Research shows financial advice can boost your wealth*

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*Estimated increase is based on a £10,000 investment, graph is for illustrative purposes, the value of your investments could go up or down. The value of financial advice is based on data provided by Vanguard.
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*The estimated increase is based on a $10,000 investment. This graph is for illustrative purposes only; the value of your investments may rise or fall. The value of financial advice is based on study conducted by Vanguard and published in July 2022, Advisors Alpha Perspective, which can be access here. This information does not constitute investment advice or a recommendation to buy or sell any securities or investments. Past performance is not a reliable indicator of future outcomes. All investments involve risk, and there is no guarantee that any investment strategy will meet its objectives. Other studies can be found here.

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You could be better off when you get financial advice

An independent study by Vanguard proves that clients working with a financial advisor earned more than those without an advisor*.
With financial advice
Without financial advice
*The estimated increase is based on a $10,000 investment. This graph is for illustrative purposes only; the value of your investments may rise or fall. The value of financial advice is based on study conducted by Vanguard and published in July 2022, Advisors Alpha Perspective, which can be access here. This information does not constitute investment advice or a recommendation to buy or sell any securities or investments. Past performance is not a reliable indicator of future outcomes. All investments involve risk, and there is no guarantee that any investment strategy will meet its objectives. Other studies can be found here.

The difference financial advice makes

Here are the key areas clients working with a financial advisor find value in.  A single intervention from an advisor in any of these areas can more than cover years of advisor fees*.

Asset allocation

Asset allocation refers to the assets or markets you invest in.
It’s one of the most important investment decisions you’ll make, as it’s instrumental to your investment success and the main driver of long-term performance.

Given its importance, you may be struggling to figure out how to build your portfolio, including stocks, bonds, cash, and commodities.


If you invest too cautiously, then you might not get the returns you desire. If you invest too aggressively, then you might be taking on more risk than you’re comfortable with.

A financial advisor can help you create an investment portfolio with an asset allocation tailored to your risk tolerance and goals.

Portfolio rebalancing

Assets such as stocks and bonds perform differently. For example, one year, stocks can go up and bonds can go down.  

As a result, your asset allocation might need to change over time. To maintain your asset allocation, you must regularly rebalance your portfolio.

Regular rebalancing keeps your portfolio aligned with your risk tolerance and goals. It helps you maintain the right balance of investments as defined by your needs.

Financial advisors can review your portfolio objectively and help you to rebalance as required to keep you focused on your long-term goals.

Cost management

Asset allocation refers to the assets or markets you invest in. It’s one of the most important investment decisions you’ll make, as it’s instrumental to your investment success and the main driver of long-term performance.

Given its importance, you may be struggling to figure out how to build your portfolio, including stocks, bonds, cash, and commodities.

If you invest too cautiously, then you might not get the returns you desire. If you invest too aggressively, then you might be taking on more risk than you’re comfortable with.

A financial advisor can help you create an investment portfolio with an asset allocation tailored to your risk tolerance and goals.

Behaviour coaching

As humans, we like to think of ourselves as rational. But ultimately, we are emotional creatures.

So, when the value of your investments goes up or down, it’s only natural to react. It’s these emotions that can lead us to make snap decisions that are often costly, both in the short and long term.

Choosing whether to buy or sell and when to do so is a decision that should be made after serious and balanced consideration.

Financial advisors can provide you with rational, objective advice, ensuring you reap the long-term benefits you desire.

Tax efficiency

As you know, you will have to pay taxes on your investments, so, unsurprisingly, you’ll want to legally minimize these as much as possible.

Fortunately, there are a number of ways to minimize taxes on investment gains, which enables you to keep hold of more of your money.

Selecting the right tax strategy for your investments can be just as important as any other decision you make.

Financial advisors can help you work out which strategy is best for you based on your situation, taking your current tax rate and any potential tax implications into account.

Withdrawal strategy

Eventually, you’ll want to withdraw money from your nest egg. For example, to support you during your retirement.

But which account should you withdraw from first? Which investments should you sell, and which ones should you keep?

As you know, it’s important to withdraw your money in a tax-efficient way. It can save you thousands of dollars every year and make a significant difference in your investments.

Financial advisors can help you craft a withdrawal strategy to help your withdrawals and spending are as tax-efficient as possible, while maintaining the right balance of investments to support your future needs.

The non-financial benefits

As you know, a financial advisor can add real and quantifiable financial value to your life. However, clients also receive several important non-financial benefits.
Confidence: When you get financial advice, you often feel more confident and in control of your financial future. You will be better prepared than those who don’t receive expert advice.
Reduced anxiety: With the guidance of fiduciaries, you’ve set your goals and created a clear plan. With this new clarity, any anxiety about achieving your long-term goals is reduced.
Financial literacy: As you talk with a fiduciary, you improve your financial literacy and capability. You better understand the relationship between risk and reward, and how to balance it to meet your needs.
Peace of mind: You've taken action, and now you can be confident you've helped safeguarded your financial future.
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The non-financial benefits

As you know, a financial advisor can add real and quantifiable financial value to your life. However, clients also receive several important non-financial benefits.
Confidence: When you get financial advice, you often feel more confident and in control of your financial future. You are better prepared than those who don’t receive expert advice.
Reduced anxiety: With the guidance of a qualified expert, you’ve set your goals and created a clear plan. With this new clarity, any anxiety about achieving your long-term goals is reduced.
Financial literacy: As you talk with a financial advisor, you improve your financial literacy and capability. You better understand the relationship between risk and reward, and how to balance it to meet your needs.
Peace of mind: You've taken action, and now you can be confident you've safeguarded your financial future.
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Why choose Unbiased?

Save time: It only takes two minutes to fill out your information, and an advisor will get in touch as soon as possible to schedule your free first consultation.
Get personalized advice: We connect you with a financial advisor able to meet your needs.
Only partner with fiduciaries: Every advisor working with Unbiased is SEC registered and acts as a fiduciary, meaning they’re legally bound to act in your best interest.
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How Unbiased is different

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Frequently asked questions

How does Unbiased work?

The Unbiased personal finance platform connects you with a financial advisor based on your economic standing, age, goals, location, and other information that you provide.  

You can get matched to the an advisor by visiting our free matching service here.

What can Unbiased do for me?

Unbiased empowers people to make confident financial decisions, from buying a house to planning for retirement. We connect you quickly and easily to the experts on our platform, helping you choose the right type of advice to achieve your goals.

Our matching flow uniquely pairs consumers with SEC registered financial professionals, while our knowledge hub provides an array of tools, calculators, and resources to support navigating life's biggest financial decisions.

To be matched with a financial advisor, please visit our free matching service here.

Are your services free?

Our services are free to you.

We are a subscription service for advisors and charge them a fee based on the value of your inquiry, which an advisor can choose to accept or reject based on their own criteria and availability.
While Unbiased does not charge any fee to you, we are paid by each adviser we refer and if you open an account with an adviser, they will charge you a fee.

How can I trust the advisor matched with me?

All financial advisors on the Unbiased platform are SEC registered.

You can also check accreditations and professional qualifications on the official U.S. Securities and Exchange Commission website’s register.

Where and how is my information stored?

The information you provide when filling out an inquiry or creating an account is stored securely by us. Our secure server software encrypts all the information you provide. Please read our privacy policy for more information about how we store your data.

To request the removal of your data in line with your rights under the GDPR and state specific laws, or to unsubscribe, please email [email protected] from your registered email address.

I'm concerned about nuisance calls/my data. Will this happen if I use your site?

Your contact information is only shared with the advisor you are matched with, so you should expect to be contacted by them by phone and email. We do not share your contact information with anyone else.  

Please read our privacy policy for more information.

When can I expect a reply from my matched advisor?

You can expect a reply within one business day; usually, it’s sooner. However, if you have not been contacted within two business days, please contact us at [email protected], and we will investigate this further.

How can I make a complaint/ submit feedback?

Please email [email protected] with your complaint or feedback, and we will respond at our earliest opportunity.

How can I make a complaint/ submit feedback?

Please email [email protected] with your complaint or feedback, and we will respond at our earliest opportunity.

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