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Would you like to visit our UK site?",[],"Stay on US site","You’re currently on our US site",[695],{"_uid":696,"heading":697,"cta_link":55,"cta_text":698,"component":699,"description":700,"pro_heading":701,"pro_cta_link":33,"pro_cta_text":702,"pro_description":703},"7404adca-dc5b-443e-a1b4-4c8bed2673b3","Financial advice","Match with an advisor","sidebar_cta","We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.","Access high-quality leads in minutes with UnbiasedPro","Get perfect clients now.","If you're looking for the perfect clients we'll deliver them straight to your inbox and give you the tools to manage them throughout the sales process.",[705],{"_uid":706,"title":707,"CTAText":708,"subtitle":709,"component":710,"errorTitle":711,"description":712,"successTitle":713,"errorSubtitle":714,"successSubtitle":715,"consentCheckboxLabelText":716,"errorMesageFirstNameError":717,"consentCheckboxLabelLinkURL":656,"consentCheckboxLabelLinkText":718,"errorMessageRequiredFieldEmail":719,"errorMessageIncorrectEmailFormat":720,"errorMessageRequiredFieldConsent":721,"errorMessageRequiredFieldInterest":722,"errorMessageRequiredFieldFirstName":723},"8ca4fd8f-da99-489f-aa1b-fcfabdd8b7e3","Get the latest news and tips","Sign up for email updates","Sign up for news that may impact your finances","sidebar-email-signup","Sorry, there was a technical problem","Receive the latest news, tips and guides to help you manage your finances","Thanks for signing up!","Please try again later, or email contact@unbiased.com","You should receive an email confirmation shortly.","I consent to Unbiased storing my data in accordance with their","Too many characters","privacy policy","Your email address is required","Your email address contains errors","Your consent is required","Your interest is required","Your first name is required","config",-60,[],0,"c7c18fda-2d94-4a2f-9d60-e1fee25d980a","2022-11-21T10:48:58.546Z","default",[],{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":734},256,"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8H40a8 8 0 0 1 0-16h176a8 8 0 0 1 8 8M40 72h176a8 8 0 0 0 0-16H40a8 8 0 0 0 0 16m176 112H40a8 8 0 0 0 0 16h176a8 8 0 0 0 0-16\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":736},"\u003Cpath fill=\"currentColor\" d=\"M128 80a48 48 0 1 0 48 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ROI","2023-01-18T10:49:45.836Z","2024-11-27T10:58:27.677Z","2024-11-27T10:58:27.711Z",248511501,"a56ad7f3-5629-4ca7-86d9-1738fa12aca8",{"_uid":753,"body":754,"hero":1120,"author":1142,"sidebar":1164,"hide_cta":543,"metatags":1182,"component":1187,"bottom_banner":1188,"fullWidthMode":543,"subcategories":1189,"hideEmbeddedMF":543,"hide_pro_banner":543,"intro_paragraph":1190,"intro_subheading":12,"table_of_contents":558,"outgrow_calculator":1191,"hide_email_signup_widget":558,"show_compound_calculator":543,"show_roth_ira_calculator":543,"show_footer_sticky_banner":543,"show_retirement_calculator":543,"show_capital_gains_calculator":543},"fc9fc088-12d2-40fb-bc30-f3859e0894bd",[755],{"_uid":756,"data":757,"component":1119},"cf432c4b-481d-4a09-9449-a5aa12fef0e3",{"type":15,"content":758},[759,770,810,818,841,848,856,863,870,878,885,892,900,907,915,931,939,946,954,961,969,976,984,1005,1013,1020,1028,1035,1043,1050,1058,1065,1073,1080,1088,1095,1115],{"type":760,"attrs":761,"content":763},"heading",{"level":762},2,[764],{"text":765,"type":22,"marks":766},"Summary",[767],{"type":129,"attrs":768},{"color":769},"rgb(33, 35, 35)",{"type":771,"content":772},"bullet_list",[773,783,792,801],{"type":774,"content":775},"list_item",[776],{"type":18,"content":777},[778],{"text":779,"type":22,"marks":780},"To improve ROI, it’s crucial that financial advisors set clear, SMART KPIs to monitor and improve performance.",[781],{"type":129,"attrs":782},{"color":131},{"type":774,"content":784},[785],{"type":18,"content":786},[787],{"text":788,"type":22,"marks":789},"Effective marketing strategies drive growth and improve ROI.",[790],{"type":129,"attrs":791},{"color":131},{"type":774,"content":793},[794],{"type":18,"content":795},[796],{"text":797,"type":22,"marks":798},"Leveraging technology allows firms to streamline operations and reduce costs.",[799],{"type":129,"attrs":800},{"color":131},{"type":774,"content":802},[803],{"type":18,"content":804},[805],{"text":806,"type":22,"marks":807},"Prioritizing client satisfaction will ensure long-term success and ROI improvement.",[808],{"type":129,"attrs":809},{"color":131},{"type":760,"attrs":811,"content":812},{"level":762},[813],{"text":814,"type":22,"marks":815},"How do I calculate ROI?",[816],{"type":129,"attrs":817},{"color":769},{"type":18,"content":819},[820,825,836],{"text":821,"type":22,"marks":822},"Calculating ROI is crucial for evaluating how well your investments are performing. The ",[823],{"type":129,"attrs":824},{"color":131},{"text":826,"type":22,"marks":827},"basic formula",[828,831,834],{"type":31,"attrs":829},{"href":830,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.techtarget.com/searchcio/definition/ROI",{"type":129,"attrs":832},{"color":833},"rgb(17, 85, 204)",{"type":835},"underline",{"text":837,"type":22,"marks":838}," is straightforward: ROI = (Net Profit / Cost of Investment) x 100. This percentage shows you just how efficiently your money is working for you. ",[839],{"type":129,"attrs":840},{"color":131},{"type":18,"content":842},[843],{"text":844,"type":22,"marks":845},"But there are other ways to calculate ROI too. Gross ROI looks at the total revenue from your investment without accounting for any extra costs. On the other hand, Net ROI considers all expenses, including operational costs, taxes, and other financial obligations. ",[846],{"type":129,"attrs":847},{"color":131},{"type":760,"attrs":849,"content":850},{"level":762},[851],{"text":852,"type":22,"marks":853},"How do you know if you have a good ROI?",[854],{"type":129,"attrs":855},{"color":769},{"type":18,"content":857},[858],{"text":859,"type":22,"marks":860},"Understanding what is a good ROI is critical. A solid ROI means your investments are really paying off. Generally, the higher the ROI, the better the performance. But remember, what counts as a “good” ROI can differ depending on your industry and specific goals. ",[861],{"type":129,"attrs":862},{"color":131},{"type":18,"content":864},[865],{"text":866,"type":22,"marks":867},"Checking your ROI gives you a clear picture of your business's financial health. It shows you which investments are hitting the mark and which ones need a second look. Understanding how to boost your ROI is crucial because it helps you make smart decisions, boost profits, and secure long-term success.",[868],{"type":129,"attrs":869},{"color":131},{"type":760,"attrs":871,"content":872},{"level":762},[873],{"text":874,"type":22,"marks":875},"How can I improve ROI?",[876],{"type":129,"attrs":877},{"color":769},{"type":18,"content":879},[880],{"text":881,"type":22,"marks":882},"Knowing how to improve ROI requires a mix of smart strategies. These approaches aim to boost revenue, cut costs, or—even better—both! ",[883],{"type":129,"attrs":884},{"color":131},{"type":18,"content":886},[887],{"text":888,"type":22,"marks":889},"Let’s take a look at how you can make that happen.",[890],{"type":129,"attrs":891},{"color":131},{"type":18,"content":893},[894],{"text":895,"type":22,"marks":896},"1. Increase business revenue",[897,898],{"type":38},{"type":129,"attrs":899},{"color":131},{"type":18,"content":901},[902],{"text":903,"type":22,"marks":904},"Boosting your revenue is a surefire route to ROI improvement. Start by expanding your client base: reach out to new market segments and broaden your customer base. Use targeted marketing strategies to attract potential clients. Look for opportunities to upsell and cross-sell additional services or products to your current clients, adding more value to each relationship. Also, consider introducing new services that meet client needs and add value. Innovative solutions can command higher fees and help you retain clients for the long haul.",[905],{"type":129,"attrs":906},{"color":131},{"type":18,"content":908},[909],{"text":910,"type":22,"marks":911},"2. Set clear KPIs",[912,913],{"type":38},{"type":129,"attrs":914},{"color":131},{"type":18,"content":916},[917,926],{"text":918,"type":22,"marks":919},"Key Performance Indicators (KPIs)",[920,923,925],{"type":31,"attrs":921},{"href":922,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.investopedia.com/terms/k/kpi.asp",{"type":129,"attrs":924},{"color":833},{"type":835},{"text":927,"type":22,"marks":928}," are your secret weapon for measuring success and driving ROI improvement. Clear KPIs let you keep an eye on performance, make smart decisions, and stay laser-focused on your goals. Make sure your KPIs are specific, measurable, achievable, relevant, and time-bound (SMART). Regularly review and tweak these KPIs to match your changing business objectives. ",[929],{"type":129,"attrs":930},{"color":131},{"type":18,"content":932},[933],{"text":934,"type":22,"marks":935},"3. Reduce outgoing",[936,937],{"type":38},{"type":129,"attrs":938},{"color":131},{"type":18,"content":940},[941],{"text":942,"type":22,"marks":943},"Managing costs is key to boosting your ROI. Start by optimizing operational efficiency: streamline processes to cut waste and boost productivity. Regularly review and renegotiate contracts with suppliers and service providers to make sure you're getting the best rates. Invest in cost-saving technologies like energy-efficient systems or cloud-based solutions to lower your operational costs. ",[944],{"type":129,"attrs":945},{"color":131},{"type":18,"content":947},[948],{"text":949,"type":22,"marks":950},"4. Focus on your marketing",[951,952],{"type":38},{"type":129,"attrs":953},{"color":131},{"type":18,"content":955},[956],{"text":957,"type":22,"marks":958},"Marketing is your ticket to business growth and ROI improvement. Concentrate your efforts on high-potential segments to get the most bang for your buck. Offer valuable content that educates your audience and showcases your expertise—this keeps customers coming back for more. Take advantage of social media platforms to expand your reach and connect with clients on a larger scale. ",[959],{"type":129,"attrs":960},{"color":131},{"type":18,"content":962},[963],{"text":964,"type":22,"marks":965},"5. Invest in paid advertising",[966,967],{"type":38},{"type":129,"attrs":968},{"color":131},{"type":18,"content":970},[971],{"text":972,"type":22,"marks":973},"Paid advertising gets you quick results and drives immediate traffic and conversions. You can target your audience with laser precision based on demographics, interests, and behaviors. This ensures that your message lands right where it needs to. Plus, you have the flexibility to scale your campaigns up or down based on performance and budget. ",[974],{"type":129,"attrs":975},{"color":131},{"type":18,"content":977},[978],{"text":979,"type":22,"marks":980},"6. Automate business processes",[981,982],{"type":38},{"type":129,"attrs":983},{"color":131},{"type":18,"content":985},[986,991,1000],{"text":987,"type":22,"marks":988},"Automation is a game-changer for efficiency, cost-cutting, and ROI improvement. ",[989],{"type":129,"attrs":990},{"color":131},{"text":992,"type":22,"marks":993},"Automation tools",[994,997,999],{"type":31,"attrs":995},{"href":996,"uuid":34,"anchor":34,"target":34,"linktype":36},"https://www.unbiased.com/pro/discover/business-growth/how-automation-can-transform-your-business",{"type":129,"attrs":998},{"color":833},{"type":835},{"text":1001,"type":22,"marks":1002}," handle repetitive tasks, giving you more time for strategic thinking. Plus, they minimize errors and ensure consistent performance. ",[1003],{"type":129,"attrs":1004},{"color":131},{"type":760,"attrs":1006,"content":1007},{"level":762},[1008],{"text":1009,"type":22,"marks":1010},"How to protect ROI",[1011],{"type":129,"attrs":1012},{"color":769},{"type":18,"content":1014},[1015],{"text":1016,"type":22,"marks":1017},"Protecting your ROI is just as important as improving it. Here are several strategies that can help safeguard your returns.",[1018],{"type":129,"attrs":1019},{"color":131},{"type":18,"content":1021},[1022],{"text":1023,"type":22,"marks":1024},"1. Be transparent",[1025,1026],{"type":38},{"type":129,"attrs":1027},{"color":131},{"type":18,"content":1029},[1030],{"text":1031,"type":22,"marks":1032},"Transparency is the cornerstone of trust with clients and stakeholders. Share your business practices, fees, and performance openly to build trust and loyalty. Uphold high ethical standards in all your dealings to boost your reputation and retain clients. Keep your clients in the loop with regular updates on their investments to keep them feeling informed and confident.",[1033],{"type":129,"attrs":1034},{"color":131},{"type":18,"content":1036},[1037],{"text":1038,"type":22,"marks":1039},"2. Know your numbers",[1040,1041],{"type":38},{"type":129,"attrs":1042},{"color":131},{"type":18,"content":1044},[1045],{"text":1046,"type":22,"marks":1047},"Knowing your financials inside and out is your best defense against unexpected bumps in the road. Keep a close eye on your income, expenses, and profits, and pounce on any issues that pop up before they become big problems for your ROI. Use data to guide your decisions and keep your performance on track while minimizing risks.",[1048],{"type":129,"attrs":1049},{"color":131},{"type":18,"content":1051},[1052],{"text":1053,"type":22,"marks":1054},"3. Retain your clients",[1055,1056],{"type":38},{"type":129,"attrs":1057},{"color":131},{"type":18,"content":1059},[1060],{"text":1061,"type":22,"marks":1062},"Offer top-notch, personalized service that goes above and beyond to meet your clients’ needs. Stay connected with your clients through regular chats and check-ins to show them you care. Roll out programs that thank them for their loyalty and keep them coming back for more.",[1063],{"type":129,"attrs":1064},{"color":131},{"type":18,"content":1066},[1067],{"text":1068,"type":22,"marks":1069},"4. Act upon customer feedback",[1070,1071],{"type":38},{"type":129,"attrs":1072},{"color":131},{"type":18,"content":1074},[1075],{"text":1076,"type":22,"marks":1077},"Listening to what your customers have to say drives ROI improvement. Take note of their feedback and use it to make any tweaks or changes needed to improve their experience. Don't forget to show your appreciation by thanking them for their input. It lets them know you're on their side and committed to making things even better.",[1078],{"type":129,"attrs":1079},{"color":131},{"type":760,"attrs":1081,"content":1082},{"level":762},[1083],{"text":1084,"type":22,"marks":1085},"Want to work with Unbiased?",[1086],{"type":129,"attrs":1087},{"color":769},{"type":18,"content":1089},[1090],{"text":1091,"type":22,"marks":1092},"Implementing tactics to improve ROI takes a hands-on, well-rounded approach. You can supercharge your ROI by ramping up revenue, cutting costs, setting clear KPIs, and using savvy marketing and automation. Transparency, financial management, client satisfaction, and action on feedback are also all crucial for protecting your bottom line.",[1093],{"type":129,"attrs":1094},{"color":131},{"type":18,"content":1096},[1097,1102,1110],{"text":1098,"type":22,"marks":1099},"To grow your business sustainably, join ",[1100],{"type":129,"attrs":1101},{"color":131},{"text":1103,"type":22,"marks":1104},"Unbiased Pro",[1105,1107,1109],{"type":31,"attrs":1106},{"href":33,"uuid":34,"anchor":34,"target":34,"linktype":36},{"type":129,"attrs":1108},{"color":833},{"type":835},{"text":1111,"type":22,"marks":1112},". You'll get pre-verified leads and essential tools delivered right to your inbox, effortlessly boosting conversions and maximizing your ROI.",[1113],{"type":129,"attrs":1114},{"color":131},{"type":18,"content":1116},[1117],{"type":1118},"hard_break","article-rich-text",[1121],{"_uid":1122,"image":1123,"title":1127,"subtitle":12,"component":1141,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1124,"alt":746,"name":12,"focus":12,"title":12,"filename":1125,"copyright":12,"fieldtype":1126,"is_external_url":543},6911925,"https://a.storyblok.com/f/185166/900x450/ad0122bc2d/improve-roi.jpeg","asset",{"type":15,"content":1128},[1129],{"type":18,"content":1130},[1131,1133,1139],{"text":1132,"type":22},"How to ",{"text":1134,"type":22,"marks":1135},"protect and improve ROI",[1136],{"type":25,"attrs":1137},{"class":1138},"primary-gradient",{"text":1140,"type":22},"?","app-hero",{"name":1143,"created_at":1144,"published_at":1145,"updated_at":1144,"id":1146,"uuid":1147,"content":1148,"slug":1156,"full_slug":1157,"sort_by_date":34,"position":1158,"tag_list":1159,"is_startpage":543,"parent_id":1160,"meta_data":34,"group_id":1161,"first_published_at":1162,"release_id":34,"lang":730,"path":34,"alternates":1163,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Kate Morgan","2022-11-24T11:24:28.492Z","2022-12-01T07:24:31.000Z",224651379,"62705e7a-a25d-45f7-aa2c-54511bc7f753",{"job":1149,"_uid":1150,"name":1143,"image":1151,"component":1154,"description":1155},"Content writer","411106c9-b210-4ad7-9a81-674a54e6edad",{"id":1152,"alt":12,"name":12,"focus":12,"title":12,"filename":1153,"copyright":12,"fieldtype":1126,"is_external_url":543},6212296,"https://a.storyblok.com/f/175791/503x512/e4f8888b72/kate-morgan.png","article-author","Kate has written for leading publications and blue chip companies over the last 20 years.","kate-morgan","authors/kate-morgan",10,[],224651374,"2653964f-cdf0-4e77-bb27-aa6570f22695","2022-11-22T09:54:56.260Z",[],[1165],{"_uid":1166,"body":1167,"title":1180,"component":1181},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[1168,1172,1176],{"_uid":1169,"href":1170,"text":1171,"component":542,"openInNewWindow":558},"7ed66668-0153-44d3-a3db-f09d142c9ad7","https://www.unbiased.com/pro/discover/business-growth/five-tips-for-converting-and-retaining-leads","Tips for converting & retaining leads",{"_uid":1173,"href":1174,"text":1175,"component":542,"openInNewWindow":558},"3878b510-5122-4b89-bedf-d2e4ae638c80","https://www.unbiased.com/pro/discover/trends-insight/how-can-tech-help-you-attract-new-clients","How tech can help attract new clients",{"_uid":1177,"href":1178,"text":1179,"component":542,"openInNewWindow":558},"18da61b5-b2fa-4c96-b1d8-f4fe7e492c26","https://www.unbiased.com/pro/discover/business-growth/10-questions-to-ask-a-new-client","10 questions to ask a new client","Related articles","app-links-list",{"_uid":1183,"title":1184,"plugin":1185,"og_image":12,"og_title":12,"description":1186,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"fcdda080-d5fa-47f7-a891-584a3e590873","Protect & Improve ROI | Unbiased","seo_metatags","Unlock the secrets to ROI improvement while safeguarding your investments for long-term financial success. Dive into proven strategies and practical tips.","app-article",[],[],"Unpack the essential insights on calculating, improving, and protecting your ROI to achieve sustained growth and profitability in your financial advisory practice.",[],"how-to-protect-and-improve-your-roi","pro/discover/business-growth/how-to-protect-and-improve-your-roi",-20,[],247713442,"3274629f-b100-42fa-a2ae-17b54c5e0c96","2023-01-18T11:00:41.352Z",[],{"left":727,"top":727,"width":1201,"height":1201,"rotate":727,"vFlip":543,"hFlip":543,"body":1202},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1204},"\u003Cpath fill=\"currentColor\" d=\"m216.49 104.49l-80 80a12 12 0 0 1-17 0l-80-80a12 12 0 0 1 17-17L128 159l71.51-71.52a12 12 0 0 1 17 17Z\"/>",[1206,1209,1210],{"title":1207,"exact":558,"href":1208},"Home","https://www.unbiased.com",{"title":582,"exact":558,"to":586,"disabled":543},{"title":746,"exact":558,"to":1211,"disabled":558},"/pro/discover/business-growth/how-to-protect-and-improve-your-roi",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1213},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1780220068208]