Pure Financial Advisors, LLC

Pure Financial Advisors, LLC, established in 2007, specializes in strategic financial planning and asset management for mid to high-net-worth clients. The firm's mission is to help clients achieve maximum net after-tax purchasing power relative to their financial goals. Pure's advisors, acting as fiduciaries, hold credentials such as CFP, CPA, or CFA, with a minimum of five years of experience. The firm follows a process of educating clients, evaluating goals and resources, and developing tailored strategies. Pure offers financial planning services, including personal, cash flow, tax, investment, risk management, and estate planning. For portfolio management, the firm designs globally diversified portfolios based on client goals, risk tolerance, and tax considerations, using ETFs, index funds, mutual funds, stocks, and bonds. Pure provides continuous financial planning and plan implementation for managed assets. The firm may utilize sub-advisors for specific asset classes, such as bonds. Pure also offers pension consulting services, including IPS preparation, investment vehicle selection, investment performance monitoring, and employee communications. The firm does not charge performance-based fees and has no reportable disciplinary events. Pure does not take physical custody of client assets but has limited custody for fee deductions. Clients have the discretion to authorize transfers through Standing Letters of Authorization. The firm does not vote proxies on behalf of clients and does not require prepayment of fees exceeding $1,200.00.