Marketriders

MarketRiders, Inc., operating as SogoTrade Asset Management, is a registered investment advisor founded in 2008 and privately owned by Sogo Financial Group, Inc. The firm offers Managed Account Services with a minimum account size of $1,000 for Core Portfolios and $25,000 for Risk Optimized Portfolios. Clients receive personalized portfolios using Exchange Traded Funds (ETFs) based on factors like investment objectives and risk tolerance. MarketRiders also provides a subscription-based internet service empowering clients to build and manage ETF portfolios. The firm's Wrap Fee Program includes an annual management fee of 0.75% for Standard Service managed accounts, with an additional fee for Enhanced Service accounts. MarketRiders does not accept performance-based fees or share in capital gains. Clients grant the firm discretion over investment decisions, with periodic reviews conducted by automated algorithms and financial advisors. MarketRiders' investment strategy is based on modern portfolio theory, focusing on asset allocation and periodic rebalancing. The firm discloses various risks associated with investments, such as interest-rate risk and market risk. MarketRiders does not receive economic benefits for advice rendered to clients and has no disciplinary actions in the past ten years. The firm's CEO, Kristopher Wallace, is a registered principal of SogoTrade, Inc., and the CEO of Forceshares, LLC. MarketRiders' Wrap Fee Brochure provides detailed information on the firm's services, fees, and compensation, as well as client requirements and investment strategies.