Privacy Policy

Effective as of November 30, 2022 is owned and operated by Unbiased, Inc. (“Unbiased,” “we,” “our,” or “us”).  We are committed to protecting and respecting your privacy.  This Privacy Policy explains how we collect, use, and safeguard information you provide to us when you access our website (“Site”), and the services provided through our Site (“Services”).  

From time to time, we may change this Privacy Policy.  If we do, we will post an amended version on this webpage.  Please review this Privacy Policy periodically.  

Collecting and Using Information  

We collect Personally Identifiable Information from you through your use of the Site and Services.  “Personally Identifiable Information” is individually identifiable information about an individual consumer that we collect online and that we maintain in an accessible form.  We collect the following types of Personally Identifiable Information:  

Information You Provide 

We may collect the following Personally Identifiable Information that you voluntarily provide to us:  

  • Send an Inquiry. To send an inquiry to match with a professional adviser, you will provide us with your name, email address, phone number, age, zip code, and income information.  

  • Email Sign Up. To sign up for email updates, you will provide us with your name and email address.  

Information as You Navigate Our Site 

We automatically collect certain Personally Identifiable Information through your use of the Site and Services, such as the following:  

  • Usage Information. For example, pages on the Site you access, the frequency of access, and what you click on while on the Site.  

  • Device Information. For example, hardware model, operating system, application version, number, and browser. 

  • Mobile Device Information. Aggregated information about whether the Site is accessed via a mobile device or table, the device type, and the carrier.  

  • Location Information. Location information from Site visitors on a city-regional basis.  

Third Party Information 

In some cases, we may receive certain Personally Identifiable Information from you about a third party.  For example, when you sign up for email updates, you may provide the name and email address of a third party.  If you submit any Personally Identifiable Information about another individual to us, you are responsible for making sure that you have the authority to do so and to allow us to use their Personally Identifiable Information in accordance with this Privacy Policy.  

How We Use Your Information 

We use the Personally Identifiable Information we collect in the following ways: 

  • As a consumer using our Service, to connect you with a professional adviser; 

  • To email you updates; 

  • To carry out our obligations to you and to process your application effectively; 

  • To fulfil our obligations to you in accordance with the contractual terms that govern our relationship with you; 

  • To ensure that content from our Site is presented in the most effective manner for you and for your computer; 

  • To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes; 

  • To allow you to participate in interactive features of our Services, when you choose to do so; 

  • To provide support; 

  • To investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our terms of use;  

  • To notify you about changes to our Site and Services; 

  • To defend our legal rights and the rights of others;  

  • To efficiently maintain our business; and 

  • To comply with applicable law.  

How We Share Your Information 

We may share the information that we collect about you in the following ways: 

  • As a consumer seeking a professional adviser we will share your information with the professional adviser that we connect you with; 

  • As a professional adviser seeking to provide services to consumers we will share your information with the consumer that we connect you with; 

  • With service providers who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.);  

  • To the extent that we are required to do so by law; 

  • In connection with any legal proceedings or prospective legal proceedings;  

  • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention; 

  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that Personally Identifiable Information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that Personally Identifiable Information;  

  • To any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition, or in preparation for any of these events; and 

  • To any other person or entity where you consent to the disclosure.  


When we provide services, we want to make them easy, useful and reliable.  We use cookies and other tracking technologies (such as pixels and web beacons).  Where our Services are delivered on the internet, this sometimes involves placing small amounts of information on your device, such as your computer or mobile phone.  These include small files of information known as cookies. 

We use Cookies to: 

  • Estimate audience size and usage patterns; 

  • Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs; 

  • Advertise new content and services that relate to your interests; 

  • Keep track of advertisements and search engine results; 

  • Compile aggregate data about site traffic and site interactions to resolve issues and offer better Site experiences and tools in the future; and 

  • Recognize when you return to the Site. 

We set some cookies ourselves and entities may set other.  We use cookies set by other entities to provide us with useful information to help us improve our Site and Services, to conduct advertising, and to analyze the effectiveness of advertising.  

How You Can Opt Out of Cookies 

You can block cookies by changing your Internet browser settings to block all or some cookies.  If you choose to block all cookies you may not be able to access all or parts of the Site. 

You can find out more about cookies and how to manage them by visiting or

You can opt out of cookies set by specific entities by following the instructions found at these links: 


Advertising Industry Resources  

You can understand which entities have currently enabled cookies for your browser or mobile device and how to opt out of some of those cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website.  For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website. 

Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised.  Therefore, you will need to opt out on every browser and device that you use. 

Google Analytics 


We use Google Analytics, a web analytics service provided by Google, Inc.  Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.  To learn more about Google’s partner services and to learn how to opt out of tracking of analytics by Google, click here

We use Hotjar to better understand our users’ needs and to optimize the service and experience.  Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and do not like, etc.) and this enables us to build and maintain our service with user feedback.  Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices.  This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our Site.  Hotjar stores this information on our behalf in a pseudonymized user profile.  Hotjar is contractually forbidden to sell any of the data collected on our behalf.  For more information, please view Hotjar’s privacy page by clicking here

Other Types of Collecting Activities  

The Site and Services may use Cookies and similar technologies third-party vendors provide to collect information on user behavior (e.g., screens and pages visited, buttons and links clicked, limited information entered, and user taps and mouse movements).  This information enables us to monitor and improve the user experience. 

Marketing and Communications 

Review and Request Changes to Your Personally Identifiable Information 

You may use your account to access, correct, or view certain Personally Identifiable Information we have collected and which is associated with your account.  To review or request changes to any of your Personally Identifiable Information, please contact us at [email protected].

By providing your phone number, you agree to receive automated transactional SMS text messages such as financial advisor match confirmation. Reply STOP to opt out. Msg & data rates may apply.

Marketing Communications 

To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails.  You may also submit a request to us at [email protected]

Do Not Track Signals 

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked.  Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to, or alter its practices when it receives “Do Not Track” signals.  


We take your online security seriously.  We maintain commercially reasonable security measures to protect the Personally Identifiable Information we collect and store from loss, misuse, destruction, or unauthorized access.  However, no security measure or modality of data transmission via the internet is completely secure.  Although we will do our best to protect your Personally Identifiable Information, we cannot guarantee absolute security.  

Third Party Links 

The Site and Services contain links to websites owned and operated by third parties.  If you follow a link to any of these websites, please note that they may have their own privacy policies.  We do not accept any responsibility or liability for other websites.  This Privacy Policy applies solely to Personally Identifiable Information that is acquired by us on the Sites and Services. 

Children’s Privacy 

The Site and Services are not intended for children under 13 years of age.  We do not knowingly collect, use, or disclose personal information from children under 13.  

Nevada Residents 

Nevada law allows Nevada residents to opt out of the sale of certain types of personal information.  Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person.  We do not currently sell personal information as defined in the Nevada law.  However, if you are a Nevada resident, you still may submit a verified request to opt out of sales and we will record your instructions and incorporate them in the future if our policy changes.  Opt-out requests may be sent to [email protected].  

California Residents 

We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes.  Accordingly, we have no obligations under California Civil Code § 1798.83. 

How to Contact Us 

We welcome your views about this Site and our Privacy Policy.  If you would like to contact us with any queries or comments please email us at [email protected]