Apollon Wealth Management review 2026

What does Apollon Wealth Management do?

Apollon Wealth Management is an SEC-registered investment adviser firm.

First opened in Charleston, South Carolina in February 2018,  it was founded by Michael J. Dolberg and Robert H. Gorman.

The firm has grown to more than 100 professionals, including over 90 advisors, and operates as an advisor-led wealth management firm.

As of December 31, 2024, Apollon Wealth manages approximately $7.72 billion in client assets, including about $7.36 billion in managed assests and $356.6 million managed on a non-discretionary basis.

Apollon Wealth Management provides advisor-led investment management combined with financial planning. Clients work directly with a financial professional who helps define goals, risk tolerance, and overall strategy. Portfolios are monitored on an ongoing basis and may be managed either on a discretionary basis or a non-discretionary basis.

Key services

Financial planning

• Retirement planning
• Cash flow and income planning
• Estate and legacy planning
• Education savings planning
• Risk management and insurance planning
• Business and succession planning

Investment management

• Personalized portfolio construction
• Model-based and custom management options
• ESG and direct indexing options
• Tax management strategies
• Rebalancing and trading execution and Cash management approach

Investment philosophy

Apollon’s investment approach is client-specific and planning-led. The firm starts by assessing each client’s financial situation, goals, risk profile, tax considerations, and liquidity needs, then builds a portfolio around those factors.

Its approach generally combines fundamental analysis with longer-term portfolio management, while allowing for tactical adjustments in some strategies.

What are the pros and cons of Apollon Wealth Management?

Apollon Wealth Management offers a traditional advisor-led service centered on ongoing portfolio management and financial planning.

Its offerings are broader and more customized, which can make the experience less standardized and less straightforward to compare than lower-cost automated platforms.

Here’s a summary of the key advantages and disadvantages of Apollon Wealth Management to help you decide if it’s the right firm for you..

Pros of Apollon Wealth Management:

• Advisor-led wealth management: Clients work directly with a financial professional rather than using a fully automated platform.
• Combined investment management and financial planning: The service brings together portfolio management with broader planning support, including retirement, estate, insurance, and business planning.
• Flexible portfolio management structure: Assets may be managed through centrally managed strategies, local office-managed portfolios, or custom arrangements, depending on the client relationship.
• Broad investment menu: Portfolios can include mutual funds, ETFs, individual stocks and bonds, private fund investments, real estate DSTs, and independent managers.
• Discretionary and non-discretionary options: Investors can choose whether to delegate trading authority or retain final approval over transactions.

Cons of Apollon Wealth Management:

• High minimum account size: Apollon generally requires a $250,000 minimum, which makes the service less accessible for smaller investors.
• Fee structure can be complex: In addition to asset-based advisory fees, the firm may also charge fixed fees, hourly fees, and other service-specific fees, so total costs may be less straightforward than at firms with a single pricing model.
• Not a simple or standardized service: The firm offers a broad, customized advisory model, which may be harder to compare quickly with more packaged wealth management or digital advisory services.

Apollon Wealth Management fees: How much does Apollon Wealth Management cost?

Apollon Wealth Management does not use a single, simple pricing schedule across all services.

For investment management, it charges either an asset-based advisory fee or a flat dollar fee set in the client agreement.

Depending on the program used, clients may also face additional sub-advisor fees of 0.05% to 2.25%, strategy-specific add-on fees and separate planning fees.

Investment management fees

Its asset-based advisory fee can go as high as 2.00% annually, and fees are negotiable based on factors such as relationship size, service scope, complexity, time required, and local office precedent.

Additional program and manager costs

For accounts that use sub-advisors or outside managers, Apollon says clients typically pay an additional 0.05% to 2.25% of assets under management, usually billed quarterly.

Apollon also lists programs with separate strategy-based pricing.

Financial planning fees

For financial planning and consulting, Apollon says fees may be charged as a one-time fixed fee, an annual fixed fee, hourly fees, or a percentage of client assets, depending on the engagement.

Financial planning fees typically start at $5,000 and can exceed $50,000, while hourly fees range from $250 to $500 per hour.

Other costs to keep in mind

Clients may also pay transaction-related charges, fixed income markups or markdowns, custody costs, trading and reporting fees, technology fees, and the underlying expenses of mutual funds and ETFs.

Apollon’s fee structure is broader and more layered than that of firms with a single standard advisory charge. Costs can vary meaningfully depending on the service mix, account structure, and whether planning, outside managers, or specialized strategies are involved.

What is Apollon Wealth Management’s minimum account size?

Apollon Wealth Management generally requires a $250,000 minimum account size for investment management relationships, although the firm notes that it may waive this requirement at its discretion.

For investors, that means Apollon’s service is primarily geared toward clients with a larger amount to invest rather than beginners or smaller account holders. Who should choose Apollon Wealth Management?

Apollon Wealth Management is suited for investors who want an advisor-led wealth management relationship rather than a self-directed or automated investing experience.

Its service is centred on personalized planning, ongoing investment management, and direct work with a financial professional, which may appeal more to clients looking for a tailored long-term advisory relationship.

Apollon Wealth Management works well for:

• Investors who value professional advice: Apollon may appeal to clients who want to work with experienced financial professionals rather than use a purely automated service.
• Clients who want both investment management and broader financial planning: Apollon may suit investors who want portfolio management alongside support with areas such as retirement, estate, insurance, and other long-term financial planning needs.
• Investors who want a more tailored advisory relationship: Apollon may appeal to clients who prefer an approach built around their individual goals, risk profile, and financial circumstances rather than a more standardized investment service.
• Investors who want access to a wider range of investment options: Apollon may appeal to clients who prefer a more diversified product lineup, including traditional securities, private fund investments, real estate DSTs, and independent managers.

Who might not benefit as much:

• Smaller investors: The firm’s standard minimum may be too high for investors with a limited starting balance.
• People looking for a simple, low-cost digital platform: Apollon’s service is advisor-led and customized, with a broader and potentially more layered fee structure than a typical robo-advisor.
• Self-directed investors: Investors who prefer managing their own portfolios or making their own investment decisions may not need a service built around comprehensive planning and professional management.

Apollon Wealth Management: Is it secure?

Yes, Apollon Wealth Management is generally considered a legitimate and established advisory firm.

It is registered with the SEC, and client assets are held with qualified custodians rather than directly by the firm.

Clients also receive account statements from their custodian and can compare them with Apollon’s own reports.

However, no investment service is risk-free. But from an operational and regulatory perspective, Apollon follows the standard structure investors would expect from a traditional wealth management firm.

Apollon Wealth Management: Customer service

Apollon Wealth Management’s customer service is primarily advisor-led, with support centered on direct relationships rather than a digital-only help model. This may appeal to clients who prefer working with an advisor as their main point of contact.

The firm also offers standard service channels, including phone, email, and multiple office locations. This gives clients several ways to reach the firm, but the service model is built more around personal advisor access than around a highly standardized support platform.

Apollon Wealth Management: Mobile app

Apollon Wealth Management does offer a mobile app. The app can be used to view account information, balances, performance reporting, statements, gains and losses, and estimated income yield.

Is Apollon Wealth Management worth it?

Apollon Wealth Management may be worth considering for investors who want an advisor-led service that combines portfolio management with broader financial planning and access to a wider range of investment options.

Its main drawbacks are a relatively high minimum account size and a more complex fee structure, which may make it less appealing for smaller investors or those looking for a simpler, lower-cost platform.

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