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SEC-regulated and qualified
10M+
helped to find financial advice
14+
years providing financial confidence
$80B+
assets under management
As featured in

We’ve helped more than 10 million people to find tailored financial advice

Trustpilot

How it works

1
Answer a few questions
Tell us more about your needs and goals. It only takes a few minutes and your information is confidential, encrypted, and stored securely by us.
2
Match with an advisor
Our advanced algorithm finds you the best advisor for your needs. All experts listed with us are SEC-regulated and qualified.
3
Get your free first consultation
Your advisor will reach out to schedule your free initial consultation. Discuss your financial situation and future goals, with no commitment required.
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Get a free review

It’s free, fast, and easy. All of your information is confidential, encrypted, stored securely, and is only shared with your matched advisor.
Took the stress of finding an advisor away, good meeting with advisor, hoping to make investment soon.
Stephen, Apr 2024
14+
years providing financial confidence
10M+
helped to find financial advice
$80B+
assets under management
SEC-regulated and qualified

The non-financial benefits

As you know, a financial advisor can add real and quantifiable financial value to your life. But clients also receive several important, non-financial benefits.
Confidence. When you get financial advice, you feel more confident and in control about your financial future. You are better prepared than those who don’t receive financial advice.
Fewer worries. You have sat down and set goals for yourself, guided by a qualified and trusted expert. Now that you have a clear plan, you feel fewer worries as you realise your long-term goals.
Financial literacy. As you talk with a financial advisor, you improve your financial literacy and capability. You better understand the relationship between risk and reward, and how to balance it for your needs.
Peace of mind. Ultimately, financial advice grants you peace of mind and security. You’ve taken action and now you can rest assured you’ve safeguarded your financial future.
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Why choose Unbiased?

Save time. It only takes two minutes to fill out your information and your advisor will be in touch as soon as possible to schedule your free consultation.
Get personalized advice. We connect you with a financial advisor best suited to meet your needs.
Partner with qualified experts. Unbiased works with SEC-regulated fiduciary, and qualified advisors.
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Key benefits

Save time
Unbiased is quick and easy to use. You tell us a bit about your financial situation, and we'll match you to an expert advisor.
Get tailored advice
No two financial situations are the same. Everybody has different needs, expectations, and goals. By answering a few questions about your finances, we can find the advisor best suited to meet your needs.
Safe & secure process
We take data security seriously. Your information is secure and is only ever shared with your matched advisor.
Only qualified advisors
Unbiased only partners with qualified experts. We check the credentials of all our advisors so you can rest assured that you’re dealing with a trusted professional.
Free first consultation
The first consultation with your advisor is completely free. Explore your financial goals and priorities with a professional, with no obligation required.
Match with an expert
Every day we connect people to expert financial advice. Now, it’s your turn. Enter your details and get matched with an expert financial advisor today.
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Frequently asked questions

How does Unbiased work?

The Unbiased personal finance platform connects you with a financial advisor based on your economic standing, age, goals, location, and other information that you provide.

You can get matched to the right advisor by visiting our free matching service here.

What can Unbiased do for me?

Unbiased empowers people to make confident financial decisions, from buying a house to planning for retirement. We connect you quickly and easily to the best experts on our platform, helping you choose the right type of advice to achieve your goals.

Our dynamic search feature uniquely pairs consumers with SEC-regulated financial professionals, while our knowledge hub provides an array of tools, calculators, and resources to support navigating life's biggest financial decisions.

To be matched with a financial advisor, please visit our free matching service here.

Are your services free?

Our services are free to you.

‍We are a subscription service for advisors and charge them a fee based on the value of your inquiry, which an advisor can choose to accept or reject based on their own criteria and availability.

How can I trust the advisor matched with me?

All financial advisors on the Unbiased platform are SEC-regulated.

You can also check accreditations and professional qualifications on the official U.S. Securities and Exchange Commission website’s register.

Where and how is my information stored?

The information you provide when filling out an inquiry or creating an account is stored securely by us. Our secure server software encrypts all the information you provide. Please read our privacy policy for more information about how we store your data.

To request the removal of your data in line with your rights under the GDPR and state specific laws, or to unsubscribe, please email [email protected] from your registered email address.

I'm concerned about nuisance calls/my data. Will this happen if I use your site?

Your contact information is only shared with the advisor you are matched with, so you should expect to be contacted by them by phone and email. We do not share your contact information with anyone else.

Please read our privacy policy for more information.

When can I expect a reply from my matched advisor?

You can expect a reply within one business day; usually, it’s sooner. However, if you have not been contacted within two business days, please contact us at [email protected], and we will investigate this further.

How can I make a complaint/ submit feedback?

Please email [email protected] with your complaint or feedback, and we will respond at our earliest opportunity.

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