Guidance Capital, Inc.

Guidance Capital, Inc. is a registered investment advisor established in July 2005 and registered with the SEC in October 2022. The firm, based in Louisville, KY, offers investment advisory services to individuals, high net worth individuals, trusts, estates, businesses, and retirement plans. As a fiduciary, Guidance Capital upholds a duty of loyalty, fairness, and good faith towards clients, seeking to mitigate conflicts of interest. The firm provides customized investment advisory solutions, including discretionary investment management and related services. Investment strategies are primarily long-term focused, utilizing diversified mutual funds, ETFs, individual stocks, and bonds. Clients have the opportunity to place restrictions on their portfolios. Guidance Capital conducts due diligence on investments and may recommend reallocating investments for diversification. The firm does not charge performance-based fees and does not manage proprietary investment funds. Clients are not obligated to implement recommendations, and the firm does not receive compensation for securities transactions. The firm's fee structure ranges from 0.50% to 2.00% annually, based on factors such as services provided and the client's assets. Guidance Capital does not participate in soft dollar programs and does not receive compensation for brokerage referrals. The firm recommends Charles Schwab & Co., Inc. as a custodian. Clients receive quarterly brokerage statements directly from the custodian. Guidance Capital does not accept custody of client assets and does not vote client securities. The firm has no adverse financial situations that would impair its ability to meet client obligations.