Advisors create diversified portfolios of ETFs, mutual funds, individual securities, and alternative assets such as private equity, real estate, and hedge funds, tailored to each client’s goals, risk tolerance, and timeline.
Beyond portfolio management, the firm offers integrated planning in areas like retirement, tax, estate, insurance, and philanthropy. Its tiered programs—Emerging Wealth, Integrated Wealth, Private Client, and Family Office—match service levels to client complexity.
Client assets are custodied with independent firms such as Fidelity and Charles Schwab, and Mission Wealth acts as a fiduciary, legally required to put clients’ interests first.
What are the pros and cons of Mission Wealth?
Mission Wealth offers a comprehensive, advisor-led wealth management experience for clients seeking personalized planning, fiduciary guidance, and coordinated investment strategies. Its blend of expert advisors, tiered service options, and digital tools appeals to investors who want a holistic approach to long-term financial management. However, its focus on relationship-based advice and higher account minimums may make it less accessible to smaller investors.
Pros of Mission Wealth
Comprehensive wealth management: Integrates investment, retirement, tax, estate, insurance, and philanthropic planning in one strategy.
Fiduciary standard: Operates as an SEC-registered RIA legally required to act in clients’ best interests.
Diversified investments: Offers exposure to ETFs, mutual funds, individual securities, and select alternatives such as private equity, real estate, and hedge funds.
Tiered service levels: Programs like Emerging Wealth, Integrated Wealth, Private Client, and Family Office scale support to client needs.
Digital accessibility: The MissionForward platform provides mobile access, performance tracking, and secure communication.
Independent custodians: Assets held at Fidelity and Charles Schwab ensure transparency and separation of functions.
Cons of Mission Wealth
High minimums: Comprehensive wealth management typically requires $1 million in assets or a $10,000 annual minimum fee.
Not low-cost: Pricing is competitive for human advice but higher than robo-advisors.
Limited automation: Focuses on advisor relationships, not self-directed investing.
Mission Wealth fees: How much does Mission Wealth cost?
Mission Wealth has a transparent, tiered pricing structure that varies by service type and assets under management (AUM).
As mentioned, the firm offers several solution lines that cater to clients across different levels of financial complexity.
Advisory fees are based on the fair-market value of client assets and are generally billed quarterly in arrears.
Here is a breakdown of the most common fee structures and amounts:
| Category | Fee structure/amount | Billing method |
|---|---|---|
| Wealth Management | Tiered AUM fees between 1% and 0.50%. | Quarterly in advance |
| MissionForward (Emerging Wealth) | Under $500,000 – $425 per month Over $500,000 – 1.00% AUM | Monthly in arrears / Quarterly in advance |
| Service charges | Based on client AUM | Quarterly in arrears |
| Third-party costs | Additional custodian transaction fees and fund-level expenses | As incurred |
Overall, pricing is consistent with that of advisor-led firms, which provide personalized planning, active portfolio management, and long-term wealth coordination, making it most suitable for clients who value ongoing professional oversight over minimal fees.
What is Mission Wealth’s minimum account size?
For its Wealth Management service, the firm generally requires a minimum of $1,000,000 in AUM.
A separate minimum annual service fee of $10,000 also applies in most cases. Both may be waived at the firm’s discretion.
By contrast, MissionForward (Emerging Wealth) serves clients below the $1 million level and charges a flat monthly or standard AUM-based fee instead.
| Service type | Minimum investment | Related Fees / Conditions |
|---|---|---|
| Wealth Management | $1,000,000AUM | Minimum annual service fee of$10,000. |
| MissionForward (Emerging Wealth) | No stated minimum | Portfolios under $500,000 – $425/month |
| Over $500,000 – 1.00 % AUM. | ||
| Family Office / Private Client / Integrated Wealth | Varies by service scope | Higher tiers typically serve multimillion-dollar portfolios depending on complexity and planning needs. |
Who should choose Mission Wealth?
Mission Wealth is best suited for investors seeking a comprehensive, advisor-led experience that combines personalized planning with professional portfolio management.
Mission Wealth works well for:
Affluent and high-net-worth investors: Those with sizable portfolios who need coordinated strategies across investments, tax, and estate planning.
Families with complex needs: The Private Client and Family Office tiers support multi-generational planning and succession management.
Women investors: Offers tailored advice for women navigating divorce, inheritance, or other major life changes.
Professionals seeking fiduciary oversight: Advisors provide proactive rebalancing, goal tracking, and ongoing strategy reviews.
Clients preferring a digital-but-human model: The MissionForward platform provides accessible, tech-enabled fiduciary advice for smaller investors.
Mission Wealth might not work as well for:
Cost-sensitive investors: Fees are higher than those of robo-advisors or low-cost platforms.
Active traders: The firm’s long-term approach doesn’t cater to frequent trading.
Hands-off investors: The advisor-focused model involves regular communication and reviews, which may not suit those preferring automation.
Investors seeking similar services might look at Creative Planning, which offers integrated investment, tax, and legal advice for a more all-in-one experience. Mariner Wealth Advisors has a broader national reach and strong estate-planning support, while EP Wealth Advisors provides lower minimums and fee-only management. For a digital-first option, Facet Wealth delivers fiduciary planning online at a lower cost. Each offers a different balance of personalization, accessibility, and price compared with Mission Wealth’s advisor-led approach.
Mission Wealth: Is it secure?
Mission Wealth is considered a secure and well-regulated advisory firm.
As an SEC-registered investment advisor, it operates under fiduciary standards that legally require the firm to act in each client’s best interest.
Client assets are custodied by independent, SEC-registered institutions such as Charles Schwab & Co., Inc. and Fidelity Brokerage Services, LLC, rather than held directly by Mission Wealth.
These custodians provide Securities Investor Protection Corporation (SIPC) coverage of up to $500,000 per client, including $250,000 for cash balances, protecting investors in the event of brokerage insolvency but not against market fluctuations.
While no online system is completely risk-free, Mission Wealth’s use of independent custodians, encryption safeguards, and regulated fiduciary oversight ensures its security level is consistent with major US financial institutions.
Mission Wealth: Customer service
Mission Wealth’s customer service is centered on a dedicated advisor relationship rather than a centralized support center.
Clients consistently work with their assigned advisory team, which typically includes a wealth advisor and client service professionals who handle financial planning, investment management, and account administration.
Access to support is available through multiple channels.
Clients can contact their team by phone, email, or virtual meeting, and may also schedule in-person consultations at one of Mission Wealth’s regional offices across the US.
For those using the MissionForward platform, digital tools provide secure portfolio access, goal tracking, and direct messaging with advisors.
Is Mission Wealth worth it?
Whether Mission Wealth is worth it depends on what type of investor you are.
For individuals, families and organizations seeking a comprehensive, advisor-led approach, the firm could be the right choice.
Mission Wealth’s offerings reflect the depth of personalized planning and advisor involvement offered, but may not appeal to investors primarily seeking low-cost, self-directed, or automated investing solutions.
Get expert financial advice
If you need expert financial advice, Unbiased can match you with a financial advisor who will help you manage your money and maximize your investments.