Baja Wealth Advisors LLC

BAJA Wealth Advisors LLC is a registered investment adviser established in August 2017, offering customized financial advice to individuals and families. The firm is a subsidiary of Cerity Partners, formed in August 2009. BAJA provides investment advisory and financial planning services, including portfolio evaluation, asset allocation planning, and risk management. The firm manages over $72 million in assets, with a minimum portfolio size requirement of $2 million and an annual fee minimum of $25,000. BAJA charges a standard asset-based fee of 1.25% per year or a fixed fee, exclusive of additional charges by custodians and brokers. The firm may quote a fixed annual retainer for specific services. BAJA's investment strategies include asset allocation across various classes like cash, fixed income, equities, real estate, commodities, and private equity. Clients have the option to direct their investments and may participate in private investment funds managed by Sage Advisors, LLC, an affiliate of Cerity Partners. The firm follows a Code of Ethics, allowing employees to engage in securities brokerage services under a commission arrangement. BAJA may accept reimbursement for marketing expenses and sponsorships from third-party managers but does not receive direct payments for recommending investment products. The firm exercises investment discretion based on clients' objectives and regularly reviews accounts to ensure alignment with goals. Clients may participate in a cash management program, and BAJA may vote proxies on behalf of clients, using third-party vendors for proxy voting services. The firm discloses potential conflicts of interest related to financial arrangements and voting proxies, ensuring transparency and compliance with regulatory requirements.