Heritage Capital Advisors, LLC

Heritage Capital Advisors, LLC (HCA) is a registered investment adviser established in November 2001, providing personalized investment advisory services to individuals, trusts, IRAs, estates, and business entities. HCA manages assets on a discretionary basis, with $73,461,014 in discretionary assets under management as of December 31, 2024. The firm charges an annual percentage investment advisory fee typically ranging from 0.75% to 1.00%, payable quarterly. HCA's investment strategy includes a buy-and-hold philosophy, with the option to engage in short-term purchases and trading. The firm may utilize a "Covered Call" option strategy to generate income and protect against stock price declines. Clients are required to appoint HCA as their investment adviser and maintain accounts with Charles Schwab & Company, Inc. The minimum account size is generally $1,000,000 but may be waived in certain cases. HCA's investment analysis includes fundamental, technical, and cyclical evaluations, with investments made based on client goals and objectives. The firm discloses various risks associated with investing, such as market, company-specific, economic, geopolitical, and cybersecurity risks. HCA does not charge performance-based fees or side-by-side management fees and does not engage in client referrals for economic benefit. The firm's principal, Scott F. Moller, also serves as a Partner at Moller, Lee & Barrett PLLC, offering additional financial services.