Summary
- Fisher Investments is known for its personalized service.
- It typically requires a $1 million minimum investment, though it may accept smaller accounts.
- Fisher Investments reviews generally praise its personalized service but point to its higher fees compared with low-cost index funds.
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Fisher Investments: Who is it?
Fisher Investments is a fee-only investment advisor. Founded by Ken Fisher in 1979 and headquartered in Plano, Texas, the firm manages more than $441 billion for over 210,000 clients globally.
The firm offers discretionary portfolio management. Its investment policy committee guides its investment decisions.
It primarily serves high-net-worth investors, targeting clients with $1 million or more to invest.
What does Fisher Investments do?
Fisher Investments offers personalized wealth management and financial advisory services.
When you sign up, advisors assess your current portfolio and financial goals to build a customized, actively managed investment strategy.
Key services include:
- Personalized portfolio management tailored to your goals and risk tolerance.
- Financial planning including retirement, tax, and estate strategies.
- Institutional investing for pensions, foundations, and large organizations.
- Active global investing using a top-down, research-driven approach.
- Dedicated advisor support with ongoing portfolio management and guidance.
What are the pros and cons of Fisher Investments?
Here are some of the main pros and cons of Fisher Investments.
Pros of Fisher Investments:
- Exceptional customer service.
- Advisory support is ongoing.
- Portfolio design is bespoke.
- Investment decisions are heavily research-based.
Cons of Fisher Investments:
- High minimum investment (typically $1,000,000)
- Fees are higher than many competitors
What is Fisher Investments’ minimum account size?
Fisher Investments typically requires a minimum portfolio value of $1,000,000 to open an account. However, it may accept smaller client relationships at its discretion, which are billed at 1.5%.
Fisher Investments: Fees
Fisher Investments uses tiered AUM-based fees, with rates varying by portfolio type and account size.
Below is a breakdown by account type and portfolio size.
| Account type | Account size | Annual fee |
|---|---|---|
| Equity/Blended account | First $1M | 1.25% |
| $1M–$5M | $1M–$5M | 1.125% |
| Over $5M | Over $5M | 1.00% |
| Income-only account | Over $5M | 0.75%–0.28% |
For most equity and blended portfolios, the fee starts at 1.25% on the first $1 million. It falls to 1.125% between $1 million and $5 million, and to 1.00% above $5 million.
Accounts accepted below the firm's typical $1 million minimum are charged 1.50%.
Below are some examples of Fisher Investments' fees:
Equity and blended accounts
- First $1 million: 1.25% annually
- Next $4 million: 1.125% annually
- Amounts over $5 million: 1.00% annually
Income-only accounts (available for portfolios over $5 million)
- First $5 million: 0.75% annually
- $5 million–$15 million: 0.50%
- $15 million–$25 million: 0.43%
- $25 million–$35 million: 0.38%
- $35 million–$45 million: 0.33%
- $45 million–$90 million: 0.28%
In addition to AUM fees, clients may also incur other costs such as brokerage commissions, custodian fees, and expenses related to ETFs or structured notes.
Fisher Investments security: Is it secure?
Fisher Investments is considered secure.
Independent third-party custodians hold client assets.
This separates the firm managing your portfolio from the institution holding your assets.
The firm also uses security measures such as encryption and account monitoring to protect client information.
Fisher Investments: Customer service
Excellent customer service is one of Fisher Investments' best-known features.
Each client is assigned a Fisher Investments investment counselor, or in some cases a dedicated client service team. This person or team is legally and ethically bound to serve their best interests and help them achieve their financial goals efficiently and smoothly.
Fisher Investments reviews: What real customers are saying?
Fisher Investments serves more than 210,000 clients worldwide, and the public feedback falls into similar camps.
Overall sentiment: Positive on service, mixed on cost, and divided on performance.
Reviewers consistently praise the dedicated investment counselor model, regular contact, and the volume of market commentary.
Criticism centers on the fee level, portfolios being held in Fisher's own strategies, and the firm's outbound marketing.
How to find a Fisher Investments advisor near you
Fisher Investments serves clients nationwide, with in-person and virtual meetings available.
It also operates several personal wealth management offices across the US.
To connect with an advisor, visit the firm's website or call its client services team to request a consultation.
You can also use Unbiased to get matched with a financial advisor that suits your needs.
Frequently asked questions
Fact checked 08/28/2026