Mercantile Investment Advisors

Mercantile Advisors I, LLC, also known as HERBERT R. SMITH & COMPANY and MERCANTILE INVESTMENT ADVISORS, is a Financial Advisory firm based in Wichita Falls, Texas. Established in 2003, the firm specializes in investment management for individuals, trusts, institutions, retirement, and education accounts. As a registered firm under the Investment Advisers Act of 1940, Mercantile Advisors offers tailored investment portfolios based on economic trends, market analyses, and individual client needs. The firm utilizes a combination of equities, fixed-income, exchanged-traded, and mutual fund securities, with a focus on value, growth projections, and income generation. Mercantile Advisors operates as a fee-based firm, billing clients quarterly based on a percentage of assets managed. The fee structure ranges from 1.00% to 0.50% based on the account size. The minimum initial investment is $500,000, which may be waived under certain circumstances. The firm does not charge sales fees, 12b-1 fees, or commissions. Clients have discretion over their investments, with the firm having limited power of attorney to execute transactions and manage portfolios. The primary custodian for client assets is Charles Schwab & Co., Inc. The firm's investment strategies include fundamental and technical analysis, focusing on risk assessment and asset allocation. Mercantile Advisors has no disciplinary actions against it, maintains a strict Code of Ethics, and provides detailed account reviews and reporting. The owners, Gloria Bohannon and John Ford, are experienced professionals committed to providing personalized investment management services in a fiduciary capacity.