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They behave differently, convert differently, and demand a new approach.  ",[827],{"type":129,"attrs":828},{"color":12},{"type":830,"attrs":831,"content":833},"heading",{"level":832},2,[834,840],{"text":835,"type":22,"marks":836},"What makes digital leads different?",[837,838],{"type":38},{"type":129,"attrs":839},{"color":12},{"text":841,"type":22,"marks":842}," ",[843,844],{"type":38},{"type":129,"attrs":845},{"color":846},"#000000",{"type":18,"content":848},[849],{"text":850,"type":22,"marks":851},"Referrals are no longer the reliable source of leads they once were. 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Use a lead generation platform",[1019,1020],{"type":38},{"type":129,"attrs":1021},{"color":12},{"text":841,"type":22,"marks":1023},[1024],{"type":129,"attrs":1025},{"color":12},{"type":18,"content":1027},[1028],{"text":1029,"type":22,"marks":1030},"A premium lead generation platform offers a scalable way to grow. It connects you with people actively seeking financial advice and delivers leads directly to your inbox. ",[1031],{"type":129,"attrs":1032},{"color":12},{"type":18,"content":1034},[1035],{"text":1036,"type":22,"marks":1037},"At Unbiased, leads go through a robust validation and verification process, including multiple quality control checks. You also get tools to help you convert, like a dashboard, pipeline Kanban, automated welcome messages, and scheduled reminders. ",[1038],{"type":129,"attrs":1039},{"color":12},{"type":18,"content":1041},[1042],{"text":1043,"type":22,"marks":1044},"Not every lead will be the right fit, but Unbiased gives you control, allowing you to choose the leads that match your target audience. ",[1045],{"type":129,"attrs":1046},{"color":12},{"type":830,"attrs":1048,"content":1049},{"level":832},[1050,1056],{"text":1051,"type":22,"marks":1052},"How to convert digital leads and reach your growth targets",[1053,1054],{"type":38},{"type":129,"attrs":1055},{"color":12},{"text":841,"type":22,"marks":1057},[1058,1059],{"type":38},{"type":129,"attrs":1060},{"color":846},{"type":18,"content":1062},[1063],{"text":1064,"type":22,"marks":1065},"To hit your growth goals, whether that’s increasing client numbers or boosting AUM, you need to treat digital leads differently. ",[1066],{"type":129,"attrs":1067},{"color":12},{"type":18,"content":1069},[1070],{"text":1071,"type":22,"marks":1072},"Here are some important elements you need to consider:  ",[1073],{"type":129,"attrs":1074},{"color":12},{"type":763,"content":1076},[1077],{"type":766,"content":1078},[1079],{"type":18,"content":1080},[1081,1087],{"text":1082,"type":22,"marks":1083},"Speed is crucial",[1084,1085],{"type":38},{"type":129,"attrs":1086},{"color":12},{"text":841,"type":22,"marks":1088},[1089],{"type":129,"attrs":1090},{"color":12},{"type":18,"content":1092},[1093],{"text":1094,"type":22,"marks":1095},"Speed is one of your most important assets. The faster you respond, the higher the lead’s intent and the more likely they are to convert. ",[1096],{"type":129,"attrs":1097},{"color":12},{"type":18,"content":1099},[1100],{"text":1101,"type":22,"marks":1102},"Insights from Unbiased’s top-performing firms show that advisors who respond on the same day achieve an 80% lead-to-first-appointment rate. Wait 24 hours, and that drops to 25%. ",[1103],{"type":129,"attrs":1104},{"color":12},{"type":18,"content":1106},[1107],{"text":1108,"type":22,"marks":1109},"This difference directly impacts your client acquisition and AUM growth. ",[1110],{"type":129,"attrs":1111},{"color":12},{"type":763,"content":1113},[1114],{"type":766,"content":1115},[1116],{"type":18,"content":1117},[1118,1124],{"text":1119,"type":22,"marks":1120},"A CRM system will make your life easier",[1121,1122],{"type":38},{"type":129,"attrs":1123},{"color":12},{"text":841,"type":22,"marks":1125},[1126],{"type":129,"attrs":1127},{"color":12},{"type":18,"content":1129},[1130],{"text":1131,"type":22,"marks":1132},"Digital leads often require more nurturing than referrals.  ",[1133],{"type":129,"attrs":1134},{"color":12},{"type":18,"content":1136},[1137],{"text":1138,"type":22,"marks":1139},"A customer relationship management (CRM) system helps you: ",[1140],{"type":129,"attrs":1141},{"color":12},{"type":763,"content":1143},[1144],{"type":766,"content":1145},[1146],{"type":18,"content":1147},[1148],{"text":1149,"type":22,"marks":1150},"Automate communication ",[1151],{"type":129,"attrs":1152},{"color":12},{"type":763,"content":1154},[1155],{"type":766,"content":1156},[1157],{"type":18,"content":1158},[1159],{"text":1160,"type":22,"marks":1161},"Personalize outreach ",[1162],{"type":129,"attrs":1163},{"color":12},{"type":763,"content":1165},[1166],{"type":766,"content":1167},[1168],{"type":18,"content":1169},[1170],{"text":1171,"type":22,"marks":1172},"Track performance ",[1173],{"type":129,"attrs":1174},{"color":12},{"type":763,"content":1176},[1177],{"type":766,"content":1178},[1179],{"type":18,"content":1180},[1181],{"text":1182,"type":22,"marks":1183},"Learn from conversion data ",[1184],{"type":129,"attrs":1185},{"color":12},{"type":18,"content":1187},[1188],{"text":1189,"type":22,"marks":1190},"A good CRM does the heavy lifting, giving you more time to focus on building relationships. ",[1191],{"type":129,"attrs":1192},{"color":12},{"type":763,"content":1194},[1195],{"type":766,"content":1196},[1197],{"type":18,"content":1198},[1199,1205],{"text":1200,"type":22,"marks":1201},"Introduce cadences across multiple touchpoints",[1202,1203],{"type":38},{"type":129,"attrs":1204},{"color":12},{"text":841,"type":22,"marks":1206},[1207],{"type":129,"attrs":1208},{"color":12},{"type":18,"content":1210},[1211],{"text":1212,"type":22,"marks":1213},"Consistency is key. To convert digital leads, you need to stay in touch across multiple channels. ",[1214],{"type":129,"attrs":1215},{"color":12},{"type":18,"content":1217},[1218],{"text":1219,"type":22,"marks":1220},"We recommend at least 10 contact points in the first 10 days, using a mix of emails, phone calls, and texts. ",[1221],{"type":129,"attrs":1222},{"color":12},{"type":18,"content":1224},[1225],{"text":1226,"type":22,"marks":1227},"A multi-channel approach helps you maintain momentum and increase your chances of conversion. ",[1228],{"type":129,"attrs":1229},{"color":12},{"type":830,"attrs":1231,"content":1232},{"level":832},[1233,1239],{"text":1234,"type":22,"marks":1235},"Why this matters for your firm",[1236,1237],{"type":38},{"type":129,"attrs":1238},{"color":12},{"text":841,"type":22,"marks":1240},[1241,1242],{"type":38},{"type":129,"attrs":1243},{"color":846},{"type":18,"content":1245},[1246],{"text":1247,"type":22,"marks":1248},"Digital leads are no longer optional; they’re 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quality ",[1285],{"type":129,"attrs":1286},{"color":12},{"type":763,"content":1288},[1289],{"type":766,"content":1290},[1291],{"type":18,"content":1292},[1293],{"text":1294,"type":22,"marks":1295},"Scale your business sustainably ",[1296],{"type":129,"attrs":1297},{"color":12},{"type":830,"attrs":1299,"content":1300},{"level":832},[1301,1307],{"text":1302,"type":22,"marks":1303},"How Unbiased can help ",[1304,1305],{"type":38},{"type":129,"attrs":1306},{"color":12},{"text":841,"type":22,"marks":1308},[1309,1310],{"type":38},{"type":129,"attrs":1311},{"color":846},{"type":18,"content":1313},[1314],{"text":1315,"type":22,"marks":1316},"Unbiased is a financial advisory platform that empowers RIA firms to grow their business through high-quality, verified leads.  ",[1317],{"type":129,"attrs":1318},{"color":12},{"type":18,"content":1320},[1321],{"text":1322,"type":22,"marks":1323},"The Unbiased platform gives you the tools to manage your pipeline, track performance, and scale your business efficiently.  ",[1324],{"type":129,"attrs":1325},{"color":12},{"type":18,"content":1327},[1328],{"text":1329,"type":22,"marks":1330},"Book a free demo today and learn how Unbiased can help you scale your business in a repeatable and effective way with a steady stream of new clients.   ",[1331],{"type":129,"attrs":1332},{"color":12},{"type":18,"content":1334},[1335,1345,1350],{"text":1336,"type":22,"marks":1337},"Contact us today",[1338,1341,1342,1344],{"type":31,"attrs":1339},{"href":1340,"uuid":34,"anchor":34,"target":867,"linktype":36},"https://5ht59.share.hsforms.com/2EuO4Bf16RUSe9XvC1Att4w",{"type":38},{"type":129,"attrs":1343},{"color":12},{"type":871},{"text":1346,"type":22,"marks":1347},"  ",[1348],{"type":129,"attrs":1349},{"color":12},{"text":841,"type":22,"marks":1351},[1352],{"type":129,"attrs":1353},{"color":846},"article-rich-text",[1356],{"_uid":1357,"image":1358,"title":1362,"subtitle":12,"component":1388,"breadcrumbs":558},"7258534c-6542-4ae2-bfde-cd263bf80204",{"id":1359,"alt":12,"name":12,"focus":12,"title":12,"source":12,"filename":1360,"copyright":12,"fieldtype":799,"meta_data":1361,"is_external_url":543},68864845403726,"https://a.storyblok.com/f/185166/1200x800/91d489c354/the-death-of-referrals-why-digital-leads-are-now-crucial-for-financial-advisers.png",{},{"type":15,"content":1363},[1364],{"type":18,"content":1365},[1366,1371,1379,1384],{"text":1367,"type":22,"marks":1368},"The death of referrals: why ",[1369],{"type":129,"attrs":1370},{"color":12},{"text":1372,"type":22,"marks":1373},"digital leads are crucial ",[1374,1377],{"type":25,"attrs":1375},{"class":1376},"primary-gradient",{"type":129,"attrs":1378},{"color":12},{"text":1380,"type":22,"marks":1381},"for RIA firms",[1382],{"type":129,"attrs":1383},{"color":12},{"text":841,"type":22,"marks":1385},[1386],{"type":129,"attrs":1387},{"color":846},"app-hero",{"name":1390,"created_at":1391,"published_at":1392,"updated_at":1393,"id":1394,"uuid":1395,"content":1396,"slug":1406,"full_slug":1407,"sort_by_date":34,"position":1408,"tag_list":1409,"is_startpage":543,"parent_id":1410,"meta_data":34,"group_id":1411,"first_published_at":1412,"release_id":34,"lang":730,"path":34,"alternates":1413,"default_full_slug":34,"translated_slugs":34,"_stopResolving":558},"Rachel Carey","2023-03-28T10:05:08.718Z","2025-01-28T12:05:49.815Z","2025-01-28T12:05:49.832Z",283076789,"b4ce951f-89c7-4ef6-97a8-709dc6d856e1",{"job":1397,"_uid":1398,"name":1390,"image":1399,"component":1402,"education":1403,"expertise":1404,"description":1405},"Senior Content Writer","a6e3129c-eeee-4438-8204-797883981521",{"id":1400,"alt":12,"name":12,"focus":12,"title":12,"filename":1401,"copyright":12,"fieldtype":799,"is_external_url":543},7792663,"https://a.storyblok.com/f/185166/1199x1257/2401746255/rachel-carey.jpg","article-author","Griffith College Dublin, MA (Hons) in Journalism & Media Communications","Rachel brings over a decade of experience in media, including SEO content writing, marketing, public relations, and broadcast and print journalism.","Rachel is a Senior Content Writer at Unbiased, producing content across a range of different sectors, including personal finance, retirement, and investing. She specializes in simplifying intricate financial terms into clear, engaging content tailored for both B2C and B2B audiences.","rachel-carey","authors/rachel-carey",-10,[],224651374,"024abff2-15a6-4099-8ba2-25c01abe42e8","2023-04-03T07:50:42.397Z",[],[1415],{"_uid":1416,"body":1417,"title":12,"component":1418},"628318e0-01e9-4c44-8673-bc4675b4f2b9",[],"app-links-list",{"_uid":1420,"title":746,"plugin":1421,"og_image":12,"og_title":12,"description":1422,"twitter_image":12,"twitter_title":12,"og_description":12,"twitter_description":12},"91b52988-050b-4ddc-9506-41f9f03e5e6d","seo_metatags","For years, referrals have been the cornerstone of client growth for financial advisors. But that model is breaking down. Discover why RIA firms need to start focusing on digital leads. ","app-article",[],[],"For years, referrals have been the cornerstone of client growth for financial advisors. But that model is breaking down. Discover why RIA firms need to start focusing on digital leads.  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