What does Sendero Wealth Management do?
Sendero Wealth Management is a privately owned, partner-led registered investment advisor that provides wealth management for affluent families and select institutions.
Founded in 2008, the firm is headquartered in San Antonio, Texas.
As of December 31, 2024, Sendero reports approximately $5.8 billion in assets under management (AUM) and $6.7 billion in total assets under advisement.
The wealth management service is positioned for clients who want an advisor-led, institutional-style approach to navigating complex wealth rather than a self-directed or robo-only solution.
The core offering has four main service components:
- Portfolio management: Ongoing investment management guided by each client’s unique requirements. Portfolios may combine equities, fixed income, mutual funds, ETFs, and alternative strategies such as real estate and private equity.
- Family office services: Broader support for wealthier families that goes beyond the traditional portfolio, including public and private investments, business and personal asset transactions, risk management, family office and foundation management, multi-generational education, and dedicated programs for women’s wealth needs.
- Manager selection and oversight: Open-architecture access to traditional and alternative third-party managers, with Sendero responsible for screening, approving, and monitoring strategies through ongoing due diligence and Investment Committee oversight.
- Financial consulting and strategic advice: Advisor-led planning that uses the Sendero guidance process to clarify goals and values, set investment objectives and policies, design asset-allocation strategies, and provide ongoing, tax-sensitive advice.
How the service works:
Clients typically begin with the Sendero guidance process, in which advisors gather detailed information on goals, values, existing assets, risk tolerance, time horizon, and cash-flow needs, then determine whether discretionary or non-discretionary management is appropriate.
Based on this, Sendero sets investment objectives and policies, designs a strategic asset-allocation mix.
This is delivered through a dedicated advisory team rather than an automated platform.
Assets under management:
$6.0B
Number of advisors:
17–18 advisors
Time in business:
Founded in 2008
Fee structure:
AUM-based fees (tiered)
Fees:
0.50%–2.00%
Minimum account sizes:
$30,000
What are the pros and cons of Sendero Wealth Management?
Sendero Wealth Management is built for affluent investors who want an advisor-led, institutional-style approach that can handle complex balance sheets, family dynamics, and alternative investments.
Pros of Sendero Wealth Management:
- Advisor-led, holistic approach: Strategies are built around a client’s entire financial picture to connect goals, risk tolerance, and cash-flow needs to a long-term plan.
- Institutional investment process with alternatives: Portfolios can combine traditional equity and fixed income with non-correlated asset classes such as alternative investments, real estate, and private equity, implemented through an institutional-style, strategic asset-allocation framework.
- Family office and multi-generational support: Dedicated family office services cover public and private investments, business and personal asset transactions, risk management, family office and foundation management, succession planning, next-generation education, and philanthropy.
- Segment focus on families, women, and professionals: The firm explicitly positions itself for multigenerational families, entrepreneurs, women, professionals, institutions, and charitable organizations, with programs tailored to differentiated needs around wealth and legacy.
- Curated manager lineup with ongoing oversight: An open-architecture platform gives clients access to traditional and alternative third-party managers, while Sendero’s investment team and investment committee are responsible for screening, approving, and monitoring strategies through ongoing due diligence
Cons of Sendero Wealth Management:
- Primarily for high-net-worth investors: Sendero is designed for higher-net-worth households, with a primary focus on clients with $3 million or more in investable assets
- Layered, potentially higher all-in costs: In addition to Sendero’s advisory fee, clients also pay underlying third-party manager fees and fund or strategy expenses, so the total price can be more complex and higher than a single-fee model.
- Not designed for DIY or robo-style investing: The service is built around human advisors, with no indication of a robo-advisor interface or self-directed trading platform, so investors seeking a low-touch, app-driven, do-it-yourself experience are unlikely to find it a fit.
Sendero Wealth Management fees: How much does Sendero Wealth Management cost?
Sendero Wealth Management charges asset-based advisory fees, generally billed quarterly in advance and calculated on the market value of the assets it manages within a client’s aggregated household portfolio.
The fee schedule distinguishes between smaller and larger relationships, with a fixed percentage schedule for assets under $3,000,000 and a tiered schedule for assets above that level, plus a stated annual minimum for most clients.
Sendero Wealth Management fees:
- Clients with less than $1,000,000 of managed assets are billed at 1.50% annually.
- Clients with managed assets between $1,000,000 and $3,000,000 are billed at 1.25% annually.
- For accounts with more than $3,000,000 in managed assets, Sendero uses a tiered fee schedule, with a maximum rate of 1.0% on the first $4,000,000 and lower rates on higher tiers, except in certain extenuating circumstances.
Other costs to consider:
- Third-party investment managers and underlying funds or strategies
- Custodial and transaction-related charges
- Certain extra services, for example, specific estate work, family office tasks, complex reconciliations, or foreign transfers.
What is Sendero Wealth Management’s minimum account size?
Sendero does not publish an asset minimum, but it makes clear that the service is aimed at higher-net-worth households.
As of October 1, 2024, Sendero applies a standard minimum advisory fee of $30,000 per year, which is waived for accounts with managed assets below $3,000,000.
The firm also notes that it focuses on clients with $3 million or more in investable assets, and that clients with less than $1 million in investable assets are generally served through a discretionary model-portfolio approach rather than fully customized portfolio construction.
Who should choose Sendero Wealth Management?
Sendero Wealth Management is positioned for investors who want an advisor-led, relationship-based approach that can handle complex wealth, not a low-minimum, do-it-yourself platform.
The firm focuses on clients with $3 million or more in investable assets and offers a mix of institutional portfolio construction, access to alternative investments, and family-office-style support.
Sendero Wealth Management works well for:
- High-net-worth households: Households that value a holistic view of total wealth, strategic asset allocation, and open-architecture manager selection rather than a single-fund or single-manager solution.
- Multigenerational families and family offices: Those who want help organizing a full family balance sheet, including public and private investments, asset sales and acquisitions, complex intra-family transfers, succession planning, and consolidated reporting.
- Women and professionals: Who want an advisor-led relationship and dedicated initiatives addressing how they think about money, decision-making, and long-term financial independence.
- Entrepreneurs and business owners: Those looking for guidance that can incorporate business and personal assets, potential liquidity events, and legacy planning into one coordinated strategy.
- Investors seeking institutional-style portfolios with alternatives: Who are comfortable delegating manager selection and due diligence to a team that builds portfolios across traditional equity and fixed income, plus non-correlated asset classes such as alternative investments, real estate, and private equity.
Who might not benefit as much:
- Smaller or early-stage investors: Those with investable assets of less than $1,000,000 may find the advisory fee levels and high-touch model more than they need at this stage.
- Cost-sensitive investors: People who prioritize the lowest possible all-in fees over access to alternatives, manager research, or family-office services, given Sendero’s combination of advisory, manager, and underlying fund/custodial costs.
- DIY or robo-style investors: Those who prefer to trade themselves through an app, want extensive self-directed tools, or are seeking a purely digital experience rather than ongoing discovery meetings and advisor-led planning.
Sendero Wealth Management: Is it secure?
Sendero Wealth Management is generally considered secure from a structural and data-protection standpoint.
Client accounts are custodied at firms such as Pershing and Fidelity, which send statements directly to investors. Certain alternative investments are handled through Sendero Securities, LLC, a broker-dealer regulated by the SEC and registered as a FINRA/SIPC member.
Additionally, Sendero states that it uses security measures that comply with federal law, including computer safeguards and secured files and buildings to help protect personal data.
While no advisory or custody setup is completely risk-free, Sendero’s use of independent, qualified custodians, a regulated, affiliated broker-dealer, and federally compliant data-protection measures aligns its security practices with those of established wealth management firms.
Sendero Wealth Management: Customer service
Sendero Wealth Management’s customer service model is built around direct access to human advisors.
For individuals and families, the core of the service is delivered through structured discovery meetings, disciplined communication, and financial education, with the stated goal of building a trusting, long-term relationship that extends beyond simply managing clients’ investments.
In addition, the firm offers standard contact channels, such as published office locations, phone numbers, and a general email address, for day-to-day questions and coordination.
The firm does not offer 24/7 support, live chat, or a dedicated service app, so the experience is best viewed as advisor-led rather than digital-first.
Sendero Wealth Management: Mobile app
Sendero offers a dedicated mobile app that serves as a client portal, providing an interactive financial dashboard, asset-allocation views, dynamic reports, and a document library, so clients can securely receive and send files with their advisors, all within a single mobile interface.
The app is better suited to monitoring net worth, portfolio breakdowns, and documents on the go than as a self-directed trading tool.
Is Sendero Wealth Management worth it?
Whether Sendero Wealth Management is worth it depends largely on your wealth level, how complex your financial life is, and how much you value an advisor-led, institutional-style approach over low-cost simplicity or DIY control.
For multigenerational families, entrepreneurs, women and professionals with several million dollars in investable assets, the firm offers a combination of customized portfolio management, access to alternative strategies, and family-office-style services that go well beyond basic investment advice.
However, the advisory fee schedule, plus a standard $30,000 annual minimum, and additional third-party manager, fund, and custodial costs, mean Sendero is not built for investors whose top priority is minimizing fees.
For households with substantial assets that fully leverage their planning, manager selection, and family-office capabilities, those costs may be justifiable as the price of a high-touch, institutional framework; for smaller portfolios or those who need only limited advice, the same fee structure can feel heavy.
Sendero is also unlikely to suit investors who want a self-directed, app-first experience.
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