What does Prime Capital Financial do?
Prime Capital Financial is a wealth management firm providing personalized investment advice and financial planning to individuals, families, and businesses.
Advisors build and manage portfolios around each client’s goals and risk tolerance. Clients can delegate investment decisions or retain approval over trades.
Beyond investing, the firm offers retirement, tax, and business planning, alongside tax preparation and family office support.
What are the pros and cons of Prime Capital Financial?
Prime Capital Financial combines personalized portfolio management with broad planning support, although minimums and additional planning fees vary by service.
Here is a breakdown of its main advantages and considerations.
Pros of Prime Capital Financial
- Personalized investment management: Advisors tailor portfolios to clients’ goals, with ongoing monitoring and adjustments.
- Flexible involvement: Delegate investment decisions or approve trades yourself.
- Comprehensive planning: Access financial, retirement, tax, business, and family office services.
- Business and workplace support: Services extend to business owners, retirement plans, and plan participants.
Cons of Prime Capital Financial
- Strategy-specific minimums: Some strategies start at $2,500, while others require $50,000 to $1 million.
- Potential planning fees: Additional planning or consulting services may require separate agreements and charges.
Prime Capital Financial fees: How much does it cost?
Prime Capital Financial typically charges 1.00%–1.50% of assets annually for portfolio management, within a stated range of 0.25%–2.50%. Planning, performance-based strategies, and family office services have separate fee arrangements.
Portfolio management fees
- Typical advisory fee: 1.00%–1.50% annually.
- Full fee range: 0.25%–2.50% annually.
- Billing: Monthly or quarterly.
Performance-based fees
Certain strategies offer a performance-based arrangement:
- Base advisory fee: 0.70% annually.
- Performance fee: Up to 20% of capital appreciation, calculated semiannually using a high-water mark.
- Asset-based alternative: Up to 2.20% annually instead of performance-based fees.
Planning and family office fees
Service | Fee |
|---|---|
Financial and business planning or consulting | $100–$25,000 flat fee, most often $500–$5,000 |
Hourly planning or consulting | $100–$300 per hour, typically capped at $25,000 annually |
Family office investment management | 0.20%–1.00% annually, plus a customized flat advisory fee |
Family office consulting | Typically $500–$750 per hour |
Other costs
Fund and annuity expenses are additional to advisory fees. Trading costs may be included or charged separately, depending on the account arrangement.
Most fee schedules are negotiable. Before signing up, confirm the combined cost of portfolio management, planning, and investment expenses.
Source: Prime Capital Financial Form ADV Part 2A
What is Prime Capital Financial’s minimum account size?
Prime Capital Financial’s minimum starts at $2,500, but requirements vary by strategy and can reach $1 million or more. The firm may waive minimums based on household assets or expected inflows over the next 12 months.
Strategy category | Minimum account size |
|---|---|
Core portfolios | $2,500–$100,000 |
Satellite strategies | $5,000–$1,000,000 |
Custom strategies | $2,500–$1,000,000+ |
Rep-managed accounts | $2,500 |
Opportunistic growth | $100,000 |
Lower-minimum options offer an entry point for smaller investors, while more specialized strategies require larger portfolios. Accessibility depends on the specific strategy recommended, rather than the firm’s lowest advertised minimum.
Source: Prime Capital Financial Form ADV Part 2A
Who should choose Prime Capital Financial?
Prime Capital Financial best suits clients seeking ongoing portfolio management and broader planning through a personal advisor relationship.
It may work well for:
- Investors seeking professional management: Clients who want a tailored portfolio and the choice to delegate decisions or approve trades.
- Households with broader planning needs: Those seeking coordinated investment, retirement, tax, and business advice.
- Business owners and retirement plan sponsors: Employers needing help with plan design, investment options, and participant guidance.
- High-net-worth families: Families seeking consolidated reporting, estate planning, and family office support.
It may be less suitable for:
- Cost-conscious investors: Typical annual advisory fees of 1.00%–1.50% may be harder to justify for straightforward investment needs.
- Investors with smaller portfolios: Some strategies start at $2,500, but many require $50,000 or more.
- Self-directed or digital-first investors: Those who prefer managing investments themselves or using a largely automated service.
Is Prime Capital Financial secure?
Prime Capital Financial’s SEC-registered advisory framework and use of third-party custodians help separate investment advice from asset safekeeping, although these safeguards do not protect against market losses.
Prime Capital Financial customer service
Prime Capital Financial provides support through a personal advisor relationship, with phone, email, online inquiries, and in-person meetings at local offices.
Clients are encouraged to review their finances at least annually and can arrange additional meetings as needed. Retirement plan clients may also receive group education and participant meetings.
This approach suits clients who value direct contact and scheduled advice.
Prime Capital Financial mobile app
Prime Capital Financial’s app complements its advisor service, allowing clients to view their finances, message their advisor, and access updates, educational resources, and documents. It is best suited to staying connected with an advisor rather than managing trades independently.
Is Prime Capital Financial worth it?
Prime Capital Financial may be worth its typical 1.00%–1.50% annual advisory fee for clients who need ongoing portfolio management alongside retirement, tax, or business planning. For straightforward investing needs, lower-cost alternatives may offer better value.
Unbiased can match you with a financial advisor suited to your goals and financial circumstances.
Frequently asked questions
What are the fees associated with Prime Capital Financial?
Prime Capital Financial's core advisory fee typically runs 1.00% to 1.50% of assets annually, within a stated range of 0.25% to 2.50%. Financial planning is billed separately, either as a flat $100-$25,000 fee or $100-$300 per hour, and some strategies use performance-based fees instead of a flat percentage.
Is Prime Capital Financial legit?
Yes. Prime Capital Financial is a legitimate, SEC-registered investment adviser and fiduciary, and client assets are held by independent, regulated custodians such as Fidelity and Schwab Advisor Services rather than by the firm itself.
Is Prime Capital Financial a fiduciary?
Yes, Prime Capital Financial operates as a fee-only, independent registered investment advisory firm and acts as a fiduciary.
Who owns Prime Capital Financial?
Prime Capital Financial is majority-owned by its founding advisors. Boston-based private equity firm Abry Partners holds a minority stake, taken in a 2023 recapitalization that gave the firm additional capital for growth.