Exceed Advisory LLC

Exceed Advisory LLC is a New York-based investment advisor firm established in July 2014, specializing in option-based investment strategies for clients seeking enhanced exposure to specific markets with downside protection. The firm, a subsidiary of Exceed Holdings LLC, is led by CEO Joseph Halpern. Exceed offers services through separately managed accounts, mutual funds, and exchange-traded funds, tailoring advice based on client risk/reward objectives. Clients have limited control over investments in mutual funds or ETFs due to management agreements. For separately managed accounts, Exceed provides tailored services responsive to client needs, with the ability to invest in other securities within the client's objectives. The firm does not participate in wrap fee programs and manages all client assets on a discretionary basis, with approximately $76.7 million in assets under management as of December 31, 2024. Fees for separately managed accounts are negotiable, ranging between 25 and 125 basis points annually, payable quarterly in advance. Exceed does not accept performance-based fees or engage in side-by-side management. The firm primarily advises registered investment companies, institutions, and high net worth individuals, focusing on option-based investments while highlighting associated risks such as market volatility and liquidity risks. Exceed maintains a Code of Ethics to prioritize client interests and does not receive commissions for the sale of securities products. The firm's brokerage practices prioritize competitive commission rates and best execution, with a focus on client cost-effectiveness. Exceed does not receive research or services from broker-dealers and does not have custody of client funds except for fee deductions from advised accounts. Clients grant discretionary authority to the firm, which is exercised in alignment with client investment objectives. Proxy voting is conducted in the best interests of clients, with a policy to support company management unless it may negatively impact client holdings. Exceed does not require prepayment of fees exceeding $1,200 per client, six months in advance, and therefore does not provide a balance sheet.