The firm offers personalized investment management, retirement and estate planning, and financial strategies that align with its clients’ goals and circumstances.
Founded in 2014, the firm offers high-quality, advisor-led financial guidance to clients seeking comprehensive, long-term wealth strategies rather than automated investing solutions.
Sequoia Wealth Management’s team focuses on helping clients confidently plan towards their financial goals through personalized advice, long-term planning, and clear communication.
Its advisors provide discretionary portfolio management and work closely with clients to structure strategies that reflect each client's unique needs and risk profile.
The firm focuses on financial insights and an advisor-led approach, aiming to guide clients toward lasting financial wellbeing through disciplined planning and ongoing collaboration.
What are the pros and cons of Sequoia Wealth Management?
Sequoia Wealth Management offers a personalized, advisor-led approach that combines customized portfolio management, holistic financial planning, and dedicated support for individuals, families, and business owners.
Its key strengths include comprehensive planning expertise and collaboration with advisors through LPL Financial’s platform. However, investors seeking low-cost digital investing tools or clear pricing may find the firm less accessible.
The pros of Sequoia Wealth Management
Comprehensive investment management: Sequoia’s advisors build diversified portfolios tailored to each client’s risk tolerance, goals, and time horizon. Clients can choose between discretionary and non-discretionary management, allowing flexibility in how investment decisions are made.
Integrated financial and retirement planning: Sequoia Wealth Management provides in-depth financial planning covering cash flow, taxes, insurance, and estate considerations, helping clients align day-to-day finances with long-term wealth goals.
Business-owner advisory expertise: The firm offers specialized guidance for entrepreneurs and executives, including succession, liquidity, and exit planning, designed to coordinate business and personal financial outcomes.
Access to multiple platforms and institutional managers: Sequoia offers access to various investment platforms, leading institutional managers, and sophisticated alternative investment strategies that may not be available through all advisors.
Advisor-driven service model: Advisors emphasize transparent communication, a long-term partnership, and ongoing portfolio oversight to ensure clients stay aligned with their evolving goals and market conditions.
The cons of Sequoia Wealth Management
Higher investment minimums: Sequoia primarily serves affluent individuals, families, and business owners through customized advisory programs. So, clients typically need a larger investment portfolio to access its full-service offerings.
Limited transparency on fees: While Sequoia’s Form ADV provides general information, the firm doesn’t publish a standardized fee schedule or account minimums. Prospective clients must contact an advisor to obtain detailed costs.
It’s not a technology-driven platform: Unlike robo-advisors or hybrid digital platforms, Sequoia doesn’t have automated portfolio tools, mobile trading features, or real-time dashboards. Its services rely on advisor interaction instead of digital interfaces.
Potential conflicts of interest: Some Sequoia advisors are also registered representatives of LPL Financial and may receive commissions for recommending certain products. While this is disclosed in its Form ADV, it may create conflicts that clients should understand before engaging the service.
Sequoia Wealth Management’s strengths lie in its advisor-led structure, comprehensive planning capabilities, and access to high-level institutional investment resources. Its service model is well-suited to clients who value personal guidance and strategic wealth planning.
However, the firm’s higher entry thresholds, limited transparency, and traditional service model make it better aligned with investors seeking tailored, advisor-based support rather than low-cost or technology-driven solutions.
Sequoia Wealth Management fees: how much does it cost?
Sequoia Wealth Management generally charges up to 2.5% of assets under management (AUM) per year, depending on the advisory program, account type, and level of service. LPL-sponsored wrap platforms may charge between 1% and 3%, while financial planning is billed separately through flat or hourly fees.
| Service type | Typical fees | Billing frequency | Details |
|---|---|---|---|
| Asset management – non-wrap accounts | Up to 2.5% annually | Quarterly in advance (based on quarter-end value) | Advisory fee only; trading fees charged separately. Wrap programs combine fees into one charge. |
| LPL-sponsored advisory programs (wrap accounts) | 1%–3% max annual rate | Quarterly | Fee caps vary by program: most platforms up to 2.5%, Manager Access Select up to 3%, Guided Wealth Portfolios up to 1%. |
| Financial planning and consulting | $500–$25,000 flat fee or up to $500/hour | As stated in agreement | Fees depend on services and complexity; clients receive an estimate before engagement. |
| Other fees and expenses | Varies by account and product | As incurred | May include custodial charges, fund expenses, transaction costs, or third-party fees. |
Additional notes:
• Advisory fees are negotiable and outlined in the client agreement.
• Non-wrap accounts charge trading fees separately; wrap programs bundle them.
• Fund-level expenses and LPL custodial fees are not included in advisory fees.
• Prepaid fees are refunded pro-rata upon termination.
What is Sequoia Wealth Management’s minimum account size?
Sequoia Wealth Management primarily focuses on individuals, families, and business owners seeking personalized financial advice.
The firm requires a minimum household balance of $100,000 for its standard asset management service, but this threshold is negotiable.
Minimum investment amounts vary based on the LPL Financial advisory program. These programs differ in their structure, investment options, and customization.
| Program/Service type | Minimum investment |
|---|---|
| Asset Management Service | $100,000 |
| Optimum Market Portfolios (OMP) | $15,000 |
| Model Wealth Portfolios (MWP) | $50,000 |
| Personal Wealth Portfolios (PWP) | $250,000 |
| Manager Access Select (MAS) | $100,000 (may vary) |
| Guided Wealth Portfolios (GWP) | $5,000 |
| Financial planning or consulting | No minimum |
Sequoia Wealth Management generally requires a $100,000 household balance for its standard advisor-led asset management services, with lower minimums applying to some LPL-sponsored programs such as OMP and GWP.
Higher thresholds apply to more customized or institutional programs like PWP ($250,000).
These requirements position Sequoia among traditional, full-service wealth management firms that cater to established investors and families with high investable assets, rather than beginner or digital investors.
Who should choose Sequoia Wealth Management?
Sequoia Wealth Management is best suited for investors who value personalized, advisor-led financial support and want a long-term partnership focused on comprehensive wealth management.
Rather than relying on algorithms or automated tools, Sequoia provides access to experienced advisors who design, monitor, and adjust portfolios based on each client’s goals, risk tolerance, and life stage.
Sequoia Wealth Management works well for:
Affluent individuals and families: Clients with a household balance of $100,000 or more who want customized investment management, retirement planning, and estate strategies will benefit from Sequoia’s full-service approach.
Business owners and executives: Sequoia offers tailored advice for entrepreneurs and company leaders, including succession, liquidity, and tax-efficient exit planning, helping align personal and business financial goals.
Long-term investors: Those focused on preserving and growing wealth over time can benefit from Sequoia’s discretionary management and goal-based investment strategies.
Clients seeking a dedicated relationship: Investors who prefer ongoing collaboration, transparency, and consistent communication with an advisor will appreciate Sequoia’s relationship-driven service model.
Individuals needing comprehensive planning: Sequoia integrates tax, retirement, and estate planning, ideal for clients seeking holistic financial coordination under one advisory team.
Sequoia Wealth Management may not be suitable for:
Beginner investors or those with smaller portfolios: Minimum investment thresholds starting at $100,000 make Sequoia less accessible for beginners or those with smaller portfolios.
Technology-driven investors: The firm doesn’t provide automated investing or mobile-based portfolio tools. Investors who prefer digital, DIY platforms may find it less convenient.
Fee-sensitive investors: With advisory fees of up to 2.5% annually, Sequoia’s pricing reflects the depth of its service. Those prioritizing lower fees over personalized advice might find robo-advisors or discount brokers more suitable.
Sequoia Wealth Management is best for individuals and families who want a hands-on, advisor-led approach to building and preserving wealth.
It offers comprehensive planning, institutional investment, and advisor expertise. However, investors looking for low-cost, technology-first, or entry-level investing options may find Sequoia’s structure more extensive and more expensive than they need.
Sequoia Wealth Management: Is it secure?
Yes, Sequoia Wealth Management is considered secure.
The firm is an SEC-registered investment advisor and must act as a fiduciary. Client assets are custodied by LPL Financial, a large FINRA-regulated broker-dealer that provides SIPC protection up to $500,000 (including $250,000 for cash) against broker failure.
LPL also uses modern cybersecurity measures such as encryption, multi-factor authentication, and continuous monitoring. While no system is completely risk-free, Sequoia’s regulation, fiduciary obligations, and LPL’s custodial safeguards offer protection consistent with major wealth management firms.
Sequoia Wealth Management: Customer service
Sequoia Wealth Management offers personalized, advisor-led customer service. Clients work directly with a dedicated financial advisor who handles communication, portfolio updates, and planning discussions through phone, email, or scheduled meetings.
Accounts are custodied with LPL Financial, which provides online access, quarterly statements, and administrative support. While Sequoia does not offer 24/7 service or live chat, clients benefit from consistent, relationship-driven support backed by a major national custodian.
Is Sequoia Wealth Management worth it?
Whether Sequoia Wealth Management is worth it depends on the type of investor. It is best suited for individuals, families, and business owners who want personalized financial planning, direct advisor relationships, and long-term wealth strategies. The firm’s advisor-led model and LPL Financial platforms benefit clients who value customized guidance over automated investing.
However, Sequoia may be less suitable for smaller investors or those seeking low-cost, technology-driven options. Minimums typically start at $100,000, and advisory fees can reach up to 2.5% annually, positioning the firm toward affluent clients.
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