Sequoia Planning & Investments LLC

Sequoia Planning & Investments, LLC is a financial advisory firm established in 1998 by Paul E. Murk, CFP, who serves as the Managing Member and Chief Compliance Officer. The firm primarily offers investment advisory services to individuals, families, high net worth individuals, trusts, pension and profit-sharing plans, foundations, institutions, and business entities. As of December 31, 2024, the firm managed approximately $162 million in assets for about 34 clients, with $9 million managed on a discretionary basis and $153 million on a non-discretionary basis. Sequoia Planning & Investments, LLC provides asset management services, including financial objective determination, cash flow management, tax planning, investment management, education funding, retirement planning, and estate planning. The firm manages securities accounts on a discretionary or non-discretionary basis, with a focus on institutional-class mutual funds or exchange-traded funds. The fee structure is based on a percentage of assets under management, with fees billed quarterly. The firm actively seeks to avoid conflicts of interest and does not accept commissions or recommend funds with 12b-1 fees. The firm's investment philosophy is rooted in Modern Portfolio Theory, emphasizing globally diversified portfolios primarily through low-cost and tax-efficient passively managed stock mutual funds or exchange-traded funds. Sequoia Planning & Investments, LLC does not engage in market-timing activities and aims to provide long-term investment strategies tailored to meet clients' needs and investment restrictions. The firm has adopted a Code of Ethics to ensure ethical conduct and client-focused service.