Who is J.P. Morgan Personal Advisors?
J.P. Morgan Personal Advisors is a service provided by J.P. Morgan Wealth Management, a division of J.P. Morgan Chase & Co., one of the largest financial institutions in the world.
Established in 2022, J.P. Morgan Personal Advisors offers a hybrid approach to wealth management, combining human financial advisors with the convenience and cost-efficiency of an automated investment platform.
What services do J.P. Morgan Personal Advisors offer?
J.P. Morgan Personal Advisors provides a comprehensive suite of services primarily focused on investment management and financial planning.
Investment portfolios are built around the client’s goals, including retirement planning, education savings, major purchases, and home-buying goals. Advisors help tailor these portfolios based on risk tolerance, cash flow, and tax considerations.
J.P. Morgan Personal Advisors also offers periodic portfolio rebalancing to ensure clients stay on track to meet their financial goals.
Clients have access to an advisor at any time and can conduct meetings via phone or video, which provides a highly convenient and personalized experience.
What is J.P. Morgan Personal Advisors’ investment philosophy?
J.P. Morgan Personal Advisors follows a goal-based investment philosophy.
Rather than providing a one-size-fits-all portfolio, the service prioritizes individual financial objectives and risk tolerance.
During initial meetings, the J.P. Morgan Personal Advisor works with the client to define these goals and understand the client’s overall financial picture.
Once these objectives are established, the investment advisor constructs a customized portfolio. The portfolios are designed to balance growth potential and risk management.
The platform also includes automatic rebalancing, ensuring portfolios remain aligned with the client's goals over time.
What is J.P. Morgan Personal Advisors’ pricing and fee structure?
J.P. Morgan Personal Advisors follows a tiered pricing model where larger account balances qualify for lower fees. Accounts under $250,000 are charged 0.60% annually, while balances of $250,000 or more receive a reduced 0.50% rate. Notably, clients who already had $1 million or more invested as of May 31, 2024 continue to pay just 0.40%—a preferential rate that is no longer offered to new participants. This means that unless you were already a high-balance client before that date, your advisory fee will fall within the standard 0.50%–0.60% range.
The fee is structured as a wrap fee, covering advisory, portfolio management, custodial, and brokerage services in one bundled charge. While this makes costs more predictable, clients should expect additional expenses such as fund management fees, taxes, and charges on trades made outside J.P. Morgan.
| Account Assets | Annual Advisory Fee | Notes |
|---|---|---|
| $0 – $249,999.99 | 0.60% | Standard tier |
| $250,000 or greater | 0.50% | Discounted rate for higher balances |
| $1,000,000+ (grandfathered) | 0.40% | Applies only to clients with $1M+ as of May 31, 2024 |
What is the minimum account size for J.P. Morgan Personal Advisors?
J.P. Morgan Personal Advisors requires a $25,000 overall program minimum, with at least $10,000 per account. While the firm may waive these thresholds in certain cases, accounts that fall well below the required levels can be closed.
Key requirements for Personal Advisors include:
Overall program minimum: $25,000 — higher than digital-only competitors, lower than most advisor-led programs
Per account minimum: $10,000 — each account must maintain this balance to remain active
This entry point is higher than many automated investment platforms but lower than most traditional advisory services. For example, Fidelity Go allows clients to start with just $10, and Schwab Intelligent Portfolios begins at $5,000. On the other hand, many traditional financial advisors set minimums of $100,000 or more, reflecting the personalized planning and one-on-one relationships they provide. Within J.P. Morgan itself, Wealth Management generally starts at $250,000, and the Private Bank is reserved for clients with $10 million+ in assets.
Is J.P. Morgan Personal Advisors trustworthy?
J.P. Morgan Personal Advisors is part of the highly reputable J.P. Morgan Wealth Management. All advisors are fiduciaries, ensuring they act in the client’s best interest.
While J.P. Morgan has had regulatory disclosures in the past, these issues have not affected the services offered by J.P. Morgan Personal Advisors.
The firm’s fiduciary responsibility and its association with J.P.Morgan Chase & Co. give it a strong level of trust and reliability.
What are the pros and cons of J.P. Morgan Personal Advisors?
Like any service, J.P. Morgan Personal Advisors has its strengths and weaknesses.
Pros of J.P. Morgan Personal Advisors:
Competitive fees: Fees range from 0.50% to 0.60%, offering a more affordable advisory service compared to traditional wealth managers.
Goal-based financial planning: Advisors take a tailored approach, building portfolios that align with your specific financial goals.
Fiduciary advisors: All advisors are fiduciaries, ensuring they act in the client’s best interest.
Easy access to advisors: Clients can meet with advisors via video calls or phone, making the service convenient and accessible.
Cons of J.P. Morgan Personal Advisors:
Limited portfolio customization: While portfolios are personalized, they are restricted to pre-selected ETFs and mutual funds, limiting individual stock or bond choices.
Fund expenses: Advisory fees do not include additional fund expenses, which can add to the overall cost.
Limited access to dedicated advisors: Clients with less than $250,000 may not have access to a dedicated financial planner, which limits personalized service.
Limited control over investment choices: Clients rely on the advisor for portfolio changes, limiting hands-on control over investments.
How do I open an account with J.P. Morgan Personal Advisors?
Opening an account with J.P. Morgan Personal Advisors is straightforward. It starts with scheduling an initial consultation, either by phone or through a contact form on the J.P. Morgan website.
An advisor will then discuss the client's goals, risk tolerance, and investment needs via phone or video.
Once the financial plan is agreed upon, the advisor will assist in completing the setup and funding of the account, which requires a J.P. Morgan Wealth Management minimum of $25,000.
J.P. Morgan Personal Advisors: Is it secure?
Yes. As part of J.P. Morgan Chase & Co., the service is regulated by FINRA and covered by SIPC, which protects securities and cash up to $500,000 (including $250,000 for cash). Accounts use advanced encryption, two-factor authentication, and strict privacy protections to safeguard client data and transactions. While security measures are robust, investors should note that normal market and operational risks still apply.
J.P. Morgan Personal Advisors: Customer service
Customer support is one of the areas where J.P. Morgan Personal Advisors stands out from many digital-first competitors. Clients can connect with advisors by phone, video call, or in person at Chase branches—an option that adds convenience for investors who value face-to-face interactions.
The level of service also scales with account size. Clients who maintain $250,000 or more receive access to a dedicated advisor, offering a more personalized experience. Those with smaller balances work with a team of licensed professionals, which can be efficient but may feel less individualized. Standard support hours run Monday through Friday, 8 a.m. to 9 p.m. ET, and Saturdays, 8 a.m. to 5 p.m. ET, providing broader availability than many smaller firms.
J.P. Morgan Personal Advisors: Mobile app
J.P. Morgan Personal Advisors is accessible through the Chase Mobile® app on iOS and Android. Investors can view balances, track performance, schedule advisor appointments, and use secure messaging—all alongside everyday Chase banking services. The app offers convenience by combining banking and investing in one place, though its investment tools are more limited compared with dedicated trading platforms.
Get expert financial advice
J.P. Morgan Personal Advisors offers a blend of personalized financial advice and automated portfolio management, making it an accessible option for many investors.
If you’re looking for a financial advisor, let Unbiased match you with one at a firm that suits you. You’ll get expert financial advice to help you make informed and confident investment decisions.