Northcrest Asset Management

NorthCrest Asset Management LLC, established in 2021, is a Minnesota-based investment adviser registered with the U.S. Securities and Exchange Commission. As a sub-adviser to Wealth Enhancement Advisory Services, NorthCrest offers investment strategies primarily to WEAS clients, focusing on providing unique and cost-efficient investment options. With assets under management totaling $2.88 billion as of December 31, 2024, NorthCrest operates on a discretionary basis, managing diversified portfolios with a low turnover rate and risk-managed approach. NorthCrest does not charge WEAS fees for its strategies but may recommend investments in unaffiliated companies, incurring management fees for WEAS clients. The firm does not accept performance-based fees and provides services exclusively to WEAS clients. Investment strategies involve quantitative screening models and fundamental analysis to build diversified portfolios. NorthCrest encourages GIPS compliance and uses various sources for information processing. The firm maintains a Code of Ethics, ensuring fiduciary duty to WEAS, and conducts annual compliance reviews. NorthCrest exercises discretion over NorthCrest investment strategies, with WEAS overseeing client accounts. The firm does not have disciplinary events and does not maintain physical custody of client assets. NorthCrest provides detailed information on privacy policies and client information protection. For further details, clients can refer to the firm's Form ADV Part 2 Brochure.