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Create blog posts, guides, and resource pages to improve your search engine rankings, focusing on the questions your leads are likely asking.",[1044],{"type":129,"attrs":1045},{"color":783},{"type":18,"content":1047},[1048],{"text":1049,"type":22,"marks":1050},"PPC",[1051,1052],{"type":38},{"type":129,"attrs":1053},{"color":783},{"type":18,"content":1055},[1056,1070],{"text":1057,"type":22,"marks":1058},"Pay-per-click advertising",[1059,1068],{"type":31,"attrs":1060},{"href":1061,"uuid":1062,"anchor":34,"target":35,"linktype":74,"story":1063},"/pro/discover/business-growth/what-does-ppc-look-like-for-financial-advisors","e527e84b-3833-4a1a-b236-0d86a0206bae",{"name":1064,"id":1065,"uuid":1062,"slug":1066,"url":1067,"full_slug":1067,"_stopResolving":558},"What does PPC look like for financial advisors?",607152203,"what-does-ppc-look-like-for-financial-advisors","pro/discover/business-growth/what-does-ppc-look-like-for-financial-advisors",{"type":129,"attrs":1069},{"color":783},{"text":1071,"type":22,"marks":1072}," is ideal for reaching a targeted audience actively searching for 401(k) solutions. Set up campaigns that target relevant search terms such as “401k rollover” or “401k plan setup,” and use retargeting to keep your services top-of-mind for those who previously visited your site.",[1073],{"type":129,"attrs":1074},{"color":783},{"type":18,"content":1076},[1077],{"text":1078,"type":22,"marks":1079},"Content marketing",[1080,1081],{"type":38},{"type":129,"attrs":1082},{"color":783},{"type":18,"content":1084},[1085],{"text":1086,"type":22,"marks":1087},"Publishing informative blog content, webinars, or downloadable guides like “How to Rollover Your 401(k) Without Tax Penalties” addresses common questions and provides actionable advice. This builds trust and draws in leads interested in in-depth insights.",[1088],{"type":129,"attrs":1089},{"color":783},{"type":18,"content":1091},[1092],{"text":1093,"type":22,"marks":1094},"Social media marketing",[1095,1096],{"type":38},{"type":129,"attrs":1097},{"color":783},{"type":18,"content":1099},[1100],{"text":1101,"type":22,"marks":1102},"LinkedIn and Facebook Ads enable precise targeting, particularly of individuals between the ages of 45-65 who may be nearing retirement or transitioning jobs. Share testimonials and case studies from clients who have successfully rolled over their 401(k), and highlight your role in simplifying the process.",[1103],{"type":129,"attrs":1104},{"color":783},{"type":18,"content":1106},[1107],{"text":1108,"type":22,"marks":1109},"Email marketing",[1110,1111],{"type":38},{"type":129,"attrs":1112},{"color":783},{"type":18,"content":1114},[1115],{"text":1116,"type":22,"marks":1117},"Lead nurturing through email is a cost-effective way to guide potential 401(k) rollover leads. 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Professionals in these fields frequently encounter individuals needing help with retirement planning and can recommend your services as a trusted advisor.",[1133],{"type":129,"attrs":1134},{"color":783},{"type":760,"attrs":1136,"content":1137},{"level":762},[1138],{"text":1139,"type":22,"marks":1140},"How can I use paid advertising to attract 401(k) leads?",[1141],{"type":129,"attrs":1142},{"color":769},{"type":18,"content":1144},[1145],{"text":1146,"type":22,"marks":1147},"Paid advertising can be a strategic investment if used effectively. Start with a well-planned budget that aligns with industry benchmarks to ensure lead quality without overspending. 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Compelling ad copy and clear calls to action can turn searchers into actionable leads.",[1163],{"type":129,"attrs":1164},{"color":783},{"type":18,"content":1166},[1167],{"text":1168,"type":22,"marks":1169},"Social media ads",[1170,1171],{"type":38},{"type":129,"attrs":1172},{"color":783},{"type":18,"content":1174},[1175,1180,1189],{"text":1176,"type":22,"marks":1177},"LinkedIn Ads allow you to reach HR professionals or business owners who may be evaluating their 401(k) options. On Facebook, you can reach individuals nearing retirement who may need rollover assistance. Target specific demographics on ",[1178],{"type":129,"attrs":1179},{"color":783},{"text":1181,"type":22,"marks":1182},"social media",[1183,1186,1188],{"type":31,"attrs":1184},{"href":1185,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.unbiased.com/pro/discover/business-growth/seven-great-places-to-find-new-clients",{"type":129,"attrs":1187},{"color":915},{"type":917},{"text":1190,"type":22,"marks":1191}," for precise lead acquisition and use ads that feature your value proposition and client success stories.",[1192],{"type":129,"attrs":1193},{"color":783},{"type":760,"attrs":1195,"content":1196},{"level":762},[1197],{"text":1198,"type":22,"marks":1199},"How to convert 401(k) leads",[1200],{"type":129,"attrs":1201},{"color":769},{"type":18,"content":1203},[1204],{"text":1205,"type":22,"marks":1206},"Once you’ve attracted 401(k) leads, focus on conversion through relationship-building and tailored solutions. Understanding the client’s needs is essential to move from lead to loyal client.",[1207],{"type":129,"attrs":1208},{"color":783},{"type":18,"content":1210},[1211],{"text":1212,"type":22,"marks":1213},"Consultative selling approach",[1214,1215],{"type":38},{"type":129,"attrs":1216},{"color":783},{"type":18,"content":1218},[1219],{"text":1220,"type":22,"marks":1221},"A consultative approach helps you gather insights into a prospect’s current retirement plan and future goals. Offer a free retirement plan review to assess their needs and identify any gaps in their current plan, allowing you to provide personalized recommendations.",[1222],{"type":129,"attrs":1223},{"color":783},{"type":18,"content":1225},[1226],{"text":1227,"type":22,"marks":1228},"Tailored proposal",[1229,1230],{"type":38},{"type":129,"attrs":1231},{"color":783},{"type":18,"content":1233},[1234],{"text":1235,"type":22,"marks":1236},"Present highly customized proposals for 401(k) plans, addressing the business’s specific requirements and showing how your services improve cost-efficiency, compliance, and employee engagement. Tailored proposals demonstrate your commitment to meeting their unique needs.",[1237],{"type":129,"attrs":1238},{"color":783},{"type":18,"content":1240},[1241],{"text":1242,"type":22,"marks":1243},"Follow-up process",[1244,1245],{"type":38},{"type":129,"attrs":1246},{"color":783},{"type":18,"content":1248},[1249],{"text":1250,"type":22,"marks":1251},"A structured follow-up strategy ensures you stay top-of-mind with decision-makers. Share educational materials like whitepapers, newsletters, or industry reports on compliance updates, helping them see your expertise and dedication to long-term value.",[1252],{"type":129,"attrs":1253},{"color":783},{"type":18,"content":1255},[1256],{"text":1257,"type":22,"marks":1258},"Building trust",[1259,1260],{"type":38},{"type":129,"attrs":1261},{"color":783},{"type":18,"content":1263},[1264],{"text":1265,"type":22,"marks":1266},"Showcase testimonials or case studies from other businesses that have benefited from your 401(k) solutions. Mention any relevant industry certifications and highlight your experience with similar-sized businesses, establishing credibility and trustworthiness.",[1267],{"type":129,"attrs":1268},{"color":783},{"type":760,"attrs":1270,"content":1271},{"level":762},[1272],{"text":1273,"type":22,"marks":1274},"How do I qualify & prioritize 401(k) leads?",[1275],{"type":129,"attrs":1276},{"color":769},{"type":18,"content":1278},[1279],{"text":1280,"type":22,"marks":1281},"To optimize time and resources, it’s crucial to qualify and prioritize 401(k) sales leads. Qualify leads by considering factors like decision-making power, retirement plan size, and urgency to focus on those most likely to convert. Focusing on leads who show strong indicators of conversion lets you allocate energy where it’s most likely to pay off, thereby maximizing your conversion potential.",[1282],{"type":129,"attrs":1283},{"color":783},{"type":760,"attrs":1285,"content":1286},{"level":762},[1287],{"text":1288,"type":22,"marks":1289},"Work with Unbiased to get new 401(k) leads",[1290],{"type":129,"attrs":1291},{"color":769},{"type":18,"content":1293},[1294],{"text":1295,"type":22,"marks":1296},"Building a steady flow of 401(k) sales leads takes a strategic, multi-channel approach that meets prospective clients where they are in their retirement journey. By understanding the unique needs of rollover clients, businesses seeking plan management, and those actively exploring retirement options, you can tailor your outreach for maximum impact. ",[1297],{"type":129,"attrs":1298},{"color":783},{"type":18,"content":1300},[1301],{"text":1302,"type":22,"marks":1303},"With a consistent focus on quality lead generation and meaningful connections, you’ll be well-positioned to guide clients toward secure, rewarding retirement solutions.",[1304],{"type":129,"attrs":1305},{"color":783},{"type":18,"content":1307},[1308,1313,1322],{"text":1309,"type":22,"marks":1310},"Unbiased precisely targets consumers who are moving their 401(k) or approaching retirement through SEO and paid advertising. Grow your firm with ",[1311],{"type":129,"attrs":1312},{"color":783},{"text":1314,"type":22,"marks":1315},"Unbiased Pro",[1316,1318,1321],{"type":31,"attrs":1317},{"href":33,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1319},{"color":1320},"#467886",{"type":917},{"text":1323,"type":22,"marks":1324},", and get your ideal 401(k) leads delivered straight to your inbox.",[1325],{"type":129,"attrs":1326},{"color":783},"article-rich-text",[1329],{"_uid":1330,"image":1331,"title":1336,"subtitle":12,"component":1358,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1332,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1333,"copyright":12,"fieldtype":1334,"meta_data":1335,"is_external_url":543},18408456,"https://a.storyblok.com/f/185166/3646x2430/94f362f499/401k-lead.webp","asset",{},{"type":15,"content":1337},[1338],{"type":18,"content":1339},[1340,1345,1353],{"text":1341,"type":22,"marks":1342},"How can I get ",[1343],{"type":129,"attrs":1344},{"color":783},{"text":1346,"type":22,"marks":1347},"new 401(k) leads",[1348,1351],{"type":25,"attrs":1349},{"class":1350},"primary-gradient",{"type":129,"attrs":1352},{"color":783},{"text":1354,"type":22,"marks":1355},"?",[1356],{"type":129,"attrs":1357},{"color":783},"app-hero",{"name":1360,"created_at":1361,"published_at":1362,"updated_at":1363,"id":1364,"uuid":1365,"content":1366,"slug":1375,"full_slug":1376,"sort_by_date":34,"position":1377,"tag_list":1378,"is_startpage":543,"parent_id":1379,"meta_data":34,"group_id":1380,"first_published_at":1381,"release_id":34,"lang":730,"path":34,"alternates":1382,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Unbiased team","2024-01-18T11:49:29.332Z","2024-01-24T16:17:31.264Z","2024-01-24T16:17:31.285Z",429182198,"a38620a4-ad81-47d5-b2fe-9fe933abd010",{"job":1367,"_uid":1368,"name":1360,"image":1369,"component":1373,"description":1374},"Writers","a6e3129c-eeee-4438-8204-797883981521",{"id":1370,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1371,"copyright":12,"fieldtype":1334,"meta_data":1372,"is_private":12,"is_external_url":543},13850198,"https://a.storyblok.com/f/185166/400x400/232c6cb764/unbiased-team.jpg",{},"article-author","Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.","unbiased-team","authors/unbiased-team",-10,[],224651374,"170282a1-0fe6-4cf3-ab19-04639ed3474c","2023-04-03T07:50:42.397Z",[],[1384],{"_uid":1385,"body":1386,"title":12,"component":1387},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[],"app-links-list",{"_uid":1389,"title":1390,"plugin":1391,"og_image":12,"og_title":12,"description":1392,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"e8db365c-63d4-4dcf-84e2-f2f924e70e4d","How To Get New 401(k) Leads | Unbiased ","seo_metatags","Discover actionable strategies for financial advisors to get new 401(k) leads. 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