Essential tech tools for financial advisors

1 min readLast updated May 7, 2024by Unbiased team

Find the seven must-have tech tools and software for financial advisors to keep ahead of the curve.


  • Financial advisor tools streamline financial planning, client management, marketing, and more.

  • Utilizing the best financial advisor tools provides a competitive edge over others in the industry.

  • Digital tools can help to attract a younger demographic of clients. 

  • Unbiased's lead generation and management software makes sourcing leads simple.

What tools are financial advisors using?

There are many financial advisor software tools available on the market. However, not every tool is equal, and there are some that every financial advisor should utilize—especially if they want to attract younger and tech-savvy clients. These include robust financial planning software, client management systems, marketing aids, and other vital tools to help you streamline operations and enhance client service.

Let's explore the best digital tools for financial advisors in more detail:

Financial planning software

Financial planning tools for advisors centralize client data, streamline analysis, and facilitate comprehensive financial plans. It also helps advisors stay abreast of trends and market changes. When looking for financial planning software, look for the following:

  • Intuitive interfaces for easy data input.

  • Customizable reporting for tailored client presentations.

  • Robust calculation engines for accurate projections for retirement planning, investment scenarios, and risk management.

  • Integration with market data feeds.

  • Tax planning modules.

  • Robust security features to uphold client confidentiality and compliance with regulatory standards.

Customer relationship management systems (CRM)

Customer relationship management systems (CRMs) are indispensable for advisors as they centralize client information, interactions, and preferences. CRMs are designed to facilitate efficient communication, task management, and follow-up, ensuring personalized service and timely responses to client needs.

  • A good CRM should offer the following: 

  • Seamless integration with other tools.

  • Intuitive user interfaces.

  • Robust security to safeguard sensitive client data.

  • Automation options for routine tasks.

  • Customizable workflows to enhance productivity.

  • Analytics tools for targeted client engagement and business growth.

Lead generation and management tools

Most financial managers rely on lead generation and management tools to expand their client base efficiently. These digital tools for financial advisors identify potential clients through various channels, such as social media, referrals, and online inquiries, streamlining the process of converting prospects into clients.

  • Good lead generation software should incorporate the following:

  • Advanced targeting capabilities.

  • Customizable lead capture forms.

  • Automated lead nurturing campaigns.

  • Integration with CRM systems to enable a seamless transition from lead to client.

Unbiased Pro offers comprehensive lead generation and management tools on its platform. These tools save you time and reduce the need for manual prospecting, allowing you to focus on core advisory tasks and attending to clients.

Video conferencing software

Financial advisors require video conferencing software to facilitate remote client meetings, consultation, and collaboration. 

This technology enhances accessibility, flexibility, and efficiency for financial advisors because it enables face-to-face interactions regardless of geographical distances, helping to reinforce client trust and confidence.

Good video conferencing software should offer high-definition video and audio quality, reliable connectivity, and intuitive interfaces for a seamless user experience. Additional features may include screen sharing, virtual backgrounds, and recording capabilities for documentation and review purposes.

Scheduling software

Scheduling software is one of the most crucial tools for financial advisors as it is used to manage appointments, consultations, and follow-ups with clients. This technology can also automate the scheduling process, allowing clients to book appointments digitally based on advisor availability. As an advisor, you can be more productive and not have to worry about juggling appointments.

Good scheduling software should offer the following:

  • Customizable booking pages.

  • Integration with calendar apps.

  • Automated reminders to reduce no-shows.

  • Timezone detection and buffer times that optimize scheduling efficiency.

Email marketing software

Email marketing software helps to nurture client relationships, deliver personalized content, and promote services efficiently and with a significant return on investment (ROI). This technology enables targeted email campaigns based on client preferences, demographics, and behaviors, which helps to foster engagement and trust.

Good email marketing software is one of the best digital tools for financial advisors and should include the following features:

  • Intuitive email builders.

  • Segmentation capabilities for tailored messaging.

  • Analytics to track campaign performance.

  • Automation options.

  • A/B testing.

  • Compliance tools that ensure effective communication while saving time and enhancing client outreach.

Social media platforms 

Financial advisors should definitely consider leveraging social media platforms to expand their reach, engage with clients, and showcase expertise. Here are some examples of social media platforms to enhance your financial advisory business:

  • LinkedIn is ideal for professional networking, sharing industry insights, and publishing thought leadership content.

  • X offers real-time updates, client engagement, and sharing of relevant news.

  • Facebook is suitable for community-building, client education, and event promotion.

  • Instagram is effective for visual storytelling, brand awareness, and showcasing company culture.

  • YouTube is great for doing client education in long- or short-video format.

Ideally, it would help if you used a strategic mix of these platforms to enhance your online presence through cross-platform reach. This will boost brand awareness and keep you top-of-mind with clients and prospects.

Want to work with Unbiased? 

Essential tools for financial advisors include financial planning software, CRM systems, lead generation tools, video conferencing, scheduling, social media platforms, and email marketing software. If you effectively leverage these tools, you can streamline operations, enhance client service, and grow your firm's client base. 

If you want to boost your firm's growth, join Unbiased Pro. We have lead gen and management software and plentiful resources for you and your firm to flourish.


Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.