[{"data":1,"prerenderedAt":1650},["ShallowReactive",2],{"config-published":3,"i-ph:list":732,"i-ph:instagram-logo":735,"i-ph:youtube-logo":737,"i-ph:x-logo":739,"i-ph:facebook-logo":741,"i-ph:linkedin-logo":743,"pro/discover/business-growth/is-ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead-published":745,"i-uil:list-ul":1636,"i-ph:caret-down-bold":1639,"breadcrumbs-/pro/discover/business-growth/is-ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead":1641,"i-ph:caret-right":1648},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":724,"full_slug":724,"sort_by_date":34,"position":725,"tag_list":726,"is_startpage":543,"parent_id":727,"meta_data":34,"group_id":728,"first_published_at":729,"release_id":34,"lang":730,"path":34,"alternates":731,"default_full_slug":34,"translated_slugs":34},"App configuration","2022-11-24T11:24:28.448Z","2026-01-07T10:07:40.657Z","2026-01-07T10:07:40.684Z",224651377,"a6261810-1b4d-4071-a43d-805ea558bf15",{"_uid":11,"href":12,"text":12,"component":13,"advisorCTA":14,"headerMenu":41,"footerLinks":538,"loginLinkUrl":559,"advisorCTAUrl":560,"loginLinkText":12,"proHeaderMenu":561,"FooterRichText":643,"advisorCTALink":28,"advisorCTAText":644,"openInNewWindow":543,"footerLegalLinks":645,"geoWarningCTAUrl":666,"footerDisclaimer1":12,"footerDisclaimer2":667,"footerDisclaimer3":12,"footerSocialLinks":668,"geoWarningCTALink":689,"geoWarningCTAText":690,"FooterStickyBanner":691,"geoWarningCTAClose":692,"geoWarningCTATitle":693,"SpeakToAdvisorWidget":694,"newsletterSignupWidget":704},"cb57aa4d-0af2-49b3-8b8f-16521700f0a8","","app-configuration",{"type":15,"content":16},"doc",[17],{"type":18,"content":19},"paragraph",[20,27],{"text":21,"type":22,"marks":23},"Are you an adviser? ","text",[24],{"type":25,"attrs":26},"styled",{"class":12},{"text":28,"type":22,"marks":29},"Go to Unbiased Pro",[30,37,39],{"type":31,"attrs":32},"link",{"href":33,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/pro",null,"_self","url",{"type":38},"bold",{"type":25,"attrs":40},{"class":12},[42,148,269,368,440],{"CTA":43,"_uid":57,"title":58,"component":59,"overview_link":60,"main_section_links":75,"main_section_title":132,"additional_section_links":133,"additional_section_title":147},[44],{"_uid":45,"link":46,"component":56},"2298396f-4a40-4282-b5ef-f30a3b9619b8",{"type":15,"content":47},[48],{"type":18,"content":49},[50],{"text":51,"type":22,"marks":52},"Find an advisor",[53],{"type":31,"attrs":54},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://v2.unbiased.com/inquiry/financial-advisor","app-link-rich","6ee9fa7a-ee9d-4a0d-b913-99f9ee1b6e05","Financial Advice","app-header-menu-item-dropdown",[61],{"_uid":62,"link":63,"component":56},"91b4e023-f3d0-49ba-9748-f63e5fac2b1f",{"type":15,"content":64},[65],{"type":18,"content":66},[67],{"text":68,"type":22,"marks":69},"All financial advice guides",[70],{"type":31,"attrs":71},{"href":72,"uuid":73,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/","34bbfdfd-544e-42d2-aebd-78a15ad88cba","story",[76,89,102,115],{"_uid":77,"link":78,"component":56},"9f8d25a8-d93c-4d4a-a4c0-a63e37483485",{"type":15,"content":79},[80],{"type":18,"content":81},[82],{"text":83,"type":22,"marks":84},"Top investment companies",[85],{"type":31,"attrs":86},{"href":87,"uuid":88,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-investment-companies","3b175b31-cbbf-48ec-8faa-9cfd540973df",{"_uid":90,"link":91,"component":56},"85fbb733-400d-421b-afaf-5d85ae69bb31",{"type":15,"content":92},[93],{"type":18,"content":94},[95],{"text":96,"type":22,"marks":97},"Top Robo-Advisors",[98],{"type":31,"attrs":99},{"href":100,"uuid":101,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-robo-advisors","f73492c0-bcc0-4243-a4de-cc85fca28178",{"_uid":103,"link":104,"component":56},"9bfc68dd-ea47-48cf-a9ae-58589bbba599",{"type":15,"content":105},[106],{"type":18,"content":107},[108],{"text":109,"type":22,"marks":110},"Top financial advisor firms",[111],{"type":31,"attrs":112},{"href":113,"uuid":114,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/best-financial-advisor","cd1dd08f-886e-453d-babc-4a707c50b530",{"_uid":116,"link":117,"component":56},"dea791c8-aa54-4a1b-8ac8-a7de2006036b",{"type":15,"content":118},[119],{"type":18,"content":120},[121],{"text":122,"type":22,"marks":123},"Top wealth management firms",[124,128],{"type":31,"attrs":125},{"href":126,"uuid":127,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/top-wealth-management-firms","b1e6000d-ed2b-4fc8-bbb2-7e803f4b512f",{"type":129,"attrs":130},"textStyle",{"color":131},"rgb(0, 0, 0)","Get help with",[134],{"_uid":135,"link":136,"component":56},"f234c95d-2ad5-4cb6-9484-4c4b31413c2f",{"type":15,"content":137},[138],{"type":18,"content":139},[140],{"text":141,"type":22,"marks":142},"Financial advisors near me",[143],{"type":31,"attrs":144},{"href":145,"uuid":146,"anchor":34,"target":35,"linktype":74},"/discover/financial-advice/find-a-financial-advisor-near-me","ecbad03f-43f9-48db-af9c-1e63b145b2d9","More resources",{"CTA":149,"_uid":160,"title":161,"component":59,"overview_link":162,"main_section_links":176,"main_section_title":132,"additional_section_links":229,"additional_section_title":147},[150],{"_uid":151,"link":152,"component":56},"8e607e09-445b-4f4c-9615-e8d266f35612",{"type":15,"content":153},[154],{"type":18,"content":155},[156],{"text":51,"type":22,"marks":157},[158],{"type":31,"attrs":159},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"85c0c112-23fe-46b2-ae32-196f05710318","Retirement",[163],{"_uid":164,"link":165,"component":56},"bbf6b9e2-609e-4a82-ab5d-5ad9d07bd1a1",{"type":15,"content":166},[167],{"type":18,"content":168},[169],{"text":170,"type":22,"marks":171},"All retirement guides",[172],{"type":31,"attrs":173},{"href":174,"uuid":175,"anchor":34,"target":35,"linktype":74},"/discover/retirement/","0580c990-ee0a-4287-ac8d-d2e4689a1051",[177,190,203,216],{"_uid":178,"link":179,"component":56},"28f1d44a-d98d-4b93-9a4f-3893950dbcc0",{"type":15,"content":180},[181],{"type":18,"content":182},[183],{"text":184,"type":22,"marks":185},"Retiring on $300K",[186],{"type":31,"attrs":187},{"href":188,"uuid":189,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-300k","73defa57-75a4-4cf8-8cf7-15ba93619e2c",{"_uid":191,"link":192,"component":56},"9872bd56-d9cb-4b13-88e5-a336f0246043",{"type":15,"content":193},[194],{"type":18,"content":195},[196],{"text":197,"type":22,"marks":198},"Retiring on $500K",[199],{"type":31,"attrs":200},{"href":201,"uuid":202,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-500k","33db366d-aae1-49e7-afdd-62751a0fbd10",{"_uid":204,"link":205,"component":56},"48b2cd52-8bf8-4fe3-9a91-835a353cacbb",{"type":15,"content":206},[207],{"type":18,"content":208},[209],{"text":210,"type":22,"marks":211},"Retiring on $800K",[212],{"type":31,"attrs":213},{"href":214,"uuid":215,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retiring-with-800k","42a16b7d-6141-4422-8909-87718b57d06d",{"_uid":217,"link":218,"component":56},"68aa3dbb-59d2-4dec-ab2c-8a74355de45d",{"type":15,"content":219},[220],{"type":18,"content":221},[222],{"text":223,"type":22,"marks":224},"Retiring on $1 million",[225],{"type":31,"attrs":226},{"href":227,"uuid":228,"anchor":34,"target":35,"linktype":74},"/discover/retirement/can-you-retire-on-1-million","4a022cdb-ad83-4b88-ab6a-87b8e39f482e",[230,243,256],{"_uid":231,"link":232,"component":56},"544b38e5-ba7a-4b9d-b8e0-86a11eae4381",{"type":15,"content":233},[234],{"type":18,"content":235},[236],{"text":237,"type":22,"marks":238},"Retirement calculator",[239],{"type":31,"attrs":240},{"href":241,"uuid":242,"anchor":34,"target":35,"linktype":74},"/discover/retirement/retirement-calculator","e750018f-e90c-4df6-b63a-97268dfdf93c",{"_uid":244,"link":245,"component":56},"20fc13a0-0418-4af1-a0c2-2c647dbbc39e",{"type":15,"content":246},[247],{"type":18,"content":248},[249],{"text":250,"type":22,"marks":251},"Roth IRA calculator",[252],{"type":31,"attrs":253},{"href":254,"uuid":255,"anchor":34,"target":35,"linktype":74},"/discover/retirement/roth-ira-calculator","58116e58-282b-41cd-8932-b47bebec7568",{"_uid":257,"link":258,"component":56},"5c17edab-55c5-4b48-bddd-7779f22984ec",{"type":15,"content":259},[260],{"type":18,"content":261},[262],{"text":263,"type":22,"marks":264},"What is a 401k",[265],{"type":31,"attrs":266},{"href":267,"uuid":268,"anchor":34,"target":35,"linktype":74},"/discover/investing/what-is-a-401k-and-how-does-it-work","342bd874-c9e1-426c-bba7-116d1f9665dc",{"CTA":270,"_uid":281,"title":282,"component":59,"overview_link":283,"main_section_links":297,"main_section_title":132,"additional_section_links":354,"additional_section_title":147},[271],{"_uid":272,"link":273,"component":56},"aada5723-1aa7-40fc-a2e8-a555f6d924cc",{"type":15,"content":274},[275],{"type":18,"content":276},[277],{"text":51,"type":22,"marks":278},[279],{"type":31,"attrs":280},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"495763d1-ee75-4112-9ef6-5765d8c6a6be","Investing",[284],{"_uid":285,"link":286,"component":56},"66d9a1fe-709f-46f9-9731-2f59ebccb2cc",{"type":15,"content":287},[288],{"type":18,"content":289},[290],{"text":291,"type":22,"marks":292},"All investing guides",[293],{"type":31,"attrs":294},{"href":295,"uuid":296,"anchor":34,"target":35,"linktype":74},"/discover/investing/","740d32ec-309a-43d6-902e-cb1e62bd0fe8",[298,312,326,340],{"_uid":299,"link":300,"component":56},"f2050b75-554a-4add-a9e6-8bfa544307d6",{"type":15,"content":301},[302],{"type":18,"attrs":303,"content":304},{"textAlign":34},[305],{"text":306,"type":22,"marks":307},"The best way to invest $20k",[308],{"type":31,"attrs":309},{"href":310,"uuid":311,"anchor":34,"target":35,"linktype":74},"/discover/investing/best-way-to-invest-20k","d39e5bf4-d7b4-426a-a6f2-b871031e724e",{"_uid":313,"link":314,"component":56},"2fc43030-f262-4a71-99c2-39167ce30cce",{"type":15,"content":315},[316],{"type":18,"attrs":317,"content":318},{"textAlign":34},[319],{"text":320,"type":22,"marks":321},"The best way to invest $50k",[322],{"type":31,"attrs":323},{"href":324,"uuid":325,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-50k","abac014e-4ec8-42ae-94a0-64cfdff686d5",{"_uid":327,"link":328,"component":56},"8df420ce-d8dd-4a7a-8947-50fa74ecf8e6",{"type":15,"content":329},[330],{"type":18,"attrs":331,"content":332},{"textAlign":34},[333],{"text":334,"type":22,"marks":335},"The best way to invest $100k",[336],{"type":31,"attrs":337},{"href":338,"uuid":339,"anchor":34,"target":35,"linktype":74},"/discover/investing/the-best-way-to-invest-100k","2c6b4fe9-770f-409a-93cd-791df4eb9318",{"_uid":341,"link":342,"component":56},"fed4141f-0a48-4752-9e11-7253956a4418",{"type":15,"content":343},[344],{"type":18,"attrs":345,"content":346},{"textAlign":34},[347],{"text":348,"type":22,"marks":349},"Investments that pay a monthly income",[350],{"type":31,"attrs":351},{"href":352,"uuid":353,"anchor":34,"target":35,"linktype":74},"/discover/investing/12-investments-that-pay-monthly-income","0898e500-1457-4990-be41-57a3c68d3e9f",[355],{"_uid":356,"link":357,"component":56},"ace14b44-4a28-432f-bf49-e7bd63d0bf4d",{"type":15,"content":358},[359],{"type":18,"content":360},[361],{"text":362,"type":22,"marks":363},"Compound interest calculator",[364],{"type":31,"attrs":365},{"href":366,"uuid":367,"anchor":34,"target":35,"linktype":74},"/discover/investing/compound-interest-calculator","18ece990-d9e2-4dad-8816-fdd320af3dc0",{"CTA":369,"_uid":380,"title":381,"component":59,"overview_link":382,"main_section_links":396,"main_section_title":132,"additional_section_links":439,"additional_section_title":147},[370],{"_uid":371,"link":372,"component":56},"be29d26a-051b-4ce8-984b-36035ef7a503",{"type":15,"content":373},[374],{"type":18,"content":375},[376],{"text":51,"type":22,"marks":377},[378],{"type":31,"attrs":379},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"b04c8a90-f17c-40ea-a4d5-554e8c69aa14","Banking",[383],{"_uid":384,"link":385,"component":56},"482cacd4-2995-4939-8c56-c9a74ea0236b",{"type":15,"content":386},[387],{"type":18,"content":388},[389],{"text":390,"type":22,"marks":391},"All banking guides",[392],{"type":31,"attrs":393},{"href":394,"uuid":395,"anchor":34,"target":35,"linktype":74},"/discover/banking/","d8de9283-4031-440b-be2f-01ac9349324e",[397,411,425],{"_uid":398,"link":399,"component":56},"0b07ede1-5220-4d9e-9f85-c474d743a260",{"type":15,"content":400},[401],{"type":18,"attrs":402,"content":403},{"textAlign":34},[404],{"text":405,"type":22,"marks":406},"What is private banking",[407],{"type":31,"attrs":408},{"href":409,"uuid":410,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-private-banking","b1c04c35-0a8a-4af5-ace1-672aa41f133d",{"_uid":412,"link":413,"component":56},"caa1ee0a-c417-4cfb-b3d3-025466ab1b98",{"type":15,"content":414},[415],{"type":18,"attrs":416,"content":417},{"textAlign":34},[418],{"text":419,"type":22,"marks":420},"US income breakdown",[421],{"type":31,"attrs":422},{"href":423,"uuid":424,"anchor":34,"target":35,"linktype":74},"/discover/banking/how-much-income-puts-you-in-the-top-1-5-or-10","ddda3782-1859-49a4-82ed-935303e2bec6",{"_uid":426,"link":427,"component":56},"6a0937f3-2014-431f-a77c-95e748072003",{"type":15,"content":428},[429],{"type":18,"attrs":430,"content":431},{"textAlign":34},[432],{"text":433,"type":22,"marks":434},"Cost of living in Florida",[435],{"type":31,"attrs":436},{"href":437,"uuid":438,"anchor":34,"target":35,"linktype":74},"/discover/banking/what-is-the-cost-of-living-in-florida","9c970b27-4644-43af-834f-eba5f1ae136a",[],{"CTA":441,"_uid":452,"title":453,"component":59,"overview_link":454,"main_section_links":468,"main_section_title":132,"additional_section_links":525,"additional_section_title":147},[442],{"_uid":443,"link":444,"component":56},"f2cea9b3-b01d-4bbf-b18b-52a0737eaf3c",{"type":15,"content":445},[446],{"type":18,"content":447},[448],{"text":51,"type":22,"marks":449},[450],{"type":31,"attrs":451},{"href":55,"uuid":34,"anchor":34,"target":35,"linktype":36},"a5e4b27e-1713-42d5-9597-6882a94968c0","Taxes",[455],{"_uid":456,"link":457,"component":56},"40d47d8f-3a14-4596-9d64-337daeb3fbf5",{"type":15,"content":458},[459],{"type":18,"content":460},[461],{"text":462,"type":22,"marks":463},"All tax guides",[464],{"type":31,"attrs":465},{"href":466,"uuid":467,"anchor":34,"target":35,"linktype":74},"/discover/taxes/","cff941f3-03a9-464a-b168-0d9b1eef9ce4",[469,483,497,511],{"_uid":470,"link":471,"component":56},"e366294b-be7d-47bb-b127-25b39aab3467",{"type":15,"content":472},[473],{"type":18,"attrs":474,"content":475},{"textAlign":34},[476],{"text":477,"type":22,"marks":478},"Capital gains tax for seniors",[479],{"type":31,"attrs":480},{"href":481,"uuid":482,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-exemption-for-seniors-what-does-it-mean-for-you","62ae1223-58e7-4fe8-9081-2a9d047cfb84",{"_uid":484,"link":485,"component":56},"336d1192-6b9d-4a98-8922-1877072f3003",{"type":15,"content":486},[487],{"type":18,"attrs":488,"content":489},{"textAlign":34},[490],{"text":491,"type":22,"marks":492},"Capital gains tax by state",[493],{"type":31,"attrs":494},{"href":495,"uuid":496,"anchor":34,"target":35,"linktype":74},"/discover/taxes/capital-gains-tax-by-state","94d6ce4a-1ba6-444f-a41d-4ae541b99b79",{"_uid":498,"link":499,"component":56},"7450de66-1ff3-447c-b191-1f75166a6046",{"type":15,"content":500},[501],{"type":18,"attrs":502,"content":503},{"textAlign":34},[504],{"text":505,"type":22,"marks":506},"Understanding capital gains tax",[507],{"type":31,"attrs":508},{"href":509,"uuid":510,"anchor":34,"target":35,"linktype":74},"/discover/retirement/how-much-is-capital-gains-tax","8442c69d-4c88-4d2e-8fa4-08275191bab0",{"_uid":512,"link":513,"component":56},"8050ded3-889f-43b0-92b3-30adad9ac076",{"type":15,"content":514},[515],{"type":18,"attrs":516,"content":517},{"textAlign":34},[518],{"text":519,"type":22,"marks":520},"Tax in Washington",[521],{"type":31,"attrs":522},{"href":523,"uuid":524,"anchor":34,"target":35,"linktype":74},"/discover/taxes/washington-tax-guide","2462451b-7f16-4364-8471-f78939478e7e",[526],{"_uid":527,"link":528,"component":56},"b11dcfe9-a823-4859-8965-d32bab7873e9",{"type":15,"content":529},[530],{"type":18,"content":531},[532],{"text":533,"type":22,"marks":534},"Capital Gains Tax Calculator",[535],{"type":31,"attrs":536},{"href":537,"uuid":34,"anchor":34,"target":35,"linktype":36},"https://www.unbiased.com/discover/taxes/capital-gains-tax-calculator",[539,544,546,548,550,554],{"_uid":540,"href":174,"text":541,"component":542,"openInNewWindow":543},"4654e725-33d3-4fa3-8917-b2a73f05752c"," Retirement","app-link",false,{"_uid":545,"href":295,"text":282,"component":542,"openInNewWindow":543},"3e1f2e86-310c-4ee1-be2b-c9100443d53f",{"_uid":547,"href":394,"text":381,"component":542,"openInNewWindow":543},"fa006314-3e85-43c3-9267-bb87f84a1ebc",{"_uid":549,"href":466,"text":453,"component":542,"openInNewWindow":543},"9d69eda3-6dcc-49fb-a519-f61cb97a40ff",{"_uid":551,"href":552,"text":553,"component":542,"openInNewWindow":543},"ecf272f5-571f-41aa-a069-75c81ec617e8","/discover/insurance/","Insurance",{"_uid":555,"href":556,"text":557,"component":542,"openInNewWindow":558},"0acdc588-18e3-4e41-872b-1d528d985164","/about-us","About us",true,"https://v2.unbiased.com/consumer/login","/pro",[562,575,589,603,617,630],{"_uid":563,"link":564,"component":56},"72cfe613-7b21-4cc0-acbf-66a38dab3eee",{"type":15,"content":565},[566],{"type":18,"content":567},[568],{"text":569,"type":22,"marks":570},"Pricing",[571],{"type":31,"attrs":572},{"href":573,"uuid":34,"anchor":34,"custom":574,"target":35,"linktype":36},"https://www.unbiased.com/pages/pricing",{},{"_uid":576,"link":577,"component":56},"cb14e1ca-f377-41ec-b053-b97ef2aeb42f",{"type":15,"content":578},[579],{"type":18,"content":580},[581],{"text":582,"type":22,"marks":583},"Business Growth",[584],{"type":31,"attrs":585},{"href":586,"uuid":587,"anchor":34,"custom":588,"target":35,"linktype":74},"/pro/discover/business-growth/","022b5ef6-975b-4f56-8d38-66f137e7901f",{},{"_uid":590,"link":591,"component":56},"6cdc93ad-5d74-4c39-9342-0ed49e309979",{"type":15,"content":592},[593],{"type":18,"content":594},[595],{"text":596,"type":22,"marks":597},"Trends & Insight",[598],{"type":31,"attrs":599},{"href":600,"uuid":601,"anchor":34,"custom":602,"target":35,"linktype":74},"/pro/discover/trends-insight/","4b364e23-68e6-4009-a852-83d5e327c796",{},{"_uid":604,"link":605,"component":56},"0404c041-e645-42fe-8932-be896a82902e",{"type":15,"content":606},[607],{"type":18,"content":608},[609],{"text":610,"type":22,"marks":611},"News",[612],{"type":31,"attrs":613},{"href":614,"uuid":615,"anchor":34,"custom":616,"target":35,"linktype":74},"/pro/discover/news/","829a2a75-d3fb-454c-a50c-c7f8212ea16b",{},{"_uid":618,"link":619,"component":56},"7f208f7d-d0f3-417c-8cc8-c135e72a8a74",{"type":15,"content":620},[621],{"type":18,"content":622},[623],{"text":624,"type":22,"marks":625},"Help",[626],{"type":31,"attrs":627},{"href":628,"uuid":34,"anchor":34,"custom":629,"target":35,"linktype":36},"https://www.unbiased.com/pages/pro/faqs",{},{"_uid":631,"link":632,"component":56},"f4ec7388-9b0f-42ef-96b0-38feb0f276e1",{"type":15,"content":633},[634],{"type":18,"content":635},[636],{"text":637,"type":22,"marks":638},"Login",[639],{"type":31,"attrs":640},{"href":641,"uuid":34,"anchor":34,"custom":642,"target":35,"linktype":36},"https://v2.unbiased.com/pro/login",{},[],"Are you an advisor?",[646,650,654,658,662],{"_uid":647,"href":648,"text":649,"component":542,"openInNewWindow":543},"5a4588d0-87e3-4ae5-963f-bd3ca35a1bf7","https://www.unbiased.com/faq","FAQ",{"_uid":651,"href":652,"text":653,"component":542,"openInNewWindow":543},"85a086a2-d420-43a6-a1e6-d8cfcc52a584","/terms-of-use","Terms of Use",{"_uid":655,"href":656,"text":657,"component":542,"openInNewWindow":543},"bd58e670-f5ff-4936-adbe-5aa73c990cdf","/privacy-policy","Privacy Policy",{"_uid":659,"href":660,"text":661,"component":542,"openInNewWindow":558},"eafa26a7-3b78-4f00-954e-f1ebc3115542","https://reports.adviserinfo.sec.gov/reports/ADV/323880/PDF/323880.pdf","Unbiased ADV",{"_uid":663,"href":664,"text":665,"component":542,"openInNewWindow":558},"2cbcf581-9d60-443b-9e63-9e95be09afad","https://reports.adviserinfo.sec.gov/crs/crs_323880.pdf","Unbiased CRS","https://www.unbiased.co.uk","Unbiased Inc. is a registered investment advisor with the US Securities and Exchange Commission (“SEC”). Registration as an investment advisor does not imply a certain level of skill or training.",[669,673,677,681,685],{"_uid":670,"href":671,"text":672,"component":542,"openInNewWindow":543},"2ca50944-e323-4559-9c46-b77eb4bce616","//www.instagram.com/unbiased.us/","Instagram",{"_uid":674,"href":675,"text":676,"component":542,"openInNewWindow":543},"278b2358-e4c6-491b-b011-425b4bd0b709","//www.youtube.com/@Unbiased","YouTube",{"_uid":678,"href":679,"text":680,"component":542,"openInNewWindow":543},"dccca61f-0426-4778-a54b-1944ab1ae71f","//twitter.com/Unbiased_us","Twitter",{"_uid":682,"href":683,"text":684,"component":542,"openInNewWindow":543},"6e6372d5-1f37-43fb-a849-8868877530c8","//www.facebook.com/unbiasedus","Facebook",{"_uid":686,"href":687,"text":688,"component":542,"openInNewWindow":558},"c3a97f2f-ee67-4516-9529-6aff38733af2","https://www.linkedin.com/showcase/unbiased.com/","LinkedIn","Go to UK site","It looks like you’re visiting from the UK. Would you like to visit our UK site?",[],"Stay on US site","You’re currently on our US site",[695],{"_uid":696,"heading":697,"cta_link":55,"cta_text":698,"component":699,"description":700,"pro_heading":701,"pro_cta_link":33,"pro_cta_text":702,"pro_description":703},"7404adca-dc5b-443e-a1b4-4c8bed2673b3","Financial advice","Match with an advisor","sidebar_cta","We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.","Access high-quality leads in minutes with UnbiasedPro","Get perfect clients now.","If you're looking for the perfect clients we'll deliver them straight to your inbox and give you the tools to manage them throughout the sales process.",[705],{"_uid":706,"title":707,"CTAText":708,"subtitle":709,"component":710,"errorTitle":711,"description":712,"successTitle":713,"errorSubtitle":714,"successSubtitle":715,"consentCheckboxLabelText":716,"errorMesageFirstNameError":717,"consentCheckboxLabelLinkURL":656,"consentCheckboxLabelLinkText":718,"errorMessageRequiredFieldEmail":719,"errorMessageIncorrectEmailFormat":720,"errorMessageRequiredFieldConsent":721,"errorMessageRequiredFieldInterest":722,"errorMessageRequiredFieldFirstName":723},"8ca4fd8f-da99-489f-aa1b-fcfabdd8b7e3","Get the latest news and tips","Sign up for email updates","Sign up for news that may impact your finances","sidebar-email-signup","Sorry, there was a technical problem","Receive the latest news, tips and guides to help you manage your finances","Thanks for signing up!","Please try again later, or email contact@unbiased.com","You should receive an email confirmation shortly.","I consent to Unbiased storing my data in accordance with their","Too many characters","privacy policy","Your email address is required","Your email address contains errors","Your consent is required","Your interest is required","Your first name is required","config",-60,[],0,"c7c18fda-2d94-4a2f-9d60-e1fee25d980a","2022-11-21T10:48:58.546Z","default",[],{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":734},256,"\u003Cpath fill=\"currentColor\" d=\"M224 128a8 8 0 0 1-8 8H40a8 8 0 0 1 0-16h176a8 8 0 0 1 8 8M40 72h176a8 8 0 0 0 0-16H40a8 8 0 0 0 0 16m176 112H40a8 8 0 0 0 0 16h176a8 8 0 0 0 0-16\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":736},"\u003Cpath fill=\"currentColor\" d=\"M128 80a48 48 0 1 0 48 48a48.05 48.05 0 0 0-48-48m0 80a32 32 0 1 1 32-32a32 32 0 0 1-32 32m48-136H80a56.06 56.06 0 0 0-56 56v96a56.06 56.06 0 0 0 56 56h96a56.06 56.06 0 0 0 56-56V80a56.06 56.06 0 0 0-56-56m40 152a40 40 0 0 1-40 40H80a40 40 0 0 1-40-40V80a40 40 0 0 1 40-40h96a40 40 0 0 1 40 40ZM192 76a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":738},"\u003Cpath fill=\"currentColor\" d=\"m164.44 121.34l-48-32A8 8 0 0 0 104 96v64a8 8 0 0 0 12.44 6.66l48-32a8 8 0 0 0 0-13.32M120 145.05V111l25.58 17Zm114.33-75.53a24 24 0 0 0-14.49-16.4C185.56 39.88 131 40 128 40s-57.56-.12-91.84 13.12a24 24 0 0 0-14.49 16.4C19.08 79.5 16 97.74 16 128s3.08 48.5 5.67 58.48a24 24 0 0 0 14.49 16.41C69 215.56 120.4 216 127.34 216h1.32c6.94 0 58.37-.44 91.18-13.11a24 24 0 0 0 14.49-16.41c2.59-10 5.67-28.22 5.67-58.48s-3.08-48.5-5.67-58.48m-15.49 113a8 8 0 0 1-4.77 5.49c-31.65 12.22-85.48 12-86 12H128c-.54 0-54.33.2-86-12a8 8 0 0 1-4.77-5.49C34.8 173.39 32 156.57 32 128s2.8-45.39 5.16-54.47A8 8 0 0 1 41.93 68c30.52-11.79 81.66-12 85.85-12h.27c.54 0 54.38-.18 86 12a8 8 0 0 1 4.77 5.49C221.2 82.61 224 99.43 224 128s-2.8 45.39-5.16 54.47Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":740},"\u003Cpath fill=\"currentColor\" d=\"m214.75 211.71l-62.6-98.38l61.77-67.95a8 8 0 0 0-11.84-10.76l-58.84 64.72l-40.49-63.63A8 8 0 0 0 96 32H48a8 8 0 0 0-6.75 12.3l62.6 98.37l-61.77 68a8 8 0 1 0 11.84 10.76l58.84-64.72l40.49 63.63A8 8 0 0 0 160 224h48a8 8 0 0 0 6.75-12.29M164.39 208L62.57 48h29l101.86 160Z\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":742},"\u003Cpath fill=\"currentColor\" d=\"M128 24a104 104 0 1 0 104 104A104.11 104.11 0 0 0 128 24m8 191.63V152h24a8 8 0 0 0 0-16h-24v-24a16 16 0 0 1 16-16h16a8 8 0 0 0 0-16h-16a32 32 0 0 0-32 32v24H96a8 8 0 0 0 0 16h24v63.63a88 88 0 1 1 16 0\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":744},"\u003Cpath fill=\"currentColor\" d=\"M216 24H40a16 16 0 0 0-16 16v176a16 16 0 0 0 16 16h176a16 16 0 0 0 16-16V40a16 16 0 0 0-16-16m0 192H40V40h176zM96 112v64a8 8 0 0 1-16 0v-64a8 8 0 0 1 16 0m88 28v36a8 8 0 0 1-16 0v-36a20 20 0 0 0-40 0v36a8 8 0 0 1-16 0v-64a8 8 0 0 1 15.79-1.78A36 36 0 0 1 184 140m-84-56a12 12 0 1 1-12-12a12 12 0 0 1 12 12\"/>",{"name":746,"created_at":747,"published_at":748,"updated_at":749,"id":750,"uuid":751,"content":752,"slug":1628,"full_slug":1629,"sort_by_date":34,"position":1630,"tag_list":1631,"is_startpage":543,"parent_id":1632,"meta_data":34,"group_id":1633,"first_published_at":1634,"release_id":34,"lang":730,"path":34,"alternates":1635,"default_full_slug":34,"translated_slugs":34},"Is AI killing SEO? What RIA firms need to know to stay ahead ","2025-07-14T13:50:29.367Z","2025-07-14T14:10:19.281Z","2025-07-14T14:10:19.306Z",68859614718087,"0ba2918c-362a-416a-8383-4cc810c1a05e",{"_uid":753,"body":754,"hero":1560,"author":1589,"sidebar":1614,"hide_cta":543,"metatags":1619,"component":1623,"bottom_banner":1624,"fullWidthMode":543,"subcategories":1625,"hideEmbeddedMF":543,"hide_pro_banner":543,"intro_paragraph":1626,"intro_subheading":12,"table_of_contents":558,"outgrow_calculator":1627,"hide_email_signup_widget":543,"show_compound_calculator":543,"show_roth_ira_calculator":543,"show_footer_sticky_banner":543,"show_retirement_calculator":543,"show_capital_gains_calculator":543},"fc9fc088-12d2-40fb-bc30-f3859e0894bd",[755,804],{"_uid":756,"body":757,"image":798,"title":801,"cta_link":12,"cta_text":12,"component":802,"background":803,"description":12,"cta_description":12},"7c1a2116-29ab-4814-9acd-283f2a97f5c2",[758],{"_uid":759,"data":760,"component":797},"ce8cc742-a865-4394-be06-8529dfab7996",{"type":15,"content":761},[762,775,786],{"type":763,"content":764},"bullet_list",[765],{"type":766,"content":767},"list_item",[768],{"type":18,"content":769},[770],{"text":771,"type":22,"marks":772},"SEO is not dead, but it is evolving.  ",[773],{"type":129,"attrs":774},{"color":12},{"type":763,"content":776},[777],{"type":766,"content":778},[779],{"type":18,"content":780},[781],{"text":782,"type":22,"marks":783},"With AI-generated answers, zero-click search results, and declining organic visibility, SEO is no longer the reliable growth engine it once was. ",[784],{"type":129,"attrs":785},{"color":12},{"type":763,"content":787},[788],{"type":766,"content":789},[790],{"type":18,"content":791},[792],{"text":793,"type":22,"marks":794},"While SEO is not dead, to thrive in the new world of AI, RIA firms need to adapt their strategies, including more diversification and optimization for AI.  ",[795],{"type":129,"attrs":796},{"color":12},"company-summary-rich-text",{"id":34,"alt":34,"name":12,"focus":34,"title":34,"source":34,"filename":12,"copyright":34,"fieldtype":799,"meta_data":800},"asset",{},"Key takeaways","company-summary-box","white",{"_uid":805,"data":806,"component":1559},"0d383dfe-962d-4874-a574-6e39cd43859b",{"type":15,"content":807},[808,826,833,840,847,870,876,883,897,904,920,927,934,948,955,980,1005,1016,1023,1030,1044,1051,1058,1070,1077,1088,1099,1110,1121,1128,1140,1147,1154,1165,1176,1187,1194,1206,1213,1224,1235,1246,1266,1278,1285,1292,1312,1319,1331,1338,1345,1356,1367,1378,1392,1399,1406,1417,1428,1439,1450,1457,1464,1477,1484,1491,1498,1509,1520,1531,1538],{"type":809,"attrs":810,"content":812},"heading",{"level":811},2,[813,819],{"text":814,"type":22,"marks":815},"The rise of AI and the fall of traditional SEO",[816,817],{"type":38},{"type":129,"attrs":818},{"color":12},{"text":820,"type":22,"marks":821}," ",[822,823],{"type":38},{"type":129,"attrs":824},{"color":825},"#000000",{"type":18,"content":827},[828],{"text":829,"type":22,"marks":830},"Artificial intelligence (AI) is transforming how people search, find, and consume information.  ",[831],{"type":129,"attrs":832},{"color":12},{"type":18,"content":834},[835],{"text":836,"type":22,"marks":837},"Google and Bing have introduced AI overviews, summaries that pull information from multiple sources and display it directly in search results. These overviews take up 42% of the screen on desktop and 48% on mobile, reducing the need for users to click through to websites. ",[838],{"type":129,"attrs":839},{"color":12},{"type":18,"content":841},[842],{"text":843,"type":22,"marks":844},"The result? Fewer clicks, lower visibility, and rising cost-per-acquisition (CPA) for firms relying on search engine optimization (SEO).  ",[845],{"type":129,"attrs":846},{"color":12},{"type":18,"content":848},[849,854,865],{"text":850,"type":22,"marks":851},"According to ",[852],{"type":129,"attrs":853},{"color":12},{"text":855,"type":22,"marks":856},"Ahrefs",[857,861,863],{"type":31,"attrs":858},{"href":859,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://ahrefs.com/blog/ai-traffic-study/","_blank",{"type":129,"attrs":862},{"color":12},{"type":864},"underline",{"text":866,"type":22,"marks":867},", 63% of websites now receive traffic from AI sources, with ChatGPT accounting for half of that. At Unbiased, traffic from AI sources grew by 920% between February 2024 and February 2025. ",[868],{"type":129,"attrs":869},{"color":12},{"type":18,"content":871},[872],{"text":782,"type":22,"marks":873},[874],{"type":129,"attrs":875},{"color":12},{"type":18,"content":877},[878],{"text":879,"type":22,"marks":880},"Here’s what RIA firms need to know to stay competitive in the AI era. ",[881],{"type":129,"attrs":882},{"color":12},{"type":809,"attrs":884,"content":885},{"level":811},[886,892],{"text":887,"type":22,"marks":888},"AI-generated content: How should it be used?",[889,890],{"type":38},{"type":129,"attrs":891},{"color":12},{"text":820,"type":22,"marks":893},[894,895],{"type":38},{"type":129,"attrs":896},{"color":825},{"type":18,"content":898},[899],{"text":900,"type":22,"marks":901},"AI tools make it easier than ever to produce content at scale. But there’s a catch. ",[902],{"type":129,"attrs":903},{"color":12},{"type":18,"content":905},[906,915],{"text":907,"type":22,"marks":908},"Amazon Web Services",[909,912,914],{"type":31,"attrs":910},{"href":911,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://arxiv.org/pdf/2401.05749",{"type":129,"attrs":913},{"color":12},{"type":864},{"text":916,"type":22,"marks":917}," (AWS) estimates that 57% of all online content is now AI-generated or AI-translated. While this can boost efficiency, it also risks lowering content quality, and search engines are taking notice. ",[918],{"type":129,"attrs":919},{"color":12},{"type":18,"content":921},[922],{"text":923,"type":22,"marks":924},"To rank well, content must be original, valuable, and written with expertise.  ",[925],{"type":129,"attrs":926},{"color":12},{"type":18,"content":928},[929],{"text":930,"type":22,"marks":931},"Overusing AI-generated content can lead to declining rankings and reduced visibility, especially as search engines crack down on low-quality material. ",[932],{"type":129,"attrs":933},{"color":12},{"type":809,"attrs":935,"content":936},{"level":811},[937,943],{"text":938,"type":22,"marks":939},"Is SEO dead?",[940,941],{"type":38},{"type":129,"attrs":942},{"color":12},{"text":820,"type":22,"marks":944},[945,946],{"type":38},{"type":129,"attrs":947},{"color":825},{"type":18,"content":949},[950],{"text":951,"type":22,"marks":952},"Despite the challenges, SEO is far from dead: ",[953],{"type":129,"attrs":954},{"color":12},{"type":763,"content":956},[957],{"type":766,"content":958},[959],{"type":18,"content":960},[961,966,975],{"text":962,"type":22,"marks":963},"Google still handles 22 billion searches daily, according to ",[964],{"type":129,"attrs":965},{"color":12},{"text":967,"type":22,"marks":968},"HubSpot",[969,972,974],{"type":31,"attrs":970},{"href":971,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://blog.hubspot.com/marketing/google-search-statistics?__hstc=240018588.3dd8bb8423a43a8cbf617989e5091788.1739878430894.1739878430894.1739878430894.1&__hssc=240018588.1.1739878430894&__hsfp=1177140771#how-many-google-searches-per-day",{"type":129,"attrs":973},{"color":12},{"type":864},{"text":976,"type":22,"marks":977},".  ",[978],{"type":129,"attrs":979},{"color":12},{"type":763,"content":981},[982],{"type":766,"content":983},[984],{"type":18,"content":985},[986,991,1000],{"text":987,"type":22,"marks":988},"27% of finance industry traffic comes from organic search, according to ",[989],{"type":129,"attrs":990},{"color":12},{"text":992,"type":22,"marks":993},"Conductor",[994,997,999],{"type":31,"attrs":995},{"href":996,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://www.conductor.com/academy/organic-website-traffic-industry-benchmarks/#organic-search-traffic-benchmarks-by-industry",{"type":129,"attrs":998},{"color":12},{"type":864},{"text":1001,"type":22,"marks":1002},". ",[1003],{"type":129,"attrs":1004},{"color":12},{"type":763,"content":1006},[1007],{"type":766,"content":1008},[1009],{"type":18,"content":1010},[1011],{"text":1012,"type":22,"marks":1013},"42% of US consumers start their online shopping journey with a search engine, according to Jungle Scout. ",[1014],{"type":129,"attrs":1015},{"color":12},{"type":18,"content":1017},[1018],{"text":1019,"type":22,"marks":1020},"SEO remains a vital channel for driving leads and revenue. But it’s no longer enough to rely on old tactics.  ",[1021],{"type":129,"attrs":1022},{"color":12},{"type":18,"content":1024},[1025],{"text":1026,"type":22,"marks":1027},"To stay competitive, RIA firms must evolve their SEO strategies to align with the new AI-driven landscape. ",[1028],{"type":129,"attrs":1029},{"color":12},{"type":809,"attrs":1031,"content":1032},{"level":811},[1033,1039],{"text":1034,"type":22,"marks":1035},"How to future-proof your SEO strategy",[1036,1037],{"type":38},{"type":129,"attrs":1038},{"color":12},{"text":820,"type":22,"marks":1040},[1041,1042],{"type":38},{"type":129,"attrs":1043},{"color":825},{"type":18,"content":1045},[1046],{"text":1047,"type":22,"marks":1048},"To thrive in the new SEO work, RIA firms need to adapt.  ",[1049],{"type":129,"attrs":1050},{"color":12},{"type":18,"content":1052},[1053],{"text":1054,"type":22,"marks":1055},"Here are five ways to future-proof your SEO strategy: ",[1056],{"type":129,"attrs":1057},{"color":12},{"type":18,"content":1059},[1060,1066],{"text":1061,"type":22,"marks":1062},"1. Diversify your content",[1063,1064],{"type":38},{"type":129,"attrs":1065},{"color":12},{"text":820,"type":22,"marks":1067},[1068],{"type":129,"attrs":1069},{"color":12},{"type":18,"content":1071},[1072],{"text":1073,"type":22,"marks":1074},"Don’t rely solely on blog posts. Expand your content mix to include: ",[1075],{"type":129,"attrs":1076},{"color":12},{"type":763,"content":1078},[1079],{"type":766,"content":1080},[1081],{"type":18,"content":1082},[1083],{"text":1084,"type":22,"marks":1085},"Interactive tools ",[1086],{"type":129,"attrs":1087},{"color":12},{"type":763,"content":1089},[1090],{"type":766,"content":1091},[1092],{"type":18,"content":1093},[1094],{"text":1095,"type":22,"marks":1096},"Whitepapers ",[1097],{"type":129,"attrs":1098},{"color":12},{"type":763,"content":1100},[1101],{"type":766,"content":1102},[1103],{"type":18,"content":1104},[1105],{"text":1106,"type":22,"marks":1107},"Videos ",[1108],{"type":129,"attrs":1109},{"color":12},{"type":763,"content":1111},[1112],{"type":766,"content":1113},[1114],{"type":18,"content":1115},[1116],{"text":1117,"type":22,"marks":1118},"Infographics ",[1119],{"type":129,"attrs":1120},{"color":12},{"type":18,"content":1122},[1123],{"text":1124,"type":22,"marks":1125},"This not only improves engagement but also protects your visibility. If search algorithms change again in the future, you’re prepared.  ",[1126],{"type":129,"attrs":1127},{"color":12},{"type":18,"content":1129},[1130,1136],{"text":1131,"type":22,"marks":1132},"2. Focus on EEAT",[1133,1134],{"type":38},{"type":129,"attrs":1135},{"color":12},{"text":820,"type":22,"marks":1137},[1138],{"type":129,"attrs":1139},{"color":12},{"type":18,"content":1141},[1142],{"text":1143,"type":22,"marks":1144},"Google uses the EEAT framework, experience, expertise, authoritativeness, and trustworthiness, to evaluate content quality. ",[1145],{"type":129,"attrs":1146},{"color":12},{"type":18,"content":1148},[1149],{"text":1150,"type":22,"marks":1151},"To meet these standards: ",[1152],{"type":129,"attrs":1153},{"color":12},{"type":763,"content":1155},[1156],{"type":766,"content":1157},[1158],{"type":18,"content":1159},[1160],{"text":1161,"type":22,"marks":1162},"Showcase your credentials ",[1163],{"type":129,"attrs":1164},{"color":12},{"type":763,"content":1166},[1167],{"type":766,"content":1168},[1169],{"type":18,"content":1170},[1171],{"text":1172,"type":22,"marks":1173},"Write with authority ",[1174],{"type":129,"attrs":1175},{"color":12},{"type":763,"content":1177},[1178],{"type":766,"content":1179},[1180],{"type":18,"content":1181},[1182],{"text":1183,"type":22,"marks":1184},"Prioritise accuracy and relevance ",[1185],{"type":129,"attrs":1186},{"color":12},{"type":18,"content":1188},[1189],{"text":1190,"type":22,"marks":1191},"At Unbiased, implementing the experience, expertise, authoritativeness, and trustworthiness (EEAT) framework has led to up to a 68% increase in sessions and a 50% rise in conversions for some articles. ",[1192],{"type":129,"attrs":1193},{"color":12},{"type":18,"content":1195},[1196,1202],{"text":1197,"type":22,"marks":1198},"3. Optimise for AI overviews",[1199,1200],{"type":38},{"type":129,"attrs":1201},{"color":12},{"text":820,"type":22,"marks":1203},[1204],{"type":129,"attrs":1205},{"color":12},{"type":18,"content":1207},[1208],{"text":1209,"type":22,"marks":1210},"AI overviews are here to stay, so you need to know how to ensure you appear in them. It’s best to: ",[1211],{"type":129,"attrs":1212},{"color":12},{"type":763,"content":1214},[1215],{"type":766,"content":1216},[1217],{"type":18,"content":1218},[1219],{"text":1220,"type":22,"marks":1221},"Aim for the top 12 organic positions ",[1222],{"type":129,"attrs":1223},{"color":12},{"type":763,"content":1225},[1226],{"type":766,"content":1227},[1228],{"type":18,"content":1229},[1230],{"text":1231,"type":22,"marks":1232},"Use clear, concise answers in your content ",[1233],{"type":129,"attrs":1234},{"color":12},{"type":763,"content":1236},[1237],{"type":766,"content":1238},[1239],{"type":18,"content":1240},[1241],{"text":1242,"type":22,"marks":1243},"Structure your pages with headings and FAQs ",[1244],{"type":129,"attrs":1245},{"color":12},{"type":18,"content":1247},[1248,1252,1261],{"text":850,"type":22,"marks":1249},[1250],{"type":129,"attrs":1251},{"color":12},{"text":1253,"type":22,"marks":1254},"Botify and DemandSphere",[1255,1258,1260],{"type":31,"attrs":1256},{"href":1257,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://lp.botify.com/hubfs/White%20paper/2024/Botify%20x%20DemandSphere%20-%20AI%20Overviews%20Report.pdf",{"type":129,"attrs":1259},{"color":12},{"type":864},{"text":1262,"type":22,"marks":1263},", 75% of websites cited in AI overviews come from the top 12 organic results. ",[1264],{"type":129,"attrs":1265},{"color":12},{"type":18,"content":1267},[1268,1274],{"text":1269,"type":22,"marks":1270},"4. Prioritise commercial content",[1271,1272],{"type":38},{"type":129,"attrs":1273},{"color":12},{"text":820,"type":22,"marks":1275},[1276],{"type":129,"attrs":1277},{"color":12},{"type":18,"content":1279},[1280],{"text":1281,"type":22,"marks":1282},"Not all traffic is equal.  ",[1283],{"type":129,"attrs":1284},{"color":12},{"type":18,"content":1286},[1287],{"text":1288,"type":22,"marks":1289},"Focus on pages that drive revenue, such as landing pages and service descriptions. ",[1290],{"type":129,"attrs":1291},{"color":12},{"type":18,"content":1293},[1294,1298,1307],{"text":850,"type":22,"marks":1295},[1296],{"type":129,"attrs":1297},{"color":12},{"text":1299,"type":22,"marks":1300},"Brandastic",[1301,1304,1306],{"type":31,"attrs":1302},{"href":1303,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://brandastic.com/blog/google-ai-overviews-and-its-impact-on-seo/",{"type":129,"attrs":1305},{"color":12},{"type":864},{"text":1308,"type":22,"marks":1309},", AI overviews appear in 59% of informational queries but only 19% of commercial ones.  ",[1310],{"type":129,"attrs":1311},{"color":12},{"type":18,"content":1313},[1314],{"text":1315,"type":22,"marks":1316},"This means commercial content is less likely to be displaced by AI summaries. ",[1317],{"type":129,"attrs":1318},{"color":12},{"type":18,"content":1320},[1321,1327],{"text":1322,"type":22,"marks":1323},"5. Use a lead generation platform",[1324,1325],{"type":38},{"type":129,"attrs":1326},{"color":12},{"text":820,"type":22,"marks":1328},[1329],{"type":129,"attrs":1330},{"color":12},{"type":18,"content":1332},[1333],{"text":1334,"type":22,"marks":1335},"With SEO becoming less predictable, a lead generation platform offers stability. ",[1336],{"type":129,"attrs":1337},{"color":12},{"type":18,"content":1339},[1340],{"text":1341,"type":22,"marks":1342},"They can deliver high-intent leads at a fixed cost, helping you: ",[1343],{"type":129,"attrs":1344},{"color":12},{"type":763,"content":1346},[1347],{"type":766,"content":1348},[1349],{"type":18,"content":1350},[1351],{"text":1352,"type":22,"marks":1353},"Maintain consistent growth ",[1354],{"type":129,"attrs":1355},{"color":12},{"type":763,"content":1357},[1358],{"type":766,"content":1359},[1360],{"type":18,"content":1361},[1362],{"text":1363,"type":22,"marks":1364},"Reduce reliance on volatile channels ",[1365],{"type":129,"attrs":1366},{"color":12},{"type":763,"content":1368},[1369],{"type":766,"content":1370},[1371],{"type":18,"content":1372},[1373],{"text":1374,"type":22,"marks":1375},"Focus on converting, not just attracting, leads ",[1376],{"type":129,"attrs":1377},{"color":12},{"type":809,"attrs":1379,"content":1380},{"level":811},[1381,1387],{"text":1382,"type":22,"marks":1383},"What does SEO in an AI world mean for your firm?",[1384,1385],{"type":38},{"type":129,"attrs":1386},{"color":12},{"text":820,"type":22,"marks":1388},[1389,1390],{"type":38},{"type":129,"attrs":1391},{"color":825},{"type":18,"content":1393},[1394],{"text":1395,"type":22,"marks":1396},"AI is reshaping the digital landscape. ",[1397],{"type":129,"attrs":1398},{"color":12},{"type":18,"content":1400},[1401],{"text":1402,"type":22,"marks":1403},"To succeed in this new era, RIA firms must: ",[1404],{"type":129,"attrs":1405},{"color":12},{"type":763,"content":1407},[1408],{"type":766,"content":1409},[1410],{"type":18,"content":1411},[1412],{"text":1413,"type":22,"marks":1414},"Embrace change ",[1415],{"type":129,"attrs":1416},{"color":12},{"type":763,"content":1418},[1419],{"type":766,"content":1420},[1421],{"type":18,"content":1422},[1423],{"text":1424,"type":22,"marks":1425},"Invest in high-quality, expert-driven content ",[1426],{"type":129,"attrs":1427},{"color":12},{"type":763,"content":1429},[1430],{"type":766,"content":1431},[1432],{"type":18,"content":1433},[1434],{"text":1435,"type":22,"marks":1436},"Diversify their digital presence ",[1437],{"type":129,"attrs":1438},{"color":12},{"type":763,"content":1440},[1441],{"type":766,"content":1442},[1443],{"type":18,"content":1444},[1445],{"text":1446,"type":22,"marks":1447},"Optimize for AI-driven search experiences ",[1448],{"type":129,"attrs":1449},{"color":12},{"type":18,"content":1451},[1452],{"text":1453,"type":22,"marks":1454},"As Andy Jones, senior SEO manager at Unbiased, puts it: ",[1455],{"type":129,"attrs":1456},{"color":12},{"type":18,"content":1458},[1459],{"text":1460,"type":22,"marks":1461},"“While AI is transforming the search landscape, SEO remains a powerful tool. The key to success in 2025 is adaptability. Firms that focus on high-quality, expert-driven content, diversify their digital presence, and optimize for AI-driven search experiences will not only survive but thrive in this evolving era.” ",[1462],{"type":129,"attrs":1463},{"color":12},{"type":809,"attrs":1465,"content":1466},{"level":811},[1467,1473],{"text":1468,"type":22,"marks":1469},"How Unbiased can help",[1470,1471],{"type":38},{"type":129,"attrs":1472},{"color":12},{"text":820,"type":22,"marks":1474},[1475],{"type":129,"attrs":1476},{"color":12},{"type":18,"content":1478},[1479],{"text":1480,"type":22,"marks":1481},"Unbiased is a financial advisory platform that connects people with qualified financial professionals. ",[1482],{"type":129,"attrs":1483},{"color":12},{"type":18,"content":1485},[1486],{"text":1487,"type":22,"marks":1488},"For RIA firms, we deliver verified, high-intent leads straight to your inbox, giving you the tools to convert and grow your business. ",[1489],{"type":129,"attrs":1490},{"color":12},{"type":18,"content":1492},[1493],{"text":1494,"type":22,"marks":1495},"Our scalable platform helps you: ",[1496],{"type":129,"attrs":1497},{"color":12},{"type":763,"content":1499},[1500],{"type":766,"content":1501},[1502],{"type":18,"content":1503},[1504],{"text":1505,"type":22,"marks":1506},"Reduce acquisition costs ",[1507],{"type":129,"attrs":1508},{"color":12},{"type":763,"content":1510},[1511],{"type":766,"content":1512},[1513],{"type":18,"content":1514},[1515],{"text":1516,"type":22,"marks":1517},"Improve lead quality ",[1518],{"type":129,"attrs":1519},{"color":12},{"type":763,"content":1521},[1522],{"type":766,"content":1523},[1524],{"type":18,"content":1525},[1526],{"text":1527,"type":22,"marks":1528},"Focus on what matters, providing expert advice ",[1529],{"type":129,"attrs":1530},{"color":12},{"type":18,"content":1532},[1533],{"text":1534,"type":22,"marks":1535},"Book a free demo to learn how we can help you scale your business in a repeatable and effective way.   ",[1536],{"type":129,"attrs":1537},{"color":12},{"type":18,"content":1539},[1540,1550,1555],{"text":1541,"type":22,"marks":1542},"Contact us today",[1543,1546,1547,1549],{"type":31,"attrs":1544},{"href":1545,"uuid":34,"anchor":34,"target":860,"linktype":36},"https://5ht59.share.hsforms.com/2EuO4Bf16RUSe9XvC1Att4w",{"type":38},{"type":129,"attrs":1548},{"color":12},{"type":864},{"text":1551,"type":22,"marks":1552}," ",[1553],{"type":129,"attrs":1554},{"color":12},{"text":820,"type":22,"marks":1556},[1557],{"type":129,"attrs":1558},{"color":825},"article-rich-text",[1561],{"_uid":1562,"image":1563,"title":1567,"subtitle":12,"component":1588,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1564,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1565,"copyright":12,"fieldtype":799,"meta_data":1566,"is_external_url":543},68864455976513,"https://a.storyblok.com/f/185166/1200x800/99c67f6693/ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead.png",{},{"type":15,"content":1568},[1569],{"type":18,"content":1570},[1571,1579,1584],{"text":1572,"type":22,"marks":1573},"Is AI killing SEO?",[1574,1577],{"type":25,"attrs":1575},{"class":1576},"primary-gradient",{"type":129,"attrs":1578},{"color":12},{"text":1580,"type":22,"marks":1581}," What RIA firms need to know to stay ahead",[1582],{"type":129,"attrs":1583},{"color":12},{"text":820,"type":22,"marks":1585},[1586],{"type":129,"attrs":1587},{"color":825},"app-hero",{"name":1590,"created_at":1591,"published_at":1592,"updated_at":1593,"id":1594,"uuid":1595,"content":1596,"slug":1606,"full_slug":1607,"sort_by_date":34,"position":1608,"tag_list":1609,"is_startpage":543,"parent_id":1610,"meta_data":34,"group_id":1611,"first_published_at":1612,"release_id":34,"lang":730,"path":34,"alternates":1613,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1597,"_uid":1598,"name":1590,"image":1599,"component":1602,"education":1603,"expertise":1604,"description":1605},"Senior Content Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":1600,"alt":12,"name":12,"focus":12,"title":12,"filename":1601,"copyright":12,"fieldtype":799,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","article-author","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",-10,[],224651374,"024abff2-15a6-4099-8ba2-25c01abe42e8","2023-04-03T07:50:42.397Z",[],[1615],{"_uid":1616,"body":1617,"title":12,"component":1618},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[],"app-links-list",{"_uid":1620,"title":746,"plugin":1621,"og_image":12,"og_title":12,"description":1622,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"91b52988-050b-4ddc-9506-41f9f03e5e6d","seo_metatags","Explore the changing landscape of SEO in the Al era and how you can navigate uncertainty to keep growing your business.","app-article",[],[],"Explore the changing landscape of SEO in the Al era and how you can navigate uncertainty to keep growing your business. ",[],"is-ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead","pro/discover/business-growth/is-ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead",-820,[],247713442,"23950fc7-5df4-4927-8b09-c21cbc037d8d","2025-07-14T13:53:16.929Z",[],{"left":727,"top":727,"width":1637,"height":1637,"rotate":727,"vFlip":543,"hFlip":543,"body":1638},24,"\u003Cpath fill=\"currentColor\" d=\"M3.71 16.29a1 1 0 0 0-.33-.21a1 1 0 0 0-.76 0a1 1 0 0 0-.33.21a1 1 0 0 0-.21.33a1 1 0 0 0 .21 1.09a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1 1 0 0 0 .21-1.09a1 1 0 0 0-.21-.33M7 8h14a1 1 0 0 0 0-2H7a1 1 0 0 0 0 2m-3.29 3.29a1 1 0 0 0-1.09-.21a1.2 1.2 0 0 0-.33.21a1 1 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a.94.94 0 0 0 .76 0a1.2 1.2 0 0 0 .33-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1 1 0 0 0-.21-.33M21 11H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2M3.71 6.29a1 1 0 0 0-.33-.21a1 1 0 0 0-1.09.21a1.2 1.2 0 0 0-.21.33a.94.94 0 0 0 0 .76a1.2 1.2 0 0 0 .21.33a1.2 1.2 0 0 0 .33.21a1 1 0 0 0 1.09-.21a1.2 1.2 0 0 0 .21-.33a.94.94 0 0 0 0-.76a1.2 1.2 0 0 0-.21-.33M21 16H7a1 1 0 0 0 0 2h14a1 1 0 0 0 0-2\"/>",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1640},"\u003Cpath fill=\"currentColor\" d=\"m216.49 104.49l-80 80a12 12 0 0 1-17 0l-80-80a12 12 0 0 1 17-17L128 159l71.51-71.52a12 12 0 0 1 17 17Z\"/>",[1642,1645,1646],{"title":1643,"exact":558,"href":1644},"Home","https://www.unbiased.com",{"title":582,"exact":558,"to":586,"disabled":543},{"title":746,"exact":558,"to":1647,"disabled":558},"/pro/discover/business-growth/is-ai-killing-seo-what-ria-firms-need-to-know-to-stay-ahead",{"left":727,"top":727,"width":733,"height":733,"rotate":727,"vFlip":543,"hFlip":543,"body":1649},"\u003Cpath fill=\"currentColor\" d=\"m181.66 133.66l-80 80a8 8 0 0 1-11.32-11.32L164.69 128L90.34 53.66a8 8 0 0 1 11.32-11.32l80 80a8 8 0 0 1 0 11.32\"/>",1776157680244]