Summary
- Robinhood was founded in 2013 and was the first broker to offer commission-free trading.
- Its popular mobile app is simple, sleek, and straightforward, offering users a no-frills experience.
- It's not a full-service brokerage, however, so some investors may find the platform limited.
Robinhood at a glance
Assets Under Management:
$279 billion
Fee:
No fees for trading most US-listed securities
Fee Structure:
Fee-only, $5 per month for Robinhood Gold
Minimum Account Sizes:
$0
When you think of online brokerages, odds are, Robinhood springs to mind. You may know it for its green and black mobile app, and for being the company that, in many ways, blew open the stock market to retail investors by offering no-fee or no-commission trades.
The company itself was founded in 2013 with the mission to “democratize finance for all,” and has become one of, if not the most popular trading apps in the United States over the past decade or so.
Aside from its investing mobile app and web platform, Robinhood also has other offerings, such as credit cards and some banking products, and runs a financial news platform, Sherwood News.
Robinhood is easy to use and is a no-frills platform. In that sense, it can be beneficial for new investors looking to get started quickly.
But it also means that there are few guardrails, or at least not as many as some newer investors may need or like.
With that in mind, Robinhood can be a good fit for just about any investor, assuming you understand what the product does and does not offer.
What does Robinhood do?
Robinhood’s bread and butter is trading. Its platform allows investors to trade stocks, ETFs, options, crypto, fractional shares, and more. You cannot, however, trade mutual funds, bonds, or currencies.
Again, there are no commissions, which is what initially put Robinhood on the map and disrupted the industry a decade ago.
But, as mentioned, the company has other offerings as well, including bank accounts and even a Predictions Market Hub for investors who want to go deep into derivatives trading.
Robinhood even has a robo-advisory service, retirement account options, and a handful of educational resources, including Sherwood News and its Snacks newsletter.
What are the pros and cons of Robinhood?
Investors should consider the pros and cons of Robinhood before opening an account. Here’s a quick rundown.
Pros of Robinhood:
Robinhood’s cheap and easy-to-use platform is its main value for investors.
The platform offers a wide range of benefits to investors, including fractional share trading, options, and ancillary financial services, all available at a fairly low (or no) price. Also, the company has made an effort to beef up its educational resources, which is also helpful for some investors.
In all, its no-frills, seamless interface and user experience are Robinhood’s strengths.
Here are the pros at a glance:
- Cheap and easy-to-use platform: Offers a streamlined experience ideal for beginner investors.
- Fractional share trading is available: Investors can buy portions of shares, making investing more accessible.
- Options and financial services: Includes options trading and other services at low or no cost.
- Improved educational resources: Robinhood has expanded its learning tools to support investor knowledge.
- Seamless interface: The app’s no-frills design enhances usability and user experience.
Cons of Robinhood:
Robinhood does lack some features that other brokers may offer, such as bond and forex trading.
Its simplicity is also a weakness for some investors, as some traders may prefer a more robust or sophisticated platform with additional features.
Further, there are limited account types from which investors can choose, which is a reminder that Robinhood itself is not a full-service brokerage; for example, there are no small business accounts.
Again, these may be easily overlooked or forgiven by some investors, but others may be looking for a more complete investing experience.
Here are the cons at a glance:
- Limited asset classes: No access to bond or forex trading.
- Overly simple for some users: May lack the advanced features preferred by experienced traders.
- Restricted account types: No small business accounts or broader account variety, reflecting its status as a non-full-service brokerage.
Investors seeking a more comprehensive trading platform with broader investment choices and stronger research tools may also consider alternatives such as Fidelity Investments, Charles Schwab or ETRADE, while those looking for accessible but more planning‑oriented advice could explore options like Empower Personal Strategy, Ellevest Financial Advisors or Edelman Financial Engines.
What is Robinhood’s minimum account size?
There are no minimum deposits required to open a standard Robinhood account.
So, you can fire up a brokerage account to check out the platform without making any sort of monetary deposit right off the bat.
However, Robinhood does have a premium account, called Robinhood Gold, which offers margin trading. To open a Robinhood Gold account, you’ll need to deposit and maintain a balance of at least $2,000 to comply with FINRA requirements.
Who should choose Robinhood?
As discussed, Robinhood can be a good platform for investors of all types and experience levels. In fact, many investors may have gotten their start on Robinhood, as it was the first to allow commission-free trading, making trading affordable for a whole new generation of investors.
It’s also come a long way from its beginnings — the platform is more robust than it used to be, and has a slate of educational materials that can help beginner investors find their sea legs.
However, it still lacks some of the additional features and functionality that full-service brokerages provide, which may be a turn-off for some investors hoping for a more complete experience.
Does Robinhood offer an IRA match?
Yes. Robinhood is one of the few brokerages that adds a match to your retirement contributions, and it's a genuine draw for retirement savers.
- Standard match: Every customer earns a 1% match on eligible contributions to a self-directed Roth or Traditional IRA, with no subscription needed.
- Gold match: Robinhood Gold members ($5 a month) earn a 3match on eligible annual IRA contributions instead of 1%.
- Transfers and rollovers: Robinhood also matches 1% on IRA transfers and 401(k) rollovers into a self-directed Robinhood IRA, with or without Gold.
The match is funded by Robinhood and does not count toward your annual IRS contribution limit, so it works like a bonus on top of what you pay in. For 2026, the IRS limit is $7,000 if you're under 50, or $8,000 if you're 50 or older. A maxed-out contribution could earn a Gold member a $210 to $240 match, or $70 for a non-Gold member.
There are two conditions to keep the money:
- Stay a Gold member for one year after your first Gold match.
- Keep the matched funds in your IRA for at least five years, or you may face an Early IRA Match Removal Fee.
Match rates can change, so check Robinhood's current IRA Match terms before you rely on them.
Is Robinhood safe?
Robinhood is a regulated US brokerage, so in the ways that matter most for safety, yes. Robinhood Financial LLC and Robinhood Securities LLC are broker-dealers registered with the Securities and Exchange Commission (SEC) and are members of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC).
Here is how your money and data are protected:
- SIPC protection: Your securities and cash are covered by SIPC up to $500,000, including up to $250,000 for cash claims, if the brokerage fails.
- Extra protection: Robinhood also carries supplemental insurance that covers securities and uninvested cash above SIPC limits.
- FDIC cover on cash: Cash held in Robinhood's spending and brokerage sweep accounts is eligible for FDIC insurance through its program banks, up to $250,000 per bank.
- Account security: Robinhood uses encryption and transport layer security, and you can turn on two-factor authentication and monitor your active devices.
It's worth knowing the track record too. Robinhood faced major outages during the March 2020 market volatility and restricted trading in some meme stocks in January 2021. It has also paid several regulatory penalties, including a $65 million SEC settlement in 2020, a roughly $70 million FINRA penalty in 2021, a $45 million SEC settlement in January 2025, and a $26 million FINRA fine plus $3.75 million in restitution in March 2025. Robinhood says it has since invested heavily in compliance, stability, and customer support.
No investment is risk-free, and protections like SIPC and FDIC cover firm failure, not market losses. Still, on regulation and account safeguards, Robinhood meets the standards expected of a US brokerage.
Robinhood: Customer service
Robinhood offers customer service over the phone, via in-app chat, or its web-based Help Center, which can act as a troubleshooting guide. Users can also submit tickets via email if they’re experiencing issues.
Note, though, that customer support via phone is limited to certain hours on weekdays. The chat is available 24 hours per day, seven days per week.
Investors should be aware that Robinhood has had several incidents in the past that have led to a reputation for poor customer service. It’s cleaned up to a degree, but again, customer service options may not be quite as robust as those of other, full-service brokerages.
Robinhood app: Features, ratings, and ease of use
The Robinhood app is one of the platform's strongest features. It is available for both iOS and Android and is designed to be simple, sleek, and easy to use, which reflects Robinhood's roots as a mobile-first company.
Within the Robinhood app, you can:
- Trade stocks, ETFs, options, crypto, and fractional shares
- Set up recurring investments and manage IRAs
- Track watchlists, prices, and basic charts
- Access Robinhood Gold features, cash management, and educational content
On ratings, the Robinhood app scores around 4.3 out of 5 on both the App Store and Google Play. Reviewers consistently praise how quick and intuitive it is for buying, selling, and transferring funds. The main criticism is depth: active traders and those wanting advanced research or charting tools may find the app too basic compared with full-service brokerages.
Robinhood reviews: What customers are saying
As discussed, Robinhood’s simplicity and straightforward platform clearly resonates with users, and it shines through in reviews of the platform.
“It is easy to use. It is simple. They are reliable. They are knowledgeable. They have great options. Great past and present experiences with the brand. I rarely have issues, and when I do, customer service is by far incredibly good,” writes one Bankrate reviewer.
But, as noted, some users find it a bit underwhelming compared to other brokerages. “Compared to Schwab & TOS [ThinkorSwim], Robinhood is very primitive,” writes another reviewer on Consumer Affairs.
Overall, though, many users do seem happy with the platform. “I have nothing bad to say about my experience with Robinhood. In fact, I absolutely love it. It is always easy for me to make any transactions on Robinhood. Whether it is buying stock or transferring funds, everything happens quickly,” writes a Trustpilot reviewer.
Robinhood Trading vs. Robinhood Strategies
Robinhood offers two distinct ways to invest. The Robinhood trading platform is designed for self-directed investors who want to buy and sell stocks, ETFs, options, and cryptocurrencies with no account minimums and commission-free trades. Robinhood Strategies, on the other hand, is the company’s robo-advisor service. It requires a $50 minimum to open an account, builds portfolios automatically based on your goals and risk tolerance, and charges a 0.25% annual fee (capped at $250 for Gold members).
| Feature | Robinhood Trading | Robinhood Strategies (Robo-advisor) |
|---|---|---|
| Account Minimum | $0 | $50 ($500 to include individual stocks) |
| Fees | Commission-free trading | 0.25% annual fee (capped at $250 for Gold members) |
| Control | Self-directed investing | Automated portfolio management |
| Assets Available | Stocks, ETFs, options, crypto | ETFs; + individual stocks with $500+ |
| Best For | Active traders & DIY investors | Hands-off investors & long-term planners |
The bottom line
Is Robinhood good? For the right investor, yes.
Robinhood is a good fit for beginners and cost-conscious, self-directed investors who want a clean, commission-free app and features such as fractional shares, IRAs with a contribution match, and crypto.
It is less suited to investors who want mutual funds, bonds, extensive research tools, or access to a human advisor.
If you need expert financial advice, Unbiased can match you with a financial advisor who will help you manage your money and maximise your investments.