Golden Gate Personal Financial Planning

Golden Gate Personal Financial Planning LLC, established in San Francisco, offers financial planning, investment advice, and management services tailored to individual client needs. The firm, led by Sara Ellefsen, MBA, CFP®, provides comprehensive financial planning covering areas like net worth, cash flow, tax management, and investment recommendations. Investment advice considers client objectives, risk profile, and time horizon, with services including portfolio design, asset class selection, and tax strategies. Clients can opt for discretionary trading authority, allowing the firm to manage transactions as needed. The firm acts as a fiduciary for retirement plan rollover recommendations, prioritizing clients' best interests. Fees are tiered based on service complexity, with a base rate of $7,800/year or $1,950/quarter. The firm does not charge performance-based fees and primarily uses diversified mutual funds and ETFs for investments. Clients receive account statements directly from the custodian, and the firm does not exercise proxy voting authority over client securities. Sara Ellefsen, the principal, holds a CFP® certification and oversees all advisory services provided by the firm.