Find an expert adviser in minutes, for free

Quickly connect to 27,000+ qualified financial experts
Get trusted advice on how to manage your money
First consultation is free and without obligation
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6,000+
5-star reviews on Trustpilot
£10B+
in financial assets managed
10M+
helped to find financial advice
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How it works

1
Answer a few questions
Share some details about your situation, it only takes a few minutes. Your information is confidential, encrypted, and stored securely by us.
2
Match with an adviser
Our advanced algorithm finds you the best adviser for your needs. All the advisers listed with us are FCA-regulated and qualified.
3
Get your free first consultation
Your broker will reach out to schedule your free initial consultation. You'll discover your opportunities, with no obligation to continue.
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Why choose Unbiased?

Save time. It only takes a few minutes for you to match with your ideal financial adviser, mortgage broker, or accountant anywhere in the UK.
Best place to get advice. We connect you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers, for free.
Partnered with only qualified experts. Every adviser you find through Unbiased is FCA-regulated, qualified, and unconnected to providers.
Brits trust us. 3 million Brits use Unbiased every year to find advice they can trust for making life’s biggest decisions.
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Find your ideal adviser, for free

Our service is 100% free, vetted for by millions of Brits who have trusted Unbiased in making life’s biggest decisions. Finding the right adviser for your needs has never been easier.
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Key benefits

Time saving
Unbiased is quick and easy to use. You tell us a bit about your financial situation, and we'll connect you to an adviser tailored to your needs. It’s the best way to connect with an expert adviser in the UK.
Get tailored advice
No two people's financial situations are the same. Everybody has different needs, expectations, and goals. By answering a few questions about your finances, we can find the right adviser for you.
Connect to 27,000+ experts
At Unbiased, we’ll connect you to over 27,000 financial experts. It’s the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers.
Only qualified advisers
Unbiased only partners with qualified experts. We check the credentials of all our 27,000+ advisers so you can rest assured that you’re dealing with a trusted professional.
Free first consultation
When you find an expert adviser with Unbiased, your first consultation is free. Explore your financial goals and priorities together with a trusted professional, with no obligation to proceed unless you decide.
Match with an expert
We help people like you every day connect to expert financial advice. Now, it’s your turn. Enter your details now and get matched with an expert financial adviser today.
Connect with an expert

Frequently asked questions

How does Unbiased work?

The Unbiased personal finance platform connects you with a financial advisor based on your economic standing, age, goals, location, and other information that you provide. You can get matched to the right advisor by visiting our free matching service here.

Are your services free?

Our services are free to you. We are a subscription service for advisors and charge them a fee based on the value of your inquiry, which an advisor can choose to accept or reject based on their own criteria and availability.

What can Unbiased do for me?

Unbiased empowers people to make confident financial decisions, from buying a house to planning for retirement. We connect you quickly and easily to the best experts on our platform, helping you choose the right type of advice to achieve your goals.

Our dynamic search feature uniquely pairs consumers with SEC-regulated financial professionals, while our knowledge hub provides an array of tools, calculators, and resources to support navigating life's biggest financial decisions.

To be matched with a financial advisor, please visit our free matching service here.

When can I expect a reply from my matched advisor?

You can expect a reply within one business day; usually, it’s sooner. However, if you have not been contacted within two business days, please contact us at [email protected], and we will investigate this further.

How can I find out who I have been matched with?

When we’ve connected you to a professional advisor who thinks they’re a good match for you, we’ll send you an email and a notification on your Unbiased account.

Your professional advisor will receive a request to contact you as soon as possible. This will usually be by phone, so please expect a call at the earliest opportunity.

Check your email to find out the name of the advisor that will contact you so you can be confident that you are speaking with the right person.