Prince Financial Advisory LLC

Prince Financial Advisory LLC is a registered investment advisor established in January 2009 and located in New York, NY. The firm specializes in providing investment management services to individuals, high net worth individuals, trusts, estates, and small business owners. As a fiduciary, Prince upholds a duty of loyalty, fairness, and good faith towards clients, seeking to mitigate conflicts of interest. The firm's investment strategy is primarily long-term focused, utilizing diversified mutual funds, exchange-traded funds (ETFs), and individual stocks or bonds to meet client goals. Clients have the opportunity to place reasonable restrictions on their investments. Prince manages $56,192,219 in client assets on a discretionary basis. For investment management services, fees range from 0.35% to 0.75% of assets under management, billed quarterly in advance. Financial planning services are offered at a rate of $425 per hour or a fixed fee ranging from $1,200 to $6,500 per engagement. Prince does not charge performance-based fees and does not receive compensation for securities transactions. The firm does not participate in soft dollar programs and does not receive compensation for brokerage referrals. Prince recommends Charles Schwab & Co., Inc. as a custodian for client accounts. Prince does not accept custody of client funds except for fee deduction purposes and money movement authorization. Prince has a Code of Ethics in place and does not have any disciplinary events to disclose. The firm's owner and Chief Compliance Officer, Lauren P. Prince, is a CERTIFIED FINANCIAL PLANNER™ with a Bachelor of Arts degree from Montclair State University. Prince maintains a Privacy Policy to protect client information and only shares information for servicing client accounts, not for marketing purposes. Clients can limit the sharing of their information.