Forthright Family Wealth Advisory LLC

Forthright Family Wealth Advisory LLC, established in June 2019, is an independent, fee-only investment advisor specializing in personalized, discretionary investment management services. The firm, owned by KEEN Holdings LP, focuses on determining clients' risk tolerance, establishing Investment Policy Statements, and conducting periodic portfolio reviews. Forthright offers financial planning services tailored to individual needs and allows clients to impose restrictions on investments. As of December 31, 2024, the firm managed $202,598,136 in discretionary assets and $36,215 in non-discretionary assets. Regarding fees, Forthright charges a tiered monthly management fee based on the average value of managed assets. The firm's standard fee schedule ranges from 1.2% for assets up to $1 million to 0.05% for assets over $100 million. Clients may negotiate fees based on portfolio complexity and advice needs. For mutual fund investments, clients may incur additional fees related to fund management and custodial services. Forthright does not charge performance-based fees and serves various client types, including individuals, families, high-net-worth individuals, foundations, and businesses. The firm employs a combination of charting, fundamental, technical, and cyclical analysis in investment decision-making and manages major asset classes based on client risk tolerance and objectives. Forthright does not guarantee investment performance and emphasizes the risks associated with investing in securities. The firm's Code of Ethics ensures client interests are prioritized, prohibits misuse of nonpublic information, and mandates disclosure of personal securities trading and outside business activities. Forthright does not receive compensation for client referrals and is considered to have custody of client assets due to fee deduction authority. The firm manages discretionary accounts with full trading authority under a limited power of attorney, following the client's Investment Policy Statement. Clients receive proxy materials directly from the custodian and can contact the firm with any voting questions. Financially, there are no concerns impairing the firm's ability to meet client commitments.