Efinancial Alliance, LLC

E|Financial Alliance, LLC is a registered investment adviser established in January 2012, based in Franklin, TN. The firm specializes in providing financial planning and portfolio management services for clients. Their investment philosophy focuses on value, safety, and quality, with an emphasis on risk control to maximize investment potential. Clients' portfolios consist of various securities such as bonds, ETFs, mutual funds, stocks, and more, tailored to individual objectives and risk tolerance. The firm offers financial planning services covering areas like retirement planning, estate planning, tax issues, and wealth management. For portfolio management services, fees are tiered based on the account value, ranging from 0.50% to 1.95%. Financial planning services are offered on a fixed or hourly fee basis, with hourly rates starting at $295. The firm also provides ERISA non-fiduciary services for corporate qualified plans. Clients have investment discretion, allowing the firm to make decisions on securities without prior client approval. The firm's owners are Mitchell K. Anderson and Destin Tompkins. Anderson and Tompkins have extensive backgrounds in finance and investment management. The firm operates with a fiduciary duty to act in the best interests of clients. E|Financial Alliance does not charge performance-based fees, and the minimum account size is generally $100,000, with the possibility of waiving this requirement at their discretion. The firm does not engage in soft dollar arrangements and does not receive compensation for client referrals. Clients' assets are held at third-party custodians, and the firm maintains a transparent fee structure and investment strategy.