Prota Financial

Prota Financial, LLC, a Registered Investment Adviser founded in 2016, offers asset management services to individuals, high net worth individuals, and small businesses. The firm emphasizes placing clients' interests first to build trust and respect. Prota Financial manages over $226 million in discretionary assets and $7.2 million in non-discretionary assets as of December 31, 2024. The firm provides custom-tailored portfolios comprising various securities like equities, bonds, mutual funds, and ETFs. Investment strategies include long-term and short-term purchases, utilizing Fundamental Analysis and Modern Portfolio Theory. Prota Financial uses 7 models, including ETF portfolios and Sharia-compliant portfolios, with the option for undirected client accounts. The firm charges an annual asset management fee not exceeding 1.00%, based on the account balance, and does not charge performance-based fees. Clients receive regular account reviews, statements, and trade confirmations. Prota Financial does not have any disciplinary information to disclose and does not vote proxies on behalf of clients. The firm does not have physical custody of assets but has constructive custody for fee deduction purposes. Prota Financial does not have financial commitments impairing its ability to meet client obligations and does not charge fees exceeding $1,200 or more than six months in advance.