The Etf Store, Inc.

The ETF Store, Inc., established in 2008 and controlled by Novadius Holdings LLC, offers full-service advisory, financial planning, and investment consulting services to individuals, corporations, and other entities. The firm's investment strategy focuses on global strategic asset allocation, utilizing model portfolios ranging from conservative to aggressive allocations. The majority of client accounts hold exchange-traded funds (ETFs), with discretionary authority granted to conduct trades. Financial planning services cover retirement, education, budgeting, and risk management, with tailored recommendations based on individual financial information. For full-service advisory, fees are asset-based, with no minimum account balance or annual fee requirement. The firm managed $130,227,200 in client assets as of March 11, 2025, with discretionary assets at approximately $118,994,273. The firm does not charge performance-based fees and serves individuals, high net worth individuals, corporations, and 401(k) plan participants. The firm's investment philosophy includes a variety of risks such as stock market, bond market, non-U.S. securities, and currency risks, among others. The firm does not have any disciplinary items to report and does not have physical custody of client funds or securities. Clients have the option to vote proxies or designate a third party for voting. The firm's financial condition is sound, with no prepayment of fees exceeding $1,200 per client, six months in advance.