Fidelity Go review 2026

Summary

• Fidelity Go, launched in 2016, is Fidelity’s robo-advisor option for investors.
• Fidelity Go charges $0 under $25,000 and 0.35% annually above this amount.
• Fidelity Go has no opening minimum, with investing starting at $10.
• Fidelity Go may suit you if you’re a beginner or have a smaller portfolio.

What is Fidelity Go?

Fidelity is the robo-advisor arm of Fidelity Investments. They offer clients access to the service with very low minimums. They can get started investing with an account balance of as little as $10.

Besides the basic robo-advisor services offered by most robo-advisors, Fidelity Go offers unlimited coaching sessions with a financial advisor once client accounts reach $25,000. 

Fidelity Go was launched in 2016 and has since expanded and improved its service offerings. Fidelity Go allows users to specify their investment goals when signing up, and their portfolio will be allocated accordingly. 

The platform is very user-friendly, and those with an existing Fidelity account will find the interface between their existing account(s) and Fidelity Go to be very easy. 

Key features of Fidelity Go

Here are some of the key features of Fidelity Go:

• Low cost. There is no management fee for accounts under $25,000. The fee is 35 basis points for accounts with $25,000 in assets or more.
• Fidelity Go accounts can easily be integrated with other Fidelity accounts for existing Fidelity account holders.

Portfolios are overseen by human advisors from a team of registered investment advisors that is part of Fidelity. They make day-to-day trading decisions and handle trades in the accounts.

What are the pros and cons of Fidelity Go?

Fidelity Go stands out for its low minimums, no advisory fee under $25,000 and hands-off management, but investment choice and access to human support are limited.

Pros of Fidelity Go

• Low fees: There are no advisory fees below $25,000, making Fidelity Go particularly attractive if you have a smaller portfolio. The fee rises to 0.35% annually at $25,000.
• No opening minimum: You can open a Fidelity Go account with any amount, although you need $10 before your money is invested.
• Easy Fidelity integration: If you already use Fidelity, you can manage Fidelity Go alongside your other accounts through the same platform.
• Professional management: Fidelity monitors and rebalances your portfolio for you, which can suit you if you prefer a hands-off approach.

Cons of Fidelity Go

• Limited investment choice: Portfolios only hold Fidelity Flex mutual funds, so it may not suit you if you want ETFs, individual stocks, crypto or third-party funds.
• No socially responsible option: There is no ESG or values-based portfolio.
• No control over holdings: You cannot select or exclude individual investments, limiting how much you can customize your portfolio.
• Higher fee above $25,000: The 0.35% annual fee is higher than several competitors, making Fidelity Go less competitive on cost as your balance grows.
• Coaching requires $25,000: You won’t get financial coaching with a smaller account.
• Tax-loss harvesting requires $25,000: It is only available for eligible taxable accounts.

What types of investment assets are available with Fidelity Go?

The investment assets available with Fidelity Go are limited to the use of Fidelity Flex mutual funds.

Fidelity Flex funds do not have an expense ratio or charge a management fee in most cases. These are proprietary funds and are the only ones available for Fidelity Go investors. There are a number of Flex funds in various asset classes, as well as a mix of active and passive funds.

How does Fidelity Go determine how to invest your money?

New investors to Fidelity Go answer a series of questions about themselves and their financial goals. This allows the Fidelity Go advisors to suggest a portfolio allocation for their account. 

They offer a number of different portfolios with varying allocations to stocks, bonds and cash based on the client’s investment goals, risk tolerance and time horizon.

Investors are placed on one of several portfolios of Fidelity Flex funds offered within the program. 

Fidelity Go does not let investors choose their investments. However, investors can voice their opinion as to which of the portfolios they might prefer based on their goals and other personal factors.

What is Fidelity Go’s account minimum?

There is no minimum amount required to open a Fidelity Go account. 

Once your account value reaches $10, Fidelity will commence investing it for you based on your chosen investment strategy.

How much does Fidelity Go cost?

Fidelity Go costs $0 for accounts under $25,000 and 0.35% annually once your balance reaches $25,000, with financial coaching included at the higher tier.

• There are no advisory fees for accounts below $25,000.
• Accounts with $25,000 or more pay 0.35% annually.
• Fidelity Flex funds used in the portfolios have no fund expense ratios.
• From $25,000, you can schedule unlimited 30-minute coaching calls with Fidelity advisors at no additional cost.

If you have less than $25,000, Fidelity Go is a particularly low-cost option. Above that amount, you’ll pay 0.35%, which is higher than several competing robo-advisors.

What are Fidelity Go’s customer support options?

Fidelity offers strong support options for individuals seeking extra guidance or assistance with their accounts. 

Live chat is available Monday to Friday from 8:00 am to 6:00 pm Eastern time. Support via phone is available 24/7. 

Additionally, the site has a very thorough FAQ section.

Fidelity Go: Mobile app

Fidleity Go is available on the main Fidleity app and is accessible to users in both IOS and Android. The functionality of the mobile app is very similar to what users would see using the desktop version. 

App users have the option of turning on push notifications and prompts if they so desire. Fidelity Go users who also use other Fidelity platforms may need some time to get used to the app version of Fidelity Go, as there are differences among the various Fidelity platforms on the mobile app.

Fidelity Go: Security

Fidleity Go offers users several security options via the larger main Fidleity app. 

They have the option of enabling two-factor authentication as well as biometric entry (fingerprint and facial recognition) as added security measures. 

Fidelity Go also falls under the SIPC (Securities Investor Protection Corporation), which offers protection should Fidelity encounter financial trouble. 

Fidelity Go: Customer feedback

Customer feedback on Fidleity Go is mixed. 

Some Reddit users speak about positive experiences, noting high returns and ease of use: 

“I dipped my toe in, with small incremental amounts after seeing early results.  As of today, my return percentage is 22%.  I'm not sure if that is pure luck or just that the computer is just that good.”

While others claim the platform underperforms, leaving them missing out on investment gains:

“Fidelity Go has consistently underperformed the market. My individual account fared better. In the last 3 months, the Go account lost money while the SP500 made money. Most aggressive portfolio on Go. I’m about to just switch it off and invest in the index. I was hoping for some diversification with the go account, but the returns are just dismal when the market is red hot.”

Is Fidelity Go a good option to consider?

Fidelity Go can be a good option for investors who have wanted to try a robo-advisor and who would feel more comfortable doing so with an established investment firm like Fidelity. The expenses are reasonable, and the minimums to open an account are low.

The availability of coaches for those with at least $25,000 can be another plus. The inability to do tax-loss harvesting in taxable accounts can be a downside.

Fidelity accounts, including Fidelity Go accounts, are covered by the Securities Investor Protection Corporation (SIPC), adding a level of protection.

Who should consider Fidelity Go?

Below are some of the criteria of those best suited to opening a Fidelity Go account:

• Current Fidelity customers who want to keep their various investment accounts with one custodian.
• Hands-off investors who want solid, professional management of their investments.
• Investors are looking for low-cost management of their investments.

If you’re looking for more than automated investing, Unbiased can connect you with a financial advisor who can provide personalized advice based on your goals and wider financial situation.

Frequently asked questions

What are the alternatives to Fidelity Go?

Investors considering alternatives to Fidelity Go may want to compare platforms like Vanguard Digital Advisor, Schwab Intelligent Portfolios Premium, or Empower Personal Strategy, which offer similar automated investing with varying levels of planning support. Those looking for broader brokerage features and self-directed tools might also consider Charles Schwab, ETRADE, or TD Ameritrade as flexible alternatives.

Is Fidelity Go worth it?

Fidelity Go can be worth it if you want simple, low-cost automated investing. Below $25,000, there is no advisory fee and the Fidelity Flex funds used have zero expense ratios.

At $25,000 or more, the 0.35% fee is higher than several competitors, but you gain financial coaching and tax-loss harvesting on taxable accounts. This may suit you if you value some human support alongside automated investing.

What is a Fidelity Go account?

A Fidelity Go account is a managed investment account where Fidelity chooses and manages your investments based on your goals and risk tolerance. You can open a taxable brokerage account, traditional IRA, Roth IRA or rollover IRA.

There is no minimum to open an account, and Fidelity starts investing once you reach $10. If you already use Fidelity, the account can be managed alongside your other Fidelity investments through the same login and app.

Fact checked 09/09/2026