457-4990-be41-57a3c68d3e9f",[355],{"_uid":356,"link":357,"component":56},"ace14b44-4a28-432f-bf49-e7bd63d0bf4d",{"type":15,"content":358},[359],{"type":18,"content":360},[361],{"text":362,"type":22,"marks":363},"Compound interest calculator",[364],{"type":31,"attrs":365},{"href":366,"uuid":367,"anchor":34,"target":35,"linktype":74},"/discover/investing/compound-interest-calculator","18ece990-d9e2-4dad-8816-fdd320af3dc0",{"CTA":369,"_uid":380,"title":381,"component":59,"overview_link":382,"main_section_links":396,"main_section_title":132,"additional_section_links":439,"additional_section_title":147},[370],{"_uid":371,"link":372,"component":56},"be29d26a-051b-4ce8-984b-36035ef7a503",{"type":15,"content":373},[374],{"type":18,"content":375},[376],{"text":51,"type":22,"marks":377},[378],{"type":31,"attrs":379},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"b04c8a90-f17c-40ea-a4d5-554e8c69aa14","Banking",[383],{"_uid":384,"link":385,"component":56},"482cacd4-2995-4939-8c56-c9a74ea0236b",{"type":15,"content":386},[387],{"type":18,"content":388},[389],{"text":390,"type":22,"marks":391},"All banking guides",[392],{"type":31,"attrs":393},{"href":394,"uuid":395,"anchor":34,"target":35,"linktype":74},"/discover/banking/","d8de9283-4031-440b-be2f-01ac9349324e",[397,411,425],{"_uid":398,"link":399,"component":56},"0b07ede1-5220-4d9e-9f85-c474d743a260",{"type":15,"content":400},[401],{"type":18,"attrs":402,"content":403},{"textAlign":34},[404],{"text":405,"type":22,"marks":406},"What is private banking",[407],{"type":31,"attrs":408},{"href":409,"uuid":410,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-private-banking","b1c04c35-0a8a-4af5-ace1-672aa41f133d",{"_uid":412,"link":413,"component":56},"caa1ee0a-c417-4cfb-b3d3-025466ab1b98",{"type":15,"content":414},[415],{"type":18,"attrs":416,"content":417},{"textAlign":34},[418],{"text":419,"type":22,"marks":420},"US income breakdown",[421],{"type":31,"attrs":422},{"href":423,"uuid":424,"anchor":34,"target":35,"linktype":74},"/discover/banking/how-much-income-puts-you-in-the-top-1-5-or-10","ddda3782-1859-49a4-82ed-935303e2bec6",{"_uid":426,"link":427,"component":56},"6a0937f3-2014-431f-a77c-95e748072003",{"type":15,"content":428},[429],{"type":18,"attrs":430,"content":431},{"textAlign":34},[432],{"text":433,"type":22,"marks":434},"Cost of living in Florida",[435],{"type":31,"attrs":436},{"href":437,"uuid":438,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-the-cost-of-living-in-florida","9c970b27-4644-43af-834f-eba5f1ae136a",[],{"CTA":441,"_uid":452,"title":453,"component":59,"overview_link":454,"main_section_links":468,"main_section_title":132,"additional_section_links":525,"additional_section_title":147},[442],{"_uid":443,"link":444,"component":56},"f2cea9b3-b01d-4bbf-b18b-52a0737eaf3c",{"type":15,"content":445},[446],{"type":18,"content":447},[448],{"text":51,"type":22,"marks":449},[450],{"type":31,"attrs":451},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"a5e4b27e-1713-42d5-9597-6882a94968c0","Taxes",[455],{"_uid":456,"link":457,"component":56},"40d47d8f-3a14-4596-9d64-337daeb3fbf5",{"type":15,"content":458},[459],{"type":18,"content":460},[461],{"text":462,"type":22,"marks":463},"All tax guides",[464],{"type":31,"attrs":465},{"href":466,"uuid":467,"anchor":34,"target":35,"linktype":74},"/discover/taxes/","cff941f3-03a9-464a-b168-0d9b1eef9ce4",[469,483,497,511],{"_uid":470,"link":471,"component":56},"e366294b-be7d-47bb-b127-25b39aab3467",{"type":15,"content":472},[473],{"type":18,"attrs":474,"content":475},{"textAlign":34},[476],{"text":477,"type":22,"marks":478},"Capital gains tax for seniors",[479],{"type":31,"attrs":480},{"href":481,"uuid":482,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-exemption-for-seniors-what-does-it-mean-for-you","62ae1223-58e7-4fe8-9081-2a9d047cfb84",{"_uid":484,"link":485,"component":56},"336d1192-6b9d-4a98-8922-1877072f3003",{"type":15,"content":486},[487],{"type":18,"attrs":488,"content":489},{"textAlign":34},[490],{"text":491,"type":22,"marks":492},"Capital gains tax by state",[493],{"type":31,"attrs":494},{"href":495,"uuid":496,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-by-state","94d6ce4a-1ba6-444f-a41d-4ae541b99b79",{"_uid":498,"link":499,"component":56},"7450de66-1ff3-447c-b191-1f75166a6046",{"type":15,"content":500},[501],{"type":18,"attrs":502,"content":503},{"textAlign":34},[504],{"text":505,"type":22,"marks":506},"Understanding capital gains tax",[507],{"type":31,"attrs":508},{"href":509,"uuid":510,"anchor":34,"target":35,"linktype":74},"/discover/retirement/how-much-is-capital-gains-tax","8442c69d-4c88-4d2e-8fa4-08275191bab0",{"_uid":512,"link":513,"component":56},"8050ded3-889f-43b0-92b3-30adad9ac076",{"type":15,"content":514},[515],{"type":18,"attrs":516,"content":517},{"textAlign":34},[518],{"text":519,"type":22,"marks":520},"Tax in Washington",[521],{"type":31,"attrs":522},{"href":523,"uuid":524,"anchor":34,"target":35,"linktype":74},"/discover/taxes/washington-tax-guide","2462451b-7f16-4364-8471-f78939478e7e",[526],{"_uid":527,"link":528,"component":56},"b11dcfe9-a823-4859-8965-d32bab7873e9",{"type":15,"content":529},[530],{"type":18,"content":531},[532],{"text":533,"type":22,"marks":534},"Capital Gains Tax Calculator",[535],{"type":31,"attrs":536},{"href":537,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/discover/taxes/capital-gains-tax-calculator",[539,544,546,548,550,554],{"_uid":540,"href":174,"text":541,"component":542,"openInNewWindow":543},"4654e725-33d3-4fa3-8917-b2a73f05752c"," Retirement","app-link",false,{"_uid":545,"href":295,"text":282,"component":542,"openInNewWindow":543},"3e1f2e86-310c-4ee1-be2b-c9100443d53f",{"_uid":547,"href":394,"text":381,"component":542,"openInNewWindow":543},"fa006314-3e85-43c3-9267-bb87f84a1ebc",{"_uid":549,"href":466,"text":453,"component":542,"openInNewWindow":543},"9d69eda3-6dcc-49fb-a519-f61cb97a40ff",{"_uid":551,"href":552,"text":553,"component":542,"openInNewWindow":543},"ecf272f5-571f-41aa-a069-75c81ec617e8","/discover/insurance/","Insurance",{"_uid":555,"href":556,"text":557,"component":542,"openInNewWindow":558},"0acdc588-18e3-4e41-872b-1d528d985164","/about-us","About us",true,"https://v2.unbiased.com/consumer/login","/pro",[562,575,589,603,617,630],{"_uid":563,"link":564,"component":56},"72cfe613-7b21-4cc0-acbf-66a38dab3eee",{"type":15,"content":565},[566],{"type":18,"content":567},[568],{"text":569,"type":22,"marks":570},"Pricing",[571],{"type":31,"attrs":572},{"href":573,"uuid":34,"anchor":34,"custom":574,"target":35,"linktype":36},"https://www.unbiased.com/pages/pricing",{},{"_uid":576,"link":577,"component":56},"cb14e1ca-f377-41ec-b053-b97ef2aeb42f",{"type":15,"content":578},[579],{"type":18,"content":580},[581],{"text":582,"type":22,"marks":583},"Business Growth",[584],{"type":31,"attrs":585},{"href":586,"uuid":587,"anchor":34,"custom":588,"target":35,"linktype":74},"/pro/discover/business-growth/","022b5ef6-975b-4f56-8d38-66f137e7901f",{},{"_uid":590,"link":591,"component":56},"6cdc93ad-5d74-4c39-9342-0ed49e309979",{"type":15,"content":592},[593],{"type":18,"content":594},[595],{"text":596,"type":22,"marks":597},"Trends & Insight",[598],{"type":31,"attrs":599},{"href":600,"uuid":601,"anchor":34,"custom":602,"target":35,"linktype":74},"/pro/discover/trends-insight/","4b364e23-68e6-4009-a852-83d5e327c796",{},{"_uid":604,"link":605,"component":56},"0404c041-e645-42fe-8932-be896a82902e",{"type":15,"content":606},[607],{"type":18,"content":608},[609],{"text":610,"type":22,"marks":611},"News",[612],{"type":31,"attrs":613},{"href":614,"uuid":615,"anchor":34,"custom":616,"target":35,"linktype":74},"/pro/discover/news/","829a2a75-d3fb-454c-a50c-c7f8212ea16b",{},{"_uid":618,"link":619,"component":56},"7f208f7d-d0f3-417c-8cc8-c135e72a8a74",{"type":15,"content":620},[621],{"type":18,"content":622},[623],{"text":624,"type":22,"marks":625},"Help",[626],{"type":31,"attrs":627},{"href":628,"uuid":34,"anchor":34,"custom":629,"target":35,"linktype":36},"https://www.unbiased.com/pages/pro/faqs",{},{"_uid":631,"link":632,"component":56},"f4ec7388-9b0f-42ef-96b0-38feb0f276e1",{"type":15,"content":633},[634],{"type":18,"content":635},[636],{"text":637,"type":22,"marks":638},"Login",[639],{"type":31,"attrs":640},{"href":641,"uuid":34,"anchor":34,"custom":642,"target":35,"linktype":36},"https://v2.unbiased.com/pro/login",{},[],"Are you an advisor?",[646,650,654,658,662],{"_uid":647,"href":648,"text":649,"component":542,"openInNewWindow":543},"5a4588d0-87e3-4ae5-963f-bd3ca35a1bf7","https://www.unbiased.com/faq","FAQ",{"_uid":651,"href":652,"text":653,"component":542,"openInNewWindow":543},"85a086a2-d420-43a6-a1e6-d8cfcc52a584","/terms-of-use","Terms of Use",{"_uid":655,"href":656,"text":657,"component":542,"openInNewWindow":543},"bd58e670-f5ff-4936-adbe-5aa73c990cdf","/privacy-policy","Privacy Policy",{"_uid":659,"href":660,"text":661,"component":542,"openInNewWindow":558},"eafa26a7-3b78-4f00-954e-f1ebc3115542","https://reports.adviserinfo.sec.gov/reports/ADV/323880/PDF/323880.pdf","Unbiased ADV",{"_uid":663,"href":664,"text":665,"component":542,"openInNewWindow":558},"2cbcf581-9d60-443b-9e63-9e95be09afad","https://reports.adviserinfo.sec.gov/crs/crs_323880.pdf","Unbiased CRS","https://www.unbiased.co.uk","Unbiased Inc. is a registered investment advisor with the US Securities and Exchange Commission (“SEC”). Registration as an investment advisor does not imply a certain level of skill or training.",[669,673,677,681,685],{"_uid":670,"href":671,"text":672,"component":542,"openInNewWindow":543},"2ca50944-e323-4559-9c46-b77eb4bce616","//www.instagram.com/unbiased.us/","Instagram",{"_uid":674,"href":675,"text":676,"component":542,"openInNewWindow":543},"278b2358-e4c6-491b-b011-425b4bd0b709","//www.youtube.com/@Unbiased","YouTube",{"_uid":678,"href":679,"text":680,"component":542,"openInNewWindow":543},"dccca61f-0426-4778-a54b-1944ab1ae71f","//twitter.com/Unbiased_us","Twitter",{"_uid":682,"href":683,"text":684,"component":542,"openInNewWindow":543},"6e6372d5-1f37-43fb-a849-8868877530c8","//www.facebook.com/unbiasedus","Facebook",{"_uid":686,"href":687,"text":688,"component":542,"openInNewWindow":558},"c3a97f2f-ee67-4516-9529-6aff38733af2","https://www.linkedin.com/showcase/unbiased.com/","LinkedIn","Go to UK site","It looks like you’re visiting from the UK. Would you like to visit our UK site?",[],"Stay on US site","You’re currently on our US site",[695],{"_uid":696,"heading":697,"cta_link":55,"cta_text":698,"component":699,"description":700,"pro_heading":701,"pro_cta_link":33,"pro_cta_text":702,"pro_description":703},"7404adca-dc5b-443e-a1b4-4c8bed2673b3","Financial advice","Match with an advisor","sidebar_cta","We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.","Access high-quality leads in minutes with UnbiasedPro","Get perfect clients now.","If you're looking for the perfect clients we'll deliver them straight to your inbox and give you the tools to manage them throughout the sales process.",[705],{"_uid":706,"title":707,"CTAText":708,"subtitle":709,"component":710,"errorTitle":711,"description":712,"successTitle":713,"errorSubtitle":714,"successSubtitle":715,"consentCheckboxLabelText":716,"errorMesageFirstNameError":717,"consentCheckboxLabelLinkURL":656,"consentCheckboxLabelLinkText":718,"errorMessageRequiredFieldEmail":719,"errorMessageIncorrectEmailFormat":720,"errorMessageRequiredFieldConsent":721,"errorMessageRequiredFieldInterest":722,"errorMessageRequiredFieldFirstName":723},"8ca4fd8f-da99-489f-aa1b-fcfabdd8b7e3","Get the latest news and tips","Sign up for email updates","Sign up for news that may impact your finances","sidebar-email-signup","Sorry, there was a technical problem","Receive the latest news, tips and guides to help you manage your finances","Thanks for signing up!","Please try again later, or email contact@unbiased.com","You should receive an email confirmation shortly.","I consent to Unbiased storing my data in accordance with their","Too many characters","privacy policy","Your email address is required","Your email address contains errors","Your consent is required","Your interest is required","Your first name is required","config",-60,[],0,"c7c18fda-2d94-4a2f-9d60-e1fee25d980a","2022-11-21T10:48:58.546Z","default",[],{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":734},256,"\u003Cpath fill=\"currentColor\" d=\"m216.49 104.49l-80 80a12 12 0 0 1-17 0l-80-80a12 12 0 0 1 17-17L128 159l71.51-71.52a12 12 0 0 1 17 17Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":736},"\u003Cpath fill=\"currentColor\" d=\"m229.66 218.34l-50.07-50.06a88.11 88.11 0 1 0-11.31 11.31l50.06 50.07a8 8 0 0 0 11.32-11.32M40 112a72 72 0 1 1 72 72a72.08 72.08 0 0 1-72-72\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":738},"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8H40a8 8 0 0 1 0-16h176a8 8 0 0 1 8 8M40 72h176a8 8 0 0 0 0-16H40a8 8 0 0 0 0 16m176 112H40a8 8 0 0 0 0 16h176a8 8 0 0 0 0-16\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":740},"\u003Cpath fill=\"currentColor\" d=\"M128 80a48 48 0 1 0 48 48a48.05 48.05 0 0 0-48-48m0 80a32 32 0 1 1 32-32a32 32 0 0 1-32 32m48-136H80a56.06 56.06 0 0 0-56 56v96a56.06 56.06 0 0 0 56 56h96a56.06 56.06 0 0 0 56-56V80a56.06 56.06 0 0 0-56-56m40 152a40 40 0 0 1-40 40H80a40 40 0 0 1-40-40V80a40 40 0 0 1 40-40h96a40 40 0 0 1 40 40ZM192 76a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":742},"\u003Cpath fill=\"currentColor\" d=\"m164.44 121.34l-48-32A8 8 0 0 0 104 96v64a8 8 0 0 0 12.44 6.66l48-32a8 8 0 0 0 0-13.32M120 145.05V111l25.58 17Zm114.33-75.53a24 24 0 0 0-14.49-16.4C185.56 39.88 131 40 128 40s-57.56-.12-91.84 13.12a24 24 0 0 0-14.49 16.4C19.08 79.5 16 97.74 16 128s3.08 48.5 5.67 58.48a24 24 0 0 0 14.49 16.41C69 215.56 120.4 216 127.34 216h1.32c6.94 0 58.37-.44 91.18-13.11a24 24 0 0 0 14.49-16.41c2.59-10 5.67-28.22 5.67-58.48s-3.08-48.5-5.67-58.48m-15.49 113a8 8 0 0 1-4.77 5.49c-31.65 12.22-85.48 12-86 12H128c-.54 0-54.33.2-86-12a8 8 0 0 1-4.77-5.49C34.8 173.39 32 156.57 32 128s2.8-45.39 5.16-54.47A8 8 0 0 1 41.93 68c30.52-11.79 81.66-12 85.85-12h.27c.54 0 54.38-.18 86 12a8 8 0 0 1 4.77 5.49C221.2 82.61 224 99.43 224 128s-2.8 45.39-5.16 54.47Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":744},"\u003Cpath fill=\"currentColor\" d=\"m214.75 211.71l-62.6-98.38l61.77-67.95a8 8 0 0 0-11.84-10.76l-58.84 64.72l-40.49-63.63A8 8 0 0 0 96 32H48a8 8 0 0 0-6.75 12.3l62.6 98.37l-61.77 68a8 8 0 1 0 11.84 10.76l58.84-64.72l40.49 63.63A8 8 0 0 0 160 224h48a8 8 0 0 0 6.75-12.29M164.39 208L62.57 48h29l101.86 160Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":746},"\u003Cpath fill=\"currentColor\" d=\"M128 24a104 104 0 1 0 104 104A104.11 104.11 0 0 0 128 24m8 191.63V152h24a8 8 0 0 0 0-16h-24v-24a16 16 0 0 1 16-16h16a8 8 0 0 0 0-16h-16a32 32 0 0 0-32 32v24H96a8 8 0 0 0 0 16h24v63.63a88 88 0 1 1 16 0\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":748},"\u003Cpath fill=\"currentColor\" d=\"M216 24H40a16 16 0 0 0-16 16v176a16 16 0 0 0 16 16h176a16 16 0 0 0 16-16V40a16 16 0 0 0-16-16m0 192H40V40h176zM96 112v64a8 8 0 0 1-16 0v-64a8 8 0 0 1 16 0m88 28v36a8 8 0 0 1-16 0v-36a20 20 0 0 0-40 0v36a8 8 0 0 1-16 0v-64a8 8 0 0 1 15.79-1.78A36 36 0 0 1 184 140m-84-56a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"name":750,"created_at":751,"published_at":752,"updated_at":753,"id":754,"uuid":755,"content":756,"slug":1371,"full_slug":1372,"sort_by_date":34,"position":1373,"tag_list":1374,"is_startpage":543,"parent_id":1375,"meta_data":34,"group_id":1376,"first_published_at":1377,"release_id":34,"lang":730,"path":34,"alternates":1378,"default_full_slug":34,"translated_slugs":34},"Why prioritize return on investment (ROI)?","2023-10-03T14:14:28.988Z","2024-11-27T11:03:44.933Z","2024-11-27T11:03:44.969Z",381789648,"814f4122-f7ec-46e6-bfcd-f53a195200df",{"_uid":757,"body":758,"hero":1326,"author":1338,"sidebar":1363,"hide_cta":543,"metatags":1364,"component":1367,"subcategories":1368,"intro_paragraph":1366,"intro_subheading":12,"table_of_contents":543,"outgrow_calculator":1370},"65b9f41e-cd73-422e-a6f9-277ea402c1d6",[759,1271,1293],{"_uid":760,"data":761,"component":1270},"e1685684-f8f4-4435-9fc5-6d4b01a6a0ce",{"type":15,"content":762},[763,779,797,828,860,918,925,938,955,962,1002,1009,1060,1073,1080,1093,1100,1113,1130,1142,1154,1167,1174,1195,1221,1262],{"type":764,"attrs":765,"content":767},"heading",{"level":766},2,[768,774],{"text":769,"type":22,"marks":770},"What is ROI?",[771,772],{"type":38},{"type":129,"attrs":773},{"color":12},{"text":775,"type":22,"marks":776}," ",[777],{"type":129,"attrs":778},{"color":12},{"type":18,"content":780},[781,786,792],{"text":782,"type":22,"marks":783},"ROI is shorthand for the phrase “return on investment.” It’s a performance measure used to assess the potential profitability of an investment ",[784],{"type":129,"attrs":785},{"color":12},{"text":787,"type":22,"marks":788},"OR",[789,790],{"type":38},{"type":129,"attrs":791},{"color":12},{"text":793,"type":22,"marks":794}," to compare the efficiency of several different investments. Generally speaking, you can define it as: ",[795],{"type":129,"attrs":796},{"color":12},{"type":18,"content":798},[799,813,820,824],{"text":800,"type":22,"marks":801},"Net profit",[802,806,807,809,811],{"type":31,"attrs":803},{"href":804,"uuid":34,"anchor":34,"target":805,"linktype":36},"https://www.unbiased.com/discover/taxes/gross-vs-net","_blank",{"type":38},{"type":808},"italic",{"type":129,"attrs":810},{"color":12},{"type":812},"underline",{"text":814,"type":22,"marks":815}," earned through investment ¸ Total cost of investment = Investment’s ROI ",[816,817,818],{"type":38},{"type":808},{"type":129,"attrs":819},{"color":12},{"text":775,"type":22,"marks":821},[822],{"type":129,"attrs":823},{"color":12},{"text":775,"type":22,"marks":825},[826],{"type":129,"attrs":827},{"color":34},{"type":18,"content":829},[830,835,841,846,855],{"text":831,"type":22,"marks":832},"ROI, usually expressed as a percentage, is concrete and measurable. It’s helpful both to business owners analyzing their goals ",[833],{"type":129,"attrs":834},{"color":12},{"text":836,"type":22,"marks":837},"and",[838,839],{"type":808},{"type":129,"attrs":840},{"color":12},{"text":842,"type":22,"marks":843}," investors assessing the viability of different market options. It’s especially useful and popular because it can be applied across many investment types and industry contexts. ROI can ",[844],{"type":129,"attrs":845},{"color":12},{"text":847,"type":22,"marks":848},"help you to determine",[849,852,854],{"type":31,"attrs":850},{"href":851,"uuid":34,"anchor":34,"target":805,"linktype":36},"https://www.netsuite.com/portal/resource/articles/accounting/measuring-returns.shtml",{"type":129,"attrs":853},{"color":12},{"type":812},{"text":856,"type":22,"marks":857},": ",[858],{"type":129,"attrs":859},{"color":12},{"type":861,"content":862},"bullet_list",[863,873,882,891,900,909],{"type":864,"content":865},"list_item",[866],{"type":18,"content":867},[868],{"text":869,"type":22,"marks":870},"Annual returns ",[871],{"type":129,"attrs":872},{"color":12},{"type":864,"content":874},[875],{"type":18,"content":876},[877],{"text":878,"type":22,"marks":879},"Total investment returns  ",[880],{"type":129,"attrs":881},{"color":12},{"type":864,"content":883},[884],{"type":18,"content":885},[886],{"text":887,"type":22,"marks":888},"Return on equity (ROE) ",[889],{"type":129,"attrs":890},{"color":12},{"type":864,"content":892},[893],{"type":18,"content":894},[895],{"text":896,"type":22,"marks":897},"Return on assets (ROA) ",[898],{"type":129,"attrs":899},{"color":12},{"type":864,"content":901},[902],{"type":18,"content":903},[904],{"text":905,"type":22,"marks":906},"Return on invested capital (ROIC) ",[907],{"type":129,"attrs":908},{"color":12},{"type":864,"content":910},[911],{"type":18,"content":912},[913],{"text":914,"type":22,"marks":915},"Return on capital employed (ROCE) ",[916],{"type":129,"attrs":917},{"color":12},{"type":18,"content":919},[920],{"text":921,"type":22,"marks":922},"ROI could enable you to directly compare two investments you’ve made in similar companies, discovering which is performing better and offering you a greater return on your initial investment. Conversely, ROI could help a small business owner assess a particular marketing campaign's success, comparing their ad spend with the net profit gained from that expenditure.  ",[923],{"type":129,"attrs":924},{"color":12},{"type":764,"attrs":926,"content":927},{"level":766},[928,934],{"text":929,"type":22,"marks":930},"Why is understanding ROI so useful?",[931,932],{"type":38},{"type":129,"attrs":933},{"color":12},{"text":775,"type":22,"marks":935},[936],{"type":129,"attrs":937},{"color":12},{"type":18,"content":939},[940,945,950],{"text":941,"type":22,"marks":942},"ROI is a Key Performance Indicator (KPI), often used as a metric when people want to set measurable goals. This goes for business owners aiming for a specific ROI on projects being undertaken companywide ",[943],{"type":129,"attrs":944},{"color":12},{"text":836,"type":22,"marks":946},[947,948],{"type":808},{"type":129,"attrs":949},{"color":12},{"text":951,"type":22,"marks":952}," investors seeking a good ROI on investments across their portfolio. Whichever you are, a proper understanding of ROI will benefit you.  ",[953],{"type":129,"attrs":954},{"color":12},{"type":18,"content":956},[957],{"text":958,"type":22,"marks":959},"No matter the size of the business or the industry it’s operating in, from finance to skincare, ROI is a viable and effective calculation that will tell you whether or not you’re getting your money’s worth. Investors can use ROI: ",[960],{"type":129,"attrs":961},{"color":12},{"type":861,"content":963},[964,973,982],{"type":864,"content":965},[966],{"type":18,"content":967},[968],{"text":969,"type":22,"marks":970},"To see whether an investment is growing, shrinking, or stagnating ",[971],{"type":129,"attrs":972},{"color":12},{"type":864,"content":974},[975],{"type":18,"content":976},[977],{"text":978,"type":22,"marks":979},"To compare investments with each other on a like-for-like basis ",[980],{"type":129,"attrs":981},{"color":12},{"type":864,"content":983},[984],{"type":18,"content":985},[986,991,997],{"text":987,"type":22,"marks":988},"To analyze ",[989],{"type":129,"attrs":990},{"color":12},{"text":992,"type":22,"marks":993},"their",[994,995],{"type":808},{"type":129,"attrs":996},{"color":12},{"text":998,"type":22,"marks":999}," practices and processes by measuring time (and money) spent on projects/investments against profit gained ",[1000],{"type":129,"attrs":1001},{"color":12},{"type":18,"content":1003},[1004],{"text":1005,"type":22,"marks":1006},"Meanwhile, business owners can look to ROI: ",[1007],{"type":129,"attrs":1008},{"color":12},{"type":861,"content":1010},[1011,1033,1042,1051],{"type":864,"content":1012},[1013],{"type":18,"content":1014},[1015,1020,1029],{"text":1016,"type":22,"marks":1017},"When purchasing new tools, equipment, and products, from heavy machinery to ",[1018],{"type":129,"attrs":1019},{"color":12},{"text":1021,"type":22,"marks":1022},"accounting software",[1023,1026,1028],{"type":31,"attrs":1024},{"href":1025,"uuid":34,"anchor":34,"target":805,"linktype":36},"https://www.unbiased.com/discover/budgeting-savings/top-eight-free-accounting-software-for-small-businesses",{"type":129,"attrs":1027},{"color":12},{"type":812},{"text":775,"type":22,"marks":1030},[1031],{"type":129,"attrs":1032},{"color":12},{"type":864,"content":1034},[1035],{"type":18,"content":1036},[1037],{"text":1038,"type":22,"marks":1039},"When hiring new employees (understanding which employees bring the most value to the company will inform future hiring decisions) ",[1040],{"type":129,"attrs":1041},{"color":12},{"type":864,"content":1043},[1044],{"type":18,"content":1045},[1046],{"text":1047,"type":22,"marks":1048},"When adding a new department to your business (ROI will help you identify suitable, profitable areas of expansion) ",[1049],{"type":129,"attrs":1050},{"color":12},{"type":864,"content":1052},[1053],{"type":18,"content":1054},[1055],{"text":1056,"type":22,"marks":1057},"When tracking and managing sales strategies ",[1058],{"type":129,"attrs":1059},{"color":12},{"type":764,"attrs":1061,"content":1062},{"level":766},[1063,1069],{"text":1064,"type":22,"marks":1065},"How to calculate your ROI ",[1066,1067],{"type":38},{"type":129,"attrs":1068},{"color":12},{"text":775,"type":22,"marks":1070},[1071],{"type":129,"attrs":1072},{"color":12},{"type":18,"content":1074},[1075],{"text":1076,"type":22,"marks":1077},"Having answered the question of “What is ROI?”, we must now look, in more detail, at how ROI is calculated. The specifics depend on the type of calculation you’re trying to make (and we’ll explore an example in a moment). Generally, determining your ROI means taking that initial ROI meaning: ",[1078],{"type":129,"attrs":1079},{"color":12},{"type":18,"content":1081},[1082,1089],{"text":1083,"type":22,"marks":1084},"Net profit earned through investment ¸ Total cost of investment = Investment’s ROI ",[1085,1086,1087],{"type":38},{"type":808},{"type":129,"attrs":1088},{"color":12},{"text":775,"type":22,"marks":1090},[1091],{"type":129,"attrs":1092},{"color":12},{"type":18,"content":1094},[1095],{"text":1096,"type":22,"marks":1097},"And converting it into a percentage: ",[1098],{"type":129,"attrs":1099},{"color":12},{"type":18,"content":1101},[1102,1109],{"text":1103,"type":22,"marks":1104},"(Net profit earned through investment ¸ Total cost of investment) x 100 = ROI percentage",[1105,1106,1107],{"type":38},{"type":808},{"type":129,"attrs":1108},{"color":12},{"text":775,"type":22,"marks":1110},[1111],{"type":129,"attrs":1112},{"color":12},{"type":18,"content":1114},[1115,1120,1126],{"text":1116,"type":22,"marks":1117},"An example: ",[1118],{"type":129,"attrs":1119},{"color":12},{"text":1121,"type":22,"marks":1122},"Sally owns an e-commerce website that sells silk ties, accessories, and fascinators. It’s wedding season, and she knows she wants to get as much business as possible, so she spends $2,000 on advertising campaigns on social media to get the word out there. ",[1123,1124],{"type":808},{"type":129,"attrs":1125},{"color":12},{"text":775,"type":22,"marks":1127},[1128],{"type":129,"attrs":1129},{"color":12},{"type":18,"content":1131},[1132,1138],{"text":1133,"type":22,"marks":1134},"At the end of the wedding season, Sally can calculate the summer advertising’s ROI by figuring out the net profit gained from the campaigns, dividing this by the cost of the campaigns, and multiplying that figure by 100. ",[1135,1136],{"type":808},{"type":129,"attrs":1137},{"color":12},{"text":775,"type":22,"marks":1139},[1140],{"type":129,"attrs":1141},{"color":12},{"type":18,"content":1143},[1144,1150],{"text":1145,"type":22,"marks":1146},"The net profit shows that Sally earned $6,000 more than she did in the same timeframe the previous year, meaning $6,000 divided by $2,000 multiplied by 100 leads her to an ROI of 300 percent. This means that for every dollar Sally spent on her advertising, she gained back $3 in return. ",[1147,1148],{"type":808},{"type":129,"attrs":1149},{"color":12},{"text":775,"type":22,"marks":1151},[1152],{"type":129,"attrs":1153},{"color":12},{"type":764,"attrs":1155,"content":1156},{"level":766},[1157,1163],{"text":1158,"type":22,"marks":1159},"What’s a “good” ROI?",[1160,1161],{"type":38},{"type":129,"attrs":1162},{"color":12},{"text":775,"type":22,"marks":1164},[1165],{"type":129,"attrs":1166},{"color":12},{"type":18,"content":1168},[1169],{"text":1170,"type":22,"marks":1171},"The ROI profitability measure is an excellent tool for businesses, investors, and financial advisors. But what is a “good” ROI? It depends. Since ROI can be widely applied in many situations and areas, a “good” ROI depends on context.  ",[1172],{"type":129,"attrs":1173},{"color":12},{"type":18,"content":1175},[1176,1181,1190],{"text":1177,"type":22,"marks":1178},"Looking at investments in stocks and what would be a “good” ROI in this context, ",[1179],{"type":129,"attrs":1180},{"color":12},{"text":1182,"type":22,"marks":1183},"we see that many finance professionals agree that an ROI of over 10.5 percent is “good.”",[1184,1187,1189],{"type":31,"attrs":1185},{"href":1186,"uuid":34,"anchor":34,"target":805,"linktype":36},"https://www.indeed.com/career-advice/career-development/what-is-a-good-roi",{"type":129,"attrs":1188},{"color":12},{"type":812},{"text":1191,"type":22,"marks":1192}," This is the average return for the S&P 500, an index that serves as a performance benchmark for the US stock market. ",[1193],{"type":129,"attrs":1194},{"color":12},{"type":18,"content":1196},[1197,1202,1212,1217],{"text":1198,"type":22,"marks":1199},"Even in stocks, though, there’s variation. Different industries have different averages, and thus, it’s essential to do your research and properly understand ROI in context. ",[1200],{"type":129,"attrs":1201},{"color":12},{"text":1203,"type":22,"marks":1204},"As of 2023 Q1, these are the top four industries according to their ROI rankings:",[1205,1208,1211],{"type":31,"attrs":1206},{"href":1207,"uuid":34,"anchor":34,"target":805,"linktype":36},"https://csimarket.com/screening/index.php?s=roi",{"type":129,"attrs":1209},{"color":1210},"var(--clrBlack, black)",{"type":812},{"text":1213,"type":22,"marks":1214}," ",[1215],{"type":129,"attrs":1216},{"color":1210},{"text":775,"type":22,"marks":1218},[1219],{"type":129,"attrs":1220},{"color":12},{"type":1222,"attrs":1223,"content":1225},"ordered_list",{"order":1224},1,[1226,1235,1244,1253],{"type":864,"content":1227},[1228],{"type":18,"content":1229},[1230],{"text":1231,"type":22,"marks":1232},"Energy, with 19.99 percent ROI. ",[1233],{"type":129,"attrs":1234},{"color":12},{"type":864,"content":1236},[1237],{"type":18,"content":1238},[1239],{"text":1240,"type":22,"marks":1241},"Technology, with 12.52 percent ROI. ",[1242],{"type":129,"attrs":1243},{"color":12},{"type":864,"content":1245},[1246],{"type":18,"content":1247},[1248],{"text":1249,"type":22,"marks":1250},"Retail, with 9.5 percent ROI. ",[1251],{"type":129,"attrs":1252},{"color":12},{"type":864,"content":1254},[1255],{"type":18,"content":1256},[1257],{"text":1258,"type":22,"marks":1259},"Capital goods, with 9.25 percent ROI. ",[1260],{"type":129,"attrs":1261},{"color":12},{"type":18,"content":1263},[1264],{"text":1265,"type":22,"marks":1266},"The benefits and limitations of ROI as a measurement",[1267,1268],{"type":38},{"type":129,"attrs":1269},{"color":12},"article-rich-text",{"_uid":1272,"caption":12,"content":1273,"component":1291,"paste_content":1292,"hide_heading_row":543,"first_col_to_headings":543},"a2cddebb-886b-4a36-b689-59cc72b5863b",{"tbody":1274,"thead":1284,"fieldtype":1290},[1275],{"_uid":1276,"body":1277,"component":1283},"927ebc5c-3358-4e1a-bbf9-26e181c2037f",[1278,1281],{"_uid":1279,"value":12,"component":1280},"74417fb3-f768-465c-9292-4db6f30113a5","_table_col",{"_uid":1282,"value":12,"component":1280},"ae8b870b-42f2-4b1e-a1fe-01adec38fd5c","_table_row",[1285,1288],{"_uid":1286,"value":12,"component":1287},"daeac9a7-6912-49a7-b59c-19a296ca306c","_table_head",{"_uid":1289,"value":12,"component":1287},"332b8381-f4c9-4ea0-830a-c2b654b53ccb","table","article-table","The benefits of ROI\tThe limitations of ROI\nIt’s a successful, quantifiable, and widely used measure of efficiency/profitability.\tThe calculation of profit over investment amount can be vague enough that it’s open to false reporting or misinterpretation.\nIt’s great for setting and measuring progress toward goals (it’s a KPI).\tIt can create a false equivalency when used to compare companies with very different accounting policies.\nIt allows for simple, straightforward comparative analysis.\tIt can’t tell the future and doesn’t always account for the long term.\nIt offers investors a simple summary of a stock/company’s performance.\t\nSince it’s so widely used, combining it with other measures in a broader investment strategy is easy.\t",{"_uid":1294,"data":1295,"component":1270},"1a6c9e1a-2f6a-426b-acf9-582c6c042a98",{"type":15,"content":1296},[1297,1304,1311],{"type":18,"content":1298},[1299],{"text":1300,"type":22,"marks":1301},"There’s much to love about ROI as a performance metric, provided you use it correctly. When you can compare investments on level ground or assess the return of an ad campaign on an exact micro scale, ROI enables you to gather sound, valuable and worthwhile insights.  ",[1302],{"type":129,"attrs":1303},{"color":12},{"type":18,"content":1305},[1306],{"text":1307,"type":22,"marks":1308},"You should now know the necessary information to make ROI a part of your process, whether as an investor or a small business owner.  ",[1309],{"type":129,"attrs":1310},{"color":12},{"type":18,"content":1312},[1313,1322],{"text":1314,"type":22,"marks":1315},"For help managing your finances and maximizing your ROI at every turn, why not connect with one of our expert financial advisors? We’re here to listen and assist in equal measure.",[1316,1318,1319,1321],{"type":31,"attrs":1317},{"href":55,"uuid":34,"anchor":34,"target":805,"linktype":36},{"type":38},{"type":129,"attrs":1320},{"color":12},{"type":812},{"text":775,"type":22,"marks":1323},[1324],{"type":129,"attrs":1325},{"color":12},[1327],{"_uid":1328,"image":1329,"title":1332,"component":1337,"breadcrumbs":543},"5dc00169-ec31-405e-9f55-9286bd836191",{"alt":12,"name":12,"title":12,"filename":1330,"copyright":12,"fieldtype":1331},"https://a.storyblok.com/f/185166/900x450/b608ac4be6/why-prioritize-return-on-investment.jpg","asset",{"type":15,"content":1333},[1334],{"type":18,"content":1335},[1336],{"text":750,"type":22},"app-hero",{"name":1339,"created_at":1340,"published_at":1341,"updated_at":1342,"id":1343,"uuid":1344,"content":1345,"slug":1355,"full_slug":1356,"sort_by_date":34,"position":1357,"tag_list":1358,"is_startpage":543,"parent_id":1359,"meta_data":34,"group_id":1360,"first_published_at":1361,"release_id":34,"lang":730,"path":34,"alternates":1362,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1346,"_uid":1347,"name":1339,"image":1348,"component":1351,"education":1352,"expertise":1353,"description":1354},"Senior Content Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":1349,"alt":12,"name":12,"focus":12,"title":12,"filename":1350,"copyright":12,"fieldtype":1331,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","article-author","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",-10,[],224651374,"024abff2-15a6-4099-8ba2-25c01abe42e8","2023-04-03T07:50:42.397Z",[],[],{"title":750,"plugin":1365,"og_image":12,"og_title":12,"description":1366,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"seo_metatags","What is ROI, and why is understanding it so important? This article explores the value of this profitability-focused performance measure. ","app-article",[1369],"88ac87ae-35cf-4550-b72e-e36d7d8a3fb3",[],"why-prioritize-return-on-investment","discover/investing/why-prioritize-return-on-investment",690,[],365491304,"8898c4cd-e8b3-4eff-9eaf-c486d3315a49","2023-06-16T14:37:47.935Z",[],[1380,1383,1384],{"title":1381,"exact":558,"href":1382},"Home","https://www.unbiased.com",{"title":282,"exact":558,"to":295,"disabled":543},{"title":750,"exact":558,"to":1385,"disabled":558},"/discover/investing/why-prioritize-return-on-investment",1777107049484]