Saling Wealth Advisors

Cardinal Strategic Wealth Guidance, LLC, d/b/a Saling Wealth Advisors, was established in February 2016 and is based in Louisville, Kentucky. The firm specializes in providing financial planning, portfolio management, and consulting services. Principal owner Eric Saling, along with other equity owners, manages assets totaling $490,292,197 on a discretionary basis and $27,279,459 on a non-discretionary basis as of December 31, 2024. Saling Wealth Advisors offers comprehensive financial planning services, addressing areas such as cash flow planning, retirement planning, estate planning, tax planning, and insurance analysis. The firm's investment strategy involves constructing and maintaining mutual fund and exchange-traded fund portfolios based on asset allocation guidance from Blackrock, mutual fund due diligence from Morningstar, and economic research from J.P. Morgan. Clients are required to invest a minimum of $1,000,000, with annual management fees ranging from 1.50% to 0.60% based on assets under management. Saling Wealth Advisors operates on a discretionary basis, managing client portfolios without prior consultation, but clients can impose restrictions. The firm does not engage in performance-based fees or side-by-side management. Clients include individuals, trusts, and estates, and the firm does not allow directed brokerage accounts. Saling Wealth Advisors reviews managed portfolios quarterly, with Raymond James serving as the custodian for most client accounts. The firm does not vote proxies for client securities and does not require prepayment of fees exceeding $1,200 per client.