What does Choreo Advisors do?
Choreo Advisors is an SEC-registered investment adviser managing approximately $18.2 billion in regulatory assets and overseeing a total of $27.2 billion in assets under management and advisement (AUM/AUA).
The core offering is advisor-led investment advisory services, supported by related planning and reporting capabilities.
Choreo works with clients to build an investment plan, set an asset allocation, make recommendations, and manage the portfolio on an ongoing basis.
Who are Choreo Advisors' main clients?
Choreo serves a broad range of clients, including individuals, high-net-worth individuals, family offices, retirement plans, charitable organizations, trusts, and business entities.
It generally requires new investment advisory clients to have at least $1 million in investable assets, meaning the service is geared more toward larger clients than beginner investors.
Key services
- Investment advisory services: Provide ongoing portfolio advice and conduct management based on the client’s goals, risk tolerance, time horizon, cash needs, and overall investment plan.
- Aggregated reporting services: Consolidated reporting for outside or independently managed accounts, with quarterly reporting.
- Financial planning: Holistic planning across areas such as tax, cash flow, retirement, estate, insurance, education, philanthropy, and business planning, depending on the client’s needs.
- Wealth management consulting: Provide specific consulting and administrative services.
Investment philosophy
Choreo takes a long-term, diversified, and asset-allocation-focused approach.
Its stated process starts with capital market assumptions and then builds strategic asset allocation models for different risk profiles, including capital preservation, conservative, balanced, growth, and aggressive growth.
What are the pros and cons of Choreo Advisors?
Choreo Advisors offers a personalized, advisor-led wealth management service with broader planning and reporting support. Its main trade-offs are the higher client asset expectation, less standardized pricing, and the possibility of additional third-party fees.
Here’s a summary of the key advantages and disadvantages to guide your choice.
Pros of Choreo Advisors:
- Advisor-led, personalized service: Choreo provides ongoing investment advice tailored to each client’s goals, risk tolerance, time horizon, cash needs, and other personal circumstances, with portfolios built around an individualized investment plan.
- Broad wealth-management scope: In addition to investment advisory, it offers aggregated reporting, financial planning and wealth-management consulting, making the service more comprehensive than a portfolio-only offering.
- Discretionary portfolio management: Most advisory accounts are managed on a discretionary basis, so clients can delegate day-to-day investment decisions once the plan is in place.
- Diversified, allocation-based investment approach: Choreo emphasizes broadly and globally diversified portfolios, strategic asset allocation, and manager/fund selection through quantitative screening and due diligence.
Cons of Choreo Advisors:
- Higher entry point: Choreo typically requires new investment advisory clients to have at least $1 million in investable assets and generally charges an annual minimum fee of $8,000, which may make the service less practical for smaller investors.
- Pricing is not fully standardized: Fees vary by client and are negotiated based on factors such as complexity, related accounts, and reporting needs.
- Additional costs may apply through third parties: Clients may pay separate fees to SMA managers, independent advisors, custodians, and underlying investment vehicles, which can increase total costs beyond Choreo’s own advisory fee.
- Service structure can be complex: Choreo offers multiple service levels and additional specialized arrangements, which may be more involved than investors want if they are looking for a simpler, more standardized advisory experience.
Choreo Advisors fees: How much does Choreo Advisors cost?
Fees vary by client and service type.
Below is a breakdown of its fee structures for various service types.
| Service type | Fee structure |
|---|---|
| Investment advisory | Annual rate generally does not exceed 1.5%; generally subject to an $8,000 annual minimum fee |
| Aggregated reporting services | Uses the same general pricing framework as investment advisory services, with fees varying by client |
| Financial planning | Typically, a fixed fee that varies by client arrangement |
| Wealth management consulting | Fixed or hourly rates ($100 – $600 per hour) |
| OCIO services | Flat fees ranging from $15,000 – $1,000,000 annually |
These advisory fees do not include third-party expenses such as qualified custodian fees, SMA Manager fees, or the internal operating expenses of mutual funds and ETFs.
Choreo Advisors’ pricing is negotiated case by case, which makes it more tailored but also less simple to compare briefly.
In addition to Choreo’s own advisory or consulting charges, total costs can also be affected by outside managers, custodians, and underlying investment expenses.
What is Choreo Advisors’ minimum account size?
Choreo Advisors generally requests that new investment advisory clients have at least $1 million in investable assets. However, this is not a strict requirement and may be waived at the firm’s discretion.
In addition, Choreo typically applies an annual minimum fee of $8,000, which can make the service less practical for smaller portfolios even if a lower asset level is accepted.
| Requirement | Details |
|---|---|
| Suggested minimum investment | Generally, $1 million in investable assets |
| Annual minimum fee | Typically, $8,000 per year |
Who should choose Choreo Advisors?
Choreo Advisors is generally better suited to higher-asset clients who want an advisor-led service.
It is likely to appeal more to clients looking for an ongoing relationship and a customized approach than to investors seeking a low-cost, self-directed, or highly standardized service.
Choreo Advisors works well for:
- High-net-worth individuals and families: Choreo generally asks new investment advisory clients to have at least $1 million in investable assets, and its service model is built around more established client relationships.
- Clients who want advisor-led portfolio management: Most investment advisory accounts are managed on a discretionary basis, which suits people who prefer to delegate day-to-day investment decisions.
- People seeking broader wealth planning support: Choreo offers financial planning across areas such as retirement, estate planning, insurance, education, philanthropy, and business planning.
- Long-term investors: Choreo’s stated approach emphasizes diversified portfolios, strategic asset allocation, and long-term investing rather than short-term decision-making.
Who might not benefit as much:
- Smaller investors: The firm’s general $1 million investable asset expectation and $8,000 annual minimum fee may make the service less practical for smaller portfolios.
- Investors looking for a simple, standardized pricing model: Choreo says fees vary by client and are negotiated, so pricing is less uniform than at firms with a single published schedule.
- Investors who prefer a self-directed or low-intervention service: Choreo’s model is built around an advisor relationship and a broader service structure, rather than a simple self-service investing experience.
Choreo Advisors: Is it secure?
Yes, Choreo Advisors is generally considered secure.
The firm utilizes qualified custodians, specifically Charles Schwab and Fidelity, to maintain physical custody of client assets; both custodians are members of the Securities Investor Protection Corporation (SIPC).
While no system is entirely risk-free, Choreo’s safeguards are in line with those of major financial institutions.
Choreo Advisors: Customer service
Choreo Advisors primarily delivers customer service through an advisor-led relationship model, with 40+ locations and over 120 advisors, so clients generally work directly with a financial advisor or advisory team rather than using a centralized, app-based support system.
Support is typically structured around ongoing client engagement:
- Dedicated advisor contact
- Periodic meetings and reviews
- Direct communication channels
Choreo Advisors: Mobile app
Choreo Advisors provides a Client Login portal that serves as a centralized hub for financial monitoring.
The portal features several key technical functionalities:
- Performance reporting: Viewing detailed reports on portfolio returns.
- Account tracking: Real-time access to account balances.
- Holdings summaries: Reviewing summaries of current investment positions and asset allocations.
Is Choreo Advisors worth it?
Choreo Advisors may be worth considering for higher-asset clients seeking a personalized, advisor-led service that integrates portfolio management with broader financial planning and reporting.
Its main strengths are its customized approach and broad service scope, while the main drawbacks are its higher asset requirement, minimum annual fee, and less standardized pricing.
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